Motion Asia Pacific

What Motion Asia Pacific does

Motion Asia Pacific is an industrial distribution platform headquartered in Chullora, Australia, operating across Australia, New Zealand, Indonesia, Singapore, Southeast Asia and the Pacific. The company distributes over 350,000 industrial and engineering product lines sourced from more than 3,000 suppliers through nearly 200 branches, service centres, and workshops. Its core product categories span bearings, power transmission, sealing, fasteners, driveshafts, drives and motors, belting, fluid power, engineering services, lifting and safety equipment, tools, and maintenance products. Customers range from local repair shops to large mining operations across manufacturing, agriculture, automotive, transport, and food and beverage sectors, all served through an enterprise field sales motion combined with an omni-channel digital platform.

The business is structured as a federation of 14 core subsidiary brands, including CBC, BSC, SAECOWilson, Hardy Spicer, CRAM Fluid Power, and Sealing Solutions, unified under the Motion Asia Pacific parent following a July 2020 rebrand from the former Inenco Group. Revenue is generated primarily through one-time product sales supplemented by professional engineering and application services, where technical staff advise on product selection, configuration, and installation. The company employs over 1,600 people, including application engineers with 10–30 years of industry experience. Pricing is quote-based B2B with credit account terms, and transactions are handled through the branch network rather than public price lists.

Motion Asia Pacific has been a wholly-owned subsidiary of Genuine Parts Company (NYSE: GPC) since July 2019, following an initial 35% strategic stake acquired in March 2017. The partnership provides access to Motion Industries' global operating system, training resources, and logistics best practices; Motion Industries alone generates over US$6.5 billion in annual sales in North America. The company's stated strategic objectives centre on continuous improvement and sustainable growth through long-term investment in people, systems, processes, and acquisition-led expansion.

Name

Motion Asia Pacific

Legal name

Motion Asia Pacific Pty Ltd

Website

https://motionasiapac.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Motion Asia Pacific is an industrial distribution platform operating nearly 200 branches across Australia, New Zealand, Indonesia, and Singapore. It supplies 350,000+ products from 3,000+ suppliers to mining, manufacturing, and industrial customers via a federation of 14 subsidiary brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Chullora

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Product Sales: Sale of quality industrial products and engineering products including bearings, power transmission, sealing, fasteners, driveshafts, drives and motors, belting, fluid power, lifting and safety equipment, tools, and maintenance products. Over 350,000 product lines from more than 3,000 suppliers available through nearly 200 branches and service locations.
2. Engineering Services: Engineering services provided by highly skilled application engineers who advise on product selection, configuration, and ensure proper installation and application. Services include tailored solutions for bearings, hydraulic hoses with fittings, and other industrial components.
3. Integrated Solutions: Combined product and service offerings where the company supplies components like Hardy Spicer hydraulic hoses with fittings tailored to application, wrapping advisory services around the product to prevent ongoing problems from poorly-installed parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Motion Asia Pacific distributes over 350,000 industrial and engineering products from more than 3,000 suppliers through nearly 200 branches, service centres and workshops across Australia, New Zealand, Indonesia, Singapore, South-East Asia and the Pacific. Its portfolio spans bearings, power transmission, sealing, fasteners, driveshafts, drives and motors, belting, fluid power, lifting and safety equipment, tools and maintenance products, with technical application engineers providing advisory engineering services wrapped around each product sale.

Product overview

Motion Asia Pacific is an industrial distribution company operating as a platform of 14+ subsidiary businesses delivering over 350,000 industrial and engineering products from more than 3,000 suppliers. The company is structured as a collective of industry-focused brands (including CBC, BSC, SAECOWilson, Hardy Spicer, CRAM Fluid Power, Sealing Solutions, Seal Innovations, AIP, BES, FPT, HCD Flow Technology, Hose Supplies, LPI, Walterscheid, and Webster Bearings) unified under the Motion Asia Pacific parent. Core product lines span bearings (rolling bearings), power transmission (belts, chains, drives, motors, driveshafts), sealing (mechanical seals), fasteners, fluid power (hydraulic systems), engineering services, lifting and safety equipment, tools, and maintenance products. The company differentiates through knowledge-based service offerings with application engineers providing advisory support wrapping around products. Products are distributed through nearly 200 branches, service centres and workshops across Australia, New Zealand, Indonesia, and Singapore. The product portfolio extends across almost all industrial and trade sectors from agriculture and automotive to mining and transport.

Differentiator

Problem solved

Functional benefit

Products and services

• Bearings (Rolling Bearings) Rolling bearings and related bearing solutions serving mining, manufacturing, agriculture, automotive and transport customers. The category underpins the group's origin and remains a core stocked line distributed through branches and service centres across Australia, New Zealand, Indonesia and Singapore.
• Power Transmission Products Belt, chain, coupling and related power transmission products for industrial machinery and equipment, distributed as part of the group's 350,000+ stocked lines.
• Driveshafts, Drives and Motors Industrial driveshafts, drives and motors sold through the Hardy Spicer and Walterscheid specialist brands across Australia, New Zealand and South-East Asia.
• Mechanical Sealing Solutions Mechanical seals and sealing solutions for industrial and food & beverage processing applications, supplied through the Sealing Solutions and Seal Innovations brands.
• Fluid Power Products Hydraulic and fluid power products including pumps, valves, hoses with fittings, and related components distributed through the CRAM Fluid Power, HCD Flow Technology, Hardy Spicer and Hose Supplies brands.
• Industrial Fasteners Industrial fasteners product line serving various industrial and trade sectors across the group's branch network.
• Lifting and Safety Equipment Lifting and safety products and equipment for industrial and trade applications, supplied as part of the broader 350,000-line product range.
• Tools and Maintenance Products Industrial tools and maintenance products used to keep plant, machinery and equipment operating safely, efficiently and sustainably, supplied through the group's branches and service centres.
• Engineering Services Technical application engineering, advisory and problem-solving services wrapping around every product sale, delivered by over 1,600 employees across 14 businesses including application engineers with 10–30 years of experience.

Quantifiable outcome

• Reduce transactional costs and increase access to deeper product offerings by consolidating multiple suppliers
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Australian Red CrossminorOthers · 1 November 2019Motion Asia Pacific partnered with Australian Red Cross in November 2019 following an employee survey conducted by the Giving Back Committee. The partnership directly supports Red Cross's Telecross program providing daily telephone calls to isolated and at-risk individuals. Additional charitable support includes Indonesian Red Cross Society, Pink for a Day (Breast Cancer Foundation NZ), R U OK? Day, and Footy Colours Day.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sonepar: World's largest B2B electrical distribution group, privately held and present across APAC including Australia. Competes with Motion Asia Pacific in drives, motors, controls and broader industrial supply to the same customer base.
• Fastenal: NASDAQ-listed industrial supplier (FAST) with on-site vending, branch network and fastener/MRO focus. Comparable scale of branch footprint and supplier relationships, increasingly competing in adjacent categories like power transmission and fluid power.
• MSC Industrial Direct: Large US industrial MRO distributor (NYSE: MSM) serving metalworking and industrial customers with broad product range and growing digital channel. Comparable in scale of SKU range and supplier base though more focused on metalworking than bearings/power transmission.
• Applied Industrial Technologies: US-listed industrial distributor (NYSE: AIT) with deep coverage of bearings, power transmission, fluid power and MRO supplies. A broader North American incumbent with overlapping product categories and application engineering services to industrial customers.
• Toromont Industries: TSX-listed Canadian diversified industrial distributor (TIH) with bearings, power transmission, fluid power and material handling divisions. Comparable industrial distribution model with branch network across Canada and growing expertise in technical application engineering.
• Rexel: Paris-listed global electrical and industrial products distributor (Euronext: RXL) operating across APAC. Overlaps with Motion Asia Pacific in industrial products, drives/motors, and electrical apparatus distribution to industrial customers.
• Grainger: Largest US industrial distribution company (NYSE: GWW) operating KeepStock vending and digital procurement platforms globally. Competes with Motion Asia Pacific in keeping customers running, with overlapping MRO and industrial product categories across APAC through its international operations.

Direct peers

• Blackwoods: Australia's largest industrial distribution brand (part of Bunzl Australasia), directly competing with Motion Asia Pacific across bearings, power transmission, safety, tools and MRO supplies to industrial, mining and trade customers in Australia and New Zealand.
• Motion Industries: US-based sister company under GPC and the most direct peer to Motion Asia Pacific. Operates an identical industrial distribution model (bearings, power transmission, fluid power, MRO supplies) across North America with US$6.5B+ annual sales, serving as the operational benchmark and best-practice source for Motion Asia Pacific.
• Wajax Corporation: Canadian industrial distributor with a comparable branch-based model selling bearings, power transmission, fluid power and material handling products to industrial customers across Canada. Similar field-sales-led approach and supplier relationships to Motion Asia Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Asia Pacific