Applegate Insulation
Applegate Insulation, a cellulose insulation brand under Greenfiber, manufactures fire-resistant, recycled-content blow-in insulation for thermal performance and air infiltration control in residential and commercial construction. It serves builders, contractors, and consumers through North American distributor networks from Webberville, Michigan.
- Company typePrivate
- Founded1952
- HeadquartersWebberville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Applegate Insulation does
Applegate Insulation is a cellulose insulation brand manufactured for residential and commercial construction, producing fire-resistant, stabilized blow-in insulation with recycled content for thermal performance, air infiltration reduction, and sound control. The brand operates as a sub-line within Greenfiber's broader portfolio of cellulose products — alongside SANCTUARY (standard eco-friendly insulation), SANCTUARY DEFENSE (insulation with pest protection against 25 home-destroying pests), FRM Insulation (2-hour fire resistance rating), and Agritherm Insulation (agricultural applications) — with its own dedicated product page and brand identity.
The business model is product-based: Applegate Insulation is sold as a physical commodity through Greenfiber's distribution network to builders, contractors, and individual consumers across North America. Pricing is not publicly disclosed and is structured through wholesale/distributor channels rather than direct-to-end-user. The primary customer segment is builders and contractors, with segmentation described as horizontal (a single persona across multiple application use cases). The company employs 251-500 staff and is headquartered in Webberville, Michigan, with a founding date of 1952.
No independent financial reporting, funding history, M&A activity, or leadership disclosures are available for Applegate Insulation as a standalone entity, consistent with its positioning as a product brand under the Greenfiber corporate umbrella rather than an operating subsidiary. Operating status is active, and the brand continues to be marketed through product documentation and the company's website.
Applegate Insulation firmographics
Firmographics- Name
- Applegate Insulation
- Website
- https://applegateinsulation.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Applegate Insulation, a cellulose insulation brand under Greenfiber, manufactures fire-resistant, recycled-content blow-in insulation for thermal performance and air infiltration control in residential and commercial construction. It serves builders, contractors, and consumers through North American distributor networks from Webberville, Michigan.
- Ownership category
- akta.pro rank
Applegate Insulation industry classification
Industry- Product category
- Insulation Materials Manufacturing
- NAICS
- Pulp Mills (32211)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Cellulose (Recycled Fiber) Insulation (IMADAGAC)
- akta.pro secondary industries
- Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits) (CRAIAEAE), Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE)
Keywords
Where Applegate Insulation is headquartered
LocationHeadquarters
- HQ city
- Webberville
- HQ country
- United States
- HQ region
- North America
Markets served
Applegate Insulation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Applegate Insulation product offering
Product offeringCore offering
Applegate Insulation is a cellulose insulation product line that manufactures fire-resistant, recycled-content insulation materials used for thermal insulation, air infiltration reduction, and sound control in residential and commercial construction. It is a sub-brand offered within Greenfiber's broader insulation portfolio, distributed through Greenfiber's established distributor and retailer network across North America.
Product overview
Applegate Insulation is a sub-brand of Greenfiber, a manufacturer of cellulose insulation products. It is part of a broader product portfolio that includes SANCTUARY (eco-friendly cellulose insulation with sound power reduction and fire safety), SANCTUARY DEFENSE (adds pest protection against 25 home-destroying pests), FRM Insulation (achieves 2-hour fire resistance rating), and Agritherm Insulation. Applegate Insulation appears to be a distinct product line within this family of insulation solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Applegate Insulation A cellulose insulation product line offered by Greenfiber, providing stabilized blow-in cellulose insulation for thermal insulation, air infiltration reduction, and sound control in residential and commercial construction applications, with fire-resistant properties and recycled content.
Companies that use Applegate Insulation
Customer profileSegments1 record
Ideal customer profiles1 record
Applegate Insulation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applegate Insulation partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Applegate Insulation competitors and assessment
Company assessmentDirect peers
- Greenfiber: Applegate's parent and platform; Greenfiber is the cellulose insulation manufacturer that produces and distributes the Applegate line alongside SANCTUARY, SANCTUARY DEFENSE, and FRM. Effectively the same operating entity.
Broad incumbents
- Johns Manville: Berkshire Hathaway-owned manufacturer of fiberglass, mineral wool, and polyiso insulation. Comparable building-envelope focus and overlapping customer base of builders and contractors.
- Owens Corning: Global building materials leader with a broad insulation portfolio (Fiberglas, FOAMULAR, Thermafiber). Competes head-to-head with cellulose in walls and attics and dwarfs Applegate on national distribution and brand spend.
- CertainTeed (Saint-Gobain): Saint-Gobain's North American building products arm offering fiberglass batts, blown-in, and spray foam insulation. Serves the same builder/contractor channel with a national distribution footprint.
- Rockwool:
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
Applegate Insulation social profiles
Digital presenceApplegate Insulation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applegate Insulation leadership team
Management profileNumber of profiles
Applegate Insulation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applegate Insulation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applegate Insulation
What does Applegate Insulation do?
Applegate Insulation is a cellulose insulation product line that manufactures fire-resistant, recycled-content insulation materials used for thermal insulation, air infiltration reduction, and sound control in residential and commercial construction. It is a sub-brand offered within Greenfiber's broader insulation portfolio, distributed through Greenfiber's established distributor and retailer network across North America.
Is Applegate Insulation a public or private company?
Applegate Insulation is a private company. It is classified as corporate owned and is currently operating.
When was Applegate Insulation founded?
Applegate Insulation was founded in 1952. It employs 251 to 500 people.
Where is Applegate Insulation based?
Applegate Insulation is headquartered in Webberville, United States, in the North America region.
Who are Applegate Insulation's main competitors?
Greenfiber is listed as a direct peer. Broad incumbents are Johns Manville, Owens Corning, CertainTeed (Saint-Gobain) and Rockwool.
Does Applegate Insulation have an API?
No public API is recorded for Applegate Insulation.
What industry is Applegate Insulation in?
Applegate Insulation's product category is Insulation Materials Manufacturing. Its primary akta.pro industry code is IMADAGAC, Cellulose (Recycled Fiber) Insulation, with a secondary code of CRAIAEAE, Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits). Its NAICS code is 32211 and its SIC code is 2820.