Conte

What Conte does

Conte' Scarpe e Moda (legally Biella Scarpe SpA) is a privately held Italian multi-channel footwear and accessories retailer founded in 1978 and headquartered in Gaglianico, Piedmont. The company curates and sells shoes, bags, and accessories for women, men, and children through 23 physical retail locations concentrated in shopping centers across northern and central Italy (Turin, Milan, Bolzano, Parma, Liguria, Lombardy, Piedmont, Trentino, and Valle d'Aosta regions), alongside a direct-to-consumer e-commerce storefront at contescarpemoda.it built on Shopify. Its assortment spans roughly 200 third-party brands — including Birkenstock, Adidas, New Balance, Nike, Geox, Puma, Converse, Saucony, Vans, Tommy Hilfiger, Calvin Klein, Levi's, and Guess — plus a private-label sub-brand, Conte' Studio 1978, positioned at premium artisanal footwear such as penny loafers and elegant women's shoes.

The business runs a unit-pricing retail model with no subscription or recurring contracts; revenue is generated almost entirely through one-time sales of footwear and accessories, with observed prices ranging from roughly €9.90 for accessories to over €120 for premium sneakers. Customer monetization is supported by a Green Card loyalty program (10% member discounts and exclusive offers), digital gift cards, free shipping above €49, a 14-day return window, and a dedicated outlet channel for prior-season merchandise. Marketing is organic and owned-channel: an active Instagram account (@contescarpemoda), email newsletter acquisition offers, an editorial Conte' Magazine with styling guides, and SEO-optimized category pages.

Operationally, Conte' is structured as an Italian Società per Azioni (SpA) with 51–100 employees, no disclosed institutional ownership, no funding rounds, no M&A activity, and no patents, certifications, awards, or proprietary AI/technology capabilities surfaced in the source material. It appears to be an independent, family-controlled retail operator that has grown organically over more than 45 years into a domestic mid-market footwear chain, with a stated 4.7/5 customer rating aggregated across 6,269 reviews.

Name

Conte

Legal name

Biella Scarpe SpA

Website

https://contescarpemoda.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Conte' Scarpe e Moda is an Italian multi-channel footwear and accessories retailer founded in 1978, operating 23 shopping-center stores across Italy plus an e-commerce platform. It sells third-party brands and a private label to women, men, and children consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaglianico

HQ country

Italy

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail footwear and accessories sales: Traditional retail model selling footwear and accessories for women, men, and children through physical stores and e-commerce; operates as a multi-brand retailer curating products from various brands

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Conte' Scarpe e Moda is an Italian multi-brand footwear and accessories retailer that curates shoes, bags and related accessories from approximately 200 external brands plus its own Conte' Studio 1978 private label, serving women, men and children. The company sells through 20+ physical retail stores across Italy and a direct-to-consumer e-commerce platform, with home delivery, loyalty rewards and gift card offerings.

Product overview

Conte' Scarpe e Moda is a multi-channel Italian footwear and accessories retailer founded in 1978, operating both physical retail stores across Italy and an e-commerce platform. The company offers a comprehensive portfolio of products organized into three main customer segments: women's footwear (including mocassini, ballerine, decolleté, and various sandal styles), men's footwear, and children's footwear, plus bags and accessories. The company operates its own private label brands (Conte' and Conte' Studio 1978) alongside approximately 200 external brands including Birkenstock, Adidas, New Balance, Nike, Converse, Geox, and many others. The business model combines a physical retail footprint of over 20 stores throughout Italy with a Shopify-powered e-commerce platform, complemented by loyalty (Green Card) and gift card programs.

Differentiator

Problem solved

Functional benefit

Brands

• Green Club: Exclusive loyalty program for best customers offering discounts and special offers

Products and services

• Conte' Studio 1978 Premium private label footwear sub-brand offering artisanal-style shoes including penny loafers and elegant women's footwear sold through Conte' physical stores and e-commerce platform.
• Green Card / Green Club Loyalty Program Exclusive paid-style membership program (Green Club sub-brand) offering members 10% discounts and special promotions on Conte' footwear and accessories purchases.
• Conte' Gift Card Digital gift cards available in customizable denominations for purchasing footwear and accessories across Conte' stores and online.
• Conte' Outlet Discounted retail channel offering reduced-price footwear and accessories from previous seasons across women's, men's and children's categories, available both as an online collection and through outlet stores including Biella Scarpe Outlet in Rivoli.

Quantifiable outcome

• 4.7/5 customer rating based on 6,269 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Numerous footwear and accessory brandscoreChannel Partner/ Reseller/ DistributorOperates as a multi-brand retailer and reseller of various footwear and accessory brands including Birkenstock, Adidas, New Balance, Nike, Geox, Puma, Saucony, Vans, Converse, Tommy Hilfiger, Calvin Klein, Levi's, Guess, and many others. These brands supply products that Conte' resells through its retail stores and e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scarpe & Scarpe: Italian multi-brand footwear and accessories retailer with physical stores across Italy and an e-commerce platform, operating a near-identical curated multi-brand model targeting the same family demographic.
• Deichmann: Europe's largest footwear retail chain operating physical stores and e-commerce across multiple countries, offering a multi-brand assortment for women, men, and children at value price points — directly comparable in business model and customer base.
• Clarks: Heritage footwear brand and retailer operating branded physical stores and e-commerce, comparable in family-footwear positioning and store-within-store style curation that Conte practices.
• Foot Locker: Global specialty footwear retailer combining physical stores with e-commerce, focused on branded athletic and casual footwear for the same multi-persona family segments Conte serves.
• Bata: Global multi-brand footwear retailer with physical store networks and direct-to-consumer e-commerce, serving family demographics with a similar curated brand assortment model.

Broad incumbents

• Geox: Italian footwear brand operating its own mono-brand retail stores and wholesale globally — a broader incumbent whose branded retail competes for the same Italian footwear shopper while also supplying Conte as a wholesale partner.
• Camper: Spanish heritage footwear brand with own-brand physical stores across Europe and a strong e-commerce presence — comparable mid-market European specialty footwear positioning to Conte's premium private label.
• Decathlon: Global sporting goods retailer with extensive footwear assortment and physical stores across Italy — overlaps with Conte's athletic, running, and trekking categories though broader in product scope.

Emerging players

• Zalando: Europe's largest online fashion and footwear platform, competing with Conte's e-commerce storefront for the same Italian multi-brand footwear shopper through price comparison and discovery at scale.

Others

• Calzedonia: Italian fashion retail group with multi-brand physical and e-commerce operations serving Italian consumers across adjacent apparel categories — thematically comparable as a domestically-scaled Italian multi-channel specialty retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/contescarpemoda
• Facebookfacebook.com/contescarpeemoda
• LinkedInlinkedin.com/company/biella-scarpe---s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conte