Auto Truck Group

What Auto Truck Group does

Auto Truck Group, now operating under the Holman brand, is a family-owned automotive services company founded in 1924 and headquartered in Bartlett, Illinois. The company specializes in the design, manufacture, and installation of customized vehicle upfitting solutions for commercial fleet operators — including service bodies, mechanics bodies, platform/gooseneck bodies, dump bodies, and light-duty truck and van configurations — integrating crane systems, lighting, welders, generators, and compressors into work-ready vehicles. Its core technology is custom body fabrication and supply chain orchestration, supported by ship-thru service agreements with four major OEM manufacturers that compress delivery timelines. Holman operates 12-15 service centers across North America aligned with OEMs to minimize delivery lead times.

The company operates as a multi-line automotive services platform with revenue generated across vehicle upfitting services, commercial vehicle equipment (sold via cve.holman.com), fleet management (including acquisition, leasing, remarketing, electrification, and global fleet services), powertrain, automotive retail, insurance services, robotics, and small business solutions. The go-to-market is direct enterprise sales targeting fleet operators in construction and trades, energy and communications, transportation and logistics, and government/infrastructure sectors, with quote-based pricing and multi-year contracts structured to fleet size tiers (1-99, 100-149, 150+ vehicles). The company has approximately 501-1000 employees, is privately held with no external funding disclosed, and maintains international presence in Canada, the UK, and Germany in addition to its US operations.

The underlying business model blends one-time hardware sales (custom upfitting per vehicle) with recurring managed services (fleet management, leasing, remarketing, insurance) and professional services (title and licensing). Distribution is anchored by direct enterprise sales through service centers, supplemented by ship-thru OEM channels that embed the company earlier in the vehicle fulfillment chain. The customer base spans enterprise fleets and a growing small business segment, with switching costs created by custom-configured vehicles integrated into customer operations.

Name

Auto Truck Group

Legal name

Holman

Website

https://autotruck.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Auto Truck Group (operating as Holman) is a family-owned vehicle upfitting and fleet services company founded in 1924 that designs, manufactures, and installs custom commercial truck bodies and equipment for enterprise fleet operators across construction, energy, transportation, and government sectors, operating 12-15 service centers across North America.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Vehicle upfitting services
• Commercial truck equipment
• Fleet management solutions
• Custom truck bodies
• Commercial vehicle fabrication

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Upfitting Services: Design, manufacture, and installation of custom equipment for fleet vehicles including service bodies, mechanics bodies, platform bodies, dump bodies, gooseneck bodies, light-duty trucks, and vans
2. Commercial Vehicle Equipment: Sale of commercial grade cargo solutions including van organizers, partitions, bulkheads, shelving, drawers, and custom fabricated equipment and racks
3. Fleet Management Services: Integrated automotive services including fleet management, vehicle acquisition, leasing, remarketing, and global fleet services
4. Title and Licensing Services: Full-service title and licensing services for fleet vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Truck Group (now operating as Holman) designs, manufactures, and installs custom upfitting equipment for commercial fleet vehicles, including service bodies, mechanics bodies, platform/gooseneck bodies, dump bodies, and light-duty truck and van solutions. The company operates 12-15 service centers across North America with OEM ship-thru capabilities, providing a single comprehensive supply chain for delivering work-ready fleet vehicles.

Product overview

Auto Truck Group (operating through Holman) offers a comprehensive vehicle upfitting and fleet management platform with multiple integrated service lines. The core upfitting portfolio includes Custom Bodies (service/mechanics bodies, platform/gooseneck bodies, dump bodies) and Light-Duty Truck & Van Upfitting Solutions. These are complemented by Commercial Vehicle Equipment, Fleet Management (encompassing electrification, technology, remarketing, and global services), Powertrain, Automotive Retail, Insurance Services, Robotics, and Small Business Solutions. The company operates 12-15 service centers across North America with OEM ship-thru capabilities, providing a streamlined supply chain from vehicle design through installation and management.

Differentiator

Problem solved

Functional benefit

Brands

• Holman Robotics: Robotics division focused on design advocacy, lease financing, and centralized insights for fleet automation.
• Holman Growth Ventures
• Holman Auto Direct
• Holman Driver Insights
• Holman Partner Connect

Products and services

• Custom Bodies Fleet vehicles customized for specific job functions, encompassing service bodies (mobile workshops with versatile drawers and storage), mechanics bodies (with crane, lighting, welder, generator, and compressor options), platform bodies for hauling applications, gooseneck bodies for heavy equipment transport with payload positioned over the rear axle, and dump bodies with quick-release drop sides and multi-function tailgates for construction, masonry, and landscaping use.
• Light-Duty Truck & Van Upfitting Solution Transforms light-duty trucks and vans into mobile workshops with commercial-grade cargo solutions including van organizers, partitions, bulkheads, shelving, and drawers. Designed for contractors and small business operators needing organized mobile workspaces.
• Commercial Vehicle Equipment Online catalog offering commercial grade cargo solutions and custom-designed equipment and racks for commercial vehicles, including van organizers, partitions, bulkheads, shelving, drawers, and custom fabricated equipment. Sold as standalone equipment items to commercial vehicle operators.
• Fleet Management Services Integrated fleet management services including vehicle acquisition and leasing, driver services, business management, vehicle management, technology, remarketing, fleet electrification, and global fleet services for commercial fleet operators.
• Powertrain Services Powertrain services and solutions for commercial vehicles, addressing engine, transmission, and drivetrain needs for fleet operators as part of Holman's automotive services platform.
• Automotive Retail Vehicle sales and service offerings spanning commercial vehicle sales and retail vehicle sales & service for individual and business customers.
• Insurance Services Insurance services for fleet vehicles and automotive needs, offered as part of the integrated Holman automotive services portfolio for commercial and individual customers.
• Robotics Solutions Robotics solutions for fleet operations, offering design advocacy, lease financing, and centralized insights for fleet automation, representing Holman's Robotics division.
• Small Business Solutions Fleet and automotive services tailored for small business customers, including customized fleet management and vehicle solutions scaled for smaller operations.

Quantifiable outcome

• Fleet vehicles delivered on timeline and ready for work, not in the shop

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Major OEM ManufacturerscoreStrategic or Co-development PartnerStrategic alignment with major OEMs to minimize delivery times; Ship-thru service agreements with four of the top OEM manufacturers to expedite the vehicle upfitting process
• Commercial Vehicle Equipment SupplierssupportingTechnology or IntegrationPartnerships with equipment suppliers for crane systems, lighting, welders, generators, and compressors integrated into custom upfitting solutions

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knapheide: Knapheide is one of the largest North American manufacturers of truck bodies, truck boxes, and upfitting solutions for commercial vehicles. Directly comparable to Auto Truck Group in product portfolio (service bodies, utility bodies, platform bodies) and target market (fleet and commercial operators across trades and construction).
• Reading Truck Group: Reading Truck Group designs and manufactures truck bodies, service bodies, mechanics trucks, dump bodies, and van interiors for commercial fleets. Comparable to Auto Truck Group as a direct upfitting competitor serving construction, utility, and trade customers with custom body fabrication.
• Morgan Truck Body: Morgan Truck Body manufactures a wide range of truck bodies including refrigerated, dry freight, and vocational bodies, with significant upfitting capabilities. Comparable to Auto Truck Group's custom body fabrication for vocational and commercial applications across multiple end markets.
• Stahl Truck Bodies (Scott Fetzer): Stahl manufactures service bodies, dump bodies, and other custom truck equipment for vocational fleets. Directly competes with Auto Truck Group in the service and dump body segment for construction, utility, and municipal customers.
• Adrian Steel: Adrian Steel designs and manufactures commercial van interiors, shelving, racks, partitions, and accessories for light-duty commercial vehicles. Closely comparable to Auto Truck Group's light-duty truck and van upfitting solution and Commercial Vehicle Equipment catalog offerings.
• JEMS Truck Bodies: JEMS Truck Bodies produces custom service bodies, dump bodies, platform bodies, and specialty upfitting for commercial and government fleets. Comparable to Auto Truck Group as a smaller but directly competitive upfitter targeting municipal and trades customers.
• Supreme Corporation: Supreme Corporation manufactures truck bodies, truck bodies, and specialty vehicles including service and delivery bodies. Comparable to Auto Truck Group's core body manufacturing and upfitting business serving commercial fleet customers.

Broad incumbents

• Element Fleet Management: Element Fleet Management is one of the largest global fleet management companies, providing fleet services analogous to Holman's broader platform. Comparable as a broad incumbent in the fleet services ecosystem that Auto Truck Group operates within, though Element does not specialize in truck body upfitting.
• Wheels Donlen: Wheels (now Wheels | Donlen) is a major North American fleet management company offering leasing, accident management, and fleet services. Comparable to Holman as a broad fleet services incumbent, overlapping with Auto Truck Group's parent in fleet management scope but not in upfitting specialization.
• Cox Automotive Fleet Services: Cox Automotive operates a broad portfolio of automotive services including fleet management, remarketing, and dealership services. Comparable as a broad automotive services incumbent adjacent to Holman's fleet operations, though Cox does not directly compete in truck body upfitting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Holmanauto
• Facebookfacebook.com/115392461813091
• LinkedInlinkedin.com/company/auto-truck-group
• Instagraminstagram.com/holman_headquarters
• Xx.com/AutoTruckGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Truck Group