Floor Focus

What Floor Focus does

Floor Focus is a privately held B2B trade media company founded in 1992 and headquartered in Chattanooga, Tennessee, that publishes market intelligence and industry news for the U.S. flooring sector. Its core product is Floor Focus Magazine, a monthly print trade publication (11 issues per year, with August/September combined) distributed under a tiered international subscription model ($49.95 US, $59.95 Canada & Mexico, $99.95 Overseas). The company also operates FloorDaily.net, the self-described #1-ranking flooring industry news website, which functions as the primary digital hub for breaking news, economic indicators, and event coverage. Supporting products include a podcast series (162+ episodes featuring industry executives interviewed by publisher Kemp Harr), a digital archive spanning 2020 to present hosted on mydigitalpublication.com, a weekly email newsletter, and an active LinkedIn community of 2,250+ members.

The underlying technology is a digital publication platform combining WordPress-based web publishing, a third-party digital edition service (mydigitalpublication.com), RSS-style podcast distribution, and email newsletter infrastructure. No proprietary AI, API, SDK, or software integrations are disclosed.

Floor Focus monetizes through three revenue streams: recurring magazine subscriptions, digital display and newsletter advertising (sold via a media kit), and event-driven sponsored coverage of major industry trade shows including NeoCon, NWFA Expo, Starnet Annual Meeting, Chicago Design Week, CARE Conference, and CCA Retail Group meetings. The company serves a horizontal set of five primary B2B segments — flooring retailers, design professionals (interior designers and architects), flooring contractors, building owners/property managers, and flooring suppliers/manufacturers — all of whom rely on the publication for market research, product trend intelligence, and industry event coverage. Notable advertiser brands visible on the website include Shaw Industries and Mohawk.

Name

Floor Focus

Legal name

Floor Focus

Website

https://floordaily.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Floor Focus is a privately held B2B trade media company founded in 1992 that publishes monthly print magazine Floor Focus, top-ranked flooring news website FloorDaily.net, a podcast series, and a LinkedIn community serving retailers, designers, contractors, building owners, and flooring suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Monthly subscription to Floor Focus Magazine (11 issues per year, with August/September combined). Pricing varies by geographic region.
2. Digital Advertising: Display advertising on floordaily.net website and digital editions, including banner ads, sponsored content placements, and media kit offerings.
3. Newsletter Sponsorships: Weekly newsletter featuring industry news delivered to subscribers, with sponsorship opportunities.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Floor Focus is a B2B trade media publisher for the flooring industry. It provides Floor Focus Magazine, FloorDaily.net news coverage, digital editions and archives, podcasts, newsletters, and advertising or sponsorship placements for companies seeking to reach flooring industry professionals.

Product overview

Floor Focus is a media and publishing company offering a portfolio of print and digital products for the flooring industry. The core offering consists of Floor Focus Magazine (a monthly trade publication providing market analysis, product trends, and industry coverage) and FloorDaily.net (an online news platform delivering real-time flooring industry updates). The company also produces podcasts featuring industry leader interviews, maintains a digital archive of past magazine issues, and provides subscription services. The products collectively serve industry professionals including retailers, designers, architects, contractors, and building owners with market intelligence and industry news.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Focus Magazine Subscription
• FloorDaily.net
• Floor Focus Podcasts
• Digital Advertising
• Newsletter Sponsorships

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Floor Covering Weekly: Floor Covering Weekly is a long-running B2B trade publication serving the flooring industry with news, product coverage, and market analysis. It is the most direct competitor to Floor Focus Magazine in the flooring trade media niche.
• Floor Trends Magazine: Floor Trends is a B2B trade magazine and digital platform covering commercial and residential flooring products, design, and business. It directly competes with Floor Focus for retailer, designer, and contractor audiences.
• Floor Covering Installer (FCI): FCI is a trade publication targeting flooring installation contractors with technical content, product reviews, and business coverage. It overlaps with Floor Focus's contractor and installer audience segments.
• Buildings.com: Buildings.com is a B2B media brand serving commercial building owners, facility managers, and design professionals with content on interior finishes including flooring. It targets an overlapping audience of building owners and design specifiers.
• Tile Magazine: Tile Magazine is a trade publication covering the tile and stone flooring segment, including product, installation, and design content. It addresses a sub-vertical of the same flooring industry Floor Focus covers.
• Hardwood Floors Magazine: Hardwood Floors Magazine is the official publication of the National Wood Flooring Association, covering hardwood flooring products, installation, and industry trends. It serves a sub-segment of the same readers Floor Focus addresses.
• ProRemodeler: ProRemodeler is a B2B trade media brand serving residential remodelers and replacement contractors, with significant flooring category coverage. It overlaps with Floor Focus's contractor and building owner audience.
• Designers Today: Designers Today is a trade publication for interior designers covering products, trends, and specification content, including flooring materials. It targets the design professional segment Floor Focus serves.

Broad incumbents

• Construction Dive: Construction Dive is a leading B2B digital media outlet covering the broader construction industry, including flooring-relevant content on commercial building and material trends. It competes for advertising dollars from flooring suppliers operating in the wider construction space.

Others

• Home Improvement Research Institute (HIRI): HIRI is a nonprofit research organization producing market data and reports on the home improvement industry, including flooring. It is adjacent to Floor Focus rather than a direct competitor, but both serve the same advertiser base with industry intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/groups?gid=2250100
• Xx.com/floorfocus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Focus