asia-med

What asia-med does

asia-med GmbH is a privately held German medical device manufacturer founded in 1989 and headquartered in Pullach, Bavaria, with production and logistics operations in Suhl, Thuringia. The company designs, manufactures, and distributes acupuncture needles under two established brands — asiamed and TeWa — offering over 30 needle types and more than 300 variants differentiated by handle type (copper loop, plastic, metal pipe, Korean spring), surface treatment (silicone coated, uncoated, gold/silver plated), and guide tube configurations including the proprietary Safe-T Sleeve. Core manufacturing competencies include precision needle point grinding to 0.2mm, medical-grade silicone coating, and sterile packaging, developed in collaboration with the University of Ilmenau. All products carry CE certification as medical devices (CE0123).

The company has progressively extended its portfolio into adjacent categories — CE-certified kinesiology tapes (cotton, nylon, synthetic) co-developed with the Italian Kinesiology Taping Association, and acupuncture laser devices (2–750mW) manufactured in partnership with Reimers & Janssen. Innovation products include the Streitberger Placebo Needle (Lancet 1998), manufactured exclusively by asiamed since 2000 for clinical double-blind acupuncture research. Production of needles has been gradually relocated to China while quality control remains in Germany, optimizing cost without abandoning the German quality assurance positioning.

The business model is primarily direct-to-practitioner hardware sales through a bilingual (German/English) e-commerce storefront, supplemented by direct B2B relationships with acupuncturists worldwide. A free sample program serves as the primary customer acquisition tool. Three customer segments are served: professional acupuncturists (primary), physiotherapists using kinesiology tapes, and clinical research institutions requiring placebo needles. Pricing is quote-based and not publicly disclosed, with standard packaging of 100 needles per box, bulk Speed Pak of 1,000 needles, and premium gold/silver needles at 50 per box. The company has no disclosed funding rounds, no external investors, and is owned by Peter Herrmann with Dr. Klaus Teichert and Hans-Martin Buhlmann serving as Managing Directors.

Name

asia-med

Legal name

asia-med GmbH

Website

https://asiamed.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

asia-med GmbH is a German medical device manufacturer founded in 1989 that designs and distributes acupuncture needles under the asiamed and TeWa brands (30+ types, 300+ variants), plus kinesiology tapes and acupuncture laser devices, serving professional acupuncturists, physiotherapists, and clinical researchers globally through direct sales.

Ownership category

akta.pro rank

Product category

Medical Devices - Acupuncture Supplies

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)

akta.pro secondary industries

Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD), Prefilled Syringes & Safety Syringes (HLAHAIAA)

Keywords

• Acupuncture needles
• Kinesiology tapes
• Acupuncture laser devices
• Medical needles manufacturing
• Traditional Chinese Medicine supplies

Headquarters

HQ city

Pullach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Acupuncture Needles: Primary revenue stream. Two brands: asiamed and TeWa, with over 30 types and 300+ variants including copper loop, plastic handle, metal pipe handle, and Korean-style handles. Available in coated and uncoated versions.
2. Kinesiology Tapes: Natural extension of product portfolio. Four tape variants: cotton, nylon, synthetic, and wide format. CE-certified medical devices.
3. Acupuncture Laser Devices: Laser acupuncture equipment manufactured in collaboration with Reimers and Janssen. Power range 2-750mW for safe acupuncture point treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

asia-med GmbH manufactures and supplies acupuncture needles and related medical equipment under two brands (asiamed and TeWa), offering over 30 types and 300+ variants of needles with various handle types, coatings, and guide tubes. The portfolio is complemented by CE-certified kinesiology tapes and laser acupuncture devices manufactured in collaboration with Reimers and Janssen.

Product overview

asia-med GmbH is a German manufacturer of medical acupuncture supplies founded in 1989, operating two brands: asiamed and TeWa. The product portfolio centers on acupuncture needles (over 30 types, 300+ variants) including various handle types (copper loop, plastic, metal pipe, Korean spring), surface treatments (silicone coated, uncoated, gold/silver plated), and accessories (guide tubes, Safe-T Sleeve). Complementing the needle line are CE-certified kinesiology tapes in cotton, nylon, and synthetic materials with three elasticity options, and acupuncture laser devices manufactured with Reimers & Janssen. Innovation products include the Streitberger Placebo Needle for clinical research and the Safe-T Sleeve for Clean Needle Technique. Quality control is conducted in Germany at the Suhl facility.

Differentiator

Problem solved

Functional benefit

Brands

• asiamed: Primary brand for acupuncture needles with high-quality products featuring particularly gentle insertion characteristics. Production started in 2000 in Suhl, Germany.
• TeWa

Products and services

• asiamed Acupuncture Needles Premium acupuncture needles featuring particularly gentle insertion characteristics, available in multiple handle types (copper loop, plastic, metal pipe, Korean spring), surface coatings (silicone coated, uncoated, gold/silver plated), and configurations with or without guide tubes. Over 30 types with 300+ variants for licensed acupuncturists and TCM practitioners.
• TeWa Acupuncture Needles Established acupuncture needle brand with classic copper loop handle and medical stainless steel, available with plastic handles, various coatings, and larger packaging units (1,000 needles per Speed Pak box) for high-volume practitioners. Includes specialized types for auriculotherapy and face acupuncture.
• asiamed Kinesiology Tapes CE-certified kinesiology tapes made from cotton, nylon, and synthetic materials for non-invasive pain relief and therapeutic support. Available in three elasticity strengths, multiple colors (16 for cotton and synthetic), and sizes (5m x 5cm and 5m x 10cm), with hypoallergenic acrylic adhesive for multi-day wear.
• asiamed Acupuncture Laser Laser acupuncture devices manufactured in collaboration with world-famous companies Reimers and Janssen. Applied power range of 2-750 mW for non-invasive point stimulation. Laser acupuncture has been used for over 30 years with effectiveness scientifically validated.
• Safe-T Sleeve Guide Tube Special two-piece guide tube with a thin plastic sleeve that remains over the needle shaft after guide tube removal, ensuring sterility during needle manipulation. Designed for Clean Needle Technique compliance and difficult treatment situations with needles over 4cm length.
• Streitberger Placebo Needle Non-penetrating placebo needle designed for double-blind clinical acupuncture research and efficacy studies. Appears identical to real acupuncture needles but does not penetrate the skin. Validated for use in scientific acupuncture research.

Quantifiable outcome

• Reduced pain perception during acupuncture due to precision-ground needle points and silicone coating
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Reimers & JanssencoreTechnology or IntegrationWorld-famous companies collaborating with asiamed in the manufacturing of acupuncture laser equipment. Enables company to stay current with rapid advances in laser medical technology.
• Prof. Litscher, University of GrazminorStrategic or Co-development PartnerRenowned researcher who scientifically proved the long-term effectiveness of laser acupuncture over 30 years of application.
• Dr. Konrad StreitbergercoreStrategic or Co-development PartnerPhysician who developed the Streitberger Placebo Needle specifically for scientific acupuncture research. Manufacturing of the placebo needle entrusted to asiamed since 2000.
• John Stan (Acupuncturist)minorStrategic or Co-development PartnerExperienced acupuncturist who collaborated with asiamed to develop the Safe-T Sleeve for Clean Needle Technique compliance.
• Rosario Bellia, Associazione Italiana Taping kinesiologicominorStrategic or Co-development PartnerPresident of Italian Kinesiology Taping association who collaborated with asiamed to develop the Synthetic Kinesiology Tape for 'power taping' applications.
• Deutsche Post AG (DHL)minorChannel Partner/ Reseller/ DistributorShipping and logistics partner for product delivery.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SEIRIN Corporation: Japanese-headquartered global leader in disposable acupuncture needles. Directly comparable to asiamed: manufactures premium acupuncture needles for professional practitioners worldwide with strong brand reputation and emphasis on pain-free insertion and sterility.
• Schwa-Medico (Sedatelec / Pierenkemper): European manufacturer of acupuncture needles, electroacupuncture, and laser devices. Direct competitor in the German and European markets with overlapping product lines in needles and acupuncture laser equipment.
• RockTape: Major kinesiology tape brand sold to physiotherapists, chiropractors, and sports professionals. Comparable to asiamed's tape business as a competing brand targeting the same taping workflow and patient outcomes.
• Dongbang Medical (Dong-Bang Acupuncture Needle): Korean manufacturer of acupuncture needles and accessories. Comparable as a direct competitor offering CE-marked needle lines (DB Needle, CN Brand) with broad handle and coating variants sold internationally to practitioners.
• Lhasa OMS: US-based distributor and supplier of acupuncture needles, herbs, and supplies to Western practitioners. Comparable as a competing go-to-market for acupuncture needles into the North American professional market that asiamed also targets.
• Kinesio (Kinesio Tex Tape): Originator and leading brand of kinesiology tape, serving physiotherapists, sports medicine practitioners, and athletes. Directly comparable to asiamed's kinesiology tape line as both target the same practitioner user base with elastic therapeutic tape.
• HWATO (Suzhou Hualian Medical Instrument): One of the largest Chinese acupuncture needle manufacturers with deep product breadth across handles, sizes, and packaging. Competes directly with asiamed on cost and range in the practitioner needle category.

Broad incumbents

• 3B Scientific: Global manufacturer and distributor of medical and educational supplies including acupuncture needles, models, and training equipment. Comparable as a broader incumbent serving the acupuncture practitioner and education market with overlapping product categories.

Others

• Sigma-Aldrich (Merck KGaA Life Science) — acupuncture reference materials: Broad life-science and clinical supplies distributor. Tangentially comparable as a supplier into clinical research channels — relevant only as a reference distribution channel for placebo-controlled acupuncture studies.

Emerging players

• BTL Group: Medical device manufacturer offering laser therapy, electrotherapy, and physiotherapy equipment. Partially comparable to asiamed's acupuncture laser product line as both serve practitioners with laser-based therapeutic devices.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asiamedgmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asia-med