Living Ventures

What Living Ventures does

Living Ventures Management Services (LVMS) is a UK-based, hospitality-specialist business advisory and financial management firm operating from Manchester, launched in 2024 by Executive Chairman Jeremy Roberts following the divestiture of operating brands Australasia and Grand Pacific. The firm offers two core service lines: Financial and Accounting Services (specialist bookkeeping, full management accounting, monthly reporting documentation, project feasibility studies, and financing application support) delivered by ICAEW-qualified accountants; and Board Advisory Services (fractional Finance Direction and Non-Executive Director engagements) targeted at small hospitality operators that cannot afford full-time financial leadership.

The firm is built around a three-person leadership team — Roberts, Associate Director Andy Haigh (former Living Ventures Finance Director, 2007-2019), and Finance Director Helen Starkey (Chartered Accountant, ACA 2018) — leveraging 30+ years of founder experience building, scaling, and exiting UK hospitality brands including The Alchemist, New World Trading Company/The Botanist, Gusto Italian, Australasia, and The Living Room, with exits to Whitbread, Ultimate Leisure, Palatine Private Equity, and Graphite Capital totalling up to £55m.

LVMS generates revenue through professional services engagements on a bespoke, quote-based pricing model, with no publicly disclosed pricing and minimal formal marketing — relying instead on direct contact, referrals, and the founders' legacy reputation in UK hospitality. Customer segments are vertical-specific (UK hospitality SMBs from concept-stage startups through multi-site operators) plus a secondary growth-stage advisory segment. The technology footprint is limited to specialized hospitality financial management and reporting systems; no AI/ML capabilities, apps, or digital channels are evident.

Name

Living Ventures

Legal name

Living Ventures Management Services

Website

https://livingventures.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Living Ventures Management Services is a UK hospitality-focused advisory firm providing bookkeeping, management accounting, project feasibility, and fractional Finance Direction / Non-Executive Director services to restaurant, bar, and hospitality operators, leveraging 30+ years of founder brand-building experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Knutsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial and Accounting Services: Specialist bookkeeping and full management accounting services tailored for hospitality businesses, including monthly reporting documentation, project feasibility studies, and documentation for financing applications.
2. Board Advisory Services: Fractional Finance Direction and Non-Executive Director services provided to hospitality businesses that cannot afford full-time financial leadership, offered in a bespoke advisory capacity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Living Ventures Management Services (LVMS) provides specialist bookkeeping, full management accounting, project feasibility studies, and board advisory services (fractional finance direction and non-executive director support) tailored for hospitality businesses. The firm leverages 30+ years of direct operator experience building, scaling, and exiting UK hospitality brands to deliver industry-focused financial management and strategic growth advisory.

Product overview

Living Ventures Management Services (LVMS) is a hospitality-focused business advisory and financial management company providing two core service offerings: Financial and Accounting Services (bookkeeping, management accounting, project feasibility studies) and Board Advisory Services (fractional finance direction, non-executive director support). The company was founded in 2025 by Jeremy Roberts, who brings over 30 years of experience building and scaling hospitality brands. LVMS leverages deep expertise from managing a portfolio of restaurant and bar concepts including The Alchemist, New World Trading Company/The Botanist, Gusto Italian, Australasia, The Living Room, and Life Restaurants, enabling the company to provide industry-focused business solutions with specialist knowledge of hospitality sector operations, multi-site rollouts, and growth strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial and Accounting Services Specialist bookkeeping and full management accounting services tailored for hospitality businesses, including monthly reporting documentation, project feasibility studies, and financing application documentation, provided by ICAEW-licensed qualified accountants.
• Board Advisory Services Fractional Finance Direction and Non-Executive Director services provided to small hospitality businesses that cannot afford full-time financial leadership, offered in a bespoke advisory capacity to deliver board-level strategic guidance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• 5 Heathcote sitesminorStrategic or Co-development Partner · 1 January 2010Acquired 5 Heathcote sites in 2010 and converted them to Gusto and Blackhouse sites.
• Ultimate Leisure plcminorStrategic or Co-development Partner · 1 January 2005Acquired Prohibition Bar for £2.75m in 2005; later acquired the 13-strong The Living Room estate for £28m in 2007.
• Whitbread PLCminorStrategic or Co-development Partner · 1 January 2000Acquired The Living Room brand in 2000.
• Wolverhampton & Dudley Breweries PLCminorStrategic or Co-development Partner · 1 January 1998Acquired Life Restaurants in 1998.
• Celebrated Restaurants LtdminorStrategic or Co-development Partner · 1 January 1996Acquired JW Johnson's and Starvin' Marvin's from Living Ventures founders in 1996.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Azets: Major UK and Nordic accounting/advisory group with hospitality and leisure sector specialism. Competes broadly on accounting and advisory services to UK hospitality operators.
• Mazars UK: International accounting and advisory firm with UK hospitality and leisure coverage. Overlaps LVMS on accounting, feasibility, and growth-stage advisory services to operators.
• Crowe UK LLP: Top 10 UK accounting firm serving hospitality, leisure, and retail operators. Competes with LVMS for advisory and accounting mandates in the UK SMB hospitality segment.
• Moore Kingston Smith: Top 25 UK accounting and advisory firm with a notable hospitality sector practice and London focus. Competes with LVMS for SMB hospitality accounting and growth advisory work.
• RSM UK: Mid-tier UK accounting firm with a recognised hospitality sector practice. Overlaps LVMS on hospitality bookkeeping, management accounting, and growth-stage advisory work, with broader sector exposure.
• Grant Thornton UK LLP: Major UK accounting and advisory firm with a hospitality sector focus and growth-stage advisory practice. Broader portfolio than LVMS but competes for the same hospitality growth mandates.
• BDO UK LLP: Top-tier UK accounting and advisory practice with a dedicated Hospitality & Leisure sector group. Competes with LVMS for SMB hospitality accounting and business advisory mandates at full-service scale rather than fractional specialist depth.
• KPMG UK LLP: Big Four advisory firm with a UK Hospitality & Leisure practice. Primarily competes with LVMS on larger operator mandates rather than SMB bookkeeping, but is the prestige incumbent that hospitality groups often default to.

Direct peers

• The Part-Time FD: UK fractional Finance Director provider offering part-time FD services to SMEs across sectors. Directly comparable to LVMS's fractional FD/NED offering on service model, though without LVMS's hospitality specialism or operator background.
• FD Centre: UK firm providing fractional Finance Directors to growing businesses. Headcount-light, advisory-only model directly mirrors LVMS's Board Advisory stream; competes on the same fractional FD buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/livingventures
• LinkedInlinkedin.com/company/living-ventures-restaurants-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Ventures