Utah Valley University Athletics

What Utah Valley University Athletics does

Utah Valley University Athletics is the official athletics department of Utah Valley University, a public state university in Orem, Utah, operating 16 NCAA Division I sports programs (baseball, men's and women's basketball, cross country, golf, soccer, softball, track and field, volleyball, and wrestling) with approximately 400 student-athletes. The department competes in the Big West Conference for most sports and the Big 12 Conference for wrestling, and its primary venues include the 8,500-seat UCCU Center, UCCU Ballpark, Lockhart Arena, Clyde Field, the Wolverine Softball Field, and the NUVI Practice Facility.

The department generates revenue through four primary streams: corporate partnerships and naming rights (UCCU, doTERRA, Nike, Pepsi, Intermountain Healthcare, BSN Sports) with disclosed annual partnership and giving revenue above $2M; ticket sales distributed through GoUVU.com, the My Tickets Online Account Manager, the UVU Student app, and the UCCU Center Ticket Office; donations through the Wolverine Club and the Wolverine Way NIL collective; and youth sports camps in baseball, basketball, softball, volleyball, soccer, wrestling, and cross country/track. The go-to-market motion combines direct-to-consumer ticketing, enterprise sales for corporate sponsorships, and event-driven community engagement through camps and gameday experiences.

Operationally, UVU Athletics is led by Director of Athletics Dr. Jared Sumsion (since May 2019, 2024 NACDA Division I-AAA AD of the Year) and is governed within the Utah System of Higher Education. Under Sumsion's tenure the department has executed $46.2M in flagship corporate partnerships, achieved the program's first NCAA National Champion (women's outdoor track and field), reached the 2022-23 Men's Basketball NIT Semifinal, and won four consecutive WAC Academic Excellence Awards (2020-24). The underlying technology stack is standard collegiate athletics infrastructure (Tickets.com, Teamworks, StatBroadcast, NCAA compliance systems), and the department's digital presence is centralized on GoUVU.com.

Name

Utah Valley University Athletics

Legal name

Utah Valley University Athletics

Website

https://gouvu.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Utah Valley University Athletics operates 16 NCAA Division I sports programs for approximately 400 student-athletes at its Orem, Utah campus, generating revenue through corporate partnerships (UCCU, doTERRA), ticket sales, youth sports camps, NIL collective donations, and university allocations, while competing in the Big West and Big 12 Conferences.

Ownership category

akta.pro rank

Product category

Collegiate Athletics (NCAA Division I)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Athletics Compliance, Eligibility & Governance (EDALAIAJ)

Keywords

• Collegiate athletics programs
• NCAA Division I sports
• Athletic ticketing services
• Corporate sports sponsorships
• Intercollegiate athletic facilities

Headquarters

HQ city

Puerto

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Partnerships: Naming rights, branding, and sponsorship deals with corporate partners including UCCU (naming rights to UCCU Center and UCCU Ballpark), doTERRA (naming rights to doTERRA Performance Center and doTERRA Training Dome), and other corporate sponsors across services, hotels, and food categories. The department has increased corporate partnership and annual giving revenue to over $2M per year.
2. Ticket Sales: Revenue from single-game tickets, season ticket packages, and special ticket offers for all regular season home games and postseason events.
3. Wolverine Club Donations: Fundraising through the Wolverine Club (official NIL collective of UVU Athletics called 'Wolverine Way') and major gift donations including the largest fundraising donation in university history.
4. Sports Camps: Youth sports camps in baseball, basketball, softball, volleyball, soccer, wrestling, and cross country/track generate camp registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Utah Valley University Athletics operates the official athletics department of Utah Valley University, fielding 16 NCAA Division I sports programs including men's and women's basketball, baseball, softball, volleyball, wrestling, soccer, cross country, track & field, and golf. The department generates revenue through ticket sales, corporate naming-rights and sponsorship deals, donor contributions to the Wolverine Club, and youth sports camps, while also delivering student-athlete support services such as academic advising, mental health and performance counseling, sports medicine, and compliance oversight.

Product overview

UVU Athletics operates the official athletics department for Utah Valley University, managing 16 NCAA Division I sports programs. The primary digital presence is the GoUVU.com website which serves as the central hub for all sports news, schedules, rosters, and ticket services. The department offers various support services including sports medicine, mental health & performance (MHAP), compliance resources, and The Den student fan organization. Ticketing is handled through an online account manager system. Facilities include the UCCU Center, UCCU Ballpark, Lockhart Arena, Clyde Field, and various other venues. The department also manages youth sports camps and maintains a Hall of Fame honoring notable athletes and contributors.

Differentiator

Problem solved

Functional benefit

Products and services

• NCAA Division I Sports Programs
• Single-Game and Season Ticket Sales
• Corporate Partnerships and Naming Rights
• Wolverine Club Donor Fundraising
• Wolverine Way NIL Program
• UVU Athletics Youth Sports Camps
• Mental Health & Performance (MHAP) Team Services
• UVU Athletic Facilities Rental and Use

Quantifiable outcome

• 11 WAC Team Championships in recent years
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Utah Community Credit Union (UCCU)flagshipGTM or Marketing PartnerNaming rights partner for UCCU Center (8,500-seat arena) and UCCU Ballpark. $28.5M partnership for new soccer stadium. 10-year naming rights agreement announced August 30, 2010.
• doTERRAflagshipGTM or Marketing Partner$17.7M partnership benefiting all 16 NCAA Division I programs. Includes doTERRA Field at UCCU Ballpark, doTERRA Training Dome, and doTERRA Performance Center in Lockhart Arena.
• NikecoreOthersOfficial athletic apparel and equipment supplier for UVU Athletics.
• PepsicoreOthersOfficial beverage sponsor for UVU Athletics.
• BSN SportsminorOthersSports equipment supplier partner.
• Intermountain HealthcarecoreOthersOfficial healthcare provider, offering sports medicine and orthopedics services at Utah Valley Outpatient Center.
• Big West ConferencecoreOthersUVU is a member of the Big West Conference for most sports, competing at the NCAA Division I level.
• Big 12 ConferencecoreOthersUVU wrestling competes in the Big 12 Conference.
• Wolverine Way (NIL Collective)coreOthersOfficial Name, Image, and Likeness (NIL) program for UVU Athletics, managed at uvu-nil.com.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Northern Arizona Lumberjacks Athletics: Northern Arizona University's NCAA Division I athletics department in Flagstaff, Arizona (Big Sky Conference). Comparable mid-major multi-sport program with similar fundraising and naming-rights approach in the Mountain West region.
• Boise State Broncos Athletics: Boise State University's NCAA Division I athletics department (Mountain West) in Boise, Idaho. Comparable mid-major program operating major on-campus facilities (e.g., Albertsons Stadium, ExtraMile Arena) with similar naming-rights-driven revenue model.
• UNLV Rebels Athletics: UNLV's NCAA Division I athletics department in Las Vegas (Mountain West). Comparable mid-to-large multi-sport program with similar corporate naming-rights and hospitality-driven revenue approach, formerly a WAC peer.
• New Mexico Lobos Athletics: University of New Mexico's NCAA Division I athletics department in Albuquerque (Mountain West). Comparable mid-major multi-sport program with similar Mountain West-era conference affiliation history and regional sponsorship approach.
• Idaho State Bengals Athletics: Idaho State's NCAA Division I athletics department in Pocatello, Idaho (Big Sky Conference). Comparable mid-major multi-sport program competing in similar Intermountain West footprint with comparable scale of operations.

Direct peers

• Southern Utah Thunderbirds Athletics: Southern Utah University's NCAA Division I athletics department in Cedar City, Utah. Operates a comparable multi-sport WAC-affiliated program with overlapping sponsors and recruiting footprint in Utah.
• BYU Cougars Athletics: BYU's official NCAA Division I athletics department, based in Provo, Utah. Operates a comparable 16+ sport program in the same regional market, competing with UVU for fan share, recruits, and corporate sponsorships (UCCU, Nike, etc.).
• Utah State Aggies Athletics: Utah State University's NCAA Division I athletics department in Logan, Utah. Operates a comparable Mountain West / conference-affiliated program across similar sports with shared corporate sponsors and donor pools in Utah.
• Weber State Wildcats Athletics: Weber State University's NCAA Division I athletics department in Ogden, Utah. Big Sky Conference member with a comparable multi-sport program competing for Utah-based recruits, alumni donors, and regional corporate sponsors.
• University of Utah Utes Athletics: The University of Utah's NCAA Division I (Big 12) athletics department in Salt Lake City. Operates a comparable 16+ sport program in the same state, competing for talent, ticket dollars, and corporate sponsors across the Intermountain West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gouvu
• Facebookfacebook.com/gouvu
• Instagraminstagram.com/UVUbsb
• LinkedInlinkedin.com/company/uvu-athletes

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Valley University Athletics