What Bommarito Automotive Group does

Bommarito Automotive Group is a privately held, family-owned automotive dealership group founded in 1971 and headquartered in Ellisville, Missouri. The group operates 22 physical dealership locations across the St. Louis metropolitan area, retailing new and pre-owned vehicles across approximately 16 manufacturer brands including Audi, Cadillac, Ford, Honda, Toyota, Nissan, Mazda, Volkswagen, Buick, GMC, Chevrolet, Chrysler, Dodge, Jeep, Ram, and INFINITI. It serves individual consumers purchasing personal and family vehicles as its primary segment, and also addresses commercial and fleet buyers through dedicated fleet sales and a business center.

Operationally, the group runs a traditional direct-to-consumer retail model centered on physical showrooms, supplemented by a web-based inventory platform that allows customers to search across all locations by make, model, body style, price, and location. Its technology footprint is limited to standard automotive-retail tooling: online inventory search, payment/loan calculators, trade appraisal forms, pre-approval applications, test drive scheduling, and SMS/text communication. The group maintains inventory of roughly 3,057 new and 1,274 pre-owned vehicles across its network.

Revenue is generated through four principal streams: new vehicle sales, used and certified pre-owned vehicle sales (including CarFax 1-owner units), finance and insurance products, and service and parts (including collision repair via Bommarito Collision Centers). Pricing is not publicly disclosed and varies by make, model, trim, and location, with customers requesting quotes or visiting dealerships. Ancillary brands include Bommarito Auto Sports (motorsports sponsorship, including the Bommarito 500 and NASCAR partnerships), Bommarito Business Center, and a branded apparel store. The group was ranked #86 on the 2025 Automotive News Top 150 Dealership Groups.

Name

Bommarito Automotive Group

Legal name

Bommarito Automotive Group

Website

https://bommarito.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Bommarito Automotive Group is a family-owned automotive dealership group founded in 1971, operating 22 locations across the St. Louis, Missouri metro area. It sells new and pre-owned vehicles across ~16 brands, plus financing, service, parts, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Ellisville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new automobiles from multiple manufacturers including Audi, Cadillac, Ford, Honda, Toyota, Nissan, Mazda, Volkswagen, Buick, GMC, Chevrolet, Chrysler, Dodge, Jeep, Ram, and INFINITI
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles including CarFax 1-owner vehicles
3. Finance and Insurance Products: Auto financing, loan calculators, pre-approval services, and F&I products
4. Service and Parts: Vehicle maintenance, repairs, and Genuine OEM parts sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bommarito Automotive Group operates 22 retail dealership locations across the St. Louis metropolitan area, selling new and pre-owned vehicles from 16 automotive brands (Audi, INFINITI, Cadillac, Buick, GMC, Chevrolet, Ford, Honda, Toyota, Nissan, Mazda, Volkswagen, Chrysler, Dodge, Jeep, and Ram). The group complements vehicle sales with finance and insurance products, manufacturer service and parts operations, dedicated collision repair centers, and commercial fleet sales.

Product overview

Bommarito Automotive Group is a multi-location automotive dealership group operating 22 locations in the St. Louis, Missouri metropolitan area. The group offers a unified platform of vehicle sales and related automotive services. Core offerings include new and pre-owned vehicle sales across 16 vehicle brands (Audi, INFINITI, Cadillac, Buick, GMC, Chevrolet, Ford, Honda, Toyota, Nissan, Mazda, Volkswagen, Chrysler, Dodge, Jeep, and Ram), with inventory of over 3,057 new vehicles and 1,274 pre-owned vehicles. Supporting services include finance/insurance products, service and parts departments, collision centers, fleet sales, and online tools such as payment calculators and test drive scheduling. The group also maintains a motorsports presence through Bommarito Auto Sports, including NASCAR racing partnerships and Indy Car events.

Differentiator

Problem solved

Functional benefit

Brands

• Bommarito Auto Sports: Motorsports involvement including Bommarito Indy Car Event and Bommarito 500
• Bommarito Business Center
• Bommarito Collision Centers
• Bommarito Apparel Store

Products and services

• New Vehicle Sales Sale of new automobiles from 16 manufacturers (Audi, INFINITI, Cadillac, Buick, GMC, Chevrolet, Ford, Honda, Toyota, Nissan, Mazda, Volkswagen, Chrysler, Dodge, Jeep, and Ram) across body styles including SUVs, trucks, sedans, coupes, hatchbacks, and minivans. Inventory exceeds 2,000–3,057 new vehicles at any given time.
• Pre-Owned Vehicle Sales Sale of pre-owned vehicles including certified pre-owned units, CarFax 1-owner vehicles, and inventory priced under $15,000. Approximately 1,274 pre-owned vehicles in current inventory.
• Auto Finance and Insurance Services Auto financing services including online pre-approval applications, monthly payment calculators, and trade-in appraisal forms, paired with F&I products offered through the dealership group.
• Service and Parts Scheduled maintenance, repairs, and Genuine OEM parts sales for all brands represented across the dealership group's locations.
• Collision Center Services Collision repair services operated through dedicated Bommarito Collision Center facilities serving the St. Louis metropolitan area.
• Fleet Sales Multi-vehicle sales program for commercial buyers needing volume pricing, fleet management support, and ongoing maintenance programs.
• Bommarito Business Center Business-focused services and resources for commercial customers needing vehicle acquisition support and ongoing fleet-related services.
• Bommarito Apparel Store Retail store selling branded Bommarito merchandise and apparel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jordan Anderson RacingminorStrategic or Co-development Partner · 4 December 2025Bommarito Autosport collaboration with Jordan Anderson Racing for NASCAR competition. Rajah Caruth to compete in 10 races during the 2026 NASCAR O'Reilly Auto Parts Series driving the No. 32 Chevrolet as part of this collaboration with Bommarito Autosport.

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/bommaritoauto
• Facebookfacebook.com/BommaritoAutomotiveGroup
• LinkedInlinkedin.com/company/bommarito-automotive-group
• Instagraminstagram.com/bommaritoauto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bommarito Automotive Group