CertCo
- Company typePrivate
- Founded1930
- HeadquartersMadison, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
CertCo firmographics
Firmographics- Name
- CertCo
- Website
- https://certcoinc.com
- Company type
- Private
- Founded year
- 1930
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where CertCo is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
CertCo business model
Business model- GTM type
- B2B
- Offering type
- Services
CertCo product offering
Product offeringCore offering
CertCo is a wholesale distribution company that supplies products and services to independent grocers across the Midwestern United States. Operating as a for-profit private company headquartered in Madison, Wisconsin, it serves as a supply chain partner connecting grocery retailers with the products they stock on their shelves.
Differentiator
Problem solved
Functional benefit
Products and services
- Grocery Distribution Services
Companies that use CertCo
Customer profileIdeal customer profiles1 record
CertCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CertCo competitors and assessment
Company assessmentDirect peers
- KeHE Distributors: Specialty and natural product distributor supplying independent grocery, natural, and e-commerce retailers. Comparable as a wholesale distributor focused on independent and specialty retail channels, with overlapping target customer profile.
- Bozzuto's: Family-owned wholesale distributor serving independent supermarkets across the Northeast and Mid-Atlantic. Comparable wholesale-to-independent-grocer model with similar mid-sized regional structure.
- SpartanNash: Public food distributor and grocery operator headquartered in the Midwest that supplies independent retailers and military commissaries. Highly comparable to CertCo given overlapping geography, customer base (independent grocers), and wholesale distribution model.
- Associated Wholesale Grocers (AWG): Member-owned cooperative wholesaler serving independent grocers across the Midwest and South. Direct comparable to CertCo in terms of serving independent retailers via wholesale distribution, with deep Midwest overlap.
Broad incumbents
- United Natural Foods (UNFI): Major North American grocery and natural foods wholesaler supplying independent retailers, natural product stores, and chains. Comparable wholesale model and customer overlap with CertCo's independent grocer base, though at much greater scale and broader category breadth.
- C&S Wholesale Grocers: Largest privately held grocery wholesaler in the US, supplying independent and chain retailers nationally. Comparable as a grocery wholesale operator serving independent accounts, though far larger and more geographically diversified than CertCo.
- Nash Finch Company (legacy, now SpartanNash): Historical Midwest-focused grocery wholesaler for independent retailers, now part of SpartanNash. Included as a legacy comparable reflecting CertCo's traditional Midwest independent-grocer wholesale model.
Regional players
- Houchens Industries / Crossmark Wholesale: Diversified holding company with grocery wholesale operations serving independent retailers primarily in the Southeast. Comparable in business model though geographically distinct from CertCo's Midwest focus.
Others
- Piggly Wiggly Midwest (independent operators): Franchised independent grocery banner with strong Midwest presence. Comparable as part of the broader Midwest independent grocer ecosystem that CertCo serves; functions as a potential customer/channel rather than a wholesale peer.
- Shurfine / Topco (member-owned cooperative): Member-owned cooperative providing procurement, private label, and category management services to independent grocers. Comparable as an ecosystem participant serving the same Midwest independent grocer base that CertCo distributes to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
CertCo social profiles
Digital presenceCertCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
CertCo leadership team
Management profileNumber of profiles
CertCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CertCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CertCo
What does CertCo do?
CertCo is a wholesale distribution company that supplies products and services to independent grocers across the Midwestern United States. Operating as a for-profit private company headquartered in Madison, Wisconsin, it serves as a supply chain partner connecting grocery retailers with the products they stock on their shelves.
When was CertCo founded?
CertCo was founded in 1930. It employs 251 to 500 people.
Where is CertCo based?
CertCo is headquartered in Madison, United States, in the North America region.
Who are CertCo's main competitors?
Direct peers on record are KeHE Distributors, Bozzuto's, SpartanNash and Associated Wholesale Grocers (AWG). Broad incumbents are United Natural Foods (UNFI), C&S Wholesale Grocers and Nash Finch Company (legacy, now SpartanNash). Houchens Industries / Crossmark Wholesale is listed as a regional player. Others are Piggly Wiggly Midwest (independent operators) and Shurfine / Topco (member-owned cooperative).
Does CertCo have an API?
No public API is recorded for CertCo.