Sonoma Technology

Name

Sonoma Technology

Legal name

Sonoma Technology, Inc.

Website

https://sonomatech.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Consulting Services: Professional consulting services for air quality, meteorology, emissions, modeling, health, and environmental justice. Provided to government agencies, private industry, universities, and tribal organizations on project basis.
2. Software Products and Licenses: Proprietary software tools including Insight AQ Data Manager, AQ360 Source Tracker, eSIMS eLog Book, and ExactAQ API. Sold as licenses or subscriptions to clients.
3. Instrument Sales and Distribution: Authorized U.S. distributor of Aerosol Magee Scientific instruments (Aethalometers, TCA08, CASS, DRI Model 2015). Revenue from sales, service, and support of scientific monitoring equipment.
4. Kids Making Sense Program: Environmental education program using low-cost sensors for schools and communities. Revenue may include program fees and materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sonoma Technology delivers environmental consulting, scientific analysis, and proprietary software for air quality monitoring and management. The firm combines field measurements, atmospheric and emissions modeling, fenceline monitoring, regulatory compliance support, and litigation expertise with software platforms (Insight AQ Data Manager, AQ360 Source Tracker, eSIMS, ExactAQ API) sold to government agencies, private industry, universities, and international clients. The firm also serves as the sole U.S. distributor of Aerosol Magee Scientific carbonaceous aerosol instruments.

Product overview

Sonoma Technology offers a suite of environmental monitoring and data management products. The core portfolio includes Insight AQ Data Manager for data management and public reporting, AQ360 Source Tracker for situational awareness, eSIMS eLog Book for air monitoring network management, ExactAQ Air Quality API for high-resolution air quality data services, and Kids Making Sense for environmental education. As an authorized partner, they also resell Aerosol Magee Scientific instruments including Aethalometers for black carbon measurement. These products work together to provide comprehensive air quality monitoring, analysis, forecasting, and public communication solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Insight AQ Data Manager: Data management and public reporting product for air quality data
• AQ360 Source Tracker
• eSIMS eLog Book
• ExactAQ
• Kids Making Sense
• Aerosol Magee Scientific

Products and services

• Insight AQ Data Manager

Quantifiable outcome

• AirNow provides AQI forecasts and real-time conditions for over 500 cities across the United States
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aerosol Co. (Magee Scientific)coreChannel Partner/ Reseller/ Distributor · 1 August 2022Effective August 1, 2022, Sonoma Technology became the sole U.S. distributor of Magee Scientific instruments and provides customer support for all existing and future applications. Aerosol Co. manufactures world-renowned carbonaceous aerosol instruments including the Aethalometer, the most-used instrument for real-time measurement of black carbon globally.
• ArupminorStrategic or Co-development Partner · 1 January 2015Study partner with Sonoma Technology and EPA in developing Best Practices for Reducing Near-Road Air Pollution Exposure at Schools guidebook, updated in 2021.
• U.S. Environmental Protection Agency (EPA)coreStrategic or Co-development Partner · 1 January 2002Prime contractor for development, hosting, and operations of EPA's AirNow program from 2002 to 2020, providing real-time national air quality information for 500+ cities. Since 2020, continued support for enhancements including new AirNow.gov website and mobile app development.
• Magee Scientific CorporationcoreTechnology or IntegrationManufacturer of carbonaceous aerosol instruments including Aethalometers (AE33, AE36, AE36s, AE43), TCA08 Total Carbon analyzer, and DRI Model 2015. Sonoma Technology is authorized sales and service partner in the United States.
• Kansas Department of Health and EnvironmentminorStrategic or Co-development PartnerCollaborated on exceptional events analysis of smoke impacts on ozone levels, analyzing meteorological conditions and air quality concentrations for prescribed fires.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AECOM: Global infrastructure consulting firm with a substantial environmental services practice covering air quality, permitting, and remediation for federal and industrial clients. Comparable as a much larger, diversified incumbent that competes for the same federal environmental mandate contracts Sonoma serves.
• WSP Global: Global professional services consultancy with substantial environment and energy practice including air quality, emissions, and industrial compliance work. Competes for similar federal, state, and industrial environmental mandates.
• Arcadis: Global design and consultancy firm with environmental and air quality practices serving municipal, industrial, and federal clients. Overlaps with Sonoma's industrial compliance and federal environmental monitoring work.
• Tetra Tech: Leading environmental and engineering consulting firm with deep air quality monitoring, modeling, and federal contract capabilities. Overlaps significantly with Sonoma's EPA and industrial fenceline monitoring work but at far greater scale and geographic footprint.
• Ramboll: International engineering and environmental consulting firm with strong air quality and climate practices serving municipalities, industry, and regulators. Comparable science-led approach with global reach supporting similar end markets.
• ERM (Environmental Resources Management): Global pure-play environmental, health, safety, and sustainability consultancy serving corporate and government clients. Comparable air quality and permitting practice but with broader EHS mandate and much larger global presence.
• Jacobs Solutions: Major professional services firm with critical mission solutions and environmental practices serving federal agencies on air quality, atmospheric science, and environmental monitoring programs. Direct competitor for EPA and Department of Energy contracts.

Emerging players

• Aeroqual: Sensor-based air quality monitoring equipment and software provider targeting industrial compliance, community monitoring, and environmental consulting use cases. Adjacent as a low-cost sensor and monitoring solution provider that competes with emerging portions of Sonoma's low-cost sensor integration business.

Direct peers

• SLR Consulting: Mid-sized international environmental and advisory consultancy with strong air quality, emissions, and industrial compliance practice. Direct comparable in size and service mix to Sonoma's regulatory air quality and industrial client work.
• Trinity Consultants: Specialty environmental consulting firm focused on air quality permitting, regulatory compliance, and emissions management for industrial clients. Most direct peer in scale, specialization, and customer mix to Sonoma's private-industry compliance work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SonomaTechnology
• Facebookfacebook.com/sonomatech
• LinkedInlinkedin.com/company/sonoma-technology-inc-
• Xx.com/sonoma_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoma Technology