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The Sam Tell Companies

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Namestring
The Sam Tell Companies
Legal namestring
The Sam Tell Companies
Websiteurl
samtell.com
Company typeenum
Private
Founded yearint
1956
Descriptiontext

The Sam Tell Companies is a privately held, family-owned commercial foodservice equipment and supplies distributor founded in 1956 by Sam Tell and his son Neil, now in its third generation of family leadership under CEO Marc Tell and co-lead Dan Saltzman. Headquartered in a 75,000-square-foot warehouse facility in Farmingdale, New York, with a Manhattan design showroom at 36 East 31st Street and additional Long Island warehousing, the company serves restaurants, hotels, sports and entertainment venues, corporate dining, healthcare, education, country clubs, retail and grocery, and travel lounge operators across the NYC metropolitan area, the broader tri-state region, and the continental United States via shipping arrangements.

The company's offering is organized around three integrated service lines: Design, Build, and Supply. The Design and Build business provides commercial kitchen and bar layout planning, equipment specification, and professional installation, supported by an in-house team of designers, drafters, estimators, project managers, and installers, including access to the Krowne BarFlex 3D bar design configurator. The Supply business distributes tens of thousands of products spanning heavy-duty cooking equipment (Waring, Vollrath, Equipex, Hobart, Vitamix), refrigeration (Continental), preparation (Globe slicers, Vitamix), tabletop (Libbey Infinium, Bugambilia), storage (Camshelving), safety (Cactus Mat), and premium specialty items (Pacojet, Rational iVario, Mauviel, Perceval, Enomatic). Distribution is executed through a direct enterprise sales team, an e-commerce storefront at shop.samtell.com, and a company-owned delivery fleet operating five days per week.

The revenue model combines one-time equipment and supplies sales with project-based design and build professional services, both priced on a quote basis. The company ranks as the 30th largest foodservice equipment and supplies distributor in the United States and employs approximately 180 team members. Notable customers include Virgin Hotel NYC, Printemps NYC, Balthazar, LeRock, Minetta Tavern, Locanda Verde, Stony Brook University, and Hotel Barrière Fouquet's New York. Marc Tell's role includes Mergers and Acquisition activity, and the company has historically pursued tuck-in acquisitions (e.g., Pascoe-Jacobs Associates in 2003) to expand design and engineering capabilities.

Short descriptiontext

The Sam Tell Companies is a privately held, family-owned commercial foodservice equipment and supplies distributor founded in 1956, operating a 75,000 sq ft warehouse in Farmingdale, NY and a Manhattan showroom. It serves restaurants, hotels, healthcare, education, and hospitality operators across the tri-state area and continental US with integrated design, build, and supply services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersFarmingdale, United States
HQ citystring
Farmingdale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
commercial foodservice equipment, kitchen design services, restaurant supplies distribution, foodservice equipment supply, commercial kitchen installation
Industry3 codes
1Food Preparation Equipment & Smallwares Wholesale
CodeAFAIALAKPrimaryYes
2Janitorial & Sanitation Supplies (Foodservice) Wholesale
CodeAFAIALADPrimaryNo
3Commercial Refrigeration & HVAC (Foodservice) Wholesale
CodeAFAIALAIPrimaryNo
SIC code2 codes
  • Wholesale-Industrial Machinery & Equipment5084
  • Wholesale-Machinery, Equipment & Supplies5080
Product category
Commercial Foodservice Equipment Distribution
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Foodservice Equipment & Supplies Sales
TypeOne Time License
Description

Sale of commercial kitchen equipment including refrigerators, ovens, mixers, cookware, glassware, dinnerware, utensils, cleaning supplies, and tabletop items

samtell.com
2Design & Build Services
TypeProfessional Services
Description

Commercial kitchen design and build services including layout planning, equipment selection, and professional installation

samtell.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Quote-based pricing for equipment and supplies
ModelOtherBilling cadencePay-as-you-go
Notes

Contact sales team for pricing on equipment and supplies. Custom solutions tailored to each client's needs.

samtell.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Sam Tell Companies distributes commercial foodservice equipment and supplies—including commercial kitchen equipment, tabletop, storage, safety, and smallwares from major brands—while also providing integrated commercial kitchen design, build, and professional installation services. The company operates a 75,000 sq ft warehouse in Farmingdale, NY, a Manhattan design showroom, and an in-house delivery fleet, serving operators across restaurants, hospitality, healthcare, education, country clubs, sports venues, corporate dining, retail/grocery, and travel lounges.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 30th largest foodservice equipment and supplies distributor in the country
Product overview1 text field

The Sam Tell Companies operates as a commercial foodservice equipment and supplies distributor serving restaurants and foodservice operations across New York City, Long Island, and nationwide. The company offers tens of thousands of products spanning heavy-duty kitchen equipment (Waring waffle makers, Equipex panini grills, Vollrath induction cooktops), refrigeration (reach-in and walk-in units), tabletop items (Libbey Infinium shatter-resistant beverageware, Bugambilia dinnerware), storage solutions (Camshelving racks, Cambro containers), prep equipment (Globe meat slicers, Vitamix blenders), safety products (Cactus Mat floor mats), and specialty items (Pacojet, Rational iVario, Mauviel copper cookware). The company complements its supply business with design and build services including commercial kitchen design, installation, and the Krowne BarFlex 3D bar configurator tool. Sam Tell positions itself as among the largest foodservice equipment and supplies distributors in the United States.

Product and service4 records
1Foodservice Equipment & Supplies Distribution
CategoryCommercial Foodservice Equipment & Supplies
Description

Distribution of tens of thousands of commercial foodservice products spanning heavy-duty kitchen equipment (Waring waffle makers, Vollrath induction ranges, Vitamix blenders, Globe meat slicers, Equipex panini grills, Continental refrigerated equipment stands and bases, Hobart and Kitchenaid mixers, high-end brands such as Pacojet, Rational iVario, Mauviel, Perceval, Peugeot, Miyabi, Enomatic), tabletop (Libbey Infinium and Infinium DX shatter-resistant beverageware, Bugambilia dinnerware), storage (Camshelving universal storage racks), safety (Cactus Mat floor mats), and ongoing smallwares for foodservice operators.

2Commercial Kitchen & Bar Design and Build Services
CategoryDesign & Engineering Services
Description

Integrated design, engineering, build, and installation services for commercial kitchens and bars, including layout planning, equipment selection, project management, and professional equipment installation delivered by an in-house team operating out of the NYC design office and Farmingdale warehouse.

3Sam Tell Online Shop
CategoryOnline Retail
Description

E-commerce storefront at shop.samtell.com where customers can browse the catalog and order foodservice equipment, supplies, and smallwares.

4Krowne BarFlex 3D Bar Configurator
CategoryDesign Tool
Description

3D bar design software that lets customers configure bar workstations with modular bar dies or traditional legs, offering pre-configured stations such as The Taffer Command Station, Craft Cocktail Bar, and Hotel Bar, plus a design wizard for customized layouts.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers29 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment9 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Sam Tell Companies

Commercial Foodservice Equipment Distributionsamtell.com

The Sam Tell Companies is a privately held, family-owned commercial foodservice equipment and supplies distributor founded in 1956, operating a 75,000 sq ft warehouse in Farmingdale, NY and a Manhattan showroom. It serves restaurants, hotels, healthcare, education, and hospitality operators across the tri-state area and continental US with integrated design, build, and supply services.

What The Sam Tell Companies does

The Sam Tell Companies is a privately held, family-owned commercial foodservice equipment and supplies distributor founded in 1956 by Sam Tell and his son Neil, now in its third generation of family leadership under CEO Marc Tell and co-lead Dan Saltzman. Headquartered in a 75,000-square-foot warehouse facility in Farmingdale, New York, with a Manhattan design showroom at 36 East 31st Street and additional Long Island warehousing, the company serves restaurants, hotels, sports and entertainment venues, corporate dining, healthcare, education, country clubs, retail and grocery, and travel lounge operators across the NYC metropolitan area, the broader tri-state region, and the continental United States via shipping arrangements.

The company's offering is organized around three integrated service lines: Design, Build, and Supply. The Design and Build business provides commercial kitchen and bar layout planning, equipment specification, and professional installation, supported by an in-house team of designers, drafters, estimators, project managers, and installers, including access to the Krowne BarFlex 3D bar design configurator. The Supply business distributes tens of thousands of products spanning heavy-duty cooking equipment (Waring, Vollrath, Equipex, Hobart, Vitamix), refrigeration (Continental), preparation (Globe slicers, Vitamix), tabletop (Libbey Infinium, Bugambilia), storage (Camshelving), safety (Cactus Mat), and premium specialty items (Pacojet, Rational iVario, Mauviel, Perceval, Enomatic). Distribution is executed through a direct enterprise sales team, an e-commerce storefront at shop.samtell.com, and a company-owned delivery fleet operating five days per week.

The revenue model combines one-time equipment and supplies sales with project-based design and build professional services, both priced on a quote basis. The company ranks as the 30th largest foodservice equipment and supplies distributor in the United States and employs approximately 180 team members. Notable customers include Virgin Hotel NYC, Printemps NYC, Balthazar, LeRock, Minetta Tavern, Locanda Verde, Stony Brook University, and Hotel Barrière Fouquet's New York. Marc Tell's role includes Mergers and Acquisition activity, and the company has historically pursued tuck-in acquisitions (e.g., Pascoe-Jacobs Associates in 2003) to expand design and engineering capabilities.

The Sam Tell Companies firmographics

Firmographics
Name
The Sam Tell Companies
Legal name
The Sam Tell Companies
Website
https://samtell.com
Company type
Private
Founded year
1956
Operating status
Operating
Headcount range
101–250 employees
Short description
The Sam Tell Companies is a privately held, family-owned commercial foodservice equipment and supplies distributor founded in 1956, operating a 75,000 sq ft warehouse in Farmingdale, NY and a Manhattan showroom. It serves restaurants, hotels, healthcare, education, and hospitality operators across the tri-state area and continental US with integrated design, build, and supply services.
Ownership category
akta.pro rank

The Sam Tell Companies industry classification

Industry
Product category
Commercial Foodservice Equipment Distribution
SIC
Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
akta.pro primary industry
Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
akta.pro secondary industries
Janitorial & Sanitation Supplies (Foodservice) Wholesale (AFAIALAD), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

  • Commercial foodservice equipment
  • Kitchen design services
  • Restaurant supplies distribution
  • Foodservice equipment supply
  • Commercial kitchen installation

Where The Sam Tell Companies is headquartered

Location

Headquarters

HQ city
Farmingdale
HQ country
United States
HQ region
North America

Offices2 records

Markets served

The Sam Tell Companies business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Foodservice Equipment & Supplies Sales: Sale of commercial kitchen equipment including refrigerators, ovens, mixers, cookware, glassware, dinnerware, utensils, cleaning supplies, and tabletop items
  2. Design & Build Services: Commercial kitchen design and build services including layout planning, equipment selection, and professional installation

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goQuote-based pricing for equipment and supplies

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

The Sam Tell Companies product offering

Product offering

Core offering

The Sam Tell Companies distributes commercial foodservice equipment and supplies—including commercial kitchen equipment, tabletop, storage, safety, and smallwares from major brands—while also providing integrated commercial kitchen design, build, and professional installation services. The company operates a 75,000 sq ft warehouse in Farmingdale, NY, a Manhattan design showroom, and an in-house delivery fleet, serving operators across restaurants, hospitality, healthcare, education, country clubs, sports venues, corporate dining, retail/grocery, and travel lounges.

Product overview

The Sam Tell Companies operates as a commercial foodservice equipment and supplies distributor serving restaurants and foodservice operations across New York City, Long Island, and nationwide. The company offers tens of thousands of products spanning heavy-duty kitchen equipment (Waring waffle makers, Equipex panini grills, Vollrath induction cooktops), refrigeration (reach-in and walk-in units), tabletop items (Libbey Infinium shatter-resistant beverageware, Bugambilia dinnerware), storage solutions (Camshelving racks, Cambro containers), prep equipment (Globe meat slicers, Vitamix blenders), safety products (Cactus Mat floor mats), and specialty items (Pacojet, Rational iVario, Mauviel copper cookware). The company complements its supply business with design and build services including commercial kitchen design, installation, and the Krowne BarFlex 3D bar configurator tool. Sam Tell positions itself as among the largest foodservice equipment and supplies distributors in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

  • Foodservice Equipment & Supplies Distribution Distribution of tens of thousands of commercial foodservice products spanning heavy-duty kitchen equipment (Waring waffle makers, Vollrath induction ranges, Vitamix blenders, Globe meat slicers, Equipex panini grills, Continental refrigerated equipment stands and bases, Hobart and Kitchenaid mixers, high-end brands such as Pacojet, Rational iVario, Mauviel, Perceval, Peugeot, Miyabi, Enomatic), tabletop (Libbey Infinium and Infinium DX shatter-resistant beverageware, Bugambilia dinnerware), storage (Camshelving universal storage racks), safety (Cactus Mat floor mats), and ongoing smallwares for foodservice operators.
  • Commercial Kitchen & Bar Design and Build Services Integrated design, engineering, build, and installation services for commercial kitchens and bars, including layout planning, equipment selection, project management, and professional equipment installation delivered by an in-house team operating out of the NYC design office and Farmingdale warehouse.
  • Sam Tell Online Shop E-commerce storefront at shop.samtell.com where customers can browse the catalog and order foodservice equipment, supplies, and smallwares.
  • Krowne BarFlex 3D Bar Configurator 3D bar design software that lets customers configure bar workstations with modular bar dies or traditional legs, offering pre-configured stations such as The Taffer Command Station, Craft Cocktail Bar, and Hotel Bar, plus a design wizard for customized layouts.

Quantifiable outcome

  • 30th largest foodservice equipment and supplies distributor in the country

Companies that use The Sam Tell Companies

Customer profile

Named customers29 records

Segments9 records

Ideal customer profiles4 records

The Sam Tell Companies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

The Sam Tell Companies partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

The Sam Tell Companies competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

The Sam Tell Companies social profiles

Digital presence

The Sam Tell Companies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Sam Tell Companies leadership team

Management profile

Number of profiles

Profiles7 records

The Sam Tell Companies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Sam Tell Companies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sam Tell Companies

What does The Sam Tell Companies do?

The Sam Tell Companies distributes commercial foodservice equipment and supplies—including commercial kitchen equipment, tabletop, storage, safety, and smallwares from major brands—while also providing integrated commercial kitchen design, build, and professional installation services. The company operates a 75,000 sq ft warehouse in Farmingdale, NY, a Manhattan design showroom, and an in-house delivery fleet, serving operators across restaurants, hospitality, healthcare, education, country clubs, sports venues, corporate dining, retail/grocery, and travel lounges.

Is The Sam Tell Companies a public or private company?

The Sam Tell Companies is a private company. It is classified as family owned and is currently operating.

When was The Sam Tell Companies founded?

The Sam Tell Companies was founded in 1956. It employs 101 to 250 people.

Where is The Sam Tell Companies based?

The Sam Tell Companies is headquartered in Farmingdale, United States, in the North America region.

How does The Sam Tell Companies make money?

Two revenue lines are on record. Foodservice Equipment & Supplies Sales are the primary driver. The others are design & Build Services.

Does The Sam Tell Companies have an API?

No public API is recorded for The Sam Tell Companies.

What industry is The Sam Tell Companies in?

The Sam Tell Companies's product category is Commercial Foodservice Equipment Distribution. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of AFAIALAD, Janitorial & Sanitation Supplies (Foodservice) Wholesale. Its SIC code is 5084.

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