Joboy
- Company typePrivate
- Founded2016
- HeadquartersKochi, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Joboy firmographics
Firmographics- Name
- Joboy
- Legal name
- Joboy Services Private Limited
- Website
- https://joboy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Joboy industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Temporary Help Services (561320), Employment Placement Agencies (561311)
- SIC
- Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industry
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
Keywords
Where Joboy is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Offices12 records
Markets served
Joboy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Service Transaction Fees: Joboy charges service providers a commission/transaction fee for bookings facilitated through the platform. Customers pay for services at pre-fixed rates with additional material charges.
- Service Provider Network: Revenue generated by connecting verified service professionals (electricians, plumbers, carpenters, AC technicians, cleaners, etc.) with customers needing home services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electrician services - Chennai: Rs 425-1024 depending on duration |
| Unit Pricing | Pay-as-you-go | Electrician services - Mumbai: Rs 400-970 depending on duration |
| Unit Pricing | Pay-as-you-go | Electrician services - Hyderabad: Rs 350-870 depending on duration |
| Unit Pricing | Pay-as-you-go | AC Service - Chennai: Rs 350-1850 depending on service type |
| Unit Pricing | Pay-as-you-go | AC Service - Mumbai: Rs 300-2600 depending on service type |
| Unit Pricing | Pay-as-you-go | Carpenter - Hyderabad: Inspection Rs 300, Half Day Rs 650, Full Day Rs 1300 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Joboy product offering
Product offeringCore offering
Joboy operates a mobile-first marketplace platform that connects individual customers with background-verified local service professionals for on-demand home and local services. The platform enables booking of services such as electricians, plumbers, carpenters, AC technicians, cleaners, appliance repairs, renovation, health/beauty, and business services across multiple countries, with pre-fixed pricing, service warranty, secure online payments, and 24/7 support.
Product overview
Joboy is a unified multi-service platform offering a mobile app and web platform with four main modules: Joboy Services (core home and local services marketplace), Joboy Shopping (e-commerce), Joboy Deals (discounts), and Joboy Events (ticketing). The platform connects customers with verified service professionals across multiple service categories including home maintenance, cleaning, appliance repairs, home renovation, health & beauty, business services, and technology services. The ecosystem also includes a partner registration program for service experts to join the network.
Differentiator
Problem solved
Functional benefit
Brands
- Joboy Shopping: E-commerce platform integrated within the Joboy app for product purchases
- Joboy Deals
- Joboy Events
Products and services
- Joboy Services (Home Services) The primary mobile app connecting users with verified local service professionals for home repairs, maintenance, cleaning, appliance repair, renovation, health/beauty, business, and technology services across multiple cities in India and internationally.
- Joboy Shopping E-commerce platform integrated within the Joboy app that allows customers to purchase products.
- Joboy Deals Deals and discount platform offering promotional offers on services available through the Joboy ecosystem.
- Joboy Events Event ticketing platform within the Joboy ecosystem for browsing and booking events.
Quantifiable outcome
- Service warranty provided on all bookings (7-60 days depending on service type)
- +1 more outcomes
Companies that use Joboy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Joboy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Joboy partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Joboy competitors and assessment
Company assessmentEmerging players
- Mr. Right (formerly Genie): Mr. Right is an Indian home services startup offering on-demand handyman, appliance repair, and maintenance services via a mobile app. It competes with Joboy in the same SMB-verified, mobile-booked home services category in Indian metros.
- NoBroker: NoBroker is an Indian marketplace that has expanded beyond its core rental/property listings into home services (packers & movers, cleaning, painting). It overlaps with Joboy in the home maintenance and relocation services category with a growing marketplace play.
Direct peers
- HouseJoy: HouseJoy is an Indian home services marketplace offering on-demand booking of verified professionals for cleaning, plumbing, electrical, carpentry, and beauty services. It directly competes with Joboy across overlapping service categories and target customers in Indian metros.
- Thumbtack: Thumbtack is a US marketplace that matches customers with local professionals for home improvement, cleaning, repairs, and related services. It mirrors Joboy's marketplace structure for connecting consumers with verified SMB service providers in the home services category.
- TaskRabbit: TaskRabbit is a US/UK-based marketplace connecting customers with freelance taskers for home repairs, cleaning, moving help, and handyman services. It shares Joboy's core marketplace-commission model and on-demand booking approach for home maintenance services.
- UrbanCompany: UrbanCompany (formerly UrbanClap) is the leading on-demand home services marketplace in India and UAE, offering the same categories (electricians, plumbers, carpenters, cleaners, AC repair) via an app-based model with verified professionals. It is Joboy's most direct competitor and dominates the Indian metros where Joboy also operates.
Broad incumbents
- Justdial: Justdial is India's leading local search and services directory with a wide range of categories including home services, repairs, and professional services. While not a curated marketplace, it serves as a comparable entry point for consumers seeking similar service categories to Joboy.
- Sulekha: Sulekha is an established Indian local services directory and marketplace spanning home services, business services, education, and events. While it operates across a broader category set than Joboy, it overlaps directly in home maintenance, cleaning, and professional service categories.
- Handy (Angie's List/Angie): Handy is a US-based on-demand home services platform for cleaning, furniture assembly, mounting, and handyman work. It shares Joboy's model of pre-priced, vetted professional services for residential customers, though it operates at significantly greater scale in North America.
Regional players
- Helpling: Helpling is a European/MEA-focused online marketplace for home cleaning services. It shares Joboy's emphasis on vetted, insured cleaning professionals and bookable online — providing a regional benchmark for Joboy's UAE and Azerbaijan expansion ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Joboy social profiles
Digital presenceJoboy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joboy leadership team
Management profileNumber of profiles
Profiles2 records
Joboy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joboy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joboy
What does Joboy do?
Joboy operates a mobile-first marketplace platform that connects individual customers with background-verified local service professionals for on-demand home and local services. The platform enables booking of services such as electricians, plumbers, carpenters, AC technicians, cleaners, appliance repairs, renovation, health/beauty, and business services across multiple countries, with pre-fixed pricing, service warranty, secure online payments, and 24/7 support.
Is Joboy a public or private company?
Joboy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joboy founded?
Joboy was founded in 2016. It employs 11 to 50 people.
Where is Joboy based?
Joboy is headquartered in Kochi, India, in the Asia region.
How does Joboy make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are service Provider Network.
Who are Joboy's main competitors?
Emerging players on record are Mr. Right (formerly Genie) and NoBroker. Direct peers are HouseJoy, Thumbtack, TaskRabbit and UrbanCompany. Broad incumbents are Justdial, Sulekha and Handy (Angie's List/Angie). Helpling is listed as a regional player.
Does Joboy have an API?
No public API is recorded for Joboy.
What industry is Joboy in?
Joboy's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs). Its NAICS code is 561320 and its SIC code is 7363.