Amprobe

What Amprobe does

Amprobe is a manufacturer of electrical test and measurement tools, operating as a brand under Fluke Electronics Corporation (itself a Fortive-owned subsidiary) and headquartered in Everett, Washington. Founded in 1948, the company produces a broad portfolio of instruments organized into seven core product categories: digital multimeters, clamp meters, wire tracers and underground utility locators, electrical testers, HVAC tools, environmental testers, and power quality/insulation/ground resistance testers. The product line includes specialty items such as the UAT-600 Series underground utility locators (CAT IV 600V rated), AT-8030 industrial wire tracers, and ULD-405 ultrasonic leak detectors. Proprietary technology includes VolTect™ non-contact voltage detection, and all products undergo testing in Fluke's CSA-recognized lab for compliance with IEC 61010, UL, CSA, CE, RCM, and MSHA standards.

The company serves professional electricians, HVAC technicians, utility companies and excavation contractors, industrial maintenance technicians, and DIY homeowners, with a primary focus on the professional trades. Amprobe generates revenue through one-time hardware sales distributed across an extensive multi-channel network: major industrial distributors (Grainger, Fastenal, Digi-Key, Newark, Allied Electronics, MSC Industrial, McMaster-Carr), Amazon, Lowe's retail stores, and the company's own amprobe.com e-commerce storefront. Geographic reach spans North America, Latin America, Europe (including a separate Beha-Amprobe entity), and Asia Pacific across 11+ countries.

The business model is a traditional branded hardware sales operation with no disclosed subscription, software, or service revenue streams. Pricing is not publicly disclosed and varies by channel. The company maintains a marketing mix combining its website, email newsletters, free webinars, technical content, trade show participation, and promotional campaigns (e.g., 'Get Into Gear'). The company has executed multiple voluntary product recalls between 2007 and 2017 related to safety hazards, reflecting an active quality management posture but also a pattern of safety issues across product generations.

Name

Amprobe

Legal name

Fluke Electronics Corporation (transacting under Amprobe)

Website

https://amprobe.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Amprobe, a Fluke Corporation brand founded in 1948, manufactures electrical test and measurement tools — including multimeters, clamp meters, wire tracers, underground utility locators, and HVAC instruments — for professional electricians, HVAC technicians, utility contractors, and industrial maintenance personnel worldwide.

Ownership category

akta.pro rank

Product category

Electrical Test and Measurement Instruments

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test, Measurement & Lab Equipment Retail (CRACAKAH)

Keywords

• Electrical test tools
• Test and measurement instruments
• Digital multimeters
• Clamp meters
• Underground utility locators

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Electrical Test Equipment: Amprobe generates revenue through the sale of physical electrical test and measurement instruments including multimeters, clamp meters, wire tracers, underground locators, HVAC tools, environmental testers, and accessories. Products are sold through distributors, e-commerce, and retail channels with one-time purchase pricing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amprobe manufactures and sells electrical test and measurement instruments, including digital multimeters, clamp meters, wire tracers, underground utility locators, HVAC tools, environmental testers, and accessories. Products are sold under the Amprobe brand (owned by Fluke Corporation) primarily to professional tradespeople, industrial customers, and utility companies, with secondary distribution to DIY consumers through retail and online channels.

Product overview

Amprobe is a manufacturer of electrical test and measurement tools, operating as a brand under Fluke Corporation. The product portfolio is organized into multiple core product categories: Multimeters (compact and full-size digital models), Clamp Meters (multi-featured, swivel, standard, and industrial variants), Wire Tracers & Underground Locators (including the UAT-600 Series and AT-Series), Electrical Testers (voltage/continuity testers, non-contact detectors, LAN/breaker testers, phase sequence testers), HVAC Tools (anemometers, infrared thermometers, leak detectors, temperature/humidity instruments), Environmental Testers (solar meters, air quality testers, sound/light/moisture meters, tachometers), and Power Quality/Insulation/Ground Resistance Testers. The accessories line includes test leads, signal clamps, battery testers, and adapter kits. The UAT-600 Series underground locators and AT-Series wire tracers represent flagship specialty products, while the VPC-10/12 voltage/continuity testers and TIC 300 PRO high voltage detectors serve the safety testing segment.

Differentiator

Problem solved

Functional benefit

Brands

• VolTect: Non-contact voltage detection technology featured in Amprobe electrical testers

Products and services

• Amprobe Multimeters
• Amprobe Clamp Meters
• Amprobe Wire Tracers and Underground Locators
• Amprobe Electrical Testers
• Amprobe HVAC Tools
• Amprobe Environmental Testers
• Amprobe Power Quality, Ground Resistance and Insulation Testers
• Amprobe Thermal Imaging Cameras
• Amprobe Accessories

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fluke CorporationcoreOthersAmprobe is a brand owned and operated by Fluke Corporation. All products undergo rigorous testing in Fluke's CSA-recognized lab. Amprobe operates under Fluke Electronics Corporation and benefits from Fluke's quality standards, distribution network, and brand reputation in the test and measurement industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hioki: Japanese manufacturer of electrical test and measurement instruments (multimeters, clamp meters, insulation testers, power quality) competing in similar professional and industrial customer segments to Amprobe.
• Extech Instruments (Fortive/FLIR): Fortive/FLIR-owned test and measurement brand offering multimeters, clamp meters, environmental testers, and HVAC tools at similar price points to Amprobe, often through the same distributors.
• Chauvin Arnoux: French manufacturer of professional electrical test and measurement instruments (multimeters, clamp meters, power quality analyzers) with global distribution and product categories directly comparable to Amprobe.
• IDEAL Industries: Manufacturer of electrical tools, testers, and supplies serving professional electricians; competes with Amprobe in multimeters, circuit tracers, and wire management across the same distribution channels.
• Klein Tools: Family-owned US manufacturer of professional hand tools and electrical testers for electricians, with overlapping multimeter, clamp meter, and voltage tester product lines sold through the same industrial distributors and big-box retailers.
• Southwire: US-based wire and cable manufacturer that has expanded into professional electrical tools, including testers and meters, sold through overlapping electrical distribution and big-box retail channels.
• Megger: Specialist in electrical test and measurement equipment (insulation testers, multimeters, low-resistance ohmmeters) targeting utilities and industrial customers with overlapping test equipment categories to Amprobe.
• Greenlee (Textron): Textron-owned manufacturer of professional electrical and utility tools, including wire tracers, multimeters, and underground locators that overlap directly with Amprobe's flagship product lines.

Broad incumbents

• Fluke Corporation: Amprobe's parent company and the premium leader in professional electrical test and measurement; the Fluke brand competes in the same categories (multimeters, clamp meters, insulation testers) but at higher price points.
• Milwaukee Tool (Techtronic Industries): Large, broad-line professional tool brand (TTI) that has expanded into electrical test equipment; while its core business is power tools, its growing M18-compatible test instruments overlap with Amprobe's professional electrician target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Amprobe
• Facebookfacebook.com/amprobe
• LinkedInlinkedin.com/company/amprobe

Compliance27 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amprobe