First Fertility
First Fertility is a multi-country fertility clinic group in Asia (Thailand, Kyrgyzstan, Cambodia, Singapore) offering IVF, ICSI, surrogacy, egg freezing, and genetic screening to international patients including couples with infertility, LGBTQ families, and intended parents, and is listed on NASDAQ as NIVF.
- Company typePublic
- Founded2014
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What First Fertility does
First Fertility is an Asia-based fertility treatment clinic group operating wholly-owned clinics in Bangkok (Thailand), Bishkek (Kyrgyzstan), Phnom Penh (Cambodia), and Singapore, with a surrogacy channel also extending to Ukraine. Founded in 2014 and listed on NASDAQ under the ticker NIVF in 2024, the company delivers a comprehensive assisted reproductive technology portfolio: IVF, ICSI, IUI, embryo transfer, egg freezing via vitrification, gender selection using PGT and MicroSort (claimed 82–93% accuracy), and gestational surrogacy programs backed by a database of over 100 pre-screened surrogates and a 14-day post-contract matching guarantee.
The clinical technology stack rests on established reproductive medicine techniques rather than proprietary AI: preimplantation genetic diagnosis (PGD) and screening (PGS/PGT-A) for chromosomal and single-gene disorder detection, intracytoplasmic sperm injection (ICSI), blastocyst-stage embryo transfer, and vitrification-based egg cryopreservation. Diagnostic offerings include semen analysis, hysteroscopy, and male/female fertility check-ups. The NewGen IVF sub-brand represents an advanced protocol variant positioned with a social responsibility initiative. Multidisciplinary care teams — IVF doctors, embryologists, nurses, and dedicated patient assistants — are coordinated through remote consultation channels (WhatsApp, WeChat, phone, email) for international patients.
The business model is professional services revenue on a pay-as-you-go basis with a free initial consultation; specific pricing is quote-based and not publicly disclosed. Customer segments are primarily individual patients: heterosexual couples with infertility, intended parents seeking surrogacy, LGBTQ couples and individuals, and women pursuing elective fertility preservation. Patient acquisition combines content marketing (blog, success stories), organic social (Facebook), and remote consultation funnels targeting international cross-border fertility tourism. The company claims an 82.5% success rate in 2024 and reports 500+ cumulative happy parents across its 10-year operating history.
First Fertility firmographics
Firmographics- Name
- First Fertility
- Legal name
- First Fertility
- Website
- https://firstfertilityivf.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Short description
- First Fertility is a multi-country fertility clinic group in Asia (Thailand, Kyrgyzstan, Cambodia, Singapore) offering IVF, ICSI, surrogacy, egg freezing, and genetic screening to international patients including couples with infertility, LGBTQ families, and intended parents, and is listed on NASDAQ as NIVF.
- Ownership category
- akta.pro rank
First Fertility industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
Keywords
Where First Fertility is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
First Fertility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Fertility Treatment Services: Comprehensive fertility treatments including IVF, ICSI, IUI, egg freezing, embryo transfer, gender selection, and surrogacy services. Services are provided across multiple international locations.
- Surrogacy Programs: Full-service surrogacy programs including surrogate matching, medical coordination, legal support, travel arrangements, and surrogate compensation management. Intended parents cover all comprehensive costs including IVF treatments, hospital fees, insurance, legal representation, and travel.
- Surrogate Compensation: Compensation paid to surrogate mothers for their role, including fair monetary compensation upon successful delivery and coverage of living expenses during pregnancy including accommodations, meals, and supportive resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
First Fertility product offering
Product offeringCore offering
First Fertility operates fertility treatment clinics across four Asian countries (Thailand, Kyrgyzstan, Cambodia, and Singapore), delivering assisted reproductive technology services including IVF, ICSI, IUI, egg freezing, embryo transfer, gender selection, and comprehensive gestational surrogacy programs. The clinics combine embryology lab procedures, preimplantation genetic testing, and surgical sperm retrieval with surrogate matching, legal coordination, and international patient support. Pricing is quote-based per treatment cycle, with a free initial consultation offered to prospective patients.
Product overview
First Fertility is a fertility treatment clinic offering a comprehensive portfolio of assisted reproductive technology services. The core offerings include IVF (In Vitro Fertilization), ICSI (Intracytoplasmic Sperm Injection), IUI (Intrauterine Insemination), egg freezing via vitrification, embryo transfer, gender selection using PGT/MicroSort technology, and surrogacy services with a database of over 100 pre-screened surrogates. Supporting services include diagnostic offerings (semen analysis, hysteroscopy, male and female fertility check-ups), surgical sperm retrieval procedures (TESA, PESA), and genetic testing add-ons (PGS/PGT-A for chromosomal screening and PGD for single-gene disorders). The NewGen IVF sub-brand represents an advanced protocol variant. The company operates across four locations in Thailand (Bangkok), Kyrgyzstan (Bishkek), Cambodia (Phnom Penh), and Singapore, achieving an 82.5% success rate in 2024 and celebrating 10 years of service with a 2024 NASDAQ listing (NIVF).
Differentiator
Problem solved
Functional benefit
Brands
- NewGen IVF: A program under First Fertility focused on advanced IVF treatments with social responsibility initiatives.
Products and services
- IVF (In Vitro Fertilization) Core fertility treatment where eggs are fertilized with sperm outside the body in a laboratory to create embryos for transfer into the uterus, offered to heterosexual couples and individuals struggling with infertility.
- ICSI (Intracytoplasmic Sperm Injection) Advanced sperm injection technique where a single healthy sperm is directly injected into the center of an egg to facilitate fertilization, particularly useful for male factor infertility.
- IUI (Intrauterine Insemination) Fertility procedure where sperm is placed directly into the uterus around the time of ovulation to increase the chance of fertilization.
- Egg Freezing Fertility preservation service using vitrification (flash freezing) technology to freeze and store a woman's eggs for future use in conception.
- Embryo Transfer Procedure where developed embryos are transferred into the surrogate's or patient's uterus as part of the IVF process.
- Gender Selection Family balancing service using preimplantation genetic testing (PGT) combined with IVF and MicroSort technology to identify embryo gender before transfer, with reported 82-93% success rates.
- Semen Analysis Diagnostic evaluation of sperm count, motility, morphology, and other parameters to assess male fertility.
- Hysteroscopy Minimally invasive surgical procedure to examine and treat the interior of the uterus for diagnostic or therapeutic purposes.
- Male Fertility Check-up Comprehensive evaluation of male reproductive health including semen analysis and other diagnostic tests.
- Female Fertility Check-up Comprehensive evaluation of female reproductive health including hormone tests, ultrasound assessments, and ovarian reserve testing.
- TESA (Testicular Sperm Aspiration) Surgical sperm retrieval technique where sperm is extracted directly from the testicles for use in IVF/ICSI procedures.
- PESA (Percutaneous Epididymal Sperm Aspiration) Minimally invasive sperm retrieval procedure where sperm is extracted from the epididymis for fertility treatment.
- Surrogacy Services Comprehensive gestational surrogacy program including surrogate matching, medical coordination, legal support, pregnancy management, and guaranteed matching within 14 days post-contract from a database of over 100 pre-screened surrogates.
- NewGen IVF Advanced IVF program variant offered at First Fertility clinics with enhanced protocols and technologies.
- Chromosome Screening (PGS/PGT-A) Preimplantation genetic screening technique that examines embryos for chromosomal abnormalities (aneuploidy) to improve implantation success and reduce miscarriage risk.
- Preimplantation Genetic Diagnosis (PGD) Genetic testing of embryos to identify specific single-gene disorders or conditions before transfer, reducing the risk of transmitting genetic diseases.
Quantifiable outcome
- 82.5% success rate in 2024
- +3 more outcomes
Companies that use First Fertility
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
First Fertility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
First Fertility partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
First Fertility competitors and assessment
Company assessmentDirect peers
- Virtus Health: ASX-listed fertility clinic operator with presence in Australia, Ireland and the UK, plus Singapore diagnostics. Comparable listed fertility roll-up with international footprint.
- Monash IVF Group: ASX-listed fertility clinic operator across Australia and SE Asia with full ART services. Closest public-market comparable by business model (clinic network + ART services + listed equity).
- Indira IVF: Largest fertility clinic chain in India with 100+ centers covering IVF, ICSI, IUI and surrogacy referrals. Comparable multi-country/multi-clinic fertility services model and emerging-market patient base.
- Jetanin Institute for Assisted Reproduction: Long-established Bangkok-based fertility clinic offering IVF, ICSI, PGD and surrogacy coordination. Direct competitor for international fertility patients in Thailand with overlapping services and target segments.
- Superior A.R.T. (Thailand): Bangkok fertility clinic focused on advanced ART including PGD/PGS and ICSI. Directly comparable on service mix and international patient positioning in the Thai fertility market.
Broad incumbents
- IVI-RMA Global: World's largest fertility clinic group operating 70+ clinics across Europe, Americas and Middle East. Sets the benchmark scale and process discipline that First Fertility aspires to replicate in Asia.
- Bumrungrad International Hospital: Large Bangkok hospital serving international medical tourists with an IVF center. Competes for the same inbound fertility patients in Thailand but as part of a much broader hospital portfolio.
- Bangkok Hospital (BDMS): Flagship hospital of Thailand's largest private hospital group, offering reproductive medicine and IVF services. Provides scale, JCI accreditation and international marketing that smaller fertility clinics must compete against.
- Apollo Fertility: India-based fertility clinic chain under the Apollo Hospitals umbrella, providing IVF, IUI, ICSI and andrology services. Competes for South Asian fertility patients and offers hospital-backed credibility.
Emerging players
- Bloom IVF Group: Indian fertility clinic chain offering IVF, ICSI, surrogacy and genetic testing with multi-city presence. Comparable emerging-market fertility chain targeting similar patient profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
First Fertility social profiles
Digital presenceFirst Fertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Fertility leadership team
Management profileNumber of profiles
Profiles1 record
First Fertility subsidiaries and ownership
Company hierarchySubsidiaries4 records
First Fertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Fertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Fertility
What does First Fertility do?
First Fertility operates fertility treatment clinics across four Asian countries (Thailand, Kyrgyzstan, Cambodia, and Singapore), delivering assisted reproductive technology services including IVF, ICSI, IUI, egg freezing, embryo transfer, gender selection, and comprehensive gestational surrogacy programs. The clinics combine embryology lab procedures, preimplantation genetic testing, and surgical sperm retrieval with surrogate matching, legal coordination, and international patient support. Pricing is quote-based per treatment cycle, with a free initial consultation offered to prospective patients.
Is First Fertility a public or private company?
First Fertility is a public company. It is classified as public and is currently ipo.
When was First Fertility founded?
First Fertility was founded in 2014. It employs 51 to 100 people.
Where is First Fertility based?
First Fertility is headquartered in Bangkok, Thailand, in the Asia region.
How does First Fertility make money?
Three revenue lines are on record. Fertility Treatment Services are the primary driver. The others are surrogacy Programs and surrogate Compensation.
Who are First Fertility's main competitors?
Direct peers on record are Virtus Health, Monash IVF Group, Indira IVF, Jetanin Institute for Assisted Reproduction and Superior A.R.T. (Thailand). Broad incumbents are IVI-RMA Global, Bumrungrad International Hospital, Bangkok Hospital (BDMS) and Apollo Fertility. Bloom IVF Group is listed as an emerging player.
Does First Fertility have an API?
No public API is recorded for First Fertility.
What industry is First Fertility in?
First Fertility's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAAALAJ, Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening). Its NAICS code is 621410 and its SIC code is 8011.