Turntable Lab

What Turntable Lab does

Turntable Lab is a US-based specialty online retailer founded in 1999 and headquartered in Brooklyn, New York, that sells turntables, vinyl records, audio components, and complementary accessories to vinyl enthusiasts, audiophiles, DJs, and gift buyers. Its catalog spans standalone turntables from budget to high-end audiophile units (including authorized dealer relationships with Technics, Pro-Ject, Audio-Technica, and Rega), speakers, amplifiers, phono cartridges, DACs, streamers, cassette and CD players, record-care products, and an own-brand furniture line called Line Phono manufactured in the USA. The company's core differentiator is curation rather than technology: pre-configured turntable packages (entry-level $349 to premium $1,899+) bundle turntable, speakers, amplifiers, and furniture into ready-to-play systems, reducing decision complexity for first-time buyers. A secondary differentiator is exclusive vinyl inventory, including limited-edition co-branded pressings with Blue Note Records and Dead Oceans, available only through Turntable Lab.

The business operates as a pure-play direct-to-consumer e-commerce retailer on its Shopify-based website, with phone support (toll-free 877-776-8207), Mon-Fri customer service hours, free shipping on US orders over $99, and international shipping into Europe and Asia Pacific. Revenue is generated through one-time unit sales across hardware, vinyl, and accessories, with no subscription or recurring-revenue stream, supplemented by gift card sales. Marketing is driven by a weekly newsletter running continuously since 1999, an extensive library of educational buying guides, organic SEO, social media, and an affiliate program. A TTL Rewards loyalty program provides points for purchases, reviews, and referrals. The company is privately held, appears bootstrapped (no funding rounds disclosed), and operates with a small team of 11-50 employees. Co-founder Peter Hahn is identified in the data; broader management team is not disclosed.

Name

Turntable Lab

Legal name

Turntable Lab

Website

https://turntablelab.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Turntable Lab is a Brooklyn-based online retailer founded in 1999 that sells turntables, vinyl records, audio gear, and own-brand furniture to vinyl enthusiasts, audiophiles, DJs, and gift buyers through curated packages and exclusive pressings.

Ownership category

akta.pro rank

Product category

Consumer Audio & Vinyl Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Musical Instruments (3931)

akta.pro primary industry

Turntables & Vinyl Audio Equipment Retail (CRACAEAH)

akta.pro secondary industries

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• Vinyl records retail
• Turntable audio equipment
• Hi-fi stereo components
• Audiophile accessories
• DJ gear supplies

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Turntables, speakers, amplifiers, cartridges, headphones, and audio accessories sold as individual products and curated packages
2. Vinyl Records: New vinyl releases, reissues, imports, colored vinyl, exclusive pressings, and catalog titles across all genres
3. Turntable Packages: Bundled turntable setups with speakers and necessary components - the company's specialty, offering complete ready-to-play systems
4. Line Phono Furniture: Own-brand audio furniture including turntable stands, record storage, speaker stands, and dust covers made in the USA
5. Turntable Lab Accessories: Branded accessories including record sleeves, cleaning products, slipmats, and adaptors

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Turntable Lab is an online specialty retailer that sells turntables, vinyl records, hi-fi audio components (speakers, amplifiers, cartridges), DJ gear, and audio furniture/-accessories. Its flagship offering is curated turntable packages — pre-configured bundles pairing turntables with speakers, amplifiers, and furniture at price points ranging from $349 entry-level to over $1,899 audiophile systems. The company also sells exclusive limited-edition vinyl pressings and its own branded Line Phono furniture made in the USA.

Product overview

Turntable Lab operates as a specialty online retailer offering a comprehensive ecosystem for vinyl enthusiasts and audiophiles. The core offering centers on turntables and turntable packages - curated bundles that combine record players with speakers, amplifiers, and audio furniture. Complementing the hardware are extensive vinyl record sales featuring new releases, exclusive pressings, and classic titles across all genres. The company also sells its own branded accessories under the TTL label, including record care products, slipmats, and storage solutions. Audio furniture is provided through the Line Phono sub-brand, while the TTL Exclusives line offers limited-edition vinyl and collaborative products. The business model combines e-commerce with educational content through buying guides and a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Turntable Packages Curated bundles pairing turntables with compatible speakers, amplifiers, and furniture — Turntable Lab's flagship offering spanning entry-level starter setups (e.g., AT-LP60X / Edifier R1280DB from $349) to high-end audiophile configurations (e.g., Pro-Ject T1 Phono SB / Sonos Five at $1,049). Designed for vinyl enthusiasts who want a complete ready-to-play system.
• Turntables Standalone record players from budget-friendly automatic models to professional DJ turntables and high-fidelity audiophile units, including brands such as Audio-Technica, Pro-Ject, Technics, Rega, Denon, and TEAC.
• Vinyl Records Extensive catalog of new releases, classic titles, colored vinyl, imports, exclusive pressings, and staff picks across all genres, with 100+ new items added weekly. Standard vinyl priced $20-$50, with a 10% automatic discount when purchasing 4 or more records.
• Speakers Powered and passive bookshelf speakers, studio monitors, and portable Bluetooth speakers from brands including Audioengine, Kanto, KEF, and Edifier.
• Amplifiers & Preamps Integrated amplifiers, stereo receivers, phono preamps, and headphone amplifiers from NAD (including the C 3050 at $1,899), Cambridge Audio, Yamaha, and Pro-Ject.
• Cartridges & Stylus MM and MC phono cartridges, replacement stylus, headshells, and alignment tools from Ortofon, Nagaoka, Grado, and Audio-Technica.
• Line Phono Audio Furniture Own-brand audio furniture line including turntable stands (from $159-$299), speaker stands (from $119), record storage cubes, and dust covers, designed by Turntable Lab and manufactured in the USA.
• Turntable Lab Brand Accessories Own-brand accessories including record sleeves, cleaning brushes (e.g., Triple Operation Vinyl Record Cleaning Brush), slipmats, 45 adaptors (e.g., Subway Token 45 Adaptor), and archival storage products.
• DJ Gear Professional DJ equipment including Pioneer/AlphaTheta controllers, Technics DJ turntables (SL-1200MK7), Ecler mixers, Ortofon DJ cartridges, and DJ headphones for club and home DJ setups.
• TTL Exclusives Limited-edition vinyl pressings, exclusive color variants, and collaborative accessory products only available through Turntable Lab, including Blue Note Records x TTL pressings and other label collaborations.
• DACs, Network Streamers & Headphone Amps Digital-to-analog converters, network streamers, and headphone amplifiers from Cambridge Audio, NAD, WiiM, and FiiO for hi-fi system integration.
• Vinyl Care & Accessories Record cleaning machines, brushes, storage solutions, slipmats, record weights, and cleaning solutions from Groovewasher, HumminGuru, and branded TTL products.
• CD Players & Cassette Players Optical media playback devices including CD players, portable cassette decks, and portable CD players from Denon, FiiO, and We Are Rewind.

Quantifiable outcome

• 100+ new items added weekly to inventory
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Blue Note RecordscoreStrategic or Co-development PartnerCollaborative exclusive vinyl releases under the 'Blue Note Records x TTL' collection, featuring limited edition pressings exclusive to Turntable Lab customers.
• Warp RecordsminorStrategic or Co-development PartnerWarp Records catalog titles available including Boards of Canada, Aphex Twin, and other electronic artists. Featured in exclusive releases.
• Dead OceansminorStrategic or Co-development PartnerExclusive vinyl pressings of Dead Oceans artists including Phoebe Bridgers, boygenius, and Better Oblivion Community Center.
• Line PhonocoreOEM/ Whitelabel/ Licensing PartnerOwn-brand audio furniture line including turntable stands, speaker stands, record storage, and dust covers. Products designed by Turntable Lab and manufactured in the USA.
• Audio-TechnicamajorChannel Partner/ Reseller/ DistributorAuthorized reseller of full Audio-Technica product line including turntables, cartridges, headphones. Featured brand with extensive inventory.
• Pro-Ject AudiomajorChannel Partner/ Reseller/ DistributorPrimary brand partner for turntables. Exclusive Turntable Lab edition products, extensive model lineup, and special bundles.
• TechnicsmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Technics direct-drive turntables including SL-1200 series, SL-1500C, and SL-50C models.
• OrtofonmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ortofon cartridges including 2M series, DJ cartridges, and headshells.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TurntableLab
• Facebookfacebook.com/turntablelab
• LinkedInlinkedin.com/company/3313383

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turntable Lab