Userlutions

What Userlutions does

Userlutions GmbH is a Berlin-based user experience agency founded on 26 August 2011 by Benjamin Uebel, a psychologist, that delivers end-to-end UX services — user research, usability testing, prototyping, interaction and visual UI design, and strategic UX consulting — to enterprise and mid-market clients across Germany, Austria, Switzerland, and selected international markets (UK, Singapore). The firm operates two principal product lines: RapidUsertests, a proprietary crowd-based remote usability testing platform backed by a 30,000-tester panel that enables rapid unmoderated and moderated tests across geographies, and the UX Design Studio (design.userlutions.com), a dedicated design service line for interface conception and visual design launched in 2024. The agency also offers specialized services in A/B testing, eye-tracking laboratory testing, expert heuristic reviews, UX benchmarking, persona and customer-journey mapping, advertising-impact analysis, international and multilingual usability testing, accessibility testing under BFSG, voice user interface testing, employer-branding tests, and UX interim staffing and training.

Customer acquisition is sales-led, driven by content marketing (UX blog, monthly newsletter, webinars, case studies), free non-binding consultations, and trade-show presence (dmexco, Internet World); clients self-identify challenges via the website or phone and receive tailored project proposals. Revenue is generated primarily through project-based consulting engagements priced at hourly rates (with travel time billed at €50 net per hour) and fixed-fee project scopes, plus an emerging self-service revenue stream from the RapidUsertests platform; the firm explicitly states multi-year contracts are part of the mix and a delay-fee structure (€390/day) applies for client-side delays. The client roster spans large enterprise logos — Coca-Cola, BMW, Audi, Bosch, Axel Springer, Adobe, Siemens, Mister Spex, HanseMerkur, E.ON, Vattenfall, Melitta, Universal Music, Deutsche Post, the German Federal Employment Agency — across e-commerce, automotive, industrial manufacturing, energy, publishing, insurance, retail, SaaS, and government. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding rounds or M&A activity; it operates from its Berlin headquarters (the 'UX-Haus' on Boxhagener Str.) and reports a headcount band of 11-50 employees.

Name

Userlutions

Legal name

Userlutions GmbH

Website

https://userlutions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Userlutions GmbH is a Berlin-based UX/usability agency founded in 2011 that delivers user research, usability testing, prototyping, and UI design to enterprise and mid-market clients across DACH and select international markets via its proprietary 30,000-tester RapidUsertests platform and project-based consulting.

Ownership category

akta.pro rank

Product category

UX/Usability Consulting Services

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• Usability testing services
• UX research consulting
• User experience design
• Crowd usability testing
• UX strategy consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. UX Consulting & Professional Services: Project-based consulting engagements covering UX strategy, user research, usability testing, interaction design, and prototyping. Services are priced at hourly rates (travel time billed at 50 EUR net/hour) and quoted per project scope. The company offers free initial consultations to scope project requirements before formal proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Userlutions is a Berlin-based UX agency that delivers user research, usability testing, and interaction design services for digital products including websites, apps, and complex B2B interfaces. The firm operates RapidUsertests, a proprietary crowd-based remote usability testing platform with a panel of 30,000 testers. The agency serves enterprise and mid-market clients across e-commerce, automotive, energy, insurance, and software sectors, providing end-to-end capabilities from user research and strategy through interface design and usability testing.

Product overview

Userlutions is a UX agency offering a comprehensive portfolio of user experience services, structured around three core offerings: RapidUsertests (a crowd-based remote usability testing tool), UX Design Studio (a dedicated design agency for interface conception and visual design), and a full suite of consulting services including user research, usability testing, prototyping, and UX strategy. The agency provides end-to-end support from initial user research through design conception to ongoing optimization, serving both B2B and B2C clients across industries including e-commerce, industry, and technology. Additional services include persona development, A/B testing, eye-tracking, international testing, expert reviews, UX benchmarking, interim team support, and professional training/webinars.

Differentiator

Problem solved

Functional benefit

Brands

• RapidUsertests: Crowd-based remote usability testing platform developed by Userlutions for conducting rapid UX tests with a panel of testers.

Products and services

• RapidUsertests Crowd-based remote usability testing platform enabling clients to design, launch, and evaluate rapid remote usability tests for websites, apps, and digital products, using a panel of 30,000 testers accessible without geographic constraints.
• UX Research User research service covering qualitative and quantitative methods, focus groups, in-depth interviews, and requirement analysis to inform product strategy and design.
• Usability Testing Usability testing service evaluating product usability including task completion rates, user satisfaction, and pain points for websites, apps, and digital products.
• Labortests & Eye-Tracking Laboratory-based usability testing with eye-tracking technology to analyze visual attention, gaze patterns, and user behavior for digital interfaces.
• International Usability Tests Cross-cultural usability testing service for international markets and multilingual products, supporting global product validation across geographies.
• A/B Testing Controlled experiments comparing two or more versions of a webpage or interface to determine which performs better on conversion and engagement KPIs.
• Prototype Design (Prototypen-Konzeption) Creation of wireframes, prototypes, and click dummies for websites, apps, and software to validate user needs before committing development resources.
• UI Design User interface design service creating visually appealing and functional interfaces for websites, apps, and digital products.
• Personas & Customer Journey Mapping Development of persona profiles and customer journey maps to understand target group characteristics and optimize end-to-end user experiences.
• Online Surveys (Online-Umfragen) Quantitative online survey service for gathering large-scale user feedback and validating hypotheses about user needs, preferences, and behavior.
• Advertising Impact Analysis (Werbewirkungsanalyse) Testing of advertising effectiveness including TV commercials, landing pages, and promotional materials to optimize campaign resonance and impact.
• Expert Review (Heuristic Evaluation) Expert-based usability evaluation using established heuristics to identify optimization potential for digital products without running user tests.
• UX Benchmarking Competitive analysis comparing a product's UX quality against industry standards and competitor benchmarks.
• UX Interim (Team Augmentation) Interim UX staffing solution embedding Userlutions' UX researchers or designers into client teams for project-based support and capability building.
• Strategic UX Consulting Strategic consulting for UX transformation, UX strategy development, and organizational UX maturity improvement.
• UX Training & Webinars (UX-Weiterbildung) Educational workshops, seminars, and webinars on UX methods, design, and testing for in-house team professional development.
• UX Maturity Self-Assessment Free self-assessment tool for measuring and benchmarking a company's UX maturity across People, Process, and Culture dimensions.

Quantifiable outcome

• Prototyp-Konzeption brought 40% more conversions (Magine TV case study)
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/userlutions-gmbh
• Xx.com/userlutions
• Facebookfacebook.com/userlutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Userlutions