What Birkdale Sales does

Birkdale Sales, trading as BJA Trading Ltd t/a Birkdale, is a UK-based wholesale supplier of gate and fencing accessories founded in 1982 by John Abernethie. The company operates a multi-brand portfolio architecture built around its flagship DuraPost steel fence post system — patented H-shaped cold-rolled galvanised steel posts with up to 25-year guarantees — and four complementary sub-brands covering the full fencing ecosystem: GATEMATE (gate hardware, launched 1999), FENCEMATE (fencing and decking accessories, launched 2006), SITEMATE (specialist tools and fixings, launched 2013), and Ellumiere (12V garden lighting, acquired 2020). Specialty products include Sound Shield Pro acoustic fencing (33dB noise reduction) and WasteShield Pro bin store solutions for commercial applications. The product stack spans consumer and commercial fence posts, composite and aluminium panels (URBAN, VENTO, PRIMA composite; HORIZON aluminium), gravel boards, gate frames, and gate hardware, with a digital FenceBuilder app for project specification.

Birkdale runs a B2B wholesale go-to-market with two interlocking motions: a trade channel distributing through 3,000+ merchants, 500+ approved installers, and 300+ retail stores with next-day delivery across the UK (and European distributor relationships), plus a direct commercial sales team targeting housing developers, local councils, housing associations, and highways authorities. The company supports specification-stage demand through RIBA-accredited CPD sessions for architects. Logistics are anchored by a 50,000 sqft Coventry distribution centre (built 2017), with a 64,390 sqft build-to-suit facility at Prologis Park Coventry under a 10-year lease signed in March 2026, more than doubling footprint. The company is privately held and bootstrapped, with no disclosed funding rounds or revenue figures, and operates with 101-250 employees across UK headquarters in Stokenchurch and the Coventry logistics hub.

Name

Birkdale Sales

Legal name

BJA Trading t/a Birkdale

Website

https://birkdalesales.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Birkdale Sales is a UK wholesale supplier founded in 1982 that distributes fencing systems, gate hardware, and outdoor lighting through 3,000+ merchants and 500+ approved installers across the UK and Europe, anchored by its patented DuraPost steel fence post brand.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Fencing Products: Wholesale supply of gate and fencing accessories, steel fence posts, composite and aluminium fence panels, and outdoor lighting through merchant and trade partner network. B2B model with 24/7 online ordering and next day delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Birkdale Sales is a UK-based wholesale supplier of gate, fencing, and outdoor lighting products, operating a multi-brand portfolio including DuraPost (steel fence post systems), GATEMATE (gate hardware), FENCEMATE (fencing accessories), SITEMATE (tools and fixings), and ellumiere (12V garden lighting). The company sells through 3,000+ trade merchants, 500+ approved installers, a 24/7 B2B trade ordering portal with next-day delivery, and dedicated commercial sales teams serving housing developers, governments, and highways authorities.

Product overview

Birkdale Sales is a UK-based wholesale supplier of gate and fencing accessories with over 40 years of industry experience. The company operates a multi-brand portfolio architecture centered around its flagship DuraPost® steel fencing system, complemented by four accessory sub-brands: GATEMATE® (gate furniture and hardware including hinges, locks, bolts, and the new Advanced Hardware Range), FENCEMATE® (fencing and decking accessories such as post concrete, post supports, and fixings), SITEMATE® (specialist fencing tools and fixings), and ellumiere® (12V garden lighting systems). The core DuraPost® system comprises cold-rolled galvanised steel posts (Classic, Commercial, HD, and Gate/Corner variants) designed to work with various fence panel types including the company's own composite ranges (URBAN®, VENTO®, PRIMA®) and aluminium HORIZON® panels, as well as traditional timber. Additional products include gravel boards, Z-Boards, capping rails, post caps, adjustable aluminium gate frames, and specialty offerings like Sound Shield Pro acoustic fencing (33dB noise reduction) and WasteShield Pro bin store solutions. The company also offers a DuraPost® FenceBuilder app for project specification and maintains a network of 500+ approved installers.

Differentiator

Problem solved

Functional benefit

Products and services

• DuraPost Steel Fence Post System The DuraPost system is a comprehensive steel fence post system designed as an alternative to traditional concrete and timber posts. It features cold-rolled galvanised H-shaped steel posts compatible with timber, composite (URBAN, VENTO, PRIMA), and aluminium (HORIZON) panels, guaranteed up to 25 years, wind-tested to 110mph, and made from 50% recycled steel. Available in Classic (1.8m-3.0m) and Commercial/HD (2.4m-5m) variants with Magnelis-coated options for demanding environments. Used by trade merchants, installers, and commercial developers across the UK.
• DuraPost Sleeper T-Post The DuraPost Sleeper T-Post is a steel post designed for retaining wall and landscaping applications, extending the DuraPost product family beyond traditional fencing into broader landscaping use cases for installers and landscape contractors.
• GATEMATE Gate Furniture GATEMATE is a comprehensive range of gate hardware including hinges (tee, butt, scotch tee, band and hook, reversible), locks (Euro Profile Long Throw Lock, padlocks, throw locks), gate kits, bolts (tower, Brenton padbolts, spring loaded), and accessories (handles, brackets, braces, hooks, chains, ropes). Sold through merchants and installers for use on residential and commercial gates.
• GATEMATE Advanced Hardware Range Premium gate hardware collection featuring nylon bushes and bearings that eliminate metal-on-metal contact for smoother, quieter operation and reduced wear. Includes Brenton Padbolt with patented Anti Rattle Keep and stainless steel shoot, Strong Tee Hinge with stainless steel pin and bearings, Pull Handle, Ring Gate Latch, and Cabin Hook. Designed for trade installers seeking high-end gate furniture.
• FENCEMATE Fencing and Decking Accessories FENCEMATE is an extensive range of fencing and decking accessories including post concrete (fast setting, 5-10 minute cure), post supports (drive posts, bolt down, concrete, wall mounts), security fence spikes, panel/access products (slip plates, spindles, hand rails), post caps in various finishes, and rope/fittings. Distributed through merchants for trade and DIY use.
• SITEMATE Fencing Tools and Fixings SITEMATE is a specialist range of fencing tools and fixings including heavy-duty tool bags, alternative screw heads, and comprehensive fixing solutions such as PowerPro Screws. Designed for maximum power, speed, and efficiency in fencing installation; targeted at professional fencing contractors and installers.
• ellumiere Garden Lighting ellumiere is a 12V plug-and-play garden lighting system with no electrician required. The range includes deck lights, spotlights (small and large), bollard lights, connectors, cables, transformers, and starter kits. IP-rated waterproof with two-year warranty. Starter kits from £89, individual deck lights from £60, bollard lights from £36, spotlights from £22. Sold through stockists and direct to consumers for garden and outdoor lighting projects.
• Birkdale Sound Shield Pro Acoustic Fencing Birkdale Sound Shield Pro is an acoustic boundary system delivering up to 33dB noise reduction. It features 45mm UC4 tongue-and-groove boards with DuraPost Magnelis steel posts, wind-speed tested up to 110mph. Ideal for rail, highway, and commercial applications where noise mitigation is required.
• WasteShield Pro Bin Store Solutions WasteShield Pro is a modular bin storage solution designed for commercial and residential developments. The utility modular bin stores are designed to secure and organise waste storage areas, addressing anti-social behaviour and aesthetic concerns in housing developments and public spaces.

Quantifiable outcome

• Up to 90% reduction in embodied carbon compared to concrete posts, up to 65% reduction compared to timber
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• PrologisminorStrategic or Co-development PartnerBirkdale Sales signed a ten-year lease for DC14, a 64,390 sq ft build-to-suit facility at Prologis Park Coventry's 150,000 sq ft expansion. This represents continued investment in logistics infrastructure for the business.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UC3xg-OeUUlYtFanzE8a_x9g
• Facebookfacebook.com/BirkdaleSales
• Instagraminstagram.com/durapost_uk
• TikToktiktok.com/@durapost_uk?lang=en
• Pinterestpinterest.co.uk/durapost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkdale Sales