Jose Rizal University

What Jose Rizal University does

José Rizal University is a 107-year-old private non-stock, non-profit educational institution headquartered on Shaw Boulevard in Mandaluyong City, Metro Manila, Philippines. Founded in 1919 as Centro Escolar de Señoras and renamed José Rizal College (1953) before adopting its current name in 1960, JRU operates a single-campus, multi-division academic portfolio spanning Elementary School, Junior High School, Senior High School, College (across Business Administration and Accountancy, Nursing and Health Sciences, Computer Studies and Engineering, Education Arts and Sciences, Hospitality and Tourism Management, and Criminal Justice Education), a Law School, a Graduate School, and the JRU S.K.I.L.L. continuing-education program. The institution holds PACUCOA Level 4 Accreditation, ISO 21001:2018 certification, CHED Autonomous Status (among only 22 such schools in the Philippines), Scopus Contributor recognition, a CHED 3-Star Rating of Excellence, and Great Place To Work certification (2024).

JRU delivers education through an integrated technology stack centered on Canvas LMS for course delivery, the proprietary JRU SWIT (Student Web Information Tool) portal for enrollment and assessment, the AdHub online admission system for remote enrollment, Koha for library management, and Google Workspace (Classroom, Meet) for blended learning. The university recently extended its technology surface through an August 2025 partnership with Khan Academy to deploy AI-powered tutoring (Khanmigo) to Filipino students. Revenue is generated primarily through recurring tuition and academic fees across all divisions, structured as prompt payment (10% discount), published rate, and installment (5-payment) tiers with a Php 2,800 initial down payment. Ancillary revenue includes examination and administrative fees plus the Tindahan ni Rizal community store under the SICAP community development program.

Go-to-market is sales-led with event-driven and community components: the university operates dedicated enrollment hotlines per division, runs 3D virtual campus tours, open houses, and community outreach events under the Taos Pusong Rizal philosophy, and distributes across online (AdHub) and onsite enrollment channels plus a bills payment network spanning BDO, Security Bank, Union Bank, East West Bank, RCBC, GCash, China Bank Savings, and Cebuana Lhuillier. Recent strategic emphasis has been on internationalization, with 2026 MOUs signed with Universitas Multimedia Nusantara (Indonesia), Universitas Bunda Mulia (Indonesia), Universiti Malaysia Sabah, and UEF Vietnam.

Name

Jose Rizal University

Legal name

Jose Rizal University Inc.

Website

https://jru.edu

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

José Rizal University is a 107-year-old private Philippine university in Mandaluyong City offering K-12, undergraduate, law, and graduate programs across six academic divisions, accredited at PACUCOA Level 4 with Autonomous Status.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• K-12 education programs
• Law school education
• Graduate degree programs
• Continuing professional education

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Academic Fees: Core revenue from tuition fees across all academic divisions (Elementary, Junior High School, Senior High School, College, Law School, Graduate School). Fees vary by division and include tuition, miscellaneous fees, and other related charges. Payment options include prompt payment discounts (10% on tuition), installment plans (5 payments for SHS and College), and regular published rates.
2. Examination and Assessment Fees: Revenue from various examination fees, assessment charges, and administrative fees associated with enrollment and academic processes
3. Tindahan ni Rizal Community Store: Revenue-generating community store selling products like monay and dishwashing liquid soap sourced from partner communities, supporting livelihood programs under SICAP

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

José Rizal University is a private educational institution that delivers in-person and online instruction across six academic levels—Elementary, Junior High School, Senior High School, College, Law School, and Graduate School—plus the JRU S.K.I.L.L. continuing-education program. Revenue is generated primarily from tuition and miscellaneous fees paid by enrolled students, supported by enrollment services through the AdHub online portal and JRU SWIT system, with academic delivery facilitated via Canvas LMS. The university also operates community programs such as Tindahan ni Rizal and short-term professional courses under the S.K.I.L.L. initiative.

Product overview

José Rizal University operates as a comprehensive educational institution offering a unified portfolio of academic programs across multiple divisions: Elementary School (Grades 1-6), Junior High School (Grades 7-10), Senior High School (Grades 11-12), College (undergraduate programs), Law School, and Graduate School (postgraduate programs). The university also provides JRU S.K.I.L.L. for professional skills training and short courses. JRU integrates technology platforms including Canvas LMS and JRU SWIT for academic delivery and student services. Through partnerships, the university offers AI-powered learning tools via Khan Academy. Community outreach is facilitated through programs like Tindahan ni Rizal and the Community Development Office's SICAP initiative. The institution maintains institutional accreditation through PACUCOA Level 4 and ISO 21001:2018 certification.

Differentiator

Problem solved

Functional benefit

Brands

• JRUAA (José Rizal University Alumni Association): Official alumni association of José Rizal University
• Revista
• Taos Pusong Rizal
• Tindahan ni Rizal

Products and services

• Elementary School Division Grades 1-6 elementary education program providing foundational academic skills and character development for school-age children in Metro Manila.
• Junior High School Grades 7-10 comprehensive junior high school education following the enhanced K-12 curriculum for adolescent learners in the Philippines.
• Senior High School Grades 11-12 programs with academic tracks including Accountancy, Business and Management, Humanities and Social Sciences, Science, Technology, Engineering and Mathematics, and Vocational tracks, preparing students for tertiary education or employment.
• College Division Undergraduate programs across multiple colleges including Business Administration and Accountancy, Nursing and Health Sciences, Computer Studies and Engineering, Education Arts and Sciences, Hospitality and Tourism Management, and Criminal Justice Education.
• Law School Division Juris Doctor program preparing students for legal practice, with bar exam preparation support and moot court competitions.
• Graduate School Division Postgraduate programs including master's and doctoral degrees designed for working professionals seeking advanced education and research opportunities.
• JRU S.K.I.L.L. Continuing Education Program Short-term courses, certifications, and skills training for professional development and career advancement under the S.K.I.L.L. (Skills, Knowledge, Innovation, Leadership, Lifelong Learning) framework.
• Tindahan ni Rizal Community Store Community store initiative under the Community Development Office's Sustainable Integrated Community Advancement Program (SICAP), selling products sourced from partner communities and providing livelihood training to local residents.

Quantifiable outcome

• 97.94% Passing Rate for nursing board examinations
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Universitas Multimedia NusantaracoreStrategic or Co-development Partner · 3 July 2026Strategic alliance for sustainable futures between Jose Rizal University and Universitas Multimedia Nusantara in Tangerang, Indonesia. Focused on regional academic development and cross-border educational collaboration.
• Universitas Bunda MuliacoreStrategic or Co-development Partner · 23 June 2026Partnership reaffirming commitment to academic excellence and internationalization between JRU (Manila, Philippines) and UBM (Jakarta, Indonesia). Includes student exchanges, joint research, and collaborative academic programs.
• LoveYourself Inc.minorStrategic or Co-development Partner · 20 May 2026HIV healthcare partnership formalizing healthcare outreach and wellness programs for the JRU community. Part of SDG 3 (Good Health and Well-being) initiatives.
• UEF VietnamcoreStrategic or Co-development Partner · 26 March 2026MOU expanding cross-border academic opportunities with University of Economics and Finance in Vietnam for student and faculty exchanges and collaborative programs.
• Universiti Malaysia SabahcoreStrategic or Co-development Partner · 25 March 2026MOU signed to strengthen academic collaboration including joint international conferences, research publications, and faculty/student exchanges. First conference held March 2023 with over 160 on-site and 187 Zoom participants.
• Khan AcademycoreTechnology or Integration · 22 August 2025Partnership to bring AI learning tools to Filipino students. JRU leverages Khan Academy's AI-powered educational resources to enhance student learning outcomes.
• UnilabcoreStrategic or Co-development PartnerIndustry partnership to deliver industry-ready education in the Philippines. Collaboration on curriculum development, internship opportunities, and graduate employability.
• SeeMeCVminorGTM or Marketing PartnerPartnership to boost career opportunities and alumni connections. JRUAA collaboration with SeeMeCV platform for alumni career development and engagement.
• Newport World ResortsminorImplementation/ SI/ Consulting PartnerOn-the-job training partnership in Hospitality and Tourism Management providing students practical industry experience at Newport World Resorts properties.
• Department of Trade and Industry (DTI)minorStrategic or Co-development PartnerGovernment partnership providing livelihood training for community members through Tindahan ni Rizal program. DTI conducts training sessions for residents.
• TESDAminorStrategic or Co-development PartnerTechnical Education and Skills Development Authority providing trainers for peanut butter-making workshops as part of community livelihood programs under SICAP.
• Barangay Daang BakalminorStrategic or Co-development PartnerCommunity partnership for feeding programs, livelihood initiatives, and sustainable development projects. Key partner in SICAP community advancement program.
• Alay Pag-Asa Christian Foundation Inc.minorStrategic or Co-development PartnerCharitable foundation partnership for community outreach activities including gift-giving, educational support, and youth development programs.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• University of Santo Tomas (UST): Founded in 1611, UST is the oldest existing university in Asia and a comprehensive private Catholic university in Manila offering K-12 through graduate and professional programs. It is one of the closest direct comparables to JRU's multi-division, Manila-based private comprehensive model.
• Far Eastern University (FEU): Private non-sectarian university headquartered in Manila with multiple colleges and K-12 programs. FEU directly competes with JRU for the same mid-tier private-HEl student pool in Metro Manila.
• Centro Escolar University (CEU): Private university in Manila with K-12, college, and graduate divisions; particularly comparable because JRU itself originated as 'Centro Escolar de Señoras' in 1919, sharing historical lineage with CEU. Both compete in the same private-HEl niche in Metro Manila.
• Polytechnic University of the Philippines (PUP): Large state university with multiple Manila campuses offering K-12 to graduate programs, particularly strong in business, engineering, and computer studies. PUP competes with JRU in the same Metro Manila market but on price as a public alternative.
• San Beda University: Private Catholic university in Manila with K-12, undergraduate, law, and graduate programs. Comparable in scale, structure, and Manila private-HEl positioning to JRU, including a notable law school.
• Adamson University: Private Catholic university in Manila offering K-12, undergraduate, and graduate programs across engineering, business, education, sciences, and law. Directly competes for the same mid-tier private-HEl student base as JRU.
• Pamantasan ng Lungsod ng Maynila (PLM): Manila city-funded university offering tuition-free collegiate and graduate programs. PLM competes with JRU for the same Metro Manila student pool, particularly working-class and high-achieving students priced out of private HE.
• Pamantasan ng Lungsod ng Pasig: City university of Pasig adjacent to Mandaluyong offering affordable undergraduate and graduate programs. Referenced in JRU data as a co-employment relationship for a JRU professor, and competes for Metro Manila students in the same geographic catchment.

Broad incumbents

• De La Salle University (DLSU): A larger, more prestigious private Catholic research university in Metro Manila with K-12 (La Salle Green Hills), undergraduate, and graduate programs. DLSU competes for an overlapping student market but at a higher price and prestige tier than JRU.
• Ateneo de Manila University: Top-tier private Jesuit university in Quezon City with K-12 (Ateneo de Manila High School), undergraduate, law, business, and graduate schools. Competes for the same Manila private-HEl market but at the premium end relative to JRU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNC8clq37RDqDDm6nLbQbAA
• Facebookfacebook.com/JoseRizalUniversity
• LinkedInlinkedin.com/school/jose-rizal-university
• Instagraminstagram.com/jru1919
• TikToktiktok.com/@jru1919
• Xx.com/JRU1919

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jose Rizal University