BrassCraft
BrassCraft Manufacturing Company, a Masco Corporation subsidiary, manufactures rough plumbing products including water supplies, gas connectors, fittings, and repair parts for the new construction and repair/remodel markets. The 1946-founded company serves professional plumbers and contractors through wholesale distributors across North America.
- Company typePrivate
- Founded1946
- HeadquartersNovi, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What BrassCraft does
BrassCraft Manufacturing Company, founded in 1946 and headquartered in Novi, Michigan, is a leading U.S. manufacturer of rough plumbing products for the new construction and repair/remodel markets. The company operates as a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), with manufacturing facilities including Lancaster, Texas and Swedesboro, New Jersey (the latter housing the Cobra Products division for drain cleaning tools). Its product portfolio spans four categories: water supplies (water stops, braided and flexible connectors, supply kits, tankless water heater installation kits, and the G2 Series), gas supplies (connectors in black coated and ProCoat clear-coated variants, fittings, ball valves, and installation kits), brass fittings and needle/humidifier valves, and repair parts (toilet, tub & shower, and Mixet-branded components under the BrassCraft Service Parts umbrella covering 3,000+ SKUs). Notable proprietary technology includes ProCoat clear coat coating on stainless steel water heater connectors, Press Connect water stops for solder-free installation, and full compliance with the federal Reduction of Lead in Drinking Water Act across more than 3,000 SKUs ahead of the January 2014 deadline. Products are designed, machined, and assembled in the United States with ASME, ANSI, CSA, ASSE, and ASTM certifications.
BrassCraft generates revenue through B2B sales of physical plumbing products to professional plumbers and contractors serving the new construction and repair/remodel markets, and to hardware retail consumers via the Cobra Products consumer drain-cleaning line. Pricing is not publicly disclosed and follows a quote-based wholesale model. The company distributes through wholesale plumbing suppliers and hardware retail locations across the United States, Canada, and parts of Central and South America, supported by a network of independent sales representative firms with partnership tenures ranging from 10 to 65 years. Marketing is executed through trade publications, an HD-quality video library accessible via QR codes on product packaging, a multilingual website with a wholesaler locator tool, and social media channels targeting professional plumbers. The customer base spans over 50,000 professional plumbers nationwide connected through product development and feedback programs.
The company's competitive positioning rests on long-tenured distribution relationships, USA-based manufacturing with Buy American Act certification, decades of regulatory compliance leadership, and a broad SKU portfolio covering both new construction and aftermarket repair. Recent strategic activity includes a January 2026 Matte Black Water Supplies launch targeting design-aesthetic projects, ongoing senior leadership turnover including a new President (Sarah Brown, January 2026) and VP of Sales and Marketing (Brian Leahy, June 2025), and workforce development partnerships with technical colleges and trades organizations to expand the contractor pipeline.
BrassCraft firmographics
Firmographics- Name
- BrassCraft
- Legal name
- BrassCraft Manufacturing Company
- Website
- https://brasscraft.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BrassCraft Manufacturing Company, a Masco Corporation subsidiary, manufactures rough plumbing products including water supplies, gas connectors, fittings, and repair parts for the new construction and repair/remodel markets. The 1946-founded company serves professional plumbers and contractors through wholesale distributors across North America.
- Ownership category
- akta.pro rank
BrassCraft industry classification
Industry- Product category
- Plumbing Products Manufacturing
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913), Other Metal Valve and Pipe Fitting Manufacturing (332919)
- SIC
- Screw Machine Products (3451), Steel Pipe & Tubes (3317)
- akta.pro primary industry
- Pipe Fittings, Couplings & Connectors (IMADALAD)
- akta.pro secondary industries
- Drain & Pipe Cleaning Tools (Plungers, Snakes) (CRAJAIAJ), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)
Keywords
Where BrassCraft is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BrassCraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Plumbing Products Manufacturing and Sales: BrassCraft generates revenue through the manufacture and sale of rough plumbing products including water supplies, gas supplies, fittings, and repair parts. Products are sold through wholesale plumbing suppliers and hardware retail locations. The company serves new construction and repair/remodel markets with a focus on professional plumbers and contractors.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BrassCraft product offering
Product offeringCore offering
BrassCraft manufactures and sells rough plumbing products including water supplies (stops, connectors, accessories, supply kits), gas supplies (ProCoat-coated connectors, fittings, ball valves), brass fittings, and repair parts for faucets, showers, tubs, and toilets. The company also produces drain cleaning tools through its Cobra Products division. Products are designed, machined, and assembled in the USA with ANSI/ASME certification and are distributed to professional plumbers, contractors, and hardware retailers through wholesale suppliers and an independent sales representative network.
Product overview
BrassCraft Manufacturing Company is a leading manufacturer of rough plumbing products for new construction and repair/remodel markets. The product portfolio centers on three main categories: Water Supplies (water stops, connectors, accessories, G2 Series, Matte Black finishes, Press Connect stops), Gas Supplies (connectors in black coated/ProCoat variants, fittings, ball valves, installation kits), and Fittings (brass fittings, needle valves). The company also offers Repair Parts through its BrassCraft Service Parts sub-brand with over 3,000 OEM and non-OEM replacement parts, and operates the Cobra Products division for drain cleaning tools. Products are designed, machined, and assembled in the USA, with manufacturing facilities throughout the continental United States. The company is a subsidiary of Masco Corporation.
Differentiator
Problem solved
Functional benefit
Brands
- Cobra Products: Division of BrassCraft Manufacturing providing drain cleaning tools and solutions for homeowners, including augers, flat tapes, and plungers
- BrassCraft Service Parts
Products and services
- Water Supplies Complete line of water supply products including water stops, water connectors, water accessories, one-piece water supplies, supply kits, and tankless water heater installation kits for residential and commercial plumbing applications.
- G2 Series Water Stops Premium water stop valves in the G2 series featuring improved design and performance for plumbing installations.
- Water Connectors Braided and flexible water connectors for connecting water supply lines to fixtures and appliances.
- Matte Black Water Supplies Matte Black finish water supplies designed for luxurious aesthetics from stub out to fixture, built for professional installers in projects where design aesthetics matter.
- Press Connect Water Stops Quick-connect water stop valves featuring compact design for tight spaces, 100% leak tested, reduces installation time and equipment needs, no soldering required.
- Stainless Steel Braided Water Heater Connectors Stainless steel braided connectors for water heater installations, available in 18\" and 24\" lengths with various configurations for versatility in water heater hookups.
- Gas Supplies Complete line of gas supply products including gas connectors, gas fittings, gas ball valves, and gas installation kits for natural gas and propane applications.
- Gas Connectors (Black Coated, ProCoat, ProCoat with Excess Flow Valve) Gas connectors available in black coated, ProCoat (clear coat corrosion resistance), and ProCoat with excess flow valve variants for gas appliance connections.
- Fittings Brass fittings and needle/humidifier valves for plumbing installations.
- Repair Parts Faucet and toilet repair parts including toilet repair components, tub and shower repair parts, and Mixet brand repair parts for service and maintenance applications.
- BrassCraft Service Parts Over 3,000 genuine OEM and non-OEM quality plumbing repair/replacement parts covering faucets, showers, tubs, and toilets, 100% compliant with lead-free legislation.
- Cobra Products Drain cleaning tools and solutions for homeowners, including augers, flat tapes, and plungers. Division of BrassCraft Manufacturing.
- Plunge-It Plunger Professional strength plunger designed for both standard and high-efficiency (low-flow) toilets, featuring non-marking rubber and durable construction.
Companies that use BrassCraft
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BrassCraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
BrassCraft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Lincoln Foundation for Education Inc. (LiFE)minorLincoln Foundation for Education Inc. (LiFE) received nearly $250,000 in Q1 grants from employer partners including BrassCraft. The foundation supports scholarships, awards, and emergency assistance for Lincoln Tech students pursuing vocational and technical careers in automotive, dental, manufacturing, and trade programs. BrassCraft's contribution supports workforce development in the trades.
- Ranken Technical CollegeminorBrassCraft partnered with Ranken Technical College to promote plumbing as a profession and assist in developing the next generation of professional plumbers. The partnership supports academia with product-enriched learning environments. Students field-tested new no-lead compliant products and provided feedback for product enhancement.
- Texas Women in TradesminorBrassCraft provided an endowment gift to Texas Women in Trades, an organization focused on recruiting young people, women, and minorities into the trades. The organization provides industry resources and community connections to build awareness of plumbing careers.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
BrassCraft competitors and assessment
Company assessmentDirect peers
- Watts Water Technologies: Publicly traded US manufacturer of water systems, plumbing valves, fittings, and water safety devices for residential, commercial, and industrial markets. Highly comparable to BrassCraft's product portfolio in stops, valves, and fittings sold through wholesale plumbing channels.
- NIBCO: Private US manufacturer of plumbing valves, fittings, and flow-control products for residential, commercial, and industrial applications. Directly competes with BrassCraft in brass fittings and valves sold through plumbing wholesalers.
- Sioux Chief Manufacturing: Private US manufacturer of plumbing support items, rough plumbing products, and water heater accessories. Comparable to BrassCraft in the professional plumbing supply channel with overlapping rough plumbing product lines.
- SharkBite (Reliance Worldwide Corporation): Push-to-connect plumbing fittings and valves brand owned by Reliance Worldwide Corporation. Directly competes with BrassCraft's water stops and connectors, particularly in repair/remodel applications where solder-free installation matters.
- Apollo Valves (Aalberts): US brand of Aalberts Industries, manufacturing ball valves, gas valves, and plumbing fittings. Comparable to BrassCraft in gas supplies, ball valves, and fittings for plumbing and HVAC applications.
- Mueller Industries: Publicly traded US manufacturer of copper, brass, aluminum, and plastic products serving plumbing, HVAC, and industrial markets. Comparable in brass fittings and plumbing components, though broader and more upstream in materials.
- Charlotte Pipe and Foundry: Private US manufacturer of cast iron, PVC, and ABS pipe and fittings for plumbing and drainage. Overlaps with BrassCraft in plumbing fittings distributed through wholesale channels, especially in commercial applications.
- Uponor: Manufacturer of PEX plumbing, radiant heating, and pipe systems for residential and commercial markets. Competitor to BrassCraft in PEX-related fittings, supply lines, and water distribution systems serving pro channels.
- Viega: Private manufacturer of press-connect plumbing fittings, valves, and pipe systems. Direct competitor in professional installation channels, where Viega's press technology competes with BrassCraft's traditional and newer Press Connect offerings.
- Fernco: US manufacturer of flexible plumbing couplings, fittings, and connectors for drain, waste, and vent applications. Comparable to BrassCraft's fittings portfolio, particularly in repair and replacement scenarios across the same pro distribution channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BrassCraft social profiles
Digital presenceBrassCraft compliance and trust
Trust signalCompliance7 records
BrassCraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrassCraft leadership team
Management profileNumber of profiles
Profiles13 records
BrassCraft subsidiaries and ownership
Company hierarchySubsidiaries1 record
BrassCraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrassCraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrassCraft
What does BrassCraft do?
BrassCraft manufactures and sells rough plumbing products including water supplies (stops, connectors, accessories, supply kits), gas supplies (ProCoat-coated connectors, fittings, ball valves), brass fittings, and repair parts for faucets, showers, tubs, and toilets. The company also produces drain cleaning tools through its Cobra Products division. Products are designed, machined, and assembled in the USA with ANSI/ASME certification and are distributed to professional plumbers, contractors, and hardware retailers through wholesale suppliers and an independent sales representative network.
Is BrassCraft a public or private company?
BrassCraft is a private company. It is classified as corporate owned and is currently operating.
When was BrassCraft founded?
BrassCraft was founded in 1946. It employs 501 to 1,000 people.
Where is BrassCraft based?
BrassCraft is headquartered in Novi, United States, in the North America region.
How does BrassCraft make money?
One revenue line is on record: plumbing Products Manufacturing and Sales.
Who are BrassCraft's main competitors?
Direct peers on record are Watts Water Technologies, NIBCO, Sioux Chief Manufacturing, SharkBite (Reliance Worldwide Corporation), Apollo Valves (Aalberts), Mueller Industries, Charlotte Pipe and Foundry, Uponor, Viega and Fernco.
Does BrassCraft have an API?
No public API is recorded for BrassCraft.
What industry is BrassCraft in?
BrassCraft's product category is Plumbing Products Manufacturing. Its primary akta.pro industry code is IMADALAD, Pipe Fittings, Couplings & Connectors, with a secondary code of CRAJAIAJ, Drain & Pipe Cleaning Tools (Plungers, Snakes). Its NAICS code is 332913 and its SIC code is 3451.