Indevin

What Indevin does

Indevin Group Limited is a 100% New Zealand-owned, privately held wine producer and contract winemaker founded in 2003 and headquartered in Blenheim, Marlborough. The company operates a dual business model: (1) managing a portfolio of consumer wine brands led by Villa Maria — the UK's #1 New Zealand wine brand by volume and value, which Indevin acquired in 2021 — alongside sub-brands including Vidal, Thornbury, Dulcet, Hon, Tiki, Crux, Cowrie Bay, and Paikea; and (2) providing global wine supply and contract winemaking services to major international retailers in Australia, the USA, and the UK for private-label and own-brand programmes. The production footprint spans four major wineries and over 6,000 hectares of planted vineyards across three of New Zealand's premier wine regions: Marlborough (including the flagship 15 Valley Winery in Wairau Valley and Fairhall Winery), Hawke's Bay (Gimblett Gravels Winery), and Gisborne (Gisborne Winery).

Indevin operates an integrated supply chain encompassing grape sourcing through in-house viticulture teams and third-party growers, winemaking, packaging, and global distribution, supplemented by Thornhill — a wholly owned subsidiary providing sustainable and ethical labour supply to the wine industry — and House of Fine Wine, an Australian distribution subsidiary representing premium portfolios from Groupe Bollinger, Tahbilk, and Villa Maria. Named retail and distribution partners include Tesco, Waitrose, and Lion, with revenue mechanised through private-label supply agreements, consumer brand sales, transaction-fee distribution, and managed labour services. The company employs 400+ full-time staff across the group, rising to approximately 720 during the annual vintage peak.

The company is led by CEO Simon Limmer, with a board including Lisa Alexander, Greg Tomlinson, Sara Double, and Duncan McFarlane, alongside a Leadership Group headed by senior operational executives. Recent strategic activity includes a partnership with Invivo (August 2025), the launch of Villa Maria canned wines in the UK (August 2025) and New Zealand (December 2025), and ongoing evolution of the Villa Maria label. Indevin is a signatory member of NZ Ethical Employers Inc and holds the Accessibility Tick certification from the NZ Disability Employers' Network, with UK operations compliant with the Modern Slavery Act 2015.

Name

Indevin

Legal name

Indevin Group Limited

Website

https://indevin.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Indevin Group Limited is a New Zealand-owned, vertically integrated wine producer and contract winemaker that manages the Villa Maria-led consumer brand portfolio and supplies bespoke private-label wine programmes to major UK, US, and Australian retailers from over 6,000 hectares across Marlborough, Hawke's Bay, and Gisborne.

Ownership category

akta.pro rank

Product category

Wine Production & Winemaking Services

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Grape Vineyards (111332)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine production
• Contract winemaking
• Private label wine
• Vineyard operations
• Wine distribution

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Brand Portfolio: Management of consumer wine brands including Villa Maria (UK's #1 NZ wine brand), Thornbury, and other proprietary brands sold globally.
2. Global Wine Supply & Contract Winemaking: Private label and own brand wine programmes for major international retailers. Industrial scale yet intimate partnership approach with consistent quality across years.
3. Thornhill Sustainable Labour: Thornhill provides sustainable and ethical labour supply services to the wine industry.
4. Australian Distribution (House of Fine Wine): Australian distribution company representing fine wine and champagne brands, including portfolios from Groupe Bollinger, Villa Maria, and Tahbilk.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Indevin Group Limited produces, sources, and supplies premium New Zealand wines through two integrated arms: a consumer brand portfolio (led by Villa Maria and proprietary labels such as Vidal, Tiki, Thornbury, Dulcet, Hon, and Crux) and a B2B wine supply / contract winemaking service that creates private-label and own-brand programmes for major international retailers. The company operates four wineries and 6,000+ hectares of vineyards across Marlborough, Hawke's Bay, and Gisborne, complemented by the Thornhill sustainable labour supply business and the House of Fine Wine Australian distribution operation.

Product overview

Indevin operates as a dual-structure wine company with a portfolio of consumer brands led by Villa Maria, complemented by global wine supply and contract winemaking services for major international retailers. The company owns multiple wine sub-brands including Vidal, Tiki, Thornbury, Dulcet, Hon, Crux, Cowrie Bay, and Paikea, alongside its Indevin Wine Supply division that provides bespoke customer-focused wine in collaboration with retail partners. Additional business units include Thornhill (sustainable labour supply) and House of Fine Wine (Australian distribution).

Differentiator

Problem solved

Functional benefit

Brands

• Villa Maria: Premium New Zealand wine brand, flagship consumer brand and UK's #1 New Zealand Wine brand by volume and value
• Villa Maria Private Bin
• Vidal
• Thornbury
• Dulcet
• Tiki
• Hon
• Crux
• Cowrie Bay
• Paikea
• Thornhill
• Invivo

Products and services

• Villa Maria Premium New Zealand wine brand offering Sauvignon Blanc, Pinot Noir, Chardonnay and other varietals, sold globally and recognised as the UK's #1 New Zealand wine brand by volume and value. Targeted at retail and on-premise consumers via major international retailers.
• Indevin Wine Supply Contract winemaking and wine supply service partnering with major international retailers to create private-label and own-brand wine programmes at industrial scale, with bespoke customer-focused wine made in collaboration with each retail partner.
• Thornhill

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• InvivocoreStrategic or Co-development Partner · 25 August 2025Indevin announced strategic partnership with Invivo. Invivo is a New Zealand wine company known for Graham Norton wines and international expansion. This partnership supports Indevin's strategic growth initiatives in the wine sector.
• NZ Ethical Employers InccoreStrategic or Co-development PartnerIndevin partnered with NZ Ethical Employers Inc to ensure best practice ethical employment standards, with focus on improving the experience of RSE workers. Labour contracting companies engaged at owned/leased vineyards and by grape growers must be members.
• Villa MariacoreOEM/ Whitelabel/ Licensing PartnerAcquired in 2021, Villa Maria is the flagship brand spearheading Indevin's consumer portfolio. Founded in 1961, it is the UK's #1 New Zealand Wine brand by volume and value (Nielsen UK Off Trade MAT 31.03.25).
• Groupe BollingerminorChannel Partner/ Reseller/ DistributorThrough House of Fine Wine in Australia, Indevin distributes Groupe Bollinger champagne portfolio nationally in Australia.
• TahbilkminorChannel Partner/ Reseller/ DistributorThrough House of Fine Wine in Australia, Indevin distributes Tahbilk wines nationally in Australia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delegat Group: Largest publicly listed New Zealand wine producer (Oyster Bay, Vignobles), sharing Indevin's NZ origins, vineyard ownership, multi-region production and global private-label/export orientation. Directly comparable on scale, channel mix and category exposure.
• Foley Family Wines: US-listed premium multi-region wine producer with significant NZ assets (including Martinborough Vineyard, Te Kairanga, Grove Mill). Closely aligned in dual-brand-plus-supply structure and in operating across multiple NZ regions.
• Yealands Wine Group: Large NZ wine producer (Yealands, premium and private-label Marlborough volumes) with comparable export-led and private-label supply model from the same Marlborough region.
• Cloudy Bay: Iconic Marlborough winery owned by LVMH, operating in the same region with a premium global brand proposition. Direct competitor for premium NZ Sauvignon Blanc listings at major retailers and on-premise accounts.

Broad incumbents

• Pernod Ricard (New Zealand / Brancott Estate): Global spirits and wine major that owns Brancott Estate (formerly Montana), the historic NZ wine leader. Direct overlap on NZ wine production and worldwide distribution, but Pernod Ricard operates as a much broader multinational beverage portfolio.
• Treasury Wine Estates: Global branded wine company (Penfolds, Beringer, Lindeman's) with multi-region production and global retail distribution. Comparable as a large-scale branded wine operator that competes for shelf-space and agency distribution, including Australian on-premise through subsidiary portfolios.
• Accolade Wines: World's largest wine company by volume with broad global brand and private-label capabilities (Hardys, Banrock Station). Comparable business model blending owned brands with private-label supply for international retailers.
• E. & J. Gallo Winery: World's largest wine producer by volume with deep private-label and global retail relationships. Comparable as a scaled contract/supply partner competing for the same international retailer RFPs Indevin serves.

Emerging players

• Invivo Wines: NZ producer with Graham Norton branded wines and international growth; now a strategic partner of Indevin. Compares as an emerging brand-led NZ producer that overlaps with Indevin's consumer portfolio ambitions.

Others

• Lion (Kirin-owned beverage group): Australian/NZ beverage group and existing Indevin customer; adjacent as a major regional drinks distributor with wine/beer/cider exposure and shared retail-channel relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThisIsIndevin
• LinkedInlinkedin.com/company/indevin-new-zealand
• Instagraminstagram.com/this_is_indevin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indevin