Cresory
Cresory is a Madrid-based, bootstrapped edtech startup that teaches financial literacy to children aged 8-12 through a gamified, PISA-aligned digital platform (€69/year), complemented by a children's book, a printed play-money set, and a free eBook lead magnet targeting Spanish-speaking parents and educators.
- Company typePrivate
- Founded2022
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cresory does
Cresory is a Madrid-based, privately held (sole proprietorship) edtech startup that teaches financial literacy to children aged 8-12 through a gamified digital curriculum. Founded in 2022 by Carla Guadalupe Cabello López, a Venezuelan industrial engineer with prior experience at Procter & Gamble, Amazon, PMI, and ING, the company builds its content around the PISA (Programme for International Student Assessment) financial literacy syllabus, covering over 80% of the framework with material created and reviewed by expert teachers. The company is bootstrapped, operates with 1-10 employees, and holds an EUIPO-registered trademark (number 018849539) protecting its brand across the European Union.
The core product is a web-based gamified learning platform ("Plataforma digital - Juego de finanzas para niños") priced at €69 per year that delivers financial education through videos, interactive games, and quizzes, covering saving, investing, budgeting, and the value of money. Cresory complements the platform with three additional products: a free downloadable eBook ("5 actividades para enseñar el valor del dinero") used as a lead-generation tool, a 16.99€ physical children's book titled "Nico ahorra para comprar un videojuego" for ages 4-10, and a 10€ physical printed play-money set. The technology stack is built on Webflow with Stripe for payments and Sendinblue for email marketing; no native mobile app exists.
Cresory pursues a product-led, direct-to-consumer go-to-market strategy, targeting parents of children aged 8-12 as the primary segment and educators/schools as a secondary segment. Distribution is concentrated in Spain, with marketing executed through content (blog), organic social (Instagram, LinkedIn), and email/lead-magnet funnels. Strategic affiliations include AWS EdStart, Lanzadera accelerator, and Institución Educativa SEK, and the company has received media recognition from El Economista, IEBS Business School, and Talent Summit.
Cresory firmographics
Firmographics- Name
- Cresory
- Legal name
- CARLA GUADALUPE CABELLO LÓPEZ
- Website
- https://cresory.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cresory is a Madrid-based, bootstrapped edtech startup that teaches financial literacy to children aged 8-12 through a gamified, PISA-aligned digital platform (€69/year), complemented by a children's book, a printed play-money set, and a free eBook lead magnet targeting Spanish-speaking parents and educators.
- Ownership category
- akta.pro rank
Cresory industry classification
Industry- Product category
- Children's Financial Education Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Finance & Financial Literacy for Students (EDAMAIAH)
- akta.pro secondary industry
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
Keywords
Where Cresory is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Cresory business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Operations
Revenue model
- Digital Platform Subscription: Digital platform access to financial education games and content for children
- Physical Book Sales: Sale of physical book 'Nico ahorra para comprar un videojuego' (16.99€) for children aged 4-10 teaching savings concepts
- Free eBook Lead Generation: Free downloadable eBook on financial education to capture email subscribers and generate leads for future platform access
- Physical Game Set Sales: Physical set of printed coins and bills for children to learn money management (10€)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Platform - Financial education game for children |
| Freemium | Pay-as-you-go | eBook - Free educational content on financial literacy |
| One time/ perpetual license | Pay-as-you-go | Physical book 'Nico ahorra para comprar un videojuego' |
| One time/ perpetual license | Pay-as-you-go | Set de juego - Printed coins and bills game set |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cresory product offering
Product offeringCore offering
Cresory provides a gamified digital learning platform that teaches children aged 8-12 financial literacy concepts—including valuing money, saving, budgeting, and basic investing—through videos, games, and quizzes. Content is created by expert teachers and aligned with the PISA financial literacy curriculum. The platform is complemented by a free eBook lead magnet, a physical children's book, and a printed play money set.
Product overview
Cresory is a financial education platform for children ages 8-12, consisting of a gamified digital platform (core product at 69EUR) complemented by a free ebook, a published children's book titled 'Nico ahorra para comprar un videojuego' (16.99EUR), and a physical printed play money set (10EUR). The digital platform delivers financial literacy content through videos, games, and quizzes, while the ebook and book provide additional learning resources for ages 4-10. Content is developed using PISA curriculum as reference.
Differentiator
Problem solved
Functional benefit
Brands
- Plataforma digital - Juego de finanzas para niños: The digital gamified platform teaches children aged 8 to 12 financial concepts through videos, games, and quizzes. Priced at 69 euros.
- Nico ahorra para comprar un videojuego
- eBook gratis
- Set de juego: monedas y billetes impresos
Products and services
- Plataforma digital - Juego de finanzas para niños Gamified digital platform teaching children ages 8-12 about financial literacy through videos, games, and quizzes covering saving, investing, budgeting, and value of money. Content aligned with PISA curriculum. Priced at 69€ annual subscription.
- eBook gratis Free downloadable ebook with five financial education activities teaching children ages 4-10 about money management, budgets, and the effort required to earn money. Used as a lead-generation tool.
- Nico ahorra para comprar un videojuego (children's book) Children's book about a pig named Nico who plans and saves to buy a video game, teaching ages 4-10 about savings goals, budgeting, planning, and financial decision-making through an illustrated story. Priced at 16.99€.
- Set de juego: monedas y billetes impresos Printed play money set (coins and bills) used as a hands-on educational tool for teaching children about money, saving, and financial transactions. Priced at 10€.
Quantifiable outcome
- Covers over 80% of PISA financial literacy curriculum
- +1 more outcomes
Companies that use Cresory
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Cresory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cresory partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AWS EdStartcoreAmazon Web Services startup program providing cloud infrastructure, technical support, and AWS credits for education technology startups. Cresory featured as EdStart member with AWS logo displayed on website.
- LanzaderacoreSpanish startup accelerator providing mentorship, resources, and support for early-stage companies. Cresory accepted into the Lanzadera program.
- AventuricominorMadrid-based escape room and family entertainment venue. Cresory publishes blog content featuring Aventurico activities as part of their family activity recommendations.
- IEBS Business SchoolminorDigital business school and entrepreneurship ecosystem that features Cresory as part of their startup showcases and educational content.
- Institución Educativa SEKcorePrestigious Spanish educational institution. Cresory featured alongside SEK as recognized educational innovation, suggesting partnership or collaboration in financial education for students.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Cresory competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Cresory social profiles
Digital presenceCresory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cresory leadership team
Management profileNumber of profiles
Profiles1 record
Cresory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cresory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cresory
What does Cresory do?
Cresory provides a gamified digital learning platform that teaches children aged 8-12 financial literacy concepts—including valuing money, saving, budgeting, and basic investing—through videos, games, and quizzes. Content is created by expert teachers and aligned with the PISA financial literacy curriculum. The platform is complemented by a free eBook lead magnet, a physical children's book, and a printed play money set.
Is Cresory a public or private company?
Cresory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cresory founded?
Cresory was founded in 2022. It employs 1 to 10 people.
Where is Cresory based?
Cresory is headquartered in Madrid, Spain, in the Europe region.
How does Cresory make money?
Four revenue lines are on record. Digital Platform Subscription is the primary driver. The others are physical Book Sales, free eBook Lead Generation and physical Game Set Sales.
Does Cresory have an API?
No public API is recorded for Cresory.
What industry is Cresory in?
Cresory's product category is Children's Financial Education Software. Its primary akta.pro industry code is EDAMAIAH, Personal Finance & Financial Literacy for Students, with a secondary code of EDACANAK, Parent-Facing Home Learning & Family Engagement Apps. Its NAICS code is 611710 and its SIC code is 7372.