Bluboho

What Bluboho does

Bluboho is a privately held Canadian fine jewelry retailer founded in 2010 and headquartered at 293 Lakeshore Road East in Oakville, Ontario, operating a hybrid direct-to-consumer model that combines a Shopify-based e-commerce site with six physical retail showrooms across Canada in Ottawa, Oakville, Calgary, Toronto (Queen St. West and Yonge St.), and Vancouver. The company sells rings, necklaces, bracelets, earrings, charms, and a dedicated bridal line branded "Beloved by Bluboho," with materials spanning 10k and 14k gold, sterling silver, natural gemstones (sapphires, moonstone, emeralds, Montana sapphires, diamonds), and hand-carved wax mould-cast designs. Its product architecture is organized into themed collections including Canadiana, Healing Garden Edit, Wildflower, Manifestation, and Magic Maker charm collector systems that support stackable, collectible repeat purchases.

The business model is primarily one-time jewelry retail sales with prices ranging from approximately $58 CAD for entry-level sterling silver to $3,998 CAD for premium 14k gold pieces and bespoke one-of-a-kind custom engagement rings priced via in-store consultation. A subscription-based "Beloved by Bluboho" membership offers early access, exclusive pieces, and member-only pricing, and Sezzle provides four interest-free installment payments. GTM is omnichannel and storytelling-led: bridal consultations are bookable by appointment, the website features 50+ customer bridal story testimonials, marketing runs through Instagram, email/CRM, Google AdWords remarketing, and event-driven collection launches (most recently the September 2025 St. Kitts Tourism Authority collaboration unveiled in Toronto). The company is a member of 1% for the Planet, pledging 1% of sales to environmental causes, and is owned by founder Maggie Aurocco with a staff of 11-50.

Name

Bluboho

Legal name

Bluboho

Website

https://bluboho.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluboho is a privately held Canadian fine jewelry retailer selling handcrafted rings, necklaces, bracelets, earrings, and custom engagement rings through six retail showrooms across Canada and a Shopify e-commerce site, serving bridal, gift, and self-purchase consumers with ethically sourced gold, silver, and gemstone pieces.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fine jewelry retail
• Custom engagement rings
• Bridal and wedding jewelry
• Ethically sourced jewelry
• Gold and silver jewelry

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Retail Sales: Bluboho generates revenue primarily through one-time jewelry purchases. Products include rings, necklaces, bracelets, earrings, and charms made from 10k/14k gold and sterling silver, featuring natural gemstones and diamonds. The company offers a mix of in-stock items and custom one-of-a-kind pieces. Additional revenue comes from engraving services and the 'Beloved by Bluboho' membership program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluboho designs, manufactures, and retails handcrafted fine jewelry in Canada, offering engagement rings, wedding bands, necklaces, bracelets, earrings, rings, and charms made from 10k/14k gold (recycled) and sterling silver with natural gemstones. The company produces one-of-a-kind custom engagement rings using hand-carved wax mould casting, and sells through six retail boutiques and a Shopify-powered e-commerce site, supplemented by a paid 'Beloved by Bluboho' membership program.

Product overview

Bluboho is a Canadian direct-to-consumer jewelry brand offering refined fine jewelry with a focus on handcrafted, ethically sourced pieces. The product portfolio centers on engagement rings (including one-of-a-kind custom designs and the Beloved Collection), wedding bands, and everyday fine jewelry across necklaces, bracelets, earrings, and rings. Key collections include the Canadiana Collection (city-themed Canadian landmarks), The Healing Garden Edit (botanical-inspired pieces), The Manifestation Collection (mood jewelry and contemplation pieces), and the Wildflower Collection. The brand uses 10k and 14k gold (recycled) and sterling silver, featuring natural gemstones including ethically sourced Montana sapphires, moonstones, and various birthstone charms. Bluboho also offers a Magic Maker charm collector system for customizable jewelry stacking. The company operates physical retail stores across Canada (Ottawa, Oakville, Calgary, Toronto Queen St. West, Toronto Yonge, and Vancouver) in addition to its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Beloved by bluboho: A bridal collection sub-brand offering engagement rings and wedding bands

Products and services

• Engagement Rings Handcrafted diamond and gemstone engagement rings featuring sapphires, morganite, and ethically sourced Montana sapphires, designed for couples seeking meaningful rings for proposals and commitment.
• One-of-a-Kind Custom Engagement Rings Bespoke engagement rings designed in collaboration with customers, featuring unique sapphires, colored diamonds, and ethically sourced Montana sapphires, created through in-store consultation with Bluboho's design team.
• Wedding Bands Wedding bands including beloved nesting bands, summit bands, moonglade bands, and stacking bands in 10k/14k gold with optional diamond accents and engravings.
• Necklaces Gold and silver necklaces including charm collector clasp necklaces, beaded mood necklaces, wildflower necklaces, and postcard charms with adjustable lengths and diamond accents.
• Bracelets Gold and silver bracelets including lasso bracelets, revival snake bracelets, inseparable bracelets, and mood beaded bracelets with twisted designs and gemstone accents.
• Earrings Stud and hoop earrings in gold and silver, including wildflower studs, honeycomb earrings, moonglade hoops, and snail trail studs with floral, botanical, and celestial-inspired designs.
• Rings Dainty gold and silver rings including stacking rings, mood rings, supernova rings, lean on me rings, and honey bee rings with diamond, sapphire, and other gemstone accents.
• Birthstone Charms Pear-shaped birthstone charms for various months (June moonstone, July ruby, March aquamarine) crafted from hand-carved wax in sterling silver or gold settings with hand-cut gemstones.
• Mood Jewelry Mood rings, mood necklaces, and beaded mood jewelry featuring gemstones that change or reflect emotional states, designed as manifestation pieces and reminders of personal intention.
• Magic Maker Charm Collector System Customizable charm bracelet and necklace system featuring a magic maker clasp that allows customers to add and display charms, available in gold and silver with diamond accents.
• Canadiana Collection Jewelry collection celebrating Canadian landmarks and identity, featuring city-themed charms for Toronto, Vancouver, and Ottawa, as well as passport charms and Canadian flag-inspired pieces.
• The Healing Garden Edit Nature-inspired collection featuring floral and botanical-themed jewelry including forget-me-not charms, opal bloom necklaces, snail charms, and mushroom-themed pieces.
• Wildflower Collection Nature-inspired collection featuring wildflower-themed pieces including little wildflower earrings, larger wildflower necklaces, little wildflower bracelets, and wildflower tanzanite petal necklaces.
• The Manifestation Collection Jewelry pieces designed as manifestation tools and mood amplifiers, including mood rings, moonstone pieces, and contemplative card sets that invite reflection and intention-setting.
• Beloved Collection Wedding and commitment rings including beloved bands, endless rings, moonbow wedding bands, and stacking wedding bands, featuring designs like the reverie band, alate wedding band, and moonglade ring.
• St. Kitts Exclusive Jewelry Collection Travel-inspired jewelry collection developed in collaboration with the St. Kitts Tourism Authority, featuring handcrafted pieces celebrating the island of St. Kitts for Canadian and international travelers.
• Beloved by Bluboho Membership Subscription/membership program offering early access to new collections, exclusive pieces, and member-only pricing for repeat Bluboho customers.
• Engagement Ring Consultation Appointments Book-an-appointment service for custom engagement ring design consultations, offering personalized in-store styling and design team involvement for one-of-a-kind pieces at Calgary, Toronto, and other locations.

Quantifiable outcome

• 50+ bridal stories featured on website showcasing customer experiences
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• St. Kitts Tourism AuthoritycoreStrategic or Co-development Partner · 30 September 2025The St. Kitts Tourism Authority partnered with Bluboho to launch an exclusive jewelry collection inspired by the island of St. Kitts. The first chapter was unveiled during a Toronto event. The collection features handcrafted jewelry made with sustainable materials, themed around travel, protection, and exploration. The initiative is designed to increase visibility and engagement in Canada, with subsequent storytelling chapters scheduled for 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Canadian-founded direct-to-consumer fine jewelry brand offering gold and gemstone everyday jewelry, engagement rings, and bridal pieces. Most directly comparable peer given shared Canadian origin, DTC model, and 14k gold/sterling silver positioning across price tiers.
• Brilliant Earth: US-based DTC fine jewelry retailer specializing in ethically sourced engagement rings and bridal jewelry with diamonds and colored gemstones. Directly comparable on ethically sourced stones, custom engagement ring offering, and sustainability messaging.
• Vrai: DTC fine jewelry and engagement ring brand owned by Diamond Foundry, specializing in sustainably grown diamonds and custom bridal pieces. Comparable on ethical/sustainability positioning, custom bridal offering, and DTC channel strategy.
• Catbird: Independent fine jewelry brand offering dainty gold and silver rings, engagement rings, and wedding bands with strong storytelling and ethical positioning. Comparable DTC-plus-boutique model and bridal specialization with artisanal craft aesthetic.
• AUrate: DTC fine jewelry brand offering gold and diamond essentials with a focus on transparency, ethical sourcing, and accessible pricing. Comparable on sustainability messaging, DTC model, and gold stacking/everyday ring positioning.
• Gorjana: DTC fine jewelry brand with physical retail locations, offering gold and silver layering pieces, necklaces, bracelets, and rings. Comparable omnichannel DTC-plus-storefront model and everyday fine jewelry assortment, though positioned at lower price points.

Broad incumbents

• Tiffany & Co. Iconic global luxury jewelry brand offering engagement rings, wedding bands, and fine jewelry across gold, platinum, and diamonds. Overlaps on bridal and fine jewelry category but operates at vastly larger scale and price tier; relevant competitive benchmark for premium positioning.
• Wedding Ring Shop (e.g., Ernest Jones / Peoples Jewellers): Established Canadian jewelry retail chain (Peoples Jewellers) with strong physical retail presence across Canada and broad engagement ring and bridal assortment. Comparable geographic footprint in Canada and bridal category focus, though positioned more mass-market than Bluboho.
• Blue Nile: Large online diamond and fine jewelry retailer with strong engagement ring and bridal assortment, including customizable settings and ethically sourced diamonds. Comparable on DTC custom engagement ring model and bridal focus, though operating at greater scale.

Emerging players

• Leah Alexandra: Canadian fine jewelry designer brand offering handcrafted gold and gemstone jewelry with strong storytelling and DTC channel. Comparable on Canadian origin, fine jewelry positioning, handmade craft, and small-batch bespoke service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bluboho
• Facebookfacebook.com/blubohojewelry
• LinkedInlinkedin.com/company/bluboho-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluboho