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Total Media Group

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uuid000drpq

Namestring
Total Media Group
Legal namestring
Total Media Group
Websiteurl
totalmedia.co.uk
Company typeenum
Private
Founded yearint
1982
Descriptiontext

Total Media Group is a privately held, independent UK media agency founded in 1982 and headquartered in London, operating through its partner brand Mediaplus as part of the Serviceplan Group's House of Communication network. The firm employs approximately 170 communication specialists distributed across three UK offices in London, Birmingham, and Manchester, with the Birmingham and Manchester operations branded as Mediaplus Connect and Running Total respectively. Its wholly owned subsidiary, Behave, is a behavioural consultancy that provides the methodological backbone for the agency's planning work.

The company's core offering is a full-service media planning and buying capability differentiated by the systematic application of behavioural science to campaign design. Service lines include media planning and buying, programmatic advertising, performance marketing, commerce and retail media, advertising technologies, media research and insights, social media and influencer marketing, and media strategy and innovation. An AI-based retail media consulting service, co-developed with LAYA Group, extends the offering into first-party data strategy for retailers. The agency's go-to-market is direct enterprise sales with a quote-based professional services pricing model; pricing is not publicly disclosed.

The firm's primary customer segment is enterprise brands seeking integrated media strategy. Named clients include Greene King (hospitality/brewery), Hiscox (insurance), and Black Bear (entertainment/film). Distribution is executed entirely through direct client engagement in the UK, supplemented by access to Serviceplan Group's international network for cross-border assignments such as the Westwing international expansion mandate. The agency holds several workplace and sustainability credentials, including Campaign Best Places to Work 2025, Advertising Association All In Champion status, Investors in People accreditation, and Ad Net Zero supporter status.

Short descriptiontext

Total Media Group is an independent UK media agency founded in 1982, operating through partner brand Mediaplus within the Serviceplan Group network. It applies behavioural science-driven media planning and buying across programmatic, performance, retail media, and social for enterprise brands from London, Birmingham, and Manchester.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
media planning services, media buying agency, programmatic advertising, behavioural science marketing, retail media consulting
Industry3 codes
PRIMARYMPAAABAA
Full-Service Media Planning & Buying
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies
SECONDARYBPAFAAAE
Social Media & Community Management
Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies
SECONDARYBPAFABAJ
Affiliate & Partner Media Buying
Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying
NAICS code2 codes
  • Media Buying Agencies54183
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Media Agency Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Media Planning and Buying Services
TypeProfessional Services
Description

Full-service media agency providing behavioural science-grounded media planning and buying services to enterprise clients, including programmatic advertising, social media marketing, performance marketing, and retail media solutions

house-of-communication.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Total Media Group operates as an independent international media agency providing behavioural science-driven media planning and buying services. Through its agency brands (Mediaplus, Mediaplus Connect, Running Total) and subsidiary Behave, it delivers integrated media strategy, programmatic advertising, performance marketing, social media marketing, retail media consulting, and advertising technologies to enterprise clients seeking sustainable business growth.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Total Media Group's partner agency Mediaplus operates as a behavioural planning agency network comprising multiple brands: Mediaplus (main agency focused on behavioural science-driven media planning and buying), Mediaplus Connect (Birmingham office), Running Total (Manchester office), and Behave (behavioural consultancy). The portfolio offers a comprehensive suite of media services including media planning and buying, programmatic advertising, performance marketing, commerce and retail media, advertising technologies, research and insights, social media marketing, and media strategy and innovation. The agencies are united by behavioural science methodology to drive sustainable growth for clients.

Product and service1 record
1Mediaplus
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Westwing
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-06-01
Description

Westwing partnered with Mediaplus International for its international expansion, integrating media, data, and performance into a single global strategy.

2Total Media Group
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Total Media Group is identified as the partner agency, with Behave being part of Total Media Group and contributing to Mediaplus Germany's behavioural consultancy capabilities and the Advertising Association's AI Taskforce report.

house-of-communication.com
3LAYA Group
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Mediaplus Group and LAYA Group offer a comprehensive, AI-based consulting service to help retailers and advertisers take full advantage of retail media opportunities in fragmented media environments.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Goodstuff Communications
TypeDirect peer
Description

Independent UK media agency with comparable headcount and positioning. Closest analog as a UK-only independent media planning and buying agency serving enterprise clients without holding-company affiliation.

2Zenith UK
TypeBroad incumbent
Description

Publicis-owned UK media agency. Comparable service portfolio (planning, buying, programmatic, performance) but operates inside a global holding-company network with larger procurement leverage.

3Wavemaker UK
TypeBroad incumbent
Description

WPP-owned UK media agency with global network support. Competes for the same enterprise brand media planning and buying budgets but with substantially greater scale and global reach.

4PHD UK
TypeBroad incumbent
Description

Omnicom-owned UK media agency with comparable planning and buying capabilities. Competes for similar enterprise clients and overlaps on data-driven planning methodology.

5The7stars
TypeDirect peer
Description

Independent UK media agency of similar size and orientation, competing for the same enterprise brand budgets. Directly comparable business model as a UK-focused independent media planning and buying shop.

6Manning Gottlieb OMD
TypeDirect peer
Description

Long-established UK media planning and buying agency (part of Omnicom). Direct competitor for enterprise media accounts and similar in headcount and service breadth to Total Media Group.

7Hearts & Science UK
TypeEmerging player
Description

Omnicom's data-driven UK media agency. Competes for the same analytics-heavy, behaviour-led media planning briefs that Total Media Group targets with its Behave methodology.

8OMD UK
TypeBroad incumbent
Description

Omnicom's flagship UK media agency. Direct competitor in enterprise media planning and buying, with greater scale and global network support than Total Media Group.

9Carat UK
TypeBroad incumbent
Description

Dentsu's UK media agency network. Directly competes for the same enterprise media planning and buying briefs, with substantially larger global resources.

10Starcom UK
TypeBroad incumbent
Description

Publicis-owned UK media agency. Competes in the same enterprise brand media planning and buying category with comparable service breadth but greater holding-company backing.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Total Media Group

Media Agency Servicestotalmedia.co.uk

Total Media Group is an independent UK media agency founded in 1982, operating through partner brand Mediaplus within the Serviceplan Group network. It applies behavioural science-driven media planning and buying across programmatic, performance, retail media, and social for enterprise brands from London, Birmingham, and Manchester.

What Total Media Group does

Total Media Group is a privately held, independent UK media agency founded in 1982 and headquartered in London, operating through its partner brand Mediaplus as part of the Serviceplan Group's House of Communication network. The firm employs approximately 170 communication specialists distributed across three UK offices in London, Birmingham, and Manchester, with the Birmingham and Manchester operations branded as Mediaplus Connect and Running Total respectively. Its wholly owned subsidiary, Behave, is a behavioural consultancy that provides the methodological backbone for the agency's planning work.

The company's core offering is a full-service media planning and buying capability differentiated by the systematic application of behavioural science to campaign design. Service lines include media planning and buying, programmatic advertising, performance marketing, commerce and retail media, advertising technologies, media research and insights, social media and influencer marketing, and media strategy and innovation. An AI-based retail media consulting service, co-developed with LAYA Group, extends the offering into first-party data strategy for retailers. The agency's go-to-market is direct enterprise sales with a quote-based professional services pricing model; pricing is not publicly disclosed.

The firm's primary customer segment is enterprise brands seeking integrated media strategy. Named clients include Greene King (hospitality/brewery), Hiscox (insurance), and Black Bear (entertainment/film). Distribution is executed entirely through direct client engagement in the UK, supplemented by access to Serviceplan Group's international network for cross-border assignments such as the Westwing international expansion mandate. The agency holds several workplace and sustainability credentials, including Campaign Best Places to Work 2025, Advertising Association All In Champion status, Investors in People accreditation, and Ad Net Zero supporter status.

Total Media Group firmographics

Firmographics
Name
Total Media Group
Legal name
Total Media Group
Website
https://totalmedia.co.uk
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
101–250 employees
Short description
Total Media Group is an independent UK media agency founded in 1982, operating through partner brand Mediaplus within the Serviceplan Group network. It applies behavioural science-driven media planning and buying across programmatic, performance, retail media, and social for enterprise brands from London, Birmingham, and Manchester.
Ownership category
akta.pro rank

Total Media Group industry classification

Industry
Product category
Media Agency Services
NAICS
Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYMPAAABAA
Full-Service Media Planning & Buying
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies
SECONDARYBPAFAAAE
Social Media & Community Management
Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies
SECONDARYBPAFABAJ
Affiliate & Partner Media Buying
Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

  • Media planning services
  • Media buying agency
  • Programmatic advertising
  • Behavioural science marketing
  • Retail media consulting

Where Total Media Group is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices3 records

Markets served

Total Media Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

  1. Media Planning and Buying Services: Full-service media agency providing behavioural science-grounded media planning and buying services to enterprise clients, including programmatic advertising, social media marketing, performance marketing, and retail media solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Total Media Group product offering

Product offering

Core offering

Total Media Group operates as an independent international media agency providing behavioural science-driven media planning and buying services. Through its agency brands (Mediaplus, Mediaplus Connect, Running Total) and subsidiary Behave, it delivers integrated media strategy, programmatic advertising, performance marketing, social media marketing, retail media consulting, and advertising technologies to enterprise clients seeking sustainable business growth.

Product overview

Total Media Group's partner agency Mediaplus operates as a behavioural planning agency network comprising multiple brands: Mediaplus (main agency focused on behavioural science-driven media planning and buying), Mediaplus Connect (Birmingham office), Running Total (Manchester office), and Behave (behavioural consultancy). The portfolio offers a comprehensive suite of media services including media planning and buying, programmatic advertising, performance marketing, commerce and retail media, advertising technologies, research and insights, social media marketing, and media strategy and innovation. The agencies are united by behavioural science methodology to drive sustainable growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mediaplus

Companies that use Total Media Group

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Total Media Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Total Media Group partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered major and core.

  • WestwingmajorStrategic or Co-development Partner · 1 June 2026Westwing partnered with Mediaplus International for its international expansion, integrating media, data, and performance into a single global strategy.
  • Total Media GroupcoreStrategic or Co-development PartnerTotal Media Group is identified as the partner agency, with Behave being part of Total Media Group and contributing to Mediaplus Germany's behavioural consultancy capabilities and the Advertising Association's AI Taskforce report.
  • LAYA GroupcoreStrategic or Co-development PartnerMediaplus Group and LAYA Group offer a comprehensive, AI-based consulting service to help retailers and advertisers take full advantage of retail media opportunities in fragmented media environments.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Total Media Group competitors and assessment

Company assessment

Direct peers

  • Goodstuff Communications: Independent UK media agency with comparable headcount and positioning. Closest analog as a UK-only independent media planning and buying agency serving enterprise clients without holding-company affiliation.
  • The7stars: Independent UK media agency of similar size and orientation, competing for the same enterprise brand budgets. Directly comparable business model as a UK-focused independent media planning and buying shop.
  • Manning Gottlieb OMD: Long-established UK media planning and buying agency (part of Omnicom). Direct competitor for enterprise media accounts and similar in headcount and service breadth to Total Media Group.

Broad incumbents

  • Zenith UK: Publicis-owned UK media agency. Comparable service portfolio (planning, buying, programmatic, performance) but operates inside a global holding-company network with larger procurement leverage.
  • Wavemaker UK: WPP-owned UK media agency with global network support. Competes for the same enterprise brand media planning and buying budgets but with substantially greater scale and global reach.
  • PHD UK: Omnicom-owned UK media agency with comparable planning and buying capabilities. Competes for similar enterprise clients and overlaps on data-driven planning methodology.
  • OMD UK: Omnicom's flagship UK media agency. Direct competitor in enterprise media planning and buying, with greater scale and global network support than Total Media Group.
  • Carat UK: Dentsu's UK media agency network. Directly competes for the same enterprise media planning and buying briefs, with substantially larger global resources.
  • Starcom UK: Publicis-owned UK media agency. Competes in the same enterprise brand media planning and buying category with comparable service breadth but greater holding-company backing.

Emerging players

  • Hearts & Science UK: Omnicom's data-driven UK media agency. Competes for the same analytics-heavy, behaviour-led media planning briefs that Total Media Group targets with its Behave methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Total Media Group social profiles

Digital presence

Total Media Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Total Media Group leadership team

Management profile

Number of profiles

Profiles5 records

Total Media Group subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Total Media Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Total Media Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Media Group

What does Total Media Group do?

Total Media Group operates as an independent international media agency providing behavioural science-driven media planning and buying services. Through its agency brands (Mediaplus, Mediaplus Connect, Running Total) and subsidiary Behave, it delivers integrated media strategy, programmatic advertising, performance marketing, social media marketing, retail media consulting, and advertising technologies to enterprise clients seeking sustainable business growth.

Is Total Media Group a public or private company?

Total Media Group is a private company. It is classified as unknown and is currently operating.

When was Total Media Group founded?

Total Media Group was founded in 1982. It employs 101 to 250 people.

Where is Total Media Group based?

Total Media Group is headquartered in London, United Kingdom, in the Europe region.

How does Total Media Group make money?

One revenue line is on record: media Planning and Buying Services.

Who are Total Media Group's main competitors?

Direct peers on record are Goodstuff Communications, The7stars and Manning Gottlieb OMD. Broad incumbents are Zenith UK, Wavemaker UK, PHD UK, OMD UK, Carat UK and Starcom UK. Hearts & Science UK is listed as an emerging player.

Does Total Media Group have an API?

No public API is recorded for Total Media Group.

What industry is Total Media Group in?

Total Media Group's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 54183 and its SIC code is 7311.

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