TestBird

What TestBird does

TestBird (legal name: Chengdu Zhongyun Tianxia Technology Co., Ltd. / 成都中云天下科技有限公司) is a Chengdu-based mobile internet company founded in March 2013 by three former Huawei senior engineers — Li Wei (former GSM R&D President), Deng Fei, and Wei Shaofeng. The company originally launched with a self-developed Eagle Eye recognition technology powering the world's first mobile game automated testing cloud platform. It has since pivoted to become a one-stop overseas marketing services provider for Chinese brands going global, operating two core product lines: TBmedia, a top-tier media placement platform leveraging Facebook and Google Greater China partner status; and TB网盟 (TB Affiliate Network), a publisher-side monetization platform using SDK/API integration with CPA, CPI, and CPL settlement models.

The company's core technology stack combines proprietary testing IP (Eagle Eye recognition) with big data analytics for performance marketing optimization across 200+ countries. TestBird holds CMMI Level 3, National High-Tech Enterprise, and AAA-level Credit Unit certifications, alongside an AI Testing Joint Laboratory designation. The business model is performance-based advertising intermediation rather than SaaS: revenue flows from CPA/CPI/CPL commissions on advertiser campaigns on one side, and publisher traffic monetization on the other. Distribution is direct B2B sales for enterprise advertisers and publishers, supported by self-service registration on the TBmedia and TB网盟 platforms.

The company claims 5,000+ cooperative clients, 50M+ downloads facilitated through TBmedia, 500+ products served, and 30 billion+ audience reach across 200+ countries. Marketing channels include the company website, WeChat, and industry events. Leadership consists of the three co-founders, with Snake Chen as CMO. Funding history is limited to a 2016 round from Richland Equities (undisclosed amount), and the company remains privately held with no publicly disclosed revenue.

Name

TestBird

Legal name

成都中云天下科技有限公司 (Chengdu Zhongyun Tianxia Technology Co., Ltd.)

Website

https://testbird.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TestBird is a Chengdu-based mobile internet company that provides one-stop overseas marketing services — including top-tier media placement (TBmedia) and publisher traffic monetization (TB网盟) — for Chinese brands going global, leveraging Google and Facebook Greater China partner status to reach 200+ countries.

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Quality Assurance & Testing Services (Functional, Compatibility, Compliance) (MPAFAKAA)

akta.pro secondary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• Mobile advertising platform
• Mobile game testing
• Digital advertising services
• Traffic monetization network
• App quality assurance

Headquarters

HQ city

Sichuan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising Services: Provides comprehensive digital advertising services to advertisers through TBmedia and TB网盟 platforms. Operates with CPA, CPI, CPL settlement models for advertisers and provides SDK, API access methods for publishers.
2. Top-tier Media Advertising (TBmedia): One-stop mobile advertising platform leveraging global top-tier mobile media resources including Facebook and Google. Provides integrated performance marketing solutions for developers going overseas.
3. Network Traffic Monetization (TB网盟): Aggregates high-quality self-owned traffic and network traffic across all performance channels. Serves hundreds of advertisers with SDK and API integration methods for efficient real user acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

TestBird operates TBmedia, a one-stop mobile advertising platform that partners with Facebook, Google, and other top global media to provide integrated performance marketing solutions for advertisers seeking global user acquisition. The company also operates TB网盟 (TB Affiliate Network), an aggregation platform that enables publishers to monetize traffic via SDK/API integration using CPA, CPI, and CPL billing. Additionally, TestBird offers a Mobile Game Automated Testing Cloud Platform built on its proprietary Eagle Eye recognition technology.

Product overview

TestBird operates as a comprehensive mobile internet overseas marketing service provider offering a multi-product portfolio. The core offerings include TBmedia (one-stop mobile advertising platform for head media placement solutions) and TB网盟 (affiliate network for traffic monetization), both serving advertisers and publishers globally. Additionally, TestBird offers a mobile game automated testing cloud platform built on proprietary Eagle Eye recognition technology. The company serves customers across 200+ countries and regions, providing digital advertising services powered by technology R&D and big data analysis capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• TBmedia: A one-stop mobile advertising platform providing top-tier media placement solutions. TBmedia partners with Facebook and Google, serving as a Greater China partner, and offers full-network traffic aggregation marketing solutions. Key metrics include 50M+ downloads, 500+ products, 3 billion+ covered audience, and 200+ countries and regions.
• TB网盟

Products and services

• TBmedia

Quantifiable outcome

• 50M+ downloads through TBmedia platform
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGlobal partner of Google for mobile advertising services. Provides access to Google's advertising platform and media resources for Chinese brands going overseas.
• FacebookcoreTechnology or IntegrationGlobal partner of Facebook for mobile advertising services. Enables advertisers to reach global audiences through Facebook's advertising ecosystem.
• Facebook (大中华区合作伙伴)coreChannel Partner/ Reseller/ DistributorGreater China region partner of Facebook, providing exclusive access to Facebook's advertising solutions for developers going overseas in the Chinese market.
• Google (大中华区合作伙伴)coreChannel Partner/ Reseller/ DistributorGreater China region partner of Google, enabling TBmedia to provide integrated performance marketing solutions leveraging Google's media resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liftoff: Performance-based mobile user acquisition and retargeting platform specializing in app install advertising for gaming and non-gaming apps. Comparable to TBmedia's CPA/CPI-driven mobile install advertising focus.
• Yeahmobi: China-based mobile marketing services platform helping Chinese brands acquire users overseas via Facebook, Google, and TikTok. Most directly comparable to TestBird's TBmedia in customer base, business model, and geographic focus on Chinese outbound advertisers.
• WeTest (Tencent): Tencent's mobile game and app testing cloud platform offering automated compatibility, performance, and security testing — the closest direct competitor to TestBird's original mobile game automated testing cloud platform.
• Mobvista (parent of Mintegral/GameAnalytics): China-based mobile marketing technology group providing user acquisition, ad monetization, and analytics for app developers globally — comparable full-stack mobile marketing offering to TestBird's TBmedia + TB网盟 combination.
• Mintegral (Mobvista): Mobile ad network and programmatic platform from Mobvista, head-quartered in China and focused on mobile user acquisition and monetization globally. Comparable as a China-rooted, performance-based mobile ad network serving app developers worldwide.

Regional players

• Appier: Asia-Pacific AI-driven cross-channel advertising and marketing platform serving advertisers across Greater China, Japan, and Southeast Asia. Comparable in AI-driven audience targeting and cross-border advertiser support, with a regional rather than globally distributed footprint.

Broad incumbents

• InMobi: Global mobile advertising and marketing platform with programmatic demand-side capabilities serving brand and app install advertisers. Comparable as a broader incumbent mobile ad platform targeting app developers, though less focused on Chinese outbound than TestBird.
• ironSource (Unity): Mobile app monetization and user acquisition platform now part of Unity, offering mediation, exchange, and advertising solutions to app and game developers globally. Overlaps with TestBird's TBmedia and TB网盟 mediation and monetization offerings.
• AppLovin: Large public mobile ad-tech and monetization platform (AXON, SparkLabs) competing for the same mobile game and app developer wallets via performance-based user acquisition and ad mediation, though at vastly greater scale and capital intensity than TestBird.

Others

• AppsFlyer: Mobile attribution and marketing analytics platform that TestBird explicitly integrates with and competes indirectly via its data-driven measurement and analytics layer for mobile advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/testbird

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TestBird