What El Sewedy Electrometer does

El Sewedy Electrometer Group (EMG), headquartered in 6th of October City, Egypt, is a private manufacturer and solutions provider of smart metering and Advanced Metering Infrastructure (AMI) for electricity, water, and gas utilities. The firm reports cumulatively 25+ million meters deployed across 55+ countries on five continents, with 501–1,000 employees globally and a corporate parent in the family-owned Zaki El Sewedy Group (founded 1938). Its product portfolio spans three core hardware lines—electricity meters (including the modular AMx70 series and EM341 indirect three-phase), water meters (UWV ultrasonic prepaid, WMR 15–100mm with wired/wireless/AMR/LoRa options), and gas meters (G1.6–G25 diaphragm)—supplemented by communication devices (TL3010 PRIME v1.4 data concentrator, RF/PLC/GPRS modems) and accessories (CIU, Flex7000 handheld).

The company's technical stack is built on PRIME PLC v1.4 as the primary communication protocol with optional hybrid PLC+RF co-developed with Iberdrola and Microchip Technology, achieving 100% half-hour load profile data capture in urban networks. Adherence to open standards—DLMS/COSEM, MultiSpeak, STS, and PRIME (since 2012 as a Board/Principal member)—provides interoperability with third-party systems. The software layer is anchored by an Oracle-backed AMI platform comprising Head-End System (HES), Meter Data Management System (MDMS), Billing Module, CRM/CIS, Consumer Engagement Portal, and losses/load/revenue-collection modules. Manufacturing spans 10 facilities across Egypt, Czech Republic, India, Brazil, Mexico, Ghana, Zambia, Ethiopia, and the UAE, with regional sales offices in Lebanon, Canada, China, and the USA.

Revenue is generated through four streams: one-time hardware sales (meters, concentrators, modems); recurring AMI software subscriptions (HES, MDMS, Billing, CRM); professional engineering, installation, operation, and maintenance services; and transaction-fee prepayment solutions. Go-to-market is sales-led and enterprise-direct, targeting government-owned utilities (EEHC, Lebanese Distribution Companies, Town Gas, NAT GAS, Gas Masr, HCWW), real estate developers (Amer Group, Cairo Festival City, Mall of Arabia), and donor-funded modernization programs (JICA). Pricing is project-based and non-public. The company holds ISO 9001, ISO 14001, OHSAS 18001, and ISO 17025 certifications from TÜV Rheinland, and its products are type-tested by international laboratories including KEMA, SGS, OFGEM, MET Lab, INMETRO, LAPEM, and Eskom.

Name

El Sewedy Electrometer

Legal name

El Sewedy Electrometer Group

Website

https://sewedy.com.eg

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

El Sewedy Electrometer (EMG) manufactures smart electricity, water, and gas meters and delivers end-to-end Advanced Metering Infrastructure (AMI) solutions. With 10 manufacturing facilities and 25+ million meters deployed across 55+ countries, it primarily serves government utilities, distribution companies, and large real estate developers worldwide.

Ownership category

akta.pro rank

Product category

Smart Metering and Advanced Metering Infrastructure (AMI)

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Smart Grid Automation & Distribution Management (DA/ADMS) (EUADAPAA)

akta.pro secondary industry

Control Room HMI/Visualization, Alarm & Event Management (EUADAEAJ)

Keywords

• Smart metering solutions
• Advanced metering infrastructure
• Electricity water gas meters
• AMI software platforms
• Energy management services

Headquarters

HQ city

6 October City

HQ country

Egypt

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Meter Hardware Sales: Sale of electricity, water, and gas meters including basic, prepayment, and smart meters. One-time hardware revenue from meter units, communication modules, data concentrators, enclosures, and accessories. Products sold include single-phase and three-phase electricity meters, residential and commercial gas meters (G1.6-G25), and water meters (UWV and WMR series).
2. AMI Software Systems: Head End System (HES), Meter Data Management System (MDMS), Billing Module, CRM/CIS, Consumer Engagement Portal, Losses Reduction, Load Management, and Revenue Collection modules. Oracle-backed software platform providing end-to-end utility management capabilities.
3. Energy Management Services: Comprehensive services including engineering (site survey, project analysis, feasibility study, solution design), installation (system integration, smart metering installation), operation and maintenance (meter reading, event management, load management), and CRM (billing, revenue collection, losses reduction, call centers).
4. Prepayment Solutions: Prepayment metering solutions enabling consumers to control consumption while utilities control revenue collection. Includes vending stations, RFID cards, Customer Interface Units (CIU), and SMS-based recharge services. Supports multiple payment forms including open account, advanced payment, limited credit, and credit payment.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

El Sewedy Electrometer Group (EMG) manufactures and supplies electricity, water, and gas meters (basic, prepayment, and smart AMx70 series), data concentrators and communication modems (PLC, RF, GPRS), and an Oracle-backed AMI software suite (HES, MDMS, Billing, CRM, Smart Grid, E-Cash). It complements the hardware and software with end-to-end energy management services covering engineering, installation, operation and maintenance, billing, and revenue collection for utility and real estate customers.

Product overview

El Sewedy Electrometer Group (EMG) is a world-class provider of end-to-end metering solutions and services for electricity, water, and gas utilities. The company operates a diversified product portfolio organized around three core hardware product lines (Electricity Meters, Water Meters, Gas Meters) supported by communication devices (TL3010 Data Concentrator, RF/PLC/GPRS modems) and accessories (CIU, Flex7000 handheld units). The offering is anchored by the AMx70 smart meter series with modular communication options. Software solutions include the AMI Metering Solution platform (comprising HES, MDMS, Billing, CRM/CIS, Consumer Portal, Losses Reduction, Load Management, Revenue Collection), Smart G (remote data collection), E-Cash (revenue collection), Smart Grid (distribution network management), Prepayment Solution, and Group Metering Solutions. These are complemented by Energy Management Services covering engineering, installation, operation & maintenance, and CRM. The company maintains global manufacturing presence across Egypt, Czech Republic, India, Brazil, Mexico, Ghana, Zambia, Ethiopia, and UAE with sales offices in Lebanon, Canada, China, and USA, and reports over 25 million meters operating across 55 countries on 5 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Meters Range of residential, commercial, and industrial electricity meters including basic, prepayment, and smart meters with communication capabilities (PLC, RF, GPRS) for utility customers.
• Water Meters Prepaid and smart water meters for residential, commercial, and industrial applications including the UWV ultrasonic prepaid series and WMR series (15–100mm) with wired, wireless, AMR, and LoRa communication options.
• Gas Meters Residential (G1.6–G6) and commercial (G10–G25) diaphragm gas meters for precision measurement in natural gas distribution networks.
• AMx70 Series Smart Electricity Meters Family of single and three-phase smart metering devices for AMI applications supporting remote automatic meter management, load profile, tamper detection, event logging, load control, and billing calculations, with field-upgradable GPRS/4G, PLC, and RF communication modules.
• EM341-4-INDIRECT Three-Phase Smart Electricity Meter Three-phase four-wire indirect connection smart meter for commercial low-voltage applications, IEC and DLMS/COSEM compliant, 0.5 accuracy class, supporting RS-485, RFID, RF M-Bus, and GPRS modules.
• TL3010 Data Concentrator Unit PRIME PLC v1.4 capable data concentrator with CENELEC and FCC band support and optional PLC+RF hybrid solution, Linux OS, Ethernet/LAN, and cellular WAN (2G/3G/4G) connectivity with secure boot, authentication, data encryption, and digital certificates.
• RF Modem Sub-Giga radio frequency modem (868 MHz) with DLMS over HDLC protocol stack, RS-485 interface, and 20–100 Kbit/s data transmission rate for AMI communications.
• PLC Modem Power Line Carrier modem supporting 50/60 Hz mains with 97-carrier OFDM PRIME, DLMS over Prime protocol stack, and 21.4–128.6 Kbit/s data transmission rate.
• GPRS Modem Quad-band GSM/GPRS modem (850/900/1800/1900 MHz) with TCP/IP protocol stack, RS-485 interface, and 56–114 Kbit/s GPRS data transmission for remote meter communications.
• G25 Commercial Gas Meter Commercial diaphragm gas meter with maximum flow rate of 40 m3/h and 0.5 bar maximum working pressure for commercial gas distribution applications.
• WMR Series Wired Water Meters (32–100 mm) Large-caliber vertical helix water meters (32–100 mm) with inbuilt ball valve, brass body, LCD/character wheel display, powered by concentrator, supporting horizontal and vertical installation.
• AMI Metering Solution Platform End-to-end Advanced Metering Infrastructure software platform comprising Head End System (HES), Meter Data Management System (MDMS), Billing Module, CRM/CIS, Consumer Engagement Portal, Losses Reduction, Load Management, and Revenue Collection modules, built on an Oracle-backed stack for utilities.
• Prepayment Solution Prepayment software solution enabling consumer consumption control and utility revenue collection through various payment forms including direct meter charging and Customer Interface Unit (CIU) options, supporting contact and contactless cards.
• E-Cash Revenue Collection Solution Revenue collection software solution that enables utilities to balance transparent consumer consumption management with improved revenue collection efficiency.
• Smart G Solution Software solution enabling utilities to remotely collect metering data and configure meters via GSM/GPRS, PLC, and CDMA communication with SMS support for charging and tamper notifications.
• Smart Grid Solution Real-time monitoring and control software for transmission and distribution network management, providing in-depth analysis of technical and non-technical losses, asset utilisation, network unbalance, load profile, and consumer behaviour.
• Group Metering Solution Remote meter data collection and configuration software supporting wired and wireless communication topologies (GSM/GPRS, PLC, CDMA) with SMS service for charging, balance inquiries, and tamper alerts.
• Energy Management Services Comprehensive services including engineering (site survey, project analysis, feasibility study, solution design), installation (system integration, AMI installation), operation and maintenance (meter reading, event management, load management), and CRM (billing, revenue collection, losses reduction, call centres).
• Consumer Related Services Utility customer services including meter reading, billing and collection, new customer connection, meter replacement, and disconnection/reconnection of non-paying customers.
• Network Management Services Network operation and maintenance services including losses reduction (tamper detection, illegal connection detection), load management and demand response, and network rehabilitation and upgrade services for utilities.
• Electrification Projects Service Complete electrification project services including site survey, network design, project feasibility and payback evaluation, project financing, project management, procurement, and installation for utilities and large property developments.
• Customer Interface Unit (CIU) Handheld in-home display unit with RFID communication that enables consumers to track consumption and utilities to reduce tampering risk, supporting secure credit transfer via RFID cards and a keypad interface.
• Flex7000 Handheld Unit Multi-industry handheld terminal with integrated thermal printer, Samsung CPU, Bluetooth/WiFi options, and GSM/GPRS or CDMA modem, designed for electronic-payment-enabled metering services in the field.

Quantifiable outcome

• 100% success rate in half-hour load profile data capture with hybrid PLC+RF technology
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• PRIME AlliancecoreStrategic or Co-development PartnerEl Sewedy EMG joined PRIME Alliance in 2012 and serves on the Board of Directors as a Principal member. The company is heavily involved in strategic and technological evolution of the PRIME standard. With operations in Africa, India, and the Americas, the company contributes to global adaptation and acceptance of PRIME PLC solutions. PRIME (PoweRline Intelligent Metering Evolution) focuses on developing open, public, non-proprietary telecom solutions supporting smart metering and Smart Grid progress.
• MultiSpeakcoreTechnology or IntegrationEl Sewedy EMG joined the MultiSpeak community in 2018 as part of strategic approach to avoid vendor lock-in and enable seamless interoperability. MultiSpeak specification defines standardized interfaces among software applications commonly used by electric utilities, facilitating collaboration with utilities and leading vendors on mid/large scale projects globally without costly integration challenges.
• DLMS User AssociationcoreTechnology or IntegrationDLMS User Association creates generic and compatible communication objects enabling integration of diverse systems and simplifying operational and commercial processes for utilities.
• STS (Standard Transfer Specification)coreTechnology or IntegrationSTS is a globally accepted open standard for prepayment systems ensuring interoperability between system components from different manufacturers.
• IberdrolamajorStrategic or Co-development PartnerCollaboration on hybrid Power Line Communication and Radio Frequency technology development. Iberdrola worked with El Sewedy EMG and Microchip Technology to develop PRIME-certified hybrid products achieving 100% success rate in half-hour load profile data capture across urban networks.
• Microchip TechnologymajorTechnology or IntegrationCollaboration on PRIME PLC technology development for Egypt's first large-scale Smart Metering Project. Microchip provided technology expertise for PRIME v1.4 implementation in challenging environments with high noise levels and aging infrastructure, achieving 99% daily meter reading success rates.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Itron: Itron is a global leader in smart metering, AMI, and utility IoT solutions for electricity, water, and gas utilities. It is the most direct competitor to El Sewedy EMG in emerging markets and increasingly in EMEA, with overlapping AMI software, meter hardware, and managed services offerings.
• Landis+Gyr: Landis+Gyr is a major global provider of integrated energy management solutions including smart electricity, gas, and heat meters and AMI software. It competes head-to-head with El Sewedy EMG in EMEA utility tenders and shares the same multi-utility hardware + software + services business model.
• Sagemcom: Sagemcom is a European leader in smart metering solutions for electricity, gas, water, and heat utilities, with strong PLC and RF communication expertise. It is a close comparable to El Sewedy EMG in technology stack (PRIME/G3-PLC) and target market (EMEA utilities).
• Kamstrup: Kamstrup is a Danish manufacturer of smart meters and AMI solutions for electricity, heat, water, and gas utilities. It is highly comparable to El Sewedy EMG in offering end-to-end metering systems including communication, data management, and analytics.
• EDMI: EDMI is an Asia-Pacific-based smart metering specialist serving electricity, water, and gas utilities globally. It overlaps with El Sewedy EMG in commercial/industrial and AMI offerings and competes in similar emerging market geographies including Southeast Asia and the Middle East.
• ZPA Smart Energy: ZPA Smart Energy is a Czech-based smart metering manufacturer that operates both as a competitor and a joint venture partner of El Sewedy EMG (notably in the DSP PRIME PLC Smart Metering Project in Northern Lebanon). It shares PRIME PLC technology focus and electricity meter product portfolio.

Broad incumbents

• Honeywell (Smart Energy / Honeywell Metering): Honeywell offers a broad portfolio of utility solutions including smart meters, AMI, and grid management software as part of its larger industrial automation and building technologies businesses. It competes with El Sewedy EMG in large utility AMI deployments but is not specialized in emerging-market metering.
• Siemens Smart Infrastructure: Siemens provides grid management software, smart metering, and energy automation solutions through its Smart Infrastructure division. It overlaps with El Sewedy EMG in AMI and grid analytics software but operates as part of a much larger industrial portfolio.
• Schneider Electric (EcoStruxure Grid): Schneider Electric offers AMI, advanced metering, and grid management solutions through its EcoStruxure platform. It serves utilities globally with overlapping software and hardware offerings, though metering is one segment of a much broader energy management portfolio.

Emerging players

• Hexing Electrical: Hexing is a Chinese smart metering manufacturer with strong emerging-market presence, particularly in Africa, the Middle East, and Southeast Asia. It competes with El Sewedy EMG in price-sensitive utility tenders and shares a similar go-to-market focus on developing-market electrification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Sewedy Electrometer