Divest Merge Acquire

What Divest Merge Acquire does

Divest Merge Acquire (DMA) is a privately held Australian mid-market M&A advisory firm founded in 1999 by Tony Brown and headquartered in Queensland, Australia. The firm operates under Supertrac Pty Ltd (ABN 19 080 853 694) and holds Australian Financial Services License 466893. DMA provides transaction advisory services for the sale and acquisition of businesses in the $1M-$100M+ range, serving primarily owner-managers of medium and large Australian businesses as well as local and multinational acquirers. Its service portfolio spans sell-side divestment advisory, buy-side acquisition search, Sale Preparation Programs, Information Memorandum preparation, and direct targeted marketing to strategic buyers. The firm differentiates through a proprietary M&A database of 230,000+ entries, a national network of 11 offices and member firms covering all Australian states and territories, and global reach through Corporate Finance International (CFI) membership spanning 100+ mid-market M&A firms in 40 countries. Approximately 20% of transactions are cross-border, and over 98% of new business is referral-based from accountants, lawyers, financial advisors, and former clients. Refinitiv currently ranks DMA 3rd in Australia for both small-cap and mid-market M&A transactions. The business model is professional services fee-based, with milestone-tied sell-side advisory fees, tailored buy-side acquisition search fees, and completion-based partnering fees paid to referring professional service providers. There is no proprietary technology platform; the primary capability is the firm's M&A database, its systematic 7-step transaction process, and the human advisory expertise of its chartered accountant-led team.

Name

Divest Merge Acquire

Legal name

Supertrac Pty Ltd

Website

https://divestmergeacquire.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Divest Merge Acquire is a privately held Australian M&A advisory firm founded in 1999 that provides transaction advisory services for the sale and acquisition of mid-market businesses in the $1M-$100M+ range, via a national network of 11 offices and member firms, a 230,000+ entry proprietary database, and global reach through Corporate Finance International.

Ownership category

akta.pro rank

Product category

Mergers and Acquisitions Advisory

akta.pro primary industry

Divestitures, Spin-offs & Carve-outs Advisory (BPAHADAJ)

akta.pro secondary industries

Divestitures, Carve-Outs & Spin-Off Advisory (FSAEAGAL), Buy-Side Search & Acquisition Advisory (FSAEAIAD), Business Transfer Intermediation (Introducers/Deal Sourcing Networks) (FSAEAIAL)

Keywords

• Mergers acquisitions advisory
• Business sale advisory
• Acquisition search services
• Divestment advisory firm
• Sale preparation program

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Transaction Advisory Fees (Sell-Side): Fee-based model for divesting businesses on behalf of business owners. Fees are tied to transaction milestones. Clients consistently describe fees as reflecting the substantial work and value delivered across the full M&A process from preparation through to completion.
2. Acquisition Search Fees (Buy-Side): DMA is engaged by local and multi-national companies to source and acquire targets. Level of involvement can be varied (lead or supporting advisor), with fee structures tailored to client requirements.
3. Partnering Fees: Partnering fee paid to professional services providers (accountants, lawyers, financial service providers) upon successful transaction completion where they have introduced a client to DMA.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Divest Merge Acquire delivers transaction advisory services for the sale and acquisition of medium and large Australian businesses in the $1M-$100M+ range. Core services include sell-side divestments (managing the full process from preparation through to completion), buy-side acquisition search (sourcing and approaching off-market targets), and a Sale Preparation Program that helps owners optimise their business for sale before going to market.

Product overview

Divest Merge Acquire offers a unified M&A advisory service portfolio centered on business divestment and acquisition advisory. The core offerings include Divestments (sell-side advisory) and Acquisitions (buy-side advisory), supplemented by a Sale Preparation Program that helps business owners optimize their businesses for sale. Key service components include Information Memorandum preparation and Direct Targeted Marketing leveraging their proprietary M&A Database (230,000+ entries). The company also operates a Partnering Program for professional service providers. Educational resources include a free business sale guide. The company holds an Australian Financial Services Licence (AFSL 466893) for wholesale transactions and business sales licences across multiple Australian states.

Differentiator

Problem solved

Functional benefit

Products and services

• Divestments (Sell-Side Advisory)

Quantifiable outcome

• Over 98% of new business comes from referrals from accountants, other business professionals and former clients
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Corporate Finance International (CFI)flagshipStrategic or Co-development PartnerDMA is a member of Corporate Finance International (CFI), a global M&A network. Tony Brown has expanded his role to lead CFI Australia, an M&A transaction services provider in the $30-500m space. This partnership provides access to 100+ mid-market M&A firms in 40 countries and drives approximately 20% of DMA's cross-border transactions.
• Supertrac Pty LtdcoreOthersDivest Merge Acquire operates under Supertrac Pty Ltd ABN 19 080 853 694, which holds AFS License 466893. The company was originally known as Supertrac before rebranding to Divest Merge Acquire (DMA).
• businessDEPOTcoreChannel Partner/ Reseller/ DistributorMember firm representing Divest Merge Acquire in Queensland, with Brad Dean as the contact. businessDEPOT combines accounting and business advisory expertise with M&A transaction services.
• Saffron PartnerscoreChannel Partner/ Reseller/ DistributorMember firm representing Divest Merge Acquire in Brisbane, Queensland. Nick Carrigan serves as the contact, providing corporate finance and capital markets experience.
• Insight Merger & AcquisitioncoreChannel Partner/ Reseller/ DistributorMember firm representing Divest Merge Acquire in Perth, Western Australia. Adrien Giraud serves as the contact, providing valuation and consulting expertise.
• Harding PrivatecoreChannel Partner/ Reseller/ DistributorMember firm representing Divest Merge Acquire in Melbourne, Victoria. Paul Spottiswood serves as the contact.
• Stone Bridge M&AcoreChannel Partner/ Reseller/ DistributorMember firm representing Divest Merge Acquire. Ian McKelvey serves as the contact, providing CFO-level experience across multiple industries.
• Divest Merge Acquire - ZenithcoreChannel Partner/ Reseller/ DistributorMember firm operating as Divest Merge Acquire - Zenith in Sydney, NSW. Roy Levy serves as the contact, providing extensive business sales experience across manufacturing, wholesale, retail, and service industries.
• Divest Merge Acquire - SolutionscoreChannel Partner/ Reseller/ DistributorMember firm operating as Divest Merge Acquire - Solutions in Darwin, Northern Territory. Duncan Bell serves as the contact.
• Divest Merge Acquire - SynergycoreChannel Partner/ Reseller/ DistributorMember firm operating as Divest Merge Acquire - Synergy in Hobart, Tasmania. Chris Mitchell serves as the contact, with over 30 years as a chartered accountant and M&A advisor.
• Redchip LawyersminorImplementation/ SI/ Consulting PartnerRob Lalor, Director at Redchip Lawyers, provides legal support for M&A transactions and has referred clients to DMA. Represents a professional services ecosystem relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KordaMentha: Leading Australian independent advisory firm providing M&A, restructuring, and forensic services across the mid-market. Most directly comparable domestic competitor to DMA in Australian mid-market transaction advisory.
• Clairfield International: Global mid-market M&A advisory network operating across 20+ countries. Closely comparable to DMA in target deal size, sector-agnostic mid-market positioning, and cross-border execution via network partners.
• Corporate Finance Associates (CFA): Global mid-market M&A advisory firm with member firm structure similar to DMA. Directly comparable in deal size focus and referral-driven origination model.
• Oaklins: International mid-market M&A advisory with presence in 40+ countries. Comparable to DMA in mid-market positioning, cross-border deal capability, and industry-agnostic advisory model.
• Benchmark International: Global mid-market M&A advisory firm specialised in lower-mid-market and SME transactions. Comparable transaction size range and cross-border execution via global network.
• M&A International: Global mid-market M&A advisory alliance with presence across 40+ countries. Closely comparable to DMA in member firm model, mid-market deal size focus, and cross-border deal sourcing.

Broad incumbents

• Grant Thornton Australia: Global mid-market accounting and advisory network with an active M&A practice in Australia. A broader incumbent operating across audit, tax, and advisory, with overlapping mid-market deals advisory.
• BDO Australia: Global mid-market accounting and advisory network with M&A and corporate finance capabilities in Australia. Competes in similar transaction size range as part of a broader professional services portfolio.
• Deloitte Australia: Big 4 firm with a significant Australian Corporate Finance practice. Overlaps with DMA on mid-market and larger transactions, supported by global buyer reach and sector specialisation.
• KPMG Australia: Big 4 firm with a Deal Advisory practice in Australia serving mid-market and large-cap clients. Comparable at the upper end of DMA's deal range with broader global network capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/tonybrown56

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divest Merge Acquire