Simple Nursing
Simple Nursing is a subscription-based nursing education platform offering video lectures, adaptive practice tests, and digital study guides for individual nursing students in the US and Canada preparing for coursework and the NCLEX licensure exam, with tiered memberships and a pass guarantee on its top plan.
- Company typePrivate
- Founded2012
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Simple Nursing does
Simple Nursing, operating as Simple Nursing, LLC out of Las Vegas, Nevada, is a for-profit nursing education platform founded in 2012 by Mike Linares that delivers video-based instruction, digital study guides, and adaptive practice testing to nursing students preparing for coursework and the NCLEX licensure exam. The platform is built around a three-layer teaching framework of short animated videos, visual mnemonics, and computer adaptive testing that mimics the NCLEX scoring algorithm, supported by a content library of more than 1,200 videos, 1,000 study guides, and 4,000 practice questions across 12+ nursing topic areas. Content is produced by practicing nurses including actual NCLEX question writers, and the product surface extends into MemoryMusic audio, a podcast, blog content, mobile apps, and physical Study Guide Books.
The business model is direct-to-consumer subscription with three published tiers — Essentials at $34/month or $324/year, Premium at $39/month or $372/year, and Unlimited at a promotional $13/month for 24 months — backed by a 30-day money-back guarantee and an NCLEX Pass Guarantee on the Unlimited plan. A localized Canadian site with CAD pricing and an Instructor / faculty licensing channel extend the addressable market beyond US individual subscribers. The company claims to have served over one million students since inception and reports a 99% NCLEX pass rate among surveyed members, and operates with a small core team that leans heavily on organic content distribution via YouTube, podcasting, and SEO rather than paid acquisition.
Simple Nursing firmographics
Firmographics- Name
- Simple Nursing
- Legal name
- SimpleNursing LLC
- Website
- https://simplenursing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Nursing is a subscription-based nursing education platform offering video lectures, adaptive practice tests, and digital study guides for individual nursing students in the US and Canada preparing for coursework and the NCLEX licensure exam, with tiered memberships and a pass guarantee on its top plan.
- Ownership category
- akta.pro rank
Simple Nursing industry classification
Industry- Product category
- Nursing Education
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where Simple Nursing is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Nursing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Memberships: Recurring subscription revenue from tiered membership plans (Essentials, Premium, Unlimited) for nursing school and NCLEX preparation content. Billing options include monthly, annual (with significant discounts), and two-year prepaid plans. Students can upgrade or add NCLEX access to existing nursing school subscriptions.
- Study Guide Book Sales: Sale of physical and digital study guide book bundles (3 volumes covering Pharmacology/Patho/Mental Health, Med Surg, and Fundamentals/Clinical Skills/Maternity) with 30% member discounts. Sold via shop.simplenursing.com e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials — Core video and study guide access |
| Subscription | Monthly | Premium — Essentials + questions and webinars |
| Subscription | Multi-year contract | Unlimited — All-access until you pass NCLEX with pass guarantee |
| Subscription | Monthly | NCLEX Monthly — Standalone NCLEX-RN prep |
| Subscription | Pay-as-you-go | Canadian NCLEX-RN 3-month plan |
| Subscription | Pay-as-you-go | Canadian NCLEX-RN 6-month plan |
| Subscription | Annual | Canadian NCLEX-RN Elite — Full access until you pass |
| Subscription | Monthly | Canadian Nursing School plans (CAD pricing) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Simple Nursing product offering
Product offeringCore offering
SimpleNursing operates a subscription-based online adaptive learning platform that delivers video-based nursing school coursework preparation and NCLEX-RN/PN licensure exam review. Members receive access to animated educational videos, digital study guides, adaptive practice questions, computer adaptive testing (CAT), readiness assessments with pass prediction, and live review sessions, organized into tiered membership plans (Essentials, Premium, Unlimited) with a NCLEX pass guarantee and supplemented by physical study guide book bundles.
Product overview
SimpleNursing is a subscription-based adaptive learning platform designed to help nursing students pass nursing school exams and the NCLEX. The platform is built around three core content pillars: Animated Videos (1,200+ videos with visual mnemonics), Digital Study Guides (1,000+ printable guides), and Practice Questions (4,000+ questions with detailed rationales). The platform is organized into two main tracks: Nursing School preparation covering all semesters, and NCLEX-RN/PN preparation. Membership plans range from Essentials ($34/month) providing core video and study guide access, to Premium ($39/month) adding practice questions and live webinars, to Unlimited ($13/month for 2 years) providing full access until NCLEX passage with pass guarantee. Additional products include Study Guide Books (3 physical volumes), Nurse Mike's MemoryMusic (audio learning), a Podcast, and a Blog with free educational content. The platform is accessible via web and mobile apps for iOS and Android, and includes free resources like Nursing Care Plans, Head to Toe Assessment guides, and NCLEX Practice Questions. The platform claims a 99% NCLEX pass rate and serves over 1 million nursing students.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleNursing Subscription Platform
- Nursing School Subscription
- NCLEX-RN Prep Subscription
- NCLEX-PN Prep Subscription
- Study Guide Books
- SimpleNursing Mobile App
Quantifiable outcome
- 60% reduction in study time
- +4 more outcomes
Companies that use Simple Nursing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Simple Nursing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Simple Nursing partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights5 records
Simple Nursing competitors and assessment
Company assessmentBroad incumbents
- Elsevier (Evolve/Elsevier Nursing): Elsevier publishes nursing textbooks and the Evolve NCLEX review suite, plus HESI/Elsevier content used inside nursing programs. It is a broader incumbent whose institutional footprint and textbook bundles represent a structural competitor to SimpleNursing's content depth.
Direct peers
- Archer Review: Archer Review is a fast-growing NCLEX prep challenger offering question banks, readiness assessments, and review videos at competitive price points. It is a direct consumer-facing alternative to SimpleNursing in the same demographic.
- ATI Nursing (Ascend Learning): ATI is the dominant provider of nursing school curriculum and NCLEX prep bundled with academic programs. It competes both directly (consumer NCLEX prep) and structurally (institutional licensing), which is a key gap area for SimpleNursing.
- UWorld: UWorld is the most-cited direct competitor in SimpleNursing's own materials, offering NCLEX-RN/PN question banks, CAT practice, and readiness assessments. Both target the same nursing licensure candidate with adaptive question-bank and video rationales.
- Hurst Review: Hurst Review provides NCLEX review courses with live and on-demand lectures plus practice questions. It targets the same NCLEX-RN/PN candidate with content review as a primary alternative to video-based learning.
- Princeton Review Nursing: Princeton Review offers NCLEX prep courses and practice questions as part of its broader test-prep brand. It competes for the same consumer NCLEX buyer with similar review and practice-question bundles.
- Kaplan Nursing: Kaplan offers NCLEX prep courses, question banks, and review lectures as part of its broader test-prep portfolio. It competes for the same nursing student buyer with overlapping review, practice, and pass-rate-driven marketing.
- Board Vitals (TrueLearn): Board Vitals/TrueLearn offers NCLEX and other healthcare board prep through adaptive question banks. It overlaps directly with SimpleNursing's adaptive CAT testing and practice-question value proposition.
Emerging players
- Picmonic: Picmonic uses visual mnemonics and audio storytelling to teach nursing and medical content, directly mirroring SimpleNursing's mnemonic-driven teaching framework. It targets the same nursing school learner with an adjacent, partially overlapping methodology.
- Nurse Plus Academy: Nurse Plus Academy offers free and paid NCLEX-style practice questions and study content online. It overlaps with SimpleNursing's free-resource strategy as a partial competitor in the question-bank and study-guide layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Nursing social profiles
Digital presenceSimple Nursing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Nursing leadership team
Management profileNumber of profiles
Profiles4 records
Simple Nursing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Nursing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Nursing
What does Simple Nursing do?
SimpleNursing operates a subscription-based online adaptive learning platform that delivers video-based nursing school coursework preparation and NCLEX-RN/PN licensure exam review. Members receive access to animated educational videos, digital study guides, adaptive practice questions, computer adaptive testing (CAT), readiness assessments with pass prediction, and live review sessions, organized into tiered membership plans (Essentials, Premium, Unlimited) with a NCLEX pass guarantee and supplemented by physical study guide book bundles.
Is Simple Nursing a public or private company?
Simple Nursing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Nursing founded?
Simple Nursing was founded in 2012. It employs 1 to 10 people.
Where is Simple Nursing based?
Simple Nursing is headquartered in Las Vegas, United States, in the North America region.
How does Simple Nursing make money?
Two revenue lines are on record. Subscription Memberships are the primary driver. The others are study Guide Book Sales.
Who are Simple Nursing's main competitors?
Elsevier (Evolve/Elsevier Nursing) is listed as a broad incumbent. Direct peers are Archer Review, ATI Nursing (Ascend Learning), UWorld, Hurst Review, Princeton Review Nursing, Kaplan Nursing and Board Vitals (TrueLearn). Emerging players are Picmonic and Nurse Plus Academy.
Does Simple Nursing have an API?
No public API is recorded for Simple Nursing.
What industry is Simple Nursing in?
Simple Nursing's product category is Nursing Education. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611691 and its SIC code is 8200.