Sattler

What Sattler does

Sattler AG is a fifth-generation Austrian family-owned textile manufacturer founded in 1875 and headquartered in Gössendorf, Austria. The group operates three production facilities (Gössendorf and Rudersdorf in Austria, Hudson NC in the USA) producing approximately 25 million square meters of specialty textiles annually, with FY2023 consolidated turnover of €137 million and 585 employees. It is organized into three business units — Sattler SUN-TEX (design and functional fabrics for sun protection, garden furniture and boat covers under the Outdura brand), Sattler PRO-TEX (coated technical textiles including Complan/Rhino-Shield truck tarpaulins, ATLAS and GlobeGuard architecture membranes, and POLYPLAN biogas storage membranes) and Sattler SOLUTION-TEX (uncoated technical fabrics for canvas, military, filter and food-industry uses) — supported by proprietary finishing technologies such as TexGARD impregnation and spun-dyed brand acrylic yarn.

Sattler's value chain is vertically integrated from yarn to finished coated or uncoated textile, and its technology differentiation rests on proprietary chemistry and process know-how rather than on software or AI. Recent product development has emphasized sustainability: GlobeGuard second-generation membranes (over 25% CO2e reduction, 100% Eco-Power), Elements OEKO WEAVE (over 30% RE-USE fibers, PFAS-free), Twilight Comfort (PVC-free translucent), and certification under VinylPlus Product Label for 52 PRO-TEX products, alongside participation in the EU-funded Horizon Europe RETAIN project targeting 90% European tarpaulin circularity by 2036.

Revenue is generated through direct B2B sales of physical textile products to manufacturers, installers and distributors, with pricing negotiated per quote. The go-to-market combines an international sales force with country-specific sales offices in Austria, Germany, Switzerland, France, Italy, the USA, Serbia and Romania, active participation in major industry trade fairs (R+T, TechTextil, Polyclose, Advanced Textiles Expo, MADE Expo), and the Sattler Customer Cockpit self-service B2B portal launched in October 2022. The company holds ISO 9001 and ISO 14001 certifications and is recognized as a quality and innovation leader in coated technical textiles globally.

Name

Sattler

Legal name

Sattler AG

Website

https://sattler.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

251–500 employees

Short description

Sattler AG is a fifth-generation Austrian family-owned textile manufacturer producing approximately 25 million square meters annually of specialty fabrics across three divisions (SUN-TEX, PRO-TEX, SOLUTION-TEX) for B2B customers in sun protection, transportation, architecture, and biogas applications, with FY2023 revenue of €137 million.

Ownership category

akta.pro rank

Product category

Technical Textiles

NAICS

Broadwoven Fabric Mills (313210), Textile and Fabric Finishing and Fabric Coating Mills (3133), Textile Bag and Canvas Mills (31491)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Textile Mill Products (2200)

akta.pro primary industry

Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD)

akta.pro secondary industries

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH), Finishing & Dyeing Contract Services (Job Work/Toll Processing) (IMAOACAL)

Keywords

• Technical textiles
• Coated fabrics
• Sun protection fabrics
• Architectural membranes
• Outdoor performance fabrics

Headquarters

HQ city

Gossendorf

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technical Textiles and Specialty Fabrics: Sattler generates revenue through the manufacture and sale of high-quality technical textiles and specialty fabrics, including coated and uncoated fabrics. The company operates across multiple product lines including sun protection fabrics, outdoor furniture fabrics, boat covers, truck tarpaulins, architectural membranes, biogas storage membranes, and functional textiles. Revenue is generated through direct sales relationships with B2B customers (manufacturers, installers, distributors) and through sales offices in multiple countries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Sattler is a specialty textile manufacturer producing high-quality technical textiles across two main business divisions: SUN-TEX (sun protection fabrics, outdoor furniture fabrics, and boat covers) and PRO-TEX (coated technical textiles including truck tarpaulins, architectural membranes, hall/tent membranes, and biogas storage membranes). The company operates an integrated value chain from yarn to finished textile construction, including weaving, finishing, coating, and confectioning, producing approximately 25 million square meters of fabric annually for the world market.

Differentiator

Problem solved

Functional benefit

Brands

• Outdura: Outdoor fabrics brand for casual furniture, made of 100% solution dyed brand acrylic yarn.
• Complan
• GlobeGuard
• ATLAS Architecture
• POLYPLAN
• TexGARD

Products and services

• Sun Protection Fabrics (SUN-TEX Division)

Quantifiable outcome

• Over 25% CO2e reduction with GlobeGuard second-generation hall and tent membranes
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• BelinaminorOthers · 1 January 2021SATTLER PRO-TEX partnered with Belina to donate 7000 sqm of PVC tarpaulin for earthquake victims in Croatia for roof repairs following the December earthquake.
• VinylPluscoreStrategic or Co-development PartnerSATTLER PRO-TEX is an official partner of VinylPlus, the voluntary commitment of the European PVC industry for sustainable development. The partnership creates a long-term sustainability framework for the entire PVC value chain, improving the sustainability and circularity of PVC products. Sattler PRO-TEX has been a VinylPlus partner for years and received the VinylPlus Product Label for 52 products.
• European Commission (Horizon Europe) / RETAIN Project ConsortiumflagshipStrategic or Co-development PartnerSATTLER PRO-TEX is part of the RETAIN Project, funded by the European Commission (Horizon Europe), which brings together 15 partners from 7 countries with the shared goal that by 2036, 90% of all tarpaulins in Europe should be part of a circular system – reused, remanufactured, or recycled.
• European Institutions, Research Centres, Universities and CollegescoreStrategic or Co-development PartnerOver decades, the SATTLER GROUP has built up a network together with European institutions, research centres, universities and colleges. The co-operation between Sattler's own R&D and external partners has led to fast and practice-oriented results in textile innovation and development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seaman Corporation: US manufacturer of coated and laminated technical fabrics for architectural, industrial, and military applications. Directly comparable to Sattler PRO-TEX in coated technical textiles, with similar focus on tensile architecture and durable specialty fabrics.
• Serge Ferrari: French manufacturer of flexible composite materials and technical textiles for tensile architecture, solar protection, and modular structures. Highly comparable to Sattler's PRO-TEX and SUN-TEX divisions in product range, B2B customer base, and specialization in coated and solution-dyed fabrics.
• Porcher Industries: French manufacturer of technical textiles and high-performance materials for aerospace, automotive, and industrial applications. Comparable to Sattler PRO-TEX in specialty technical fabrics and shares a European family-business heritage with deep R&D capabilities.
• Mehler Texnologies: German manufacturer of technical textiles and coated fabrics for truck tarpaulins, tensile architecture, and protective applications. Direct competitor to Sattler PRO-TEX, with a particularly close historical link given Sattler's earlier acquisition of Mehler's awning fabric business in the 1990s.
• Verseidag-Indutex: German manufacturer of technical textiles and coated fabrics for architecture, automotive, and industrial applications. Closely comparable to Sattler PRO-TEX in tensile architecture membranes and coated technical textiles, with overlapping B2B customer base in Europe.
• Sioen Industries: Belgian manufacturer of coated technical textiles, tarpaulins, and protective fabrics with a strong European presence. Directly competes with Sattler PRO-TEX in truck tarpaulins and technical coated fabrics, and shares the family-grown, multi-decade operating history.
• Twitchell Corporation: US manufacturer of coated and woven technical fabrics for outdoor, marine, and industrial applications. Comparable to Sattler's SUN-TEX and PRO-TEX portfolios, particularly in outdoor furniture and specialty coated textile segments.
• Glen Raven: US-based manufacturer of performance fabrics including the Sunbrella brand for outdoor furniture and marine applications. Highly comparable to Sattler's SUN-TEX division and Outdura brand, competing in the same North American outdoor casual furniture and boat cover segments.

Broad incumbents

• Low & Bonar (Freudenberg Performance Materials): Acquired by Freudenberg, Low & Bonar was a global manufacturer of technical textiles for construction, automotive, and industrial markets. Comparable to Sattler in coated and technical fabrics, though operating as part of a larger diversified industrial group with broader portfolio.
• Trelleborg (Engineered Coated Fabrics): Swedish industrial group with a coated fabrics division serving aerospace, automotive, and industrial customers. Overlaps with Sattler PRO-TEX in technical coated textiles, though Trelleborg operates at significantly larger scale as part of a diversified industrial conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sattler_pro_tex
• YouTubeyoutube.com/channel/UCdeZIgPtMNa2yPiNZxzPvyg
• Facebookfacebook.com/sattlerpeople
• LinkedInlinkedin.com/company/sattler-people
• Instagraminstagram.com/sattler.people

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sattler