Alder Hey Children’s Charity

What Alder Hey Children’s Charity does

Alder Hey Children's Charity is a registered charity (charity number 1160661) and company limited by guarantee (company number 09389239) headquartered at E Prescot Road, Liverpool, United Kingdom, operating as the principal fundraising vehicle for Alder Hey Children's NHS Foundation Trust. The charity serves the 330,000-450,000 children, young people, and families who interact with the hospital each year, raising funds to provide medical equipment, pioneering research, and patient-experience enhancements that fall outside NHS provision — including MediCinema, Arts for Health, Play Services, staff wellbeing programmes, and targeted capital appeals (NICU, BIG Wish TV, Haemodialysis, CT Scanner).

Revenue is generated across at least eight distinct streams: individual donations (including the £5/month regular giving appeal), a weekly lottery, corporate partnerships (The Entertainer/Pennies, Matalan, Iceland/Mumsnet, B&M/P&G, The Jockey Club/Aintree), charity retail shops, gifts in wills (legacy giving), in-memory donations, merchandise sales through shop.alderheycharity.org, and a dedicated major-donor Philanthropy programme. Go-to-market is community-led, mobilising individual supporters through JustGiving pages, sponsored events (marathons, treks), and cause-marketing partnerships, with multi-decade brand relationships — The Jockey Club (23 years), Matalan (11 years), The Entertainer (since 2011) — anchoring recurring revenue. A wholly-owned trading subsidiary, Alder Hey Promotions Limited, handles merchandise and brand licensing.

The digital infrastructure comprises an online donation portal (Stripe, PayPal, WorldPay), JustGiving integration, a charity retail storefront, standard marketing analytics (Google Analytics, Facebook Pixel, DoubleClick, Qubit), and engagement tools including podcasts and a 2026-launched 360 virtual hospital tour. Compliance posture is GDPR, UK Data Protection Act 2018, CCPA, PECR, and PCI DSS aligned. The charity was named in The Sunday Times Best Places to Work 2026 and achieved Fairer, Healthier Liverpool Organisation Accreditation in 2026. The charity does not disclose income figures and has no funding rounds, M&A activity, or AI/ML capabilities documented in the input.

Name

Alder Hey Children’s Charity

Legal name

Alder Hey Children's Charity

Website

https://alderheycharity.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alder Hey Children's Charity is a Liverpool-based registered charity raising funds to support Alder Hey Children's Hospital, serving 450,000 children annually through individual donations, corporate partnerships, lottery, charity shops, legacies, and merchandise.

Ownership category

akta.pro rank

Product category

Children's Hospital Charity Fundraising

NAICS

Child and Youth Services (62411), Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Children's hospital charity
• Hospital fundraising services
• Charitable giving programmes
• Pediatric healthcare support
• Community fundraising events

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Others, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Individual donations through online portal, direct debits, one-time gifts, and JustGiving fundraising pages. Includes regular monthly giving (£5/month appeal) and general fundraising.
2. Lottery: Weekly lottery program providing recurring revenue from participants.
3. Corporate Partnerships: Partnerships with retailers (The Entertainer, Matalan, B&M, Iceland) generating funds through micro-donations, product partnerships, and cause marketing.
4. Retail - Charity Shops: Sale of donated goods and merchandise through charity retail shops located in Liverpool area.
5. Gifts in Wills: Legacy giving through bequests and wills, described as transforming lives of young patients.
6. Gifts in Memory: Donations made in memory of loved ones.
7. Merchandise Sales: Sale of branded merchandise through shop.alderheycharity.org including charity gifts.
8. Philanthropy: Major donor and high-net-worth individual giving programs managed by the Philanthropy team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alder Hey Children's Charity raises and distributes funds to support Alder Hey Children's Hospital in Liverpool, funding life-saving medical equipment, pioneering research, and patient-experience facilities beyond NHS provision. It operates an integrated donor-engagement platform comprising online one-time and recurring donations, a weekly lottery, an online charity retail shop, legacy giving, tribute giving, and corporate partnership programmes.

Product overview

Alder Hey Children's Charity operates a comprehensive fundraising platform supporting Alder Hey Children's Hospital. The charity offers an integrated digital ecosystem comprising online donation portals, JustGiving-powered fundraising pages, a weekly lottery programme, and an online charity shop. The fundraising portfolio includes targeted appeals (BIG Wish TV Appeal, £5 a Month, Gifts in Wills, Haemodialysis Appeal, CT Scanner Appeal), community and corporate partnership programmes, and international sporting events. Patient-facing services funded by the charity include MediCinema, Arts for Health, Play Services, staff wellbeing programmes, and specialized facilities like stoma-friendly toilets. The charity also provides a 360 Virtual Hospital Tour and podcast content as engagement tools. Core products work together to enable donations, fundraising participation, retail purchases, and volunteer engagement while funding hospital equipment, facilities, and experiences beyond NHS provision.

Differentiator

Problem solved

Functional benefit

Brands

• Alder Hey: The primary brand name used in reference to the children's hospital and charity
• AHCC

Products and services

• Online Donation Portal
• JustGiving Fundraising Pages
• Weekly Lottery
• Alder Hey Charity Shop (Online Retail)
• Corporate Partnerships Programme
• Community Fundraising Programme
• Volunteering Programme
• Gifts in Wills (Legacy Giving)
• Gifts in Memory
• 360 Virtual Hospital Tour

Quantifiable outcome

• 450,000 children and young people cared for every year at Alder Hey
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PenniescoreStrategic or Co-development Partner · 1 January 2011Pennies is a micro-donation charity that enables customers to make small everyday donations at checkout. Partnered with The Entertainer since 2011 to raise funds for Alder Hey through customer rounding up at point of sale.
• Colostomy UKminorStrategic or Co-development PartnerPartnership with Colostomy UK for stoma-friendly toilet initiative. Colostomy UK stickers display on the new stoma-friendly facilities to help users identify the accessible toilets across Alder Hey Healthcare Campus.
• Alder Hey NHS Foundation TrustcoreStrategic or Co-development PartnerThe charity raises funds specifically to support Alder Hey Children's NHS Foundation Trust, funding equipment, facilities, research, and experiences beyond NHS provision. The Trust and charity work closely together on hospital development projects including the Healthcare Campus.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Great Ormond Street Hospital Children's Charity: The UK's largest dedicated children's hospital charity and direct peer — both raise funds for specialist paediatric hospitals via individual giving, corporate partnerships, charity shops, lottery, and major-donor philanthropy, serving a similar national catchment.
• Birmingham Children's Hospital Charity: A peer UK children's hospital charity co-benefiting from the same The Entertainer/Pennies micro-donation partnership as Alder Hey; comparable fundraising model, NHS Trust-aligned beneficiary base, and regional scale.
• Bristol Children's Hospital Charity: Another co-partner in The Entertainer/Pennies micro-donation programme; functions as the dedicated fundraising arm for Bristol Royal Hospital for Children, offering directly comparable programmes (regular giving, appeals, events).
• The Children's Hospital Charity (Sheffield): Fundraising charity for Sheffield Children's NHS Foundation Trust; directly comparable in mission, NHS-Trust alignment, multi-stream fundraising portfolio, and capital-appeal execution.
• Evelina London Children's Hospital Charity: Fundraising arm for a major specialist London paediatric hospital; comparable beneficiary model and use of multi-channel fundraising (events, philanthropy, regular giving) for children's healthcare equipment and research.
• Royal Manchester Children's Hospital Charity: Fundraising charity supporting another large UK specialist children's hospital; directly comparable NHS-anchored model with overlapping corporate partnership and community fundraising structures.
• Great North Children's Hospital Foundation (Newcastle): Associated foundation for the North East's specialist paediatric hospital; directly comparable NHS-hospital-aligned charity raising funds for child-specific medical equipment, research, and family services.

Emerging players

• Noah's Ark Children's Hospital Charity: UK children's charity with comparable fundraising mechanics (community events, corporate partnerships, regular giving), but focused on hospice rather than acute hospital care; partial overlap in donor demographic and cause-marketing partners.
• Together for Short Lives: UK charity supporting seriously ill children and their families, overlapping with Alder Hey's family-support and wellbeing programmes; uses individual giving, corporate partnerships, and policy advocacy similar to Alder Hey.

Regional players

• Children's Health Foundation (Ireland): National children's hospital charity for Children's Health Ireland; comparable specialist paediatric beneficiary base, but operates in the Republic of Ireland rather than competing in the UK fundraising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alderheycharity
• YouTubeyoutube.com/user/alderheyhospital
• Facebookfacebook.com/alderheyhospital
• LinkedInlinkedin.com/company/5277389
• Instagraminstagram.com/alderhey_inspired
• TikToktiktok.com/@alderheyofficial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alder Hey Children’s Charity