What Unified Brands does

Unified Brands is a commercial foodservice equipment manufacturer operating as a wholly-owned subsidiary of Electrolux Professional Group, legally incorporated as Electrolux Professional, Inc. The company consolidates five specialty equipment brands under a single operating entity: Groen (cooking equipment), Randell (commercial refrigeration and prep), Avtec (ventilation and utility distribution), CapKold (sous vide and cook-chill systems), and Power Soak (continuous motion warewashing). Headquartered in Vicksburg, Mississippi with 501–1,000 employees, the company traces its roots to 1907, with the Randell brand maintaining over 45 years of continuous presence in commercial refrigeration. Target verticals span restaurants (including the largest U.S. pizza chains), K-12 schools, colleges and universities, healthcare facilities, hospitality and lodging, and retail prepared food operations.

The product portfolio addresses the full operational stack of a commercial kitchen — from warewashing via Power Soak's patented parallel wash flow, through cooking on Groen steamers, kettles, braising pans, and cookers-mixers, into CapKold cook-chill production systems that chill food from 180°F to 40°F in under an hour, then to holding, prep, and serving on Randell prep tables, chef bases, serving lines, and mobile carts, and finally to ventilation via Avtec demand-controlled hoods. Technical differentiation rests on patented or proprietary designs including the Randell FX Series precision temperature control (±2°F, -4°F to +40°F), the Raised Rail cold-wall pizza prep table specified by four of the top five U.S. pizza chains, the Chef Base drawer system rated at 225 lbs per linear foot, the EcoAzur demand-controlled kitchen ventilation, and CapKold's flexible-casing tumble chiller technology.

Unified Brands sells exclusively through a B2B channel model: a network of authorized manufacturer representatives covers all 50 U.S. states (with multi-territory coverage in Florida, Illinois, Michigan, New Jersey, New York, Pennsylvania, Tennessee, and Texas), supplemented by a dedicated Vice President of International Sales for non-U.S. accounts. Pricing is quote-based and not publicly disclosed; customers initiate purchases through a Request a Quote portal or direct rep engagement. The go-to-market emphasizes equipment specification into chain and institutional kitchen designs, with named specification wins in pizza and dedicated product lines for K-12 NSF/ANSI compliance, healthcare meal delivery, and high-volume cook-chill production.

Name

Unified Brands

Legal name

Electrolux Professional, Inc.

Website

https://unifiedbrands.net

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Unified Brands is a commercial foodservice equipment manufacturer and wholly-owned subsidiary of Electrolux Professional Group, operating five specialty brands — Groen, Randell, Avtec, CapKold, and Power Soak — that serve restaurants, K-12 schools, healthcare, and hospitality customers.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Commercial and Service Industry Machinery Manufacturing (333310), Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Refrigeration & Service Industry Machinery (3580), General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Foodservice refrigeration
• Cooking steamers kettles
• Kitchen ventilation hoods
• Warewashing systems

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Kitchen Equipment Sales: Unified Brands manufactures and sells commercial foodservice equipment through five brand lines: Groen (cooking), Randell (refrigeration), Avtec (ventilation), CapKold (sous vide/cook-chill), and Power Soak (washing). Equipment is sold through manufacturer representatives and direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Unified Brands manufactures and sells commercial foodservice equipment across five sub-brands: Groen (cooking equipment such as steamers, kettles, braising pans, and cookers-mixers), Randell (commercial refrigeration, prep tables, serving lines, chef bases, and FX Series precision refrigeration), Avtec (ventilation hoods, conveyors, and utility distribution systems), CapKold (sous vide and cook-chill production systems), and Power Soak (continuous motion warewashing systems). Equipment is sold to commercial kitchens in K-12 schools, colleges and universities, healthcare, hospitality, restaurants (including major pizza chains), and retail prepared-food operations.

Product overview

Unified Brands is a commercial foodservice equipment manufacturer that operates as a portfolio of five sub-brands rather than a single unified platform. The company offers comprehensive kitchen solutions through Groen (cooking equipment including steamers, kettles, braising pans, and cookers-mixers), Randell (refrigeration and prep solutions including prep tables, serving lines, chef bases, and the FX Series precision refrigeration), Avtec (ventilation, distribution, and conveyor systems), CapKold (sous vide and cook-chill production systems), and Power Soak (continuous motion warewashing systems). These product lines work together to equip commercial kitchens across markets including K-12, healthcare, hospitality, restaurants, and retail, with a focus on food safety, labor reduction, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Groen: Cooking equipment brand offering steamers, steam jacketed kettles, braising pans, cookers-mixers, and water treatment systems for commercial kitchens
• Randell
• Avtec
• CapKold
• Power Soak

Products and services

• Groen Cooking Equipment Groen is a sub-brand offering commercial cooking equipment including HyPerSteam Generator Steamers, SmartSteam Pro Boilerless and Connectionless steamers, Intek Connectionless Steamers, HyPlus Boiler-Based Steamers, Steam Jacketed Kettles, Braising Pans, Cookers-Mixers, and Water Treatment Systems, designed for high-volume commercial kitchens.
• Randell Refrigeration and Prep Equipment Randell is a sub-brand offering commercial refrigeration and prep equipment including Raised Rail Pizza Prep Tables, Flat Top Sandwich/Salad Prep Tables, Specialty Prep Stations (Cheeser Station, Countertop Rails, Dipping Cabinets), Serving Lines, Mobile Serving Carts, Drop-Ins, Hot Food Tables, Chef Bases, Worktops, Blast Chillers, and the Precise Temp FX Series precision refrigeration line.
• Avtec Ventilation, Conveyors, and Utility Distribution Avtec is a sub-brand providing commercial kitchen ventilation systems (EcoAzur Demand Control Kitchen Ventilation, TAKU, SimpleSpec, CHINOOK, EcoArch Ventilation Hoods), conveyor systems (Bus Trac, Fabric Belt, Slat Belt), and Utility Distribution Systems for one-point utility connections in foodservice operations.
• CapKold Sous Vide and Cook-Chill Systems CapKold is a sub-brand specializing in sous vide and cook-chill production systems including CapKold Kettles, Tumble Chillers, Pump/Fill Stations, Steam Sous Vide, Electric Sous Vide Cooker/Chiller, and the CKBS20 Band Sealer for high-volume commercial food production.
• Power Soak Warewashing Systems Power Soak is a sub-brand offering continuous motion warewashing systems for pots, pans, sheet pans, silverware, produce, and proteins, including Power Prep (produce/protein wash), Silver Soak (silverware pre-soak), Power Soak (parallel wash flow for pots and pans), and Skewer Soak (rotating carousel for rotisserie skewers).
• Randell Precise Temp FX Series Refrigeration Patented precision refrigeration line with drawer delivery systems holding temperatures from -4°F to +40°F with +/- 2°F accuracy, designed for commercial foodservice operations requiring tight temperature control.
• Raised Rail Pizza Prep Tables Specialized prep tables with independently cooled rails featuring cold-wall technology encased in frost for pizza operations, specified by four of the top five pizza chains in the U.S., with the rail able to be shut down independently at night for up to 60% energy savings.
• Cheeser Station Refrigerated prep station designed to achieve 100% cheese utilization for pizza operations, featuring a holding bin that catches cheese shreds for reuse.
• EcoAzur Demand Control Kitchen Ventilation Demand-controlled ventilation system that automatically adjusts exhaust volume for maximum energy savings with the fastest reaction time available on Avtec hoods.
• CapKold Steam Sous Vide Cook-Chill System Dual-purpose steam sous vide equipment that rapidly chills food from 180°F to 40°F in less than one hour, enabling prepare-ahead cook-chill production with safe storage until reheating and serving.
• Modular and Custom Chef Service Counters Pre-wired modular counters allowing custom configurations without full customization costs, plus fully custom-fabricated counters built from scratch for unique kitchen layouts and specific operational requirements.

Quantifiable outcome

• Rail can be shut down independently at night promoting up to 60% energy savings over 24 hours
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Electrolux Professional GroupparentOthersUnified Brands is a subsidiary of Electrolux Professional Group. The company operates under the Electrolux Professional Group Americas umbrella, with corporate branding and logos referencing Electrolux Professional throughout the website and materials.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Dover Corporation: Diversified industrial conglomerate whose Refrigeration & Food Equipment segment includes direct competitors (Hillphoenix, Anthony) to Unified Brands' Randell refrigeration line.
• Manitowoc Foodservice: Multi-brand commercial foodservice equipment manufacturer (Cleveland, Delfield, Frymaster, Kolpak, Lincoln, Merco, etc.). Competes with Unified Brands across cooking, refrigeration, and warewashing with overlapping institutional end markets.
• Electrolux Professional (Parent): Public parent company of Unified Brands with a much broader global commercial foodservice and laundry equipment portfolio. Comparable as a strategic anchor and broader competitive context for Unified Brands' product lines.

Direct peers

• Hoshizaki America: Manufacturer of commercial refrigeration, ice machines, and foodservice equipment. Directly competes with Unified Brands' Randell refrigeration line and offers overlapping cooking equipment, particularly in restaurant and institutional segments.
• Middleby Corporation: Global leader in commercial foodservice equipment with a portfolio of brands across cooking, refrigeration, and warewashing. Directly comparable to Unified Brands as the broadest competing portfolio of kitchen equipment brands serving the same institutional and restaurant end markets.
• Welbilt (Ali Group): Major commercial kitchen equipment manufacturer under Ali Group, offering cooking, refrigeration, and warewashing solutions. Direct peer across multiple Unified Brands categories including cooking (Groen equivalents) and warewashing (Power Soak equivalents).
• Alto-Shaam: Specialty commercial foodservice equipment maker known for cook-and-hold ovens, warming, and sous vide systems. Directly comparable to CapKold cook-chill offerings and competes in healthcare, K-12, and QSR verticals.
• Vulcan (ITW Food Equipment): ITW's commercial cooking and refrigeration brand competing directly with Groen and Randell product lines. Operates in the same mid-market restaurant and institutional segments with similar rep-based distribution.
• Blodgett (ITW Food Equipment): Commercial oven and cooking equipment manufacturer competing directly with Groen's steam and convection cooking products in the same restaurant and institutional specification channels.
• Rational AG: Global leader in combi-steamer ovens for commercial kitchens. Competes with Groen steamer products and shares the same enterprise specification-driven sales model to restaurants and institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3EmGWjklU24V1LVED0U6kQ
• Facebookfacebook.com/ElectroluxProfessionalGroupAmericas
• LinkedInlinkedin.com/company/unified-brands
• Instagraminstagram.com/electroluxprona
• Xx.com/UnifiedBrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified Brands