Magentazorg

What Magentazorg does

Magentazorg (legal name: Stichting Magentazorg) is a Dutch non-profit healthcare foundation headquartered in Heerhugowaard, providing integrated elderly care across the Noord-Kennemerland region in the province of North Holland. The organization was rebranded under its current name in 2016, building on a 50+ year operational history rooted in the former Zuyder Waert nursing home. It employs approximately 1,700 healthcare professionals and operates 12 residential care locations, a specialized rehabilitation center in Oudorp, and home healthcare (wijkverpleging) teams across the region. Clinical specialization is concentrated in dementia, Korsakov syndrome (notably at REC De Haemstede), Parkinson's disease, CVA (stroke) rehabilitation, and palliative care.

Service delivery spans three pillars: Zorg aan huis (home care including district nursing, wound care, video care, paramedical therapy, household support, and day activities), Wonen met zorg (residential nursing home care across 12 locations), and Revalidatie & behandeling (including the Geriatric Rehabilitation center, ELV first-line residence tiers, and post-stroke recovery). Underlying technology is modest: an Electronic Client Dossier (ECD) for medical records, a client portal for self-service, a postcode-based service-availability checker, and video calling (beeldbellen) delivered in partnership with Compaan. No AI/ML capabilities, APIs, or proprietary platforms are evident in the source data.

Revenue is generated entirely through regulated Dutch healthcare funding streams — the Wet Langdurige Zorg (WLZ) for long-term residential care, health-insurer reimbursements (Zvw) for district nursing and geriatric rehabilitation, and municipal WMO budgets for household support and ambulatory guidance. Pricing is regulated by the Nederlandse Zorgautoriteit (NZa) and health insurers, with no publicly disclosed rates. Customer acquisition is referral-driven via general practitioners, hospitals (notably Noordwest Ziekenhuisgroep), paramedics, municipalities, and the regional Coördinatiepunt Ouderenzorg for acute admissions. The organization reports a net yield above 6% in 2025 and sickness absence just under 6%, below the Dutch healthcare-sector average.

Name

Magentazorg

Legal name

Stichting Magentazorg

Website

https://magentazorg.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Magentazorg (Stichting Magentazorg) is a Dutch non-profit healthcare foundation operating 12 residential locations, a rehabilitation center, and home-care teams across the Noord-Kennemerland region, specializing in dementia, Korsakov, Parkinson's, stroke, and palliative elderly care with approximately 1,700 staff.

Ownership category

akta.pro rank

Product category

Elderly Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)

akta.pro secondary industries

Specialty Palliative Care (e.g., oncology, CHF/COPD, dementia) (HLADAHAJ), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Chronic Care & Complex Care Management (HSABAIAD), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Elderly care services
• Home healthcare nursing
• Nursing home care
• Geriatric rehabilitation
• Palliative care

Headquarters

HQ city

Heerhugowaard

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Long-term Care Insurance (WLZ): Residential care and nursing home services funded through the Dutch Long-term Care Act (Wet Langdurige Zorg). This covers the 12 residential locations and 24/7 care services.
2. Home Healthcare (Wijkverpleging): District nursing and home care services funded through health insurance packages, including wound care, nursing care, and medical treatments at home.
3. Municipal Care (WMO): Support services funded through the Social Support Act (Wet Maatschappelijke Ondersteuning) including household assistance, day care, and ambulatory guidance.
4. Geriatric Rehabilitation (GRZ): Revalidatiezorg - rehabilitation services following hospitalization, funded through health insurance with specialist medical oversight.
5. First-line Residence (ELV): Eerstelijnsverblijf - temporary residential care for medical reasons not requiring hospitalization, with three forms: low complex, high complex, and palliative care.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Magentazorg provides integrated elderly healthcare across home care (district nursing, wound care, video care/Beeldzorg, paramedical therapy, household support), residential nursing home care at 12 locations specializing in dementia, Korsakov, Parkinson's, and somatic conditions, and a specialized rehabilitation center offering CVA (stroke), geriatric (GRZ), and non-congenital brain injury (NAH) care. Services are funded through Dutch Long-term Care Insurance (WLZ), mandatory health insurance, and the Social Support Act (WMO) and are accessed primarily through GP and hospital referrals as well as direct family inquiries in the Noord-Kennemerland region.

Product overview

Magentazorg offers a comprehensive elderly care portfolio centered around three main pillars: Zorg aan huis (home care with district nursing, wound care, video care, paramedical services, household support), Wonen met zorg (residential care across 12 locations), and Revalidatie & behandeling (rehabilitation including the specialized Revalidatiecentrum Magentazorg, ELV, and CVA/stroke care). The organization specializes in dementia, Korsakov, Parkinson's, CVA/rehabilitation, and palliative care. Key services include Beeldzorg (video care), paramedical services (dietitian, occupational therapy, physiotherapy, speech therapy, psychology), and 60+ fitness. The portfolio includes digital services like a client portal. Magentazorg operates in the Noord-Kennemerland region with approximately 1700 healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• De Dijk: Independent, small-scale nursing home as part of Zuyder Waert location, offering modern living and care environment.
• De Oever
• Revalidatiecentrum Magentazorg

Products and services

• Zorg aan huis (Care at Home) Comprehensive home care services delivered to elderly clients across the Noord-Kennemerland region, including district nursing, wound care, Beeldzorg (video-based remote consultations), paramedical therapy (dietitian, occupational therapy, physiotherapy, speech therapy), household support, ambulatory guidance, day activities, and the full VPT (Volledig Pakket Thuis) home care package. Funded through health insurance and WMO.
• Wonen met zorg (Living with Care - Residential Care) Residential nursing home care delivered across 12 locations (De Daalder, De Dijckhoeve, REC De Haemstede, De Kloosterhof, De Molenhoeve, De Oude Trambaan, Hoog Duinen, Meander, Nieuw Varne, Oudorperzand, Oudtburgh, Zuyder Waert) providing 24/7 care for elderly clients with dementia, Korsakov syndrome, Parkinson's disease, and somatic care needs. Funded through the Dutch Long-term Care Act (WLZ).
• Revalidatiecentrum Magentazorg Dedicated rehabilitation center in Oudorp providing CVA (stroke) rehabilitation, geriatric rehabilitation (GRZ), and non-congenital brain injury (NAH) care via a multidisciplinary team including physicians, nurses, physiotherapists, occupational therapists, psychologists, dietitians, and speech therapists. Funded through health insurance with specialist medical oversight.
• Eerstelijnsverblijf (ELV) - Primary Care Residence Short-term residential care for clients who cannot temporarily live at home due to medical reasons, offering three tiered forms: ELV Laag Complex (low complex, 2-3 weeks stay), ELV Hoog Complex (high complex, average 3-6 weeks with multidisciplinary team and specialist elderly physician), and ELV Palliatief (end-of-life care for patients with life expectancy of 3 months or less). Focused on recovery and return home. Funded through health insurance.
• Palliatieve zorg (Palliative Care) End-of-life care focused on comfort, well-being, and quality of life delivered across four dimensions (physical, psychological, social, and meaning/sense of life). Available to clients both at home (via wijkverpleging) and within Magentazorg's residential locations. Includes palliative terminal care through ELV Palliatief and full multidisciplinary support.
• CVA-zorg (Stroke Care) Specialized stroke (cerebrovascular accident) rehabilitation and care services for patients recovering from brain infarction, TIA, or brain hemorrhage. Delivered both in the Revalidatiecentrum Magentazorg and at home with multidisciplinary therapy (physical, occupational, speech, psychology, nutrition), and dedicated CVA nurses serving as personal guides throughout recovery. Coordinated through CVA Netwerk Alkmaar and Kennisnetwerk CVA Nederland.

Quantifiable outcome

• Sickness absence rate remained just under 6% - significantly lower than healthcare sector average
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• CompaancoreTechnology or IntegrationCompaan and Magentazorg collaborate on video calling (beeldbellen) for home care services. This technology enables remote consultations and monitoring for clients receiving care at home.
• CVA Netwerk AlkmaarcoreStrategic or Co-development PartnerCVA network bringing together healthcare providers with specific knowledge, quality and experience in CVA care to deliver optimal care for stroke patients.
• Kennisnetwerk CVA NederlandcoreStrategic or Co-development PartnerNational CVA knowledge network facilitating learning networks, knowledge broker networks, and chain coordinator networks to improve CVA/NAH care. Provides space for knowledge dissemination and developing new knowledge.
• Korsakov KenniscentrumcoreStrategic or Co-development PartnerKorsakov Knowledge Center develops and shares knowledge about Korsakov syndrome. Magentazorg is affiliated to improve living conditions for people with Korsakov.
• Noordwest ZiekenhuisgroepcoreStrategic or Co-development PartnerRegional hospital partnership for (sub)acute elderly care improvement in the Alkmaar region. Collaboration includes Zorgcirkel, Evean, Viva! Zorggroep, Geriant, and HONK.
• Regionaal Netwerk Palliatieve ZorgcoreStrategic or Co-development PartnerRegional Palliative Care Network working together to organize end-of-life care. Partnership aims to improve palliative care in the region.
• Netwerk DementiecoreStrategic or Co-development PartnerDementia Network participation to improve actual care and support for people with dementia and their loved ones. Magentazorg participates in regional dementia platform and dementia-friendly society initiatives.
• ParkinsonnetcoreStrategic or Co-development PartnerParkinson Network with the goal of achieving the best quality of life and best possible care for everyone living with Parkinson's disease.
• INKT (Integraal Netwerk Kwaliteit en Innovatie Thuiszorg)minorStrategic or Co-development PartnerCollaboration with home care organizations to deploy district nurses in integrated GP care. Goal is to relieve GP care and organize better fitting care for clients, helping vulnerable elderly stay in home situation longer.
• Stichting De WaaierminorStrategic or Co-development PartnerFoundation motivating entrepreneurs to contribute to their social environment. Companies do projects for social organizations like elderly care, including planting trees, painting, or visiting zoo with clients.
• ZorgringcoreTechnology or IntegrationRegional Cooperation Organization (RSO) of NHN serving as knowledge center for chain communication and transmural transfer of medical data, project roles in data exchange programs, and ICT services.
• VONKcoreStrategic or Co-development PartnerActive cooperation of care and welfare organizations, housing corporations, municipalities, and health insurer for care, welfare, and housing for elderly in Noord-Kennemerland region. Includes elderly and relatives in development.
• SIGRAminorStrategic or Co-development PartnerCollaboration with SIGRA and other healthcare players on good health and wellbeing in Amsterdam, Amstelveen, Diemen, Zaanstreek-Waterland, and Noord-Holland Noord.
• Studio GRZminorStrategic or Co-development PartnerPlatform for professionals focused on sharing and disseminating knowledge about geriatric rehabilitation. Oval table discussions with board members and managers of rehabilitation centers.
• Netwerk OrthopedieminorStrategic or Co-development PartnerOrthopedic Network cooperation between Noordwest hospital orthopedic surgeons and first-line physiotherapy practices to optimize hip prosthesis, knee prosthesis, and ACL reconstruction treatment.
• Orthopedie-Techniek HeiloominorStrategic or Co-development PartnerHigh-quality custom orthopedic aids. Team works with clients and healthcare professionals to create solutions fitting individual needs, aiming to get everyone moving again.
• NKOP (Netwerk Kwaliteit en Opleiden Psychiatrie ouderen)minorStrategic or Co-development PartnerNetwork for spreading knowledge among healthcare professionals in elderly psychiatry. Contributes to knowledge dissemination, development of new knowledge through practice research, and integration of knowledge into practice.
• Coördinatiepunt Ouderenzorg Noord-HollandcoreChannel Partner/ Reseller/ Distributor24/7 coordination point for (sub)acute elderly care admissions in North Holland region. Maintains current overview of available beds for acute admissions across the entire region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zorgcirkel: Major regional elder care provider in North Holland, offering home care, residential care, and specialized geriatric services. Directly comparable as a Dutch non-profit foundation serving an adjacent North Holland catchment with a similar integrated home + residential + rehabilitation model and explicit partnership with Magentazorg via Noordwest Ziekenhuisgroep.
• Evean (Evean Groep): Large North Holland-based care organization providing home care, nursing home care, and specialized geriatric services including dementia and Korsakov care. Direct regional peer with overlapping Noord-Kennemerland catchment, similar non-profit foundation structure, and co-partner with Magentazorg in regional (sub)acute elderly care initiatives.
• Vivium Zorggroep: Dutch regional elder care provider offering home care, residential care, and specialized services for elderly including dementia care. Comparable in scope, funding model (WLZ/ZWV/WMO), and integrated service delivery across North Holland, with similar focus on person-centered care and specialized geriatric programs.
• Lelie zorggroep: Rotterdam-based Dutch care foundation offering home care, residential nursing care, and rehabilitation services for elderly. Comparable integrated care platform and non-profit structure, with similar specialization in complex geriatric care and regulated Dutch public funding streams.

Regional players

• Omring: West Friesland-based Dutch elder care provider delivering home care, residential care, and specialized services. Comparable integrated care model and non-profit foundation structure, but serves an adjacent North Holland region rather than directly overlapping Magentazorg's Noord-Kennemerland catchment.
• Zonnehuisgroep Amstelland: Dutch regional care provider offering residential nursing care, rehabilitation, and home care services for elderly. Comparable integrated service model and specialization in complex geriatric care, but operates primarily in the Amstelland region rather than directly competing with Magentazorg.
• De Zorggroep: Limburg-based Dutch elder care provider offering residential care, home care, and specialized geriatric services. Comparable integrated service platform, non-profit structure, and regulated Dutch public funding model, but serves a southern Dutch region rather than directly competing in Noord-Kennemerland.

Broad incumbents

• Cordaan: Large Amsterdam-based care foundation providing home care, residential care, and specialized services for elderly and people with disabilities. Comparable service portfolio and non-profit structure, but operates at significantly larger scale across a wider Amsterdam metropolitan geography.

Others

• Noordwest Ziekenhuisgroep: Regional hospital system partnering with Magentazorg on patient transfers, geriatric rehabilitation, and acute elderly care coordination. Not a direct competitor but a critical upstream/downstream partner whose strategic priorities and capacity decisions directly affect Magentazorg's referral volumes and ELV/GRZ demand.
• Compaan: Dutch technology partner collaborating with Magentazorg on the Beeldbellen (video calling) solution enabling Beeldzorg remote home care. Not a peer in the care delivery sense, but a relevant ecosystem participant whose product roadmap directly shapes Magentazorg's digital home care capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Magentazorg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magentazorg