Aquasure

What Aquasure does

Aquasure USA is a San Bernardino, California-based direct-to-consumer e-commerce retailer of residential water treatment systems, founded in 2017 and operating as a private company with 11–50 employees. The company sells whole-house and point-of-use products organized into six main lines: Harmony ion-exchange water softeners (34,000–64,000 grain capacities), Serene salt-free conditioners using Template Assisted Crystallization, Fortitude multi-stage filtration systems (sediment, carbon, zinc-inhibiting media), Quantum UV ultraviolet sterilization (12–18 GPM), Premier reverse osmosis drinking water systems (75–100 GPD), and Point of Use systems including shower, under-sink, and countertop filters. Signature bundled configurations combine these technologies into integrated whole-house solutions priced up to $1,849.99, with replacement filters and parts sold as consumables across all product lines.

The business runs primarily through a Shopify-powered DTC storefront, supplemented by Amazon Marketplace and a Distributor & Installer Program targeting trade professionals. Revenue is generated through one-time hardware sales ranging $89.99–$1,849.99, recurring replacement filter sales via a Subscribe & Save program (25% off first order, 10% off subsequent), and a 2-year extended warranty available within 60 days of purchase. Marketing relies on content marketing, an interactive water-hardness quiz by zip code, and organic presence across YouTube, Facebook, Instagram, TikTok, and Pinterest.

Customer acquisition targets US residential homeowners segmented across hard-water treatment, well-water treatment, drinking-water quality, and DIY installation use cases. Government and military customers receive an 8% discount verified through GovX, and customer support is delivered via Zendesk. The company holds PCI DSS Level 1 compliance for payment processing. There is no disclosed revenue, funding history, M&A activity, named leadership, or AI/ML capability in the source data.

Name

Aquasure

Legal name

Aquasure USA

Website

https://AquasureUSA.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquasure USA is a private, US-based direct-to-consumer e-commerce retailer that sells residential water softeners, filtration systems, UV sterilizers, reverse osmosis units, and replacement filters to American homeowners through its Shopify storefront, Amazon, and a distributor/installer program.

Ownership category

akta.pro rank

Product category

Residential Water Treatment Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Countertop Water Filtration Systems (CRAJAJAC), Under-Sink Water Filtration Systems (CRAJAJAD)

Keywords

• Residential water softeners
• Whole house filtration
• Reverse osmosis systems
• Ultraviolet water treatment
• Water treatment equipment

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Water Treatment Hardware Sales: One-time purchase of water softeners, filtration systems, UV sterilizers, and reverse osmosis units at various price points ($89.99 to $1,849.99). Primary revenue driver with multiple product lines targeting whole house and point-of-use applications.
2. Replacement Filters and Parts: Recurring revenue from replacement filters and parts for all product lines. Customers subscribe to receive replacement filters on a scheduled basis with 25% off first order and 10% off subsequent orders through Subscribe & Save program.
3. Extended Warranty Services: 2-year extended warranty available for registered products within 60 days of purchase, providing additional service revenue and customer lock-in.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Aquasure designs, brands, and sells residential water treatment hardware directly to homeowners through its own e-commerce storefront. Its product portfolio covers whole-house water softeners, salt-free conditioners, multi-stage filtration systems, ultraviolet sterilizers, and reverse osmosis drinking water systems, supported by replacement filters, replacement parts, bundled whole-house systems, and a recurring Subscribe & Save filter program. The company also operates a Distributor & Installer Program for professional installation and offers extended warranty registrations for purchased systems.

Product overview

Aquasure offers a comprehensive portfolio of residential water treatment products organized into six main product lines: Harmony (ion exchange water softeners in 34K-64K grain capacities), Serene (salt-free water conditioners), Fortitude (whole house filtration systems with sediment/carbon/zinc media), Quantum UV (ultraviolet sterilization systems), Premier RO (point-of-use reverse osmosis drinking water systems), and Point of Use (shower, under-sink, and countertop filters). The Signature bundle series combines multiple technologies (softener + filtration + RO + UV) into integrated whole-house solutions. Products range from single-stage point-of-use filters to multi-stage whole-house systems, with replacement filters and parts as consumable accessories. The architecture is modular, allowing customers to purchase individual components or bundled systems for complete home water treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Harmony Series Water Softener Whole-house water softener using ion exchange technology to remove calcium and magnesium, available in 48,000 and 64,000 grain capacities. Features digital Aquatrol head for automated regeneration. Targeted at residential homeowners with hard water.
• Harmony Lite Water Softener All-in-one cabinet style water softener with 34,000 grain capacity, combining tank and brine tank in a compact design for space-efficient residential installation.
• Serene Salt-Free Water Conditioner Salt-free water conditioner using Template Assisted Crystallization (TAC) technology to convert hard water minerals into inactive crystals without adding sodium, for maintenance-free residential scale prevention.
• Serene Lite Salt-Free Compact salt-free water conditioning system for smaller households or lower hardness levels, using TAC media for scale prevention.
• Fortitude V Series Water Filtration Whole-house triple-purpose filtration system combining sediment, carbon, and zinc-inhibiting media (Siliphos) for residential sediment, chlorine, and scale prevention in a single compact unit.
• Fortitude Compact Space-efficient whole-house filtration system designed for smaller residential installations while maintaining triple-stage sediment/carbon/scale-inhibitor filtration performance.
• Fortitude Pro Series High-capacity whole-house water filter system rated for 1,000,000 gallons, designed for whole-home residential treatment with extended filter life.
• Quantum UV Series Ultraviolet water sterilization systems using UV-C light to deactivate bacteria, viruses, and microorganisms. Available in 12 GPM (39W) and 18 GPM (48W) models for residential whole-house water treatment.
• Premier Advanced Reverse Osmosis System 4-stage reverse osmosis drinking water filtration system with 75 GPD output, NSF-certified lead-free chrome faucet, and electric pressure booster for residential point-of-use drinking water.
• Premier Elite Reverse Osmosis System 4-stage reverse osmosis system with 100 GPD output, electric pressure booster pump, and LED faucet for enhanced residential performance in low-pressure environments.
• Signature Lite Whole House System Entry-level bundled residential whole-house water solution combining basic water softening with filtration for comprehensive home water treatment.
• Signature Pro Whole House System Mid-tier bundled residential whole-house system combining 64,000 grain water softener with triple-purpose pre-filter and 75 GPD reverse osmosis system for whole-house treatment plus drinking water.
• Signature Elite Whole House System Premium bundled residential solution combining 64,000 grain softener, 1,500,000 gallon whole-house filter, 18 GPM UV system, pre-filter, and 75 GPD RO for comprehensive whole-home and drinking water treatment.
• Sparkle Shower Filter Point-of-use residential shower water filter designed to remove chlorine and improve water quality for bathing.
• Under Sink Water Filter Point-of-use residential filtration system installed under sink for filtered drinking water at kitchen tap.
• Dash Countertop Water Filter Portable residential countertop reverse osmosis water filter for rental properties or situations where under-sink installation is not feasible.
• Replacement Filters Replacement filter cartridges for all Aquasure product lines including Fortitude V, Fortitude Compact, Fortitude Pro, Premier RO, Quantum UV, Sparkle Shower, and Dash Countertop systems, available individually and through Subscribe & Save.
• Replacement Parts Spare and replacement components including valves, heads, tanks, and hardware for Aquasure residential water treatment systems.

Quantifiable outcome

• The average household can save over 30% on annual water bills with water-saving devices

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpringWell Water Filtration Systems: Direct-to-consumer seller of whole-house water softeners, filtration systems, and RO units with overlapping SKUs, similar DIY-friendly positioning, and comparable price points. Closest direct competitor to Aquasure's Harmony, Fortitude, and Premier lines.
• Pelican Water Systems: DTC brand selling salt-based and salt-free water softeners, whole-house filters, and RO systems. Operates with the same residential homeowner target market and overlapping product architecture as Aquasure.
• iSpring Water Systems: Online-direct seller of residential RO, whole-house filtration, and water softening systems with comparable price points and DIY orientation. Strong Amazon overlap and similar Subscribe & Save dynamics.
• Express Water: DTC and Amazon-forward brand offering RO, under-sink, whole-house, and filtration products to homeowners with very similar price-band strategy and install-yourself value proposition.
• Home Master (by Perfect Water): Online retailer of residential RO and whole-house filtration systems with premium positioning and DIY-friendly products, competing head-to-head with Aquasure's Premier and Fortitude lines.
• APEC Water Systems: Long-established DTC RO and filtration brand targeting homeowners, with overlapping reverse-osmosis and under-sink SKUs versus Aquasure's Premier RO lineup.

Broad incumbents

• Culligan: Largest branded residential water treatment franchise in North America with full water softener, filtration, and RO portfolio plus service contracts. Aquasure competes on price and DIY convenience against Culligan's installed-base and dealer network.
• Kinetico: Established manufacturer of residential and commercial water treatment systems (softeners, filters, RO) sold through dealers. Overlapping product architecture but premium pricing and pro-install positioning differentiates it from Aquasure's DIY model.
• Whirlpool (Water Filtration): Major appliance brand selling under-sink, whole-house, and refrigerator water filters as part of a broader household appliance portfolio. Competes in POU and replacement-filter adjacencies to Aquasure's replacement filter revenue stream.
• 3M Aqua-Pure: Multi-category water filtration brand offering whole-house, under-sink, and replacement filters at retail and through professional channels. Overlaps Aquasure's Fortitude and POU lines with broadly comparable filtration media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3v0R-cVHWu3-WZuVnYKgSQ
• Facebookfacebook.com/Aquasureusa
• Instagraminstagram.com/aquasureusa
• TikToktiktok.com/@aquasureusa
• Pinterestpinterest.com/aquasureusa
• Xx.com/AquasureUSA
• LinkedInlinkedin.com/company/aquasure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquasure