Wcbi-TV, LLC

Name

Wcbi-TV, LLC

Legal name

WCBI-TV, LLC

Website

https://wcbi.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local television broadcasting
• Broadcast news
• Weather forecasting
• Digital streaming
• Community programming

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: WCBI-TV generates revenue primarily through broadcast and digital advertising sales. Local businesses and regional advertisers purchase airtime for commercials across news, sports, weather, and entertainment programming. Digital advertising is sold through the station's website and mobile platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WCBI-TV is a CBS-affiliated local broadcast television station serving North Mississippi and West Alabama, delivering hyperlocal news, weather forecasting, sports coverage, and community programming across multiple channels (CBS channel 4, The CW channel 27, FOX 4, MyNetworkTV, Ion Plus). The station generates revenue primarily by selling broadcast and digital advertising airtime to local and regional businesses, and distributes content through over-the-air broadcast, cable/satellite, website streaming, mobile app, and social media channels.

Product overview

WCBI-TV operates as a local television broadcast station serving North Mississippi and West Alabama with a multi-channel portfolio. The core product is the WCBI-TV broadcast (CBS affiliate on channel 4), supplemented by WLOV-CW27 (The CW sub-channel on channel 27), and digital streaming through CBSN Livefeed. The station's digital offerings include a mobile news app with push notifications, interactive weather maps and radar, and live streaming capabilities. WCBI provides local news, sports, weather forecasting, and community programming to its viewing area.

Differentiator

Problem solved

Functional benefit

Products and services

• WCBI-TV Broadcast Main CBS-affiliated local television broadcast station on channel 4 serving North Mississippi and West Alabama with local news, sports, weather, and entertainment programming.
• WCBI News Mobile App Mobile application for smartphones and tablets that delivers breaking news and weather push notifications to users within the WCBI coverage area.
• WLOV-CW27 Secondary broadcast channel operated by WCBI-TV, airing The CW network programming on channel 27.
• WCBI Live Streaming Live video streaming service for WCBI broadcast, allowing viewers to watch programming online in real-time through the station's website and digital platforms.
• WCBI Weather Radio Weather radio service providing specialized emergency weather broadcasts and alerts for the viewing area in North Mississippi and West Alabama.
• WCBI Broadcast and Digital Advertising Advertising airtime sales across WCBI-TV broadcast, digital, and outdoor media channels, targeted at local and regional businesses seeking to reach the WCBI viewing audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CBS (WJTV)coreChannel Partner/ Reseller/ DistributorWCBI-TV operates as a CBS affiliate, receiving CBS network programming and content while contributing local news coverage. CBS affiliate WJTV is referenced as a news content partner for national stories.
• FOXcoreChannel Partner/ Reseller/ DistributorFOX 4 programming is broadcast on WCBI's digital subchannel, extending reach to viewers seeking FOX entertainment content in the market.
• The CW (WLOV-CW27)coreChannel Partner/ Reseller/ DistributorWLOV-CW27 operates as the CW affiliate, broadcast on WCBI's digital subchannel alongside WLOV, providing CW network programming to local viewers.
• MyNetworkTV (MyMS)minorChannel Partner/ Reseller/ DistributorMyMS programming from MyNetworkTV is distributed through WCBI's channel lineup, providing additional entertainment options for viewers.
• Ion PlusminorChannel Partner/ Reseller/ DistributorIon Plus programming schedule available through WCBI's digital channel offerings.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• WTVA: WTVA is the NBC affiliate serving the same Tupelo-Columbus, Mississippi DMA as WCBI. It is the most direct head-to-head competitor for local news audiences and advertising dollars in the North Mississippi market.
• WREG-TV: WREG is the CBS affiliate serving the larger Memphis, Tennessee DMA that overlaps with WCBI's footprint. As a fellow CBS affiliate, it competes for the same network programming relationship and adjacent regional audience.
• WTOK-TV: WTOK is the ABC affiliate serving the Meridian, Mississippi market adjacent to WCBI's coverage area. Comparable as a mid-sized regional network-affiliated broadcast station with similar news/weather/sports programming mix.
• WJTV: WJTV is the CBS affiliate in Jackson, Mississippi and is explicitly referenced as a news content partner for WCBI. Comparable as a regional CBS affiliate with local news operations in the broader Mississippi market.

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators, owning numerous local stations across the country. It represents the scaled incumbent model against which independent stations like WCBI must compete for talent, content, and ad revenue.
• Gray Television: Gray Television owns and operates a large portfolio of local TV stations across mid-size US markets — a strategic comparable to WCBI's market positioning and a potential acquirer of regional stations.
• Nexstar Media Group: Nexstar is the largest US television broadcaster and a frequent acquirer of independent local stations. Relevant as both a competitor and potential consolidator that could acquire WCBI in market roll-ups.
• Hearst Television: Hearst Television operates network-affiliated stations in mid-to-large US markets. Comparable as a scaled broadcast group operator with multi-platform distribution strategies similar to WCBI's approach.

Regional players

• WLBT: WLBT is the NBC affiliate in Jackson, Mississippi, operating in a different but geographically adjacent DMA. Comparable as a regional network-affiliated station with local news, weather, and sports focus in Mississippi.
• WMC-TV: WMC is the NBC affiliate serving the Memphis DMA which overlaps with WCBI's coverage area. Comparable as a regional network-affiliated station competing for viewers and advertisers in the Mid-South.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WCBINEWS
• YouTubeyoutube.com/channel/UCexLi5c-vUdDyz03Yyuwing
• Facebookfacebook.com/wcbitv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wcbi-TV, LLC