Premara Group

What Premara Group does

Premara Group is a privately held mergers and acquisitions advisory firm headquartered in Salt Lake City, Utah, that targets business owners in the "missing middle" — companies generating at least $3M in EBITDA or SaaS companies with at least $10M in annual recurring revenue. The firm positions itself as "former operators turned advisors," with a leadership team and advisors whose prior experience includes Amazon, Oracle, Qualtrics, Domo, and Lucid, plus a former Head of M&A at Oracle and the founder of OneClick Retail. Its core offering is organized into five service lines: Sell Side Advisory, Buy Side Advisory, Debt Financing, Valuations, and Strategic Advisory, collectively covering the full transaction lifecycle from preparation and positioning through buyer outreach, negotiation, deal structuring, and post-close operator support.

The firm operates a pure professional services model with no proprietary technology platform, generating revenue through transaction-based advisory fees and fixed retainers tied to deal size, complexity, and scope. Its go-to-market is relationship-driven, relying on direct outreach, referrals from an intermediary network of buyers, sellers, lenders (including banks, family offices, and private credit funds), and a website contact funnel. Vertically, Premara Group covers SaaS, consumer brands and e-commerce, business services, and manufacturing sectors. Notable disclosed client outcomes include successful exits for Primary Intelligence, Ski Butlers, and drift.co, and the firm reports at least 15 completed transactions and recognition in the Q3 2025 Top 25 Intermediary league table.

Name

Premara Group

Legal name

Premara Group

Website

https://premaragroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Premara Group is a privately held M&A advisory firm specializing in sell-side, buy-side, debt financing, valuation, and strategic advisory services for lower mid-market businesses and SaaS companies with $3M+ EBITDA or $10M+ ARR.

Ownership category

akta.pro rank

Product category

M&A Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Buy-Side Search & Acquisition Advisory (FSAEAIAD)

Keywords

• Mergers and acquisitions advisory
• Sell-side advisory
• Buy-side advisory
• Business brokerage
• Debt financing

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. M&A Advisory Services: Premara Group generates revenue through professional advisory fees for sell-side and buy-side M&A transactions, debt financing arrangements, business valuations, and strategic advisory engagements. As an intermediary/advisor, they earn transaction-based fees typically structured as a percentage of deal value or fixed advisory retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Premara Group is a mergers and acquisitions advisory firm that guides business owners through the entire exit process, from preparation to close. The firm provides sell-side advisory, buy-side acquisition support, debt financing facilitation, business valuations, and strategic advisory engagements, specializing in companies generating $3M+ EBITDA or software companies with at least $10M in ARR. Services are delivered by former operators who bring hands-on experience from scaling companies at Amazon, Oracle, Qualtrics, Domo, and Lucid.

Product overview

Premara Group is a mergers and acquisitions advisory firm that operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of five interconnected core services: Sell Side Advisory (guiding business owners through selling), Buy Side Advisory (helping buyers acquire businesses), Debt Financing (securing non-dilutive capital), Valuations (providing business valuation analysis), and Strategic Advisory (operational support for exit preparation). These services work together to guide business owners through the entire path from preparation to exit, with specialization in companies generating $3M+ EBITDA or software companies with $10M+ ARR.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell Side Advisory
• Buy Side Advisory
• Debt Financing
• Valuations
• Strategic Advisory

Quantifiable outcome

• Successfully closed multiple transactions across SaaS, consumer, and business services sectors

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Generational Equity: Specializes in selling privately held lower mid-market companies ($10M+ revenue or $1M+ EBITDA), directly overlapping Premara's deal-size sweet spot and sell-side brokerage model. One of the largest dedicated lower mid-market M&A intermediaries in the US.
• Benchmark International: Global lower mid-market M&A advisor with a heavy technology/SaaS practice and significant deal volume in the $5M-$50M EBITDA range—directly competing with Premara for sell-side SaaS mandates. Operates with a much larger advisor bench across multiple geographies.
• Quiet Light: Operator-led M&A advisory specifically focused on SaaS, e-commerce, and digital brands—closely mirroring Premara's vertical mix and 'operators-not-bankers' positioning. Comparable in size and philosophy, with strong founder/operator brand.
• Woodbridge International: Lower mid-market M&A advisor serving the $5M-$50M EBITDA range across multiple verticals. Direct competitor to Premara for sell-side mandates with similar project-based engagement model.
• Cornerstone Business Services: Lower mid-market M&A and exit advisory firm with a similar consulting-led approach, often working with founder-owned businesses in the $3M-$30M EBITDA segment—a near-direct counterpart in size, deal mix, and target client.
• Calder Capital: M&A intermediary serving lower mid-market companies generating $1M-$20M EBITDA. Comparable in boutique scale to Premara and competes in the same missing-middle segment with a relationship-driven model.
• Morgan & Westfield: M&A advisor and business brokerage focused on SMB and lower mid-market transitions, including a SaaS/exit specialization. Overlaps with Premara's range and operator-driven advisory style.
• Sunbelt Business Brokers: Largest network of business brokerages in the US, focused on SMB M&A (mostly under $5M EBITDA) — sits just below Premara's sweet spot but competes for inbound founder leads in adjacent deal sizes.

Broad incumbents

• Houlihan Lokey: Global investment bank with one of the most active middle-market M&A practices serving the $10M-$250M EV range. Represents the 'larger investment bank' alternative Premara explicitly positions against, and increasingly competes for the same founder/PE mandates.
• Capstone Partners (Corporate Finance): Middle-market investment bank with strong SaaS, business services, and consumer practices covering $5M-$50M EBITDA deals — broadly incumbent alternative to Premara for sell-side mandates and competes for many of the same lower mid-market targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premara Group