ONO

Telecommunications and Pay-TV Servicesono.es

ONO is a Spain-based, Madrid-headquartered communications and entertainment operator founded in 1993, with 1001-5000 employees, operating a telecom and content distribution business now linked to Vodafone Spain's mobile retail surface.

Company typePrivate
Founded1993
HeadquartersMadrid, Spain
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingServices

ONO firmographics

Firmographics

Name: ONO
Website: https://ono.es
Company type: Private
Founded year: 1993
Headcount range: 1,001–5,000 employees
Short description: ONO is a Spain-based, Madrid-headquartered communications and entertainment operator founded in 1993, with 1001-5000 employees, operating a telecom and content distribution business now linked to Vodafone Spain's mobile retail surface.
Ownership category
akta.pro rank

ONO industry classification

Industry

Product category: Telecommunications and Pay-TV Services
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
SIC: Radiotelephone Communications (4812), Television Broadcasting Stations (4833)
akta.pro primary industry: Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

Cable broadband services
Pay television
Fixed line telephony
Telecommunications bundles
Entertainment services

Where ONO is headquartered

Location

Headquarters

HQ city: Madrid
HQ country: Spain
HQ region: Europe

Markets served

ONO business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

ONO product offering

Product offering

Core offering

ONO is a Spain-based communications and entertainment company that delivers cable-based telecommunications services, including broadband internet, fixed-line telephony, mobile, and pay-TV, to consumers and businesses. Founded in 1993 and headquartered in Madrid, it operates a private, mid-sized enterprise (1,001–5,000 employees) whose current web presence routes customers into Vodafone Spain's Mi Vodafone self-service platform.

Differentiator

Problem solved

Functional benefit

Companies that use ONO

Customer profile

Ideal customer profiles2 records

ONO technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

ONO competitors and assessment

Company assessment

Emerging players

Digi Spain: Low-cost Spanish MVNO/operator rapidly expanding fiber and mobile. Comparable as a newer competitive entrant pressuring established players like ONO on price.
Lowi (Vodafone Group brand): Low-cost Vodafone Spain MVNO brand. Comparable as a Spanish consumer connectivity offering under the same Vodafone corporate umbrella as ONO.
Virgin Telco (Grupo Euskaltel): Spanish fiber/MVNO operator targeting convergent mobile + broadband. Overlaps with ONO's convergence positioning as a more recent market entrant.

Regional players

Avatel Telecomunicaciones: Regional Spanish fixed wireless and fiber operator with strong rural presence. Comparable in operating regional broadband/TV services and competing for subscribers in geographies historically served by ONO's cable footprint.
Telefónica Móviles Argentina: Movistar's Argentine mobile and fiber operation. Comparable to ONO as part of the broader Telefónica telecom platform that competes with Vodafone in overlapping Latin American/Iberian markets.

Direct peers

Euskaltel: Regional cable operator in northern Spain with fixed broadband, mobile, and TV; now part of MásMóvil. Closely comparable to ONO as a regional cable challenger before acquisition.
Orange Spain: Major Spanish fixed and mobile operator with national FTTH coverage and pay-TV offers. Closely comparable to ONO in broadband/TV convergence and competitive positioning.
MásMóvil (Grupo MASORANGE): Fourth-largest Spanish converged operator following the Euskaltel/MásMóvil merger. Comparable in offering fiber, mobile, and TV bundles and competing head-to-head with ONO/Vodafone for price-sensitive segments.
Movistar (Telefónica España): Incumbent Spanish telecom operator offering fixed broadband, pay-TV, mobile, and converged bundles. Directly comparable to ONO across nearly every product line and is the market leader that ONO competed with via cable.

Broad incumbents

Vodafone Spain: Parent of ONO since 2014 and one of Spain's four major converged telecom operators. Direct overlap in mobile, fixed, and TV services, with ONO's cable assets now feeding into Vodafone's national footprint.

Market position

Customer concentration

ONO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ONO leadership team

Management profile

Number of profiles

Profiles1 record

ONO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ONO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONO

What does ONO do?

When was ONO founded?

ONO was founded in 1993. It employs 1,001 to 5,000 people.

Where is ONO based?

ONO is headquartered in Madrid, Spain, in the Europe region.

Who are ONO's main competitors?

Emerging players on record are Digi Spain, Lowi (Vodafone Group brand) and Virgin Telco (Grupo Euskaltel). Regional players are Avatel Telecomunicaciones and Telefónica Móviles Argentina. Direct peers are Euskaltel, Orange Spain, MásMóvil (Grupo MASORANGE) and Movistar (Telefónica España). Vodafone Spain is listed as a broad incumbent.

Does ONO have an API?

No public API is recorded for ONO.

What industry is ONO in?

ONO's product category is Telecommunications and Pay-TV Services. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 51621 and its SIC code is 4812.