DAS UK Group

Legal Expenses Insurancedas.co.uk

DAS UK Group, operating as ARAG UK, is an FCA- and PRA-regulated legal expenses insurer providing Before-the-Event and After-the-Event legal insurance products to individuals, families, landlords, SMEs, motorists, and high net worth clients across the United Kingdom through brokers, insurers, solicitors, and direct channels.

Company typePrivate
Founded2006
HeadquartersBristol, United Kingdom
Headcount501–1,000
GTM typeB2B and B2C
OfferingServices

What DAS UK Group does

DAS UK Group operates in the UK legal expenses insurance market under the ARAG UK brand, following ARAG's acquisition and integration of DAS UK. ARAG plc, founded in 2006 and headquartered in Bristol (registered office in Bedwas, Caerphilly), is authorised and regulated by the Financial Conduct Authority (FRN452369), with a separate carrier entity — ARAG Legal Expenses Insurance Company Limited — authorised by the Prudential Regulation Authority and regulated by the FCA and PRA (FRN202106). The company provides Before-the-Event (BTE) legal insurance sold as an add-on to home, commercial, and motor policies, and After-the-Event (ATE) legal insurance distributed through solicitor firms, alongside a portfolio of emergency assistance products. Customers include individuals, families, landlords, SMEs, motorists, and high net worth individuals, with distribution intermediated through brokers, insurer partners, corporate group schemes, solicitor networks, and a direct-to-consumer channel via the ARAG website.

The technology layer consists of online portals — ARAG Connect for brokers, the ATE Portal for solicitors (including dedicated workflow for DAS customer cases), and gATEway for ARAG customers — combined with the ARAG Legal Services platform (araglaw.co.uk) offering document building tools, law guides, videos, claims examples, and a 24/7 legal advice line. Revenue is generated from recurring insurance premiums on BTE and ATE policies plus emergency assistance subscriptions, with no publicly disclosed pricing. The company employs 501-1000 staff and operates exclusively within the United Kingdom.

DAS UK Group firmographics

Firmographics

Name: DAS UK Group
Legal name: ARAG plc
Website: https://das.co.uk
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: DAS UK Group, operating as ARAG UK, is an FCA- and PRA-regulated legal expenses insurer providing Before-the-Event and After-the-Event legal insurance products to individuals, families, landlords, SMEs, motorists, and high net worth clients across the United Kingdom through brokers, insurers, solicitors, and direct channels.
Ownership category
akta.pro rank

DAS UK Group industry classification

Industry

Product category: Legal Expenses Insurance
NAICS: Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Legal Services (5411)
SIC: Insurance Agents, Brokers & Service (6411), Services-Legal Services (8111)
akta.pro primary industry: Umbrella Insurance (FSAJAMAK)
akta.pro secondary industry: Litigation & Dispute Valuation (damages, shareholder disputes) (FSAEAHAI)

Keywords

Legal expenses insurance
Before-the-event insurance
After-the-event insurance
Legal assistance services
Insurance broker distribution

Where DAS UK Group is headquartered

Location

Headquarters

HQ city: Bristol
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

DAS UK Group business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

Insurance Premiums: Legal expenses insurance policies sold as standalone products or add-ons to home, commercial, and motor insurance products. Revenue generated through recurring insurance premiums from brokers, insurers, and direct consumer sales.
Emergency Assistance Policies: Portfolio of emergency assistance policies providing legal and assistance services to policyholders

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

DAS UK Group product offering

Product offering

Core offering

DAS UK Group, operating through ARAG plc, underwrites and distributes legal expenses insurance (LEI) covering personal and commercial legal disputes. Products are split between Before-the-Event (BTE) cover, purchased in advance of any dispute, and After-the-Event (ATE) cover, purchased once a dispute has arisen, and are sold via brokers, insurers, solicitors and corporate schemes. Supporting legal services — including a 24/7 legal advice helpline, document-building tools and law guides — are provided to policyholders and partners.

Product overview

ARAG UK operates as a legal expenses insurer offering a comprehensive portfolio of Before-the-Event (BTE) and After-the-Event (ATE) legal insurance products and services. The core offering consists of BTE products distributed through brokers (Commercial, Family, Landlord, Motor, Group Legal Solutions, High Net Worth, and Assistance Products) and ATE products for solicitors. The product ecosystem includes ARAG Legal Services as a policyholder-facing platform providing document tools, law guides, and 24/7 legal advice, supported by broker portals (ARAG Connect) and solicitor portals (ATE Portal, gATEway). Products are typically sold as add-ons to home, commercial, and motor insurance.

Differentiator

Problem solved

Functional benefit

Products and services

Before-the-Event (BTE) Legal Expenses Insurance

Companies that use DAS UK Group

Customer profile

Segments6 records

Ideal customer profiles4 records

DAS UK Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

DAS UK Group partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Purpose CoalitioncoreStrategic or Co-development PartnerARAG has partnered with the Purpose Coalition to raise awareness of legal expenses insurance and its social impact. The partnership includes the 'Insuring Justice – Social impact' report highlighting ways to improve social mobility and access to justice across the UK.
BrokerscoreChannel Partner/ Reseller/ DistributorARAG operates as an innovative legal expenses insurer working in partnership with brokers to distribute a range of Before-the-Event and After-the-Event legal insurance products and emergency assistance policies.
InsurerscoreChannel Partner/ Reseller/ DistributorInsurance company partners distribute ARAG legal expenses insurance products as add-ons to their home, commercial, and motor insurance offerings.
SolicitorscoreChannel Partner/ Reseller/ DistributorSolicitor firms partner with ARAG to provide After-the-Event legal insurance products and access to ARAG's legal services platform including document building tools and 24/7 legal advice lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

DAS UK Group competitors and assessment

Company assessment

Broad incumbents

ARAG SE: German parent group and global legal expenses insurance specialist. Operates the same LEI product category across multiple European markets and shares the ARAG brand DNA with DAS UK Group; directly comparable as the global version of the same business model.
Ageas UK: UK general insurer offering legal expenses and home/motor protection. Competes with DAS UK Group through embedded LEI partnerships and shares broker-led UK distribution.
Liverpool Victoria (LV=): UK mutual insurer with home, motor and legal expenses offerings distributed via brokers and direct. Overlaps with DAS UK Group in commercial and personal legal expenses lines.
Direct Line Group: UK motor and home insurer with established motor legal expenses add-on offering. Closely comparable in the motor LEI segment where DAS UK Group's Motor LEI product directly competes.
Aviva: One of the UK's largest general insurers, distributing legal expenses as an add-on across home, motor and commercial lines. Direct competitor at the embedded-distribution layer even though Aviva operates across many other insurance lines.
AXA UK: Major UK general insurer offering legal protection add-ons to home and motor customers. Competes with DAS UK Group on embedded LEI via mainstream insurer partnerships.
Allianz Partners: Global insurance and assistance provider with legal protection products across Europe. Comparable as a multi-country LEI and assistance player with overlapping BTE product design and emergency assistance capabilities.

Direct peers

RAC: UK motoring organization offering legal protection and breakdown assistance to motorists. Comparable to DAS UK Group's Motor LEI and Emergency Assistance products on customer segment and recurring subscription model.
Markel UK: UK specialty insurer with legal expenses and professional indemnity offerings (including Abbey Legal Protection). Competes with DAS UK Group in the legal expenses distribution market and shares the specialty insurance, broker-led GTM approach.
Premier Line (Legal Protection Group): UK-based legal expenses insurance specialist selling BTE legal protection to SMEs, landlords and motorists through brokers. Most directly comparable pure-play LEI competitor with similar product mix and broker-led distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

DAS UK Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DAS UK Group leadership team

Management profile

Number of profiles

Profiles4 records

DAS UK Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DAS UK Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAS UK Group

What does DAS UK Group do?

Is DAS UK Group a public or private company?

DAS UK Group is a private company. It is classified as unknown and is currently operating.

When was DAS UK Group founded?

DAS UK Group was founded in 2006. It employs 501 to 1,000 people.

Where is DAS UK Group based?

DAS UK Group is headquartered in Bristol, United Kingdom, in the Europe region.

How does DAS UK Group make money?

Two revenue lines are on record. Insurance Premiums are the primary driver. The others are emergency Assistance Policies.

Who are DAS UK Group's main competitors?

Broad incumbents on record are ARAG SE, Ageas UK, Liverpool Victoria (LV=), Direct Line Group, Aviva, AXA UK and Allianz Partners. Direct peers are RAC, Markel UK and Premier Line (Legal Protection Group).

Does DAS UK Group have an API?

No public API is recorded for DAS UK Group.

What industry is DAS UK Group in?

DAS UK Group's product category is Legal Expenses Insurance. Its primary akta.pro industry code is FSAJAMAK, Umbrella Insurance, with a secondary code of FSAEAHAI, Litigation & Dispute Valuation (damages, shareholder disputes). Its NAICS code is 524 and its SIC code is 6411.