PrepTerminal Instruction

What PrepTerminal Instruction does

PrepTerminal Instruction LTD is a privately held, bootstrapped online test-preparation company founded in 2014 and registered in Israel, with operating presence in Columbus, Ohio. The company sells 60+ specialized D2C courses covering pre-employment psychometric assessments (SHL, Hogan, Caliper, Predictive Index, Korn Ferry, Talent Q, Criteria CCAT/UCAT, Watson-Glaser), civil service exams (TSA, USPS, state and city police academies, firefighter screening, 911 dispatcher, correctional officer), trades tests (Ramsay, BMCT-II), and educational certification exams (ACCUPLACER, TSI, ASVAB, AFOQT/ASTB/SIFT, ParaPro). The platform is browser-delivered and built around timed realistic test simulations, adaptive practice quizzes that re-sequence on retake, section-by-section study guides, animated walkthroughs (e.g., 2D-to-3D spatial reasoning), and a personalized Exam Readiness Dashboard that reports predicted scores, category mastery levels, and percentile rankings.

The business model is exclusively direct-to-consumer and self-serve, with all discovery, purchase, and content delivery occurring on prepterminal.com. Revenue is generated from one-time course license purchases priced in tiers by access duration (1 week, 1 month, 3 months) at discounted prices typically ranging from $34.90 to $98.90, plus an optional Course Access Extension add-on ($30-$70). The checkout flow supports PayPal and major credit cards; no subscription or enterprise contract channel exists. A 7-day money-back guarantee, a 4.6/5 Trustpilot rating across 381 reviews, and 1.2M+ students served since 2014 anchor the social proof used to convert traffic acquired primarily through SEO, free practice tests, and word-of-mouth.

Operationally, the company runs with 1-10 employees, no disclosed external funding, and content authored by named psychometric tutors (Michael Lerner, Matthew Appleyard). Customers span the USA, Canada, UK, and Australia with no geographic restrictions. The primary customer segments are civil service and government job applicants and corporate employer assessment candidates, with secondary segments in trades/industrial hiring and educational certification test takers. The company's stated value proposition is rapid 2-4 hour preparation cycles, a claimed 92% first-attempt pass rate, and an average score improvement of at least 40% versus unprepared test-takers.

Name

PrepTerminal Instruction

Legal name

Prepterminal Instruction LTD

Website

https://prepterminal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

PrepTerminal Instruction LTD is a bootstrapped D2C online test-preparation platform founded in 2014 that sells 60+ one-time-purchase courses for pre-employment psychometric, civil service, trades, and certification assessments, serving individual job applicants globally via its owned website.

Ownership category

akta.pro rank

Product category

Online Test Preparation (Pre-Employment Assessment Prep)

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAIAJ

Certification & Exam Prep Course Marketplaces

Education/Education Technology (EdTech) & Digital Learning/Education Marketplaces & Course Platforms (MOOCs, Cohort-Based, Creator Platforms)

SECONDARYEDAGAEAL

Certification & Exam Prep eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYEDANAGAH

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

Keywords

• Psychometric test preparation
• Pre-employment assessment courses
• Cognitive ability test prep
• Civil service exam prep
• Personality assessment courses

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. One-time course license purchases: Customers purchase individual courses on a one-time fee basis. Each course is priced at multiple duration tiers (1 week, 1 month, 3 months of access), with lifetime access implied by longer tiers. Payment is processed through PayPal or credit/debit card via third-party processor. No recurring subscription model is used — all charges are one-time per course purchase.
2. Course access extension: An 'Extend Course Access' add-on is sold separately at $30-$70, allowing customers to prolong their course access beyond the initial purchase period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PrepTerminal operates an online test preparation platform selling 60+ specialized courses for pre-employment psychometric and cognitive assessments, civil service exams, law enforcement and firefighter tests, mechanical/trades assessments, and educational placement exams. Courses combine adaptive quizzes, realistic timed simulations, exam-readiness dashboards, video walkthroughs, and study guides, delivered entirely online via browser. Customers receive immediate access after a one-time purchase, with a 7-day money-back guarantee and optional course access extensions available as add-ons.

Product overview

PrepTerminal Instruction operates as a unified online test preparation platform offering 60+ specialized courses for pre-employment assessments. The core PrepTerminal Platform provides structured prep courses alongside free practice tests. The product portfolio includes cognitive ability tests (SHL Master Prep, CCAT Course, Talent Q Master), personality assessments (Hogan Assessments, Caliper, Predictive Index), civil service exams (TSA Test QuickPass, USPS Master QuickPass, Police Written Exam Prep, Firefighter Masterclass), law enforcement specific tests (PELLETB QuickPass, NPOST QuickPass, LEVEL Exam Prep, DELPOE, MCOLES, CPOE), mechanical/trades assessments (Ramsay Test Prep, BMCT Practice), and other professional exams (Watson-Glaser, Korn Ferry, ACCUPLACER, TSI). The platform also offers add-on course access extensions and free practice tests. Key features include adaptive quizzes, realistic timed practice tests, detailed study guides, video lessons, and a 7-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• PrepTerminal Platform Online test preparation platform offering 60+ courses for pre-employment assessments including cognitive ability tests, personality assessments, civil service exams, and mechanical/trades tests, with adaptive learning technology, score reporting dashboards, and timed practice simulations delivered entirely online via browser.
• TSA Test QuickPass Course Preparation course for the TSA Computerized Test (TSA CBT) covering X-ray object recognition, 2D-to-3D reasoning with over 60 validated practice questions, Connect the Dots with 50+ questions, oral board preparation, and background check guide; for individuals pursuing TSA federal officer roles.
• PELLETB QuickPass Preparation for the POST Entry-Level Law Enforcement Test Battery covering reading and writing abilities for California peace officer candidates; updated for 2025 format with the CLOZE subtest removed, with tiered 1-week, 1-month, and 3-month access options.
• SHL Master Prep Course Comprehensive preparation for SHL assessments including numerical reasoning, verbal reasoning, inductive reasoning, and personality tests used by major employers in their hiring processes.
• USPS Master QuickPass Preparation for USPS postal exams covering all exam sections and formats including Postal Exam 474, 475, 476, 477 and Virtual Entry Assessment (VEA).
• Caliper Assessment Test Prep Preparation for Caliper personality and cognitive assessments used in corporate hiring processes.
• Hogan Assessments Master Course Comprehensive preparation for Hogan personality inventories including Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), Hogan Motives Values & Preferences Inventory (MVPI), and Hogan Business Reasoning Inventory (HBRI).
• CCAT Course Preparation for the Criteria Cognitive Aptitude Test measuring problem-solving, verbal, and spatial skills used in employer hiring.
• Police Written Exam Prep Preparation for police entrance exams covering written tests, situational judgment, and psychological evaluations, with state-specific variants including Massachusetts State Police, Pennsylvania Police, Philadelphia Police, Nassau County, Suffolk County, CBP, MTA Police, NYSP, NYPD, and School Safety Agent exams.
• Firefighter Screening Masterclass Comprehensive preparation for firefighter written exams and aptitude tests including FDNY, NFSI, FCTC, FACT, and FireTEAM-specific formats.
• CritiCall QuickPass Preparation for emergency dispatcher tests including memory recall and prioritization skills used in CritiCall-based 911 dispatcher assessments.
• Predictive Index Master Course Preparation for Predictive Index cognitive and behavioral assessments used in employer hiring, with separate cognitive and behavioral course modules.
• Ramsay Test Prep Preparation for Ramsay maintenance, mechanical, electrical, and multicraft assessments used in industrial hiring for manufacturing, electrical, and mechanical maintenance roles.
• BMCT Practice Tests Preparation for Bennett Mechanical Comprehension Test II assessing mechanical and spatial reasoning for industrial and trades hiring.
• Watson-Glaser Critical Thinking Course Preparation for Watson-Glaser assessments measuring critical thinking and analytical reasoning commonly used in legal and corporate hiring.
• Korn Ferry Assessment Course Preparation for Korn Ferry leadership assessments including KF4D (Four-Dimensional), KFVE (ViaEDGE), and KFLAP (Assessment of Leadership Potential).
• Talent Q Master Course Preparation for Talent Q cognitive and personality assessments with separate cognitive and personality course tracks.
• ACCUPLACER Test Prep College placement test preparation covering math, reading, and writing sections of the ACCUPLACER assessment.
• TSI Test Prep Texas Success Initiative test preparation for college placement, covering reading, math, and writing.
• NCJOSI Test Prep Preparation for the National Crime Officer Selection Inventory used in UK National Crime Agency recruitment.
• NPOST QuickPass Preparation for National Police Officer Selection Test covering mathematics, reading comprehension, grammar, and incident report writing sections.
• LEVEL Exam Prep Course Preparation for the Texas Law Enforcement Validated Entry Level Test covering written communication, map reading, memorization, situational judgment, and mathematical skills.
• DELPOE Police Exam Prep Course Preparation for Darany Entry Level Police Officer Exam covering visual recall, written communication, reading comprehension, and biographical inventory sections.
• CPOE QuickPass Preparation for Chicago Police Officer Exam covering cognitive abilities and behavioral/personality assessments.
• MCOLES QuickPass Preparation for the Michigan Commission on Law Enforcement Standards test covering reading comprehension and writing skills, with unlimited retakes, adaptive quizzes, and interview/screening prep; tiered 1-week, 1-month, and 3-month access options.
• GardaWorld QuickPass Preparation for GardaWorld screening officer assessments, including a Pre-Board Primer.
• ParaPro Prep Course Preparation for the ParaPro Assessment covering reading, writing, and mathematics skills for paraprofessional educator certifications.
• Cut-e/AON Prep Course Preparation for Cut-e (Aon) assessments including numerical, verbal, logical, cognitive, and mechanical ability tests used in global corporate hiring.
• ACT WorkKeys Prep Course Preparation for ACT WorkKeys assessments including Applied Math, Graphic Literacy, and Workplace Documents for career readiness certification.
• Extend Course Access add-on Add-on product that extends the access duration of any previously purchased PrepTerminal course beyond the initial purchase period, priced at $30, $50, or $70 depending on extension length.

Quantifiable outcome

• 92% of PrepTerminal students pass their assessment on the first try
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Others

• Test-Guide: Test-Guide is a free aggregator of practice questions and study guides for aptitude, civil service, and certification exams (TSA, postal, ASVAB, etc.), competing at the free top-of-funnel layer adjacent to PrepTerminal's SEO-driven acquisition.

Direct peers

• JobTestPrep: JobTestPrep is the largest direct competitor in pre-employment assessment prep, offering practice tests and courses for SHL, Cubiks, Watson-Glaser, Talent Q, and a wide range of employer assessments — the same core buyer and product category as PrepTerminal.
• Assessment-Training: Assessment-Training offers SHL-style and Cubiks-style psychometric test prep (numerical, verbal, inductive, situational judgment) with timed simulations and score reports — closely overlapping with PrepTerminal's SHL Master, Talent Q, and Korn Ferry courses.
• Psychometric Success: Psychometric Success provides free and premium psychometric test practice (numerical, verbal, inductive reasoning, personality) and study guides, competing with PrepTerminal's corporate-assessment course library at the lower-price/free end of the market.
• Maven Training: Maven Training sells Cubiks-style logical, numerical, and verbal reasoning practice tests plus situational judgment prep for corporate assessments, overlapping directly with PrepTerminal's Talent Q, SHL, and Cut-e/Aon courses.
• Test Partnership: Test Partnership offers psychometric test practice, aptitude tests, and employer-style assessment prep (SHL, Cubiks, Watson-Glaser) for job candidates — a directly comparable offering to PrepTerminal's corporate assessment catalog.
• Graduates First: Graduates First provides online psychometric test prep (numerical/verbal reasoning, SHL-style, situational judgment) and consulting for graduates and job seekers — a directly comparable assessment-prep platform, particularly strong in the UK market.

Emerging players

• Practice Reasoning Tests: Practice Reasoning Tests offers free and paid aptitude practice tests (verbal, numerical, abstract, spatial) aimed at job-seeker assessment prep, with partial overlap to PrepTerminal's SHL/CCAT/BMCT-style content at lower price points.
• 12min Prep: 12min Prep offers quick, AI-driven prep for pre-employment psychometric tests (numerical, verbal, logical) targeting last-minute candidates — overlapping with PrepTerminal's '2–4 hour prep' positioning but with an AI-tutor twist.

Broad incumbents

• SHL (Aon): SHL, now part of Aon, is the publisher of many assessments PrepTerminal prepares candidates for (Verify G+, OPQ). SHL itself offers official practice materials and is a broad incumbent whose own prep resources compete with PrepTerminal's SHL Master Prep Course.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PrepTerminal
• Facebookfacebook.com/prepterminal
• LinkedInlinkedin.com/company/prepterminal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrepTerminal Instruction