Juris Digital

What Juris Digital does

Juris Digital is a privately held, fully remote digital marketing agency headquartered (by mailing address) in Denver, Colorado, that serves exclusively the US legal vertical. The firm was founded in 2015 by Casey Meraz and Matt Green, evolving from an earlier entity called Ethical SEO Consulting that began serving law firms in 2009. With approximately 35+ team members, the company positions itself as a decade-plus specialist in law firm marketing and delivers a full-funnel service stack: search engine optimization, paid search management (20% management fee on client ad spend), website design and development built primarily on WordPress with a ReactJS hybrid approach, legal content writing produced by in-house attorneys and JDs for state-bar compliance, local SEO and Google Maps marketing, Google Local Service Ads, and ancillary offerings such as case study production. All technology and content is delivered on open-source stacks, with no proprietary CMS lock-in, and the firm operates a limited competition policy (a maximum of three competing law firms per market) that functions as an exclusivity guarantee for clients.

The company's revenue model is anchored in monthly retainer engagements ranging from $2,000-$4,000/month for startup firms (via sub-brand JurisPage), $3,500-$10,000/month for the Ascend mid-market program, and $5,000-$50,000+/month for established firm clients, supplemented by one-time website design and development project fees ranging from $2,500 to over $70,000. Go-to-market is sales-led and direct: multi-step quote forms, inside sales consultations, and director-led enterprise strategy presentations, with founder-led thought leadership (Lawyer Mastermind Podcast, conference speaking at TechShow, SearchCon, SMX East, DC Bar) and content marketing as the primary demand generation engine. The firm is bootstrapped, has no disclosed institutional investors or acquisition activity, and reports no parent company or subsidiaries. Recent product development has emphasized AI-augmented client deliverables (AI Research Assistant launched 2025, Page-Level AI Prompts in March 2026, and an AI Tool for Case Generation in 2026), signaling a strategic pivot toward AI-enhanced law firm websites alongside its traditional SEO and content services.

Name

Juris Digital

Legal name

Juris Digital

Website

https://jurisdigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Juris Digital is a bootstrapped, fully remote digital marketing agency exclusively serving US law firms, offering SEO, paid search, WordPress/ReactJS website design, and attorney-reviewed legal content writing on monthly retainers from $2,000 to $50,000+ per month.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAEAPAC

Legal Practice Management & Case Management

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

Keywords

• Law firm SEO
• Legal content marketing
• Law firm website design
• Legal PPC advertising
• Local SEO services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer Services: Recurring monthly retainer fees for ongoing digital marketing services including SEO, content marketing, and campaign management. Clients commit to 12-month campaigns with flexible cancellation terms.
2. Website Design & Development: One-time fees for website design and development projects, ranging from $2,500 for smaller sites to $70,000+ for large custom builds, with an average project cost around $8,000.
3. PPC Management: 20% management fee on client ad spend plus initial setup fees covering strategy, keyword research, campaign configuration, and ad copywriting.
4. À la carte Services: One-off project work for website design, development, and legal content writing on an individual basis for law firms not on retainer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Juris Digital is a law firm digital marketing agency that provides search engine optimization (SEO), website design and development, legal content writing, pay-per-click (PPC) advertising management, and local SEO/Google Maps marketing exclusively to law firms. The firm delivers monthly retainer campaigns, one-time website projects, and PPC management services targeting solo practitioners up to large regional law firms across all 50 US states.

Product overview

Juris Digital is a law firm digital marketing agency offering a comprehensive suite of services centered on search marketing. The core offering includes Law Firm SEO, Law Firm Website Design (built on WordPress), Legal Content Writing (produced by in-house attorneys), Local SEO/Maps Marketing, PPC Marketing, and Google Local Service Ads. The company operates two specialized sub-brands: Ascend for established law firms ($5,000-$50,000+/mo) and JurisPage for startup/small law firms ($2,000-$4,000/mo). Additional offerings include Success Story Creation, an AI Research Assistant tool for websites, and free educational resources (guides, original research, marketing tools, podcast). The portfolio architecture combines core marketing services with tiered service packages and supplementary AI-powered tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Law Firm SEO Services Comprehensive search engine optimization services for law firms including practice area page SEO, legal keyword research, local SEO, technical SEO, content writing, authority building, and SEO reporting to drive qualified case leads.
• Law Firm Website Design Custom website design and development services for law firms using WordPress, focused on modern, fast, SEO-optimized, mobile-friendly sites that convert visitors into signed cases.
• Legal Content Writing In-house legal content writing services managed by attorneys and legal professionals with 2+ years industry experience, producing practice area pages, blog posts, legal articles, and marketing content.
• Local SEO / Maps Marketing Local search optimization services for attorneys to dominate local markets, outrank competitors in the Google Map Pack, and capture high-intent geographic leads through GBP optimization, localized content, citations, reviews, and local link building.
• Law Firm PPC Marketing Pay-per-click advertising management for law firms including Google Ads campaign setup, keyword research, ad copywriting, landing page optimization, bid modeling, and ongoing campaign management to generate case leads.
• Google Local Service Ads Google Local Service Ads management for law firms, positioning firms at the top of search results with review scores and Google Screened badges.
• Success Story Creation Case study and testimonial development services to showcase client successes and build trust with potential clients.
• Ascend - Established Law Firm Marketing All-in-one marketing solution for established law firms ready to grow beyond the plateau, featuring customized strategies, StoryBrand framework, AI-powered content, and dedicated team with white-glove service.
• JurisPage - Start-up Law Firm Marketing Marketing solution for small law firms with little to no online presence, offering comprehensive digital marketing services at entry-level investment ($2,000-$4,000/mo).

Quantifiable outcome

• 450+ leads/month for personal injury firm (TAC Injury Law)
• +6 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Attorney Sync: Attorney Sync is a digital marketing agency specializing in law firm SEO, paid advertising, and legal directories. It is a direct competitor with comparable focus on legal marketing SEO fundamentals and a similar client roster of small and mid-sized law firms.
• Hennessey Digital: Hennessey Digital is a law firm-focused digital marketing agency offering SEO, PPC, web design, and content services. It is a direct competitor in the legal marketing space with similar mid-market and enterprise client focus, and a comparable consultative sales-led GTM motion.
• Scorpion: Scorpion is one of the largest and most well-known digital marketing agencies serving law firms and other professional services verticals. It offers a similar suite of services (websites, SEO, PPC, content) and competes head-to-head with Juris Digital for the same client base. Significant overlap in target segments and offerings.
• ConvergentDRV: ConvergentDRV (formerly DRV Law Firm Marketing) is a legal marketing agency providing SEO, PPC, and website design services for plaintiff law firms. It is a direct competitor with a similar focus on performance-driven lead generation for plaintiff-side practices (personal injury, mass tort, etc.).
• LawRank: LawRank is a digital marketing agency that specializes exclusively in SEO and lead generation for law firms, particularly personal injury practices. It is a direct competitor in the law firm SEO niche with similar proprietary processes, geographic exclusivity policies, and customer outcome orientation.
• Rankings.io: Rankings.io is a SEO agency focused exclusively on personal injury law firms, offering search marketing and website design services. It is a direct niche competitor in the legal vertical, serving overlapping client segments and competing for the same keywords, leads, and sustainability of search results.
• PaperStreet Web Design: PaperStreet is a digital marketing agency specializing in web design, SEO, and content for law firms. It is a direct competitor offering a similar portfolio of services (website design, SEO, content marketing) to the same legal vertical, with comparable project-based engagements.
• Custom Legal Marketing: Custom Legal Marketing is a law firm marketing agency offering SEO, PPC, website design, and content writing for attorneys. It is a direct niche competitor in the legal marketing space with similar practice-area specialization and comparable SMB-to-mid-market client orientation.

Broad incumbents

• FindLaw: FindLaw, a Thomson Reuters company, is a long-established legal marketing platform offering websites, SEO, content, and directory services for law firms. As a division of a major legal information provider, it is a broader incumbent with greater resources and reach than Juris Digital but historically criticized for proprietary CMS lock-in — a position Juris Digital explicitly differentiates against.
• Martindale-Avvo: Martindale-Avvo (jointly owned by Internet Brands) is a long-established legal directory and marketing platform serving law firms. It is a broader incumbent in legal marketing, with greater scale and brand recognition but less of a specialized focus on performance-driven SEO/PPC that Juris Digital emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUhZZMr0706Jkc5eLZTGzMg
• Facebookfacebook.com/JurisDigitalMarketing
• LinkedInlinkedin.com/company/juris-digital
• Xx.com/juris_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juris Digital