IT Europa

What IT Europa does

IT Europa Media and Intelligence Limited is a privately held B2B media and events company founded in 2003 and headquartered in Uxbridge, United Kingdom, operating as part of the BPL Business Media group. The company delivers news, analysis, owned events, and digital marketing services targeted at the European IT channel ecosystem, with a defined audience of managed service providers (MSPs), value-added resellers (VARs), distributors, systems integrators, cloud service providers, and technology vendors. It maintains a managed email database of more than 80,000 European and UK MSP/channel contacts and a news portal attracting 15,000+ unique monthly visitors.

Its core offering is a multi-channel content and events portfolio rather than a unified software platform. Products span a regularly updated news portal (covering cloud, distributor, finance and M&A, reseller, vendor, regulatory categories), the Talking Channel podcast series, Channel Business Insights video interviews, live and on-demand webinars, a gated whitepaper library, and proprietary research including the High Growth Reports (100/50/40 Cloud/Public Sector cohorts) and the annual IT Channel Predictions report. The events portfolio includes Managed Services Summits across London, Nordics, Manchester, and Benelux; MSP Growth Forum regionals in Birmingham, Manchester, and Ireland; Channel Champions Awards; Channel National Awards; Channel-Sec (cybersecurity-focused); and UK Partner Week Summit.

Revenue is generated through three primary streams: event sponsorships and attendance fees across the owned events portfolio; digital marketing services (email marketing to the 80,000+ contact database, web advertising, sponsored content, demand generation campaigns, and webinar hosting); and report and whitepaper sales, often gated behind lead capture. Pricing is not publicly disclosed and operates through sales enquiries and custom engagement rather than listed tiers. The leadership team comprises seven named individuals across Managing Director, Sales, Editorial, Events & Operations, and Data functions, consistent with the disclosed 11–50 employee band.

Name

IT Europa

Legal name

IT Europa Media and Intelligence Limited

Website

https://iteuropa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Europa is a privately held B2B media and events company serving the European IT channel community, delivering news, owned events (Managed Services Summits, Channel Champions, MSP Growth Forum), digital marketing services to an 80,000+ MSP contact database, and proprietary research for vendors, MSPs, VARs, and distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Sponsorships and Attendance: IT Europa generates revenue through owned events including Managed Services Summits (London, Nordics, Manchester, Benelux), Channel National Awards, Channel Champions Awards, MSP Growth Forum regional events, UK Partner Week Summit, and Channel-Sec. Revenue comes from sponsor fees, booth sales, and attendee registrations.
2. Digital Marketing Services: The company offers email marketing to a database of 80,000+ European/UK MSP contacts, web advertising, sponsored content, and demand generation campaigns. Additional services include webinars, Channel Business Insights video interviews, surveys, and telemarketing services.
3. Report Sales and Whitepapers: IT Europa produces and distributes industry reports including High Growth Reports, IT Channel Predictions, and sector-specific whitepapers that are available for download, often in exchange for lead information.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IT Europa provides B2B media, intelligence, and event services for the European IT channel ecosystem. Its core offerings include a news portal, weekly e-news bulletin, sponsored podcast and video series, webinar hosting, digital marketing services (email marketing, web advertising, demand generation, lead capture), proprietary research reports (High Growth series, IT Channel Predictions), and a portfolio of owned events including Managed Services Summits, Channel Champions Awards, MSP Growth Forum, and UK Partner Week.

Product overview

IT Europa is a multi-disciplined B2B media and events company serving the European IT vendor, MSP, and channel partner community. Rather than a unified software platform, IT Europa offers a portfolio of content, events, and marketing services. The core offerings include: a news portal with category coverage (Cloud, D&I, Distributor, Events, Finance and M&A, People, Reseller, Technology & trends, Government/regulatory, Vendor); the Talking Channel podcast series; Channel Business Insights video interviews; a whitepaper library; and MSP Events including Managed Services Summits (London, Manchester, Nordics, Benelux), MSP Growth Forum Regionals, Channel Champions Awards, Channel National Awards, Channel-Sec, and UK Partner Week. Digital marketing services encompass email marketing to 80,000+ MSP contacts, web advertising, demand generation campaigns, and webinar solutions. Research products include High Growth Reports (100, 50, 40 Cloud, Public Sector) and IT Channel Predictions annual reports. A Jobs Board covers channel hiring news. The company has been operating for over 22 years, delivering news, insights, industry awards, and conferences reaching senior channel leaders across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Managed Services Summit: Annual summit for managed service providers held in various locations including London, Nordics, Manchester, and Benelux.
• Channel Champions
• Channel National Awards
• Channel-Sec
• UK Partner Week
• MSP Growth Forum
• Leaders in Discussion
• High Growth Reports
• Talking Channel
• Channel Business Insights

Products and services

• Email Marketing Services Email marketing campaigns and e-newsletter distribution to IT Europa's database of 80,000+ European and UK MSP contacts, sold to technology vendors and sponsors seeking direct access to channel decision-makers.
• Web Advertising Web advertising placements on the IT Europa website and digital properties reaching 15,000+ monthly unique visitors, sold to technology vendors targeting the European IT channel.
• Demand Generation Campaigns Integrated demand generation services including hosted whitepapers, sponsored content, and email promotion to senior channel contacts within MSPs, VARs, and Systems Integrators across Europe.
• Webinar Solutions Webinar production, hosting, and audience delivery services for technology vendors seeking brand exposure and thought leadership platforms within the European IT channel, delivered via Zoom-based webinar infrastructure.
• Channel Business Insights Video Series Sponsored video interview series in which the IT Europa editor conducts recorded, question-based video interviews with sponsored guests for distribution to the European channel audience, sold as a packaged thought leadership offering.
• Talking Channel Podcast Sponsorships Sponsorship inventory on the Talking Channel podcast series featuring discussions with channel leaders on cybersecurity, AI, channel marketing, and MSP trends, sold to technology vendors targeting the European channel.
• MSP Events Portfolio Portfolio of owned events spanning the UK and Europe, including Managed Services Summits (London, Manchester, Nordics, Benelux), MSP Growth Forum regionals, Channel Champions Awards, Channel National Awards, Channel-Sec, UK Partner Week Summit, and Leaders in Discussion roundtables, with revenue from sponsor fees, booth sales, and attendee registrations.
• High Growth Reports Proprietary research reports analysing high-growth companies in the European MSP and channel market, including the High Growth 100, High Growth 50, High Growth 40 Cloud, and High Growth Public Sector editions, distributed for lead generation and thought leadership.
• IT Channel Predictions Report Annual research report exploring IT channel trends and predictions for the year ahead, examining technology adoption, accountability, and channel strategy, used for sponsor lead generation and industry positioning.
• Whitepaper Hosting and Lead Capture Whitepaper hosting and lead capture service, where sponsored whitepapers are published on the IT Europa website and downloaded by channel contacts in exchange for lead information, providing vendors with qualified channel leads.

Quantifiable outcome

• Over 80,000 registered readers across email marketing databases
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BPL Business MediacoreOthersIT Europa operates as part of the BPL Business Media group alongside sister brands Comms Dealer and Fibre Provider, sharing LinkedIn presence and cross-promotional relationships across the business media portfolio.
• Managed Services Summit Partnership NetworkcoreGTM or Marketing PartnerManaged Services Summit events operate as a platform for MSPs, vendors, and channel partners with multiple annual events across European cities including London, Nordics, Manchester, and Benelux

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Computer Weekly: Computer Weekly is the long-established UK-based B2B IT media brand covering enterprise IT decision-makers. It is comparable as a UK-headquartered B2B tech trade publication, though it focuses on enterprise IT buyers rather than the channel community specifically.
• Silicon UK: Silicon UK is a UK B2B technology media outlet covering enterprise IT, vendors, and the channel. It is comparable as a UK-focused B2B tech media brand serving overlapping audiences, though with broader enterprise rather than channel-specialist positioning.

Broad incumbents

• TechTarget (Informa Tech): TechTarget, now part of Informa Tech, is a leading B2B technology media and purchase-intent data platform. It overlaps with IT Europa in serving IT vendors with demand generation, content syndication, and audience targeting at significantly larger scale.
• CompTIA: CompTIA is a major global IT industry trade association producing research, events, certifications, and member communities for the channel. While non-profit and broader in scope, it competes for thought leadership, member engagement, and event sponsorship in the same IT channel ecosystem.
• IDG Communications / Foundry (IDG Inc): IDG Communications (CIO, Computerworld, CSO, Foundry) is a global B2B technology media portfolio. It serves overlapping audiences of IT decision-makers and channel partners with news, research, and events, operating at greater scale and geographic breadth than IT Europa.

Direct peers

• Channel Futures / Channel Partners (Informa): Channel Futures (formerly Channel Partners, MSP Mentor) is Informa's media and events brand serving the global channel partner community. It overlaps directly with IT Europa's news, research, and large-scale event portfolio (Channel Partners Conference & Expo).
• The Channel Company: The Channel Company is the parent of CRN and Xchange events, providing media, events, and channel-focused marketing services. It is a direct competitor in the IT channel media and events space with overlapping audiences.
• Channelnomics: Channelnomics is an IT channel research, news, and advisory brand covering vendors, distributors, and solution providers in North America and Europe. It is a comparable niche trade media targeting the same channel-to-market audience.
• CRN (The Channel Company): CRN is the leading US-focused IT channel media brand covering VARs, MSPs, and solution providers with news, events (Xchange), and awards. It is the most direct functional analogue to IT Europa, serving the same audience archetype in a different geography.

Others

• Enterprise Strategy Group (ESG): Enterprise Strategy Group is a B2B IT research, analyst, and advisory firm producing research reports and validation services for technology vendors. It is comparable to IT Europa's High Growth Reports franchise as a research-driven monetization model within the IT vendor ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/it-europa
• Xx.com/iteuropa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Europa