Grand Rapids Ophthalmology

What Grand Rapids Ophthalmology does

Grand Rapids Ophthalmology is a multi-site comprehensive eye care provider headquartered in Grand Rapids, Michigan, founded in 1982 and operating as a supported practice within the EyeCare Partners network (a Sterling Partners-backed platform). It delivers a full continuum of ophthalmology and optometry services — comprehensive eye exams, cataract surgery (including premium Light Adjustable Lens and other advanced IOLs), LASIK, EVO ICL, glaucoma management, retina, cornea, pediatric ophthalmology, dry eye treatment, diabetic eye care, and oculoplastic eyelid surgery — across 14+ clinic locations and 2 ambulatory surgical centers (Surgical Care Center of Michigan and Walker Surgical Center) throughout West Michigan. The clinical team comprises 40+ doctors, including fellowship-trained ophthalmologists in cornea, retina, glaucoma, and pediatrics, supported by optometrists who provide routine care, contact lens fitting, and pre/post-operative co-management.

The practice operates a hybrid revenue model with two primary streams: professional medical services billed through medical and vision insurance, and optical retail revenue from prescription eyeglasses, frames, lenses, and contact lenses sold through both in-clinic optical shops and the seeitclear.myeyestore.com online portal. Distribution is omnichannel: in-person care at 14+ locations, self-service online scheduling via SolutionReach, a patient portal on NextGen Healthcare, online bill payment through Collectly, and an active referring doctor program with dedicated hotline and fax channels that ingests patients from external optometrists and primary care physicians. The go-to-market is sales-led with strong regional referral dependency, supplemented by content marketing (website, blog, patient education videos) and organic social (Facebook) for top-of-funnel demand generation.

Strategically, the practice has executed two acquisitions (Walker Surgical Center in 2017, Shoreline Vision in 2018) to expand both surgical capacity and geographic reach within Michigan, while premiumizing its surgical mix through adoption of Light Adjustable Lens, EVO ICL, and Hydrus Micro Stent technologies. The underlying technology stack is standard healthcare IT rather than proprietary AI/ML — no AI capabilities are disclosed in source data. Quality validation includes AAAHC Best Performer recognition for the Surgical Care Center of Michigan in cataract extraction benchmarking. Pricing is not publicly disclosed; the practice accepts medical and vision insurance, FSA and HSA plans, and offers a structured tribal benefits program for Nottawaseppi Huron Band members.

Name

Grand Rapids Ophthalmology

Legal name

EyeCare Partners, LLC

Website

https://seeitclear.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Grand Rapids Ophthalmology is a West Michigan-based comprehensive eye care provider founded in 1982, operating 14+ clinic locations and 2 surgical centers staffed by 40+ ophthalmologists and optometrists, and serving individual patients across cataract, refractive, glaucoma, retina, and routine vision care as part of the EyeCare Partners network.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Eye Care Services

NAICS

Offices of Physicians (62111), Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmology Surgery Centers (HLAFAIAF), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Retina & Vitreous Specialists (HLAKAKAE)

Keywords

• Ophthalmology services
• Optometry services
• Cataract surgery
• LASIK refractive surgery
• Retail optical shop

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Medical Services: Revenue from eye care services including comprehensive eye exams, cataract surgery, LASIK, glaucoma treatment, retina services, and other medical eye care procedures. Billed through medical insurance.
2. Optical Retail (Eyeglasses and Contact Lenses): Revenue from optical shop selling prescription eyeglasses, frames, lenses, and contact lenses. Contact lenses can be ordered online through the practice's own eyestore.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grand Rapids Ophthalmology delivers comprehensive medical and surgical eye care through ophthalmologists (M.D./D.O.) and optometrists (O.D.), supported by in-house ambulatory surgical centers and a retail Optical Shop. Its service line spans comprehensive eye exams, cataract surgery (including Light Adjustable Lens and advanced IOLs), LASIK, EVO ICL, glaucoma, retina, cornea, pediatric ophthalmology, dry eye treatment, diabetic eye care, and oculoplastic eyelid surgery, complemented by prescription eyewear and contact lens sales.

Product overview

Grand Rapids Ophthalmology offers a comprehensive range of eye care services through a network of ophthalmologists and optometrists. The practice provides cataract surgery with various lens options including the Light Adjustable Lens (LAL), refractive surgery options (LASIK, EVO ICL), and routine eye care services. The integrated optical shop provides prescription eyeglasses and contact lenses, while specialized services cover glaucoma, retina, cornea, pediatric ophthalmology, dry eye treatment, diabetic eye care, and eyelid surgery. The practice operates multiple locations throughout the Grand Rapids, MI area and is part of the EyeCare Partners network.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery
• Light Adjustable Lens (LAL)
• LASIK
• EVO ICL (Implantable Collamer Lens)
• Comprehensive Eye Exams
• Contact Lenses
• Optical Shop (Eyeglasses)
• Glaucoma Management
• Retina Services
• Dry Eye Treatment

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• EyeCare PartnerscoreStrategic or Co-development PartnerGrand Rapids Ophthalmology is part of the EyeCare Partners network, described as 'A doctor-led partnership that empowers practices to collaborate and grow while fostering innovation.' EyeCare Partners is a healthcare services company that supports optometry and ophthalmology practices with resources for growth and innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Warby Parker: Direct-to-consumer eyewear and contact lens brand with growing eye exam capabilities. Comparable as a competitor for prescription eyewear spend and for digitally native patient acquisition that targets similar demographics.

Broad incumbents

• National Vision Holdings: Large publicly traded optical retailer operating chains such as America's Best and Eyeglass World. Comparable as a scaled optical retail competitor and a potential acquirer of optical retail assets, though with a lower-acuity retail focus.
• EyeCare Partners: National PE-backed network of optometry and ophthalmology practices and ambulatory surgical centers. Directly comparable as the parent platform and as a consolidator that operates similar practice models in other states.
• LensCrafters (EssilorLuxottica): National optical retail chain owned by EssilorLuxottica. Comparable as a competitor for routine eye exams and prescription eyewear sales, particularly in Michigan mall and shopping center locations.
• University of Michigan Kellogg Eye Center: Academic ophthalmology center in Ann Arbor offering comprehensive subspecialty care and complex surgical services. Comparable as a Michigan-based provider of advanced ophthalmology services that competes for tertiary referrals and fellowship-trained physicians.
• Cleveland Clinic Cole Eye Institute: Major academic ophthalmology center offering full-spectrum medical and surgical eye care. Comparable as a high-credentialed multi-subspecialty eye care provider that competes for complex cases and physician talent in the broader Midwest region.

Direct peers

• TLC Laser Eye Centers: National refractive surgery provider specializing in LASIK and other vision correction procedures. Comparable as a competitor specifically for Grand Rapids Ophthalmology's refractive service line (LASIK, EVO ICL) at the procedure and consumer-marketing level.
• Blue Sky Vision: Michigan-based ophthalmology and optometry practice group that is also part of the EyeCare Partners network. Directly comparable as a multi-location, multi-subspecialty eye care platform serving a similar regional patient base with similar integrated optical retail.
• Henry Ford OptimEyes: Multi-location ophthalmology and optometry practice in Southeast Michigan affiliated with Henry Ford Health. Comparable in service mix (cataract, LASIK, retina, optical retail) and as a regional Michigan competitor for both patient referrals and physician recruitment.

Regional players

• Associated Retinal Consultants: Michigan-based retina specialty practice with multiple locations. Comparable as a regional subspecialty competitor that draws retina referrals that might otherwise go to Grand Rapids Ophthalmology's vitreoretinal service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seeitclear
• Xx.com/seeitcleargro
• LinkedInlinkedin.com/company/grand-rapids-ophthalmology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Rapids Ophthalmology