Finery London
Aspirational contemporary brand with a unique British sensibility offering a high-quality, design-driven collection at affordable prices
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Finery London does
Finery is a British womenswear fashion label, whose products are available for purchase online and via selected offline stockists.
Finery London firmographics
Firmographics- Name
- Finery London
- Legal name
- LFG Limited
- Website
- http://www.finerylondon.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aspirational contemporary brand with a unique British sensibility offering a high-quality, design-driven collection at affordable prices
- Ownership category
- akta.pro rank
Finery London industry classification
Industry- Product category
- Women's Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Luxury Womenswear (CRAAAFAG)
Keywords
Where Finery London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Finery London business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Retail: One-time purchase model through owned e-commerce website. Customers purchase individual items at listed prices. No subscription or recurring revenue component. Revenue generated through direct product sales with standard and next-day delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pricing |
| Unit Pricing | Pay-as-you-go | Standard Delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Finery London product offering
Product offeringCore offering
Finery London is a UK-based direct-to-consumer women's fashion e-commerce retailer that designs, curates and sells its own branded clothing collection. The assortment spans dresses, tops, skirts, trousers, jumpsuits, knitwear, and outerwear across UK sizes 8-24, including a dedicated Petite Collection for shorter frames, a Workwear line, a Holiday capsule, and print/edit collections. The brand emphasises timeless British-inspired silhouettes, premium fabrics such as crease-resistant crepe, and inclusive sizing through Regular, Short, and Petite length variants.
Product overview
Finery London is a women's fashion e-commerce retailer offering a unified product portfolio centered on dresses, tops, skirts, trousers, jumpsuits, knitwear, and outerwear. The offering is structured around core product categories supplemented by sub-brands including the Petite Collection for shorter frames, Holiday Shop for travel-inspired pieces, Workwear Collection for professional attire, and print-focused edits such as Floral, Polka Dot, and Monochrome collections. The brand also maintains a Sale section for discounted items. All products are available across sizes UK 8-24 with regular, short, and petite fit options.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Core women's dress collection spanning midi, tea, shirt, crepe, cotton, and tiered silhouettes for workwear, occasion, and holiday use, available UK 8-24.
- Tops Women's tops collection including blouses, shirts, T-shirts, and knitwear with pussy-bow, button-through, and puff-sleeve designs for versatile styling.
- Skirts Women's skirts in midi, mini, and tiered silhouettes including denim, cotton, and ponte jersey options.
- Trousers Women's trousers including wide-leg, tailored, and ponte jersey styles across colours and patterns.
- Jumpsuits Women's jumpsuits in wide-leg and polka dot styles in black and navy colourways.
- Knitwear Women's knitwear including cardigans, jumpers, and knitted dresses for layering and everyday wear.
- Coats & Jackets Women's outerwear including ponte jersey jackets, blazers, and coats for workwear and casual wear.
- Petite Collection Dresses specifically designed for shorter frames with proportionate cuts, including midi, maxi, occasion, and evening styles in tailored crepe and fluid fabrics.
- Holiday Shop Seasonal travel-inspired collection featuring lightweight cotton dresses, crease-resistant crepe pieces, and premium layering essentials.
- Workwear Collection Women's workwear essentials including tailored dresses, jackets, tops, skirts, and trousers designed for professional settings.
- Floral Edit Print-focused collection featuring floral prints across dresses, blouses, skirts, and trousers, including wedding guest, casual, and ditsy styles.
- Polka Dot Edit Classic polka dot collection featuring dresses, blouses, tops, and trousers in varied silhouettes for office-to-evening styling.
- Monochrome Edit Black and white collection across tailoring, midi dresses, and separates for understated luxury styling.
- Broderie Anglaise Collection Classic broderie anglaise designs featuring eyelet embroidery details across dresses and tops for summer styling.
- Linen Blend Edit Breathable linen blend pieces for warm weather including dresses, tops, and separates with a relaxed aesthetic.
- Separates Mix-and-match wardrobe pieces including blouses, cardigans, jumpers, jackets, shirts, skirts, and trousers designed for versatile styling across occasions.
- Sale Discounted clothing including partywear, refined midi dresses, workwear essentials, and ageless investment pieces at up to 60% off.
Companies that use Finery London
Customer profileSegments2 records
Ideal customer profiles2 records
Finery London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Finery London partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Finery London competitors and assessment
Company assessmentDirect peers
- Reiss: British contemporary womenswear and menswear brand with a similar aspirational, design-led positioning at accessible luxury price points. Competes directly with Finery London for UK customers shopping for workwear, occasion wear, and timeless everyday pieces.
- Karen Millen: British contemporary womenswear brand focused on occasion dressing, workwear, and tailored separates. Directly comparable to Finery London in target customer (UK women seeking quality occasion and workwear), price band, and product categories.
- Whistles: UK contemporary womenswear label known for minimalist, design-led dresses, tops and tailoring. Closely overlaps Finery London's modern feminine aesthetic and occasion-wear focus, now operating under the Boohoo Group.
- Ted Baker: British contemporary lifestyle brand with a strong womenswear range covering dresses, tailoring and occasion wear. Comparable to Finery London in British heritage positioning and aspirational price points, though broader in category scope.
- Hobbs: UK-based contemporary womenswear brand specializing in dresses, tailoring and workwear. Directly comparable to Finery London's product mix and target customer, currently operating under Frasers Group.
- Boden: British contemporary apparel brand with broad size ranges, print-led collections, and a British design sensibility. Comparable to Finery London in quality-positioned British heritage, inclusive sizing ethos, and print-driven merchandising (Floral Edit parallels).
- Mint Velvet: UK contemporary womenswear brand offering dresses, knitwear, tailoring, and occasion wear at accessible price points. Directly competes with Finery London for the same aspirational UK customer seeking versatile everyday-to-event pieces.
- & Other Stories: H&M subsidiary offering contemporary womenswear with a design-led, occasion-focused assortment. Comparable to Finery London in positioning between mass-market and luxury, with strong emphasis on dresses, separates and curated collections.
- Joules: British contemporary lifestyle brand with womenswear at accessible price points, known for prints and casual-to-smart versatility. Comparable to Finery London in UK heritage positioning and print-led collections, with broader lifestyle category coverage.
- Monsoon: UK-based womenswear and childrenswear retailer with a strong dresses, occasionwear, and occasion accessories assortment. Comparable to Finery London in UK womenswear customer base, occasion-dressing focus, and accessible contemporary pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Finery London social profiles
Digital presenceFinery London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finery London leadership team
Management profileNumber of profiles
Profiles2 records
Finery London funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finery London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finery London
What does Finery London do?
Finery London is a UK-based direct-to-consumer women's fashion e-commerce retailer that designs, curates and sells its own branded clothing collection. The assortment spans dresses, tops, skirts, trousers, jumpsuits, knitwear, and outerwear across UK sizes 8-24, including a dedicated Petite Collection for shorter frames, a Workwear line, a Holiday capsule, and print/edit collections. The brand emphasises timeless British-inspired silhouettes, premium fabrics such as crease-resistant crepe, and inclusive sizing through Regular, Short, and Petite length variants.
Is Finery London a public or private company?
Finery London is a private company. It is classified as unknown and is currently operating.
When was Finery London founded?
Finery London was founded in 2014. It employs 11 to 50 people.
Where is Finery London based?
Finery London is headquartered in London, United Kingdom, in the Europe region.
How does Finery London make money?
One revenue line is on record: direct E-commerce Retail.
Who are Finery London's main competitors?
Direct peers on record are Reiss, Karen Millen, Whistles, Ted Baker, Hobbs, Boden, Mint Velvet, & Other Stories, Joules and Monsoon.
Does Finery London have an API?
No public API is recorded for Finery London.
What industry is Finery London in?
Finery London's product category is Women's Contemporary Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAAFAG, Luxury Womenswear. Its NAICS code is 458110 and its SIC code is 5621.