Sprout Invoices

What Sprout Invoices does

Sprout Invoices is the highest rated Invoice plugin for WordPress.Sprout Invoices is a Sprout Venture by Dan Cameron (me). Originally launch in 2014 as Sprout Apps, later changed to Sprout Invoices in 2018.

Name

Sprout Invoices

Legal name

InMotion Hosting, Inc.

Website

https://sproutinvoices.com/

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Sprout Invoices is the highest rated Invoice plugin for WordPress.

Ownership category

akta.pro rank

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Plugin License: Premium WordPress plugin license with advanced features; sold as direct download/purchase through sproutinvoices.com with pro license unlocking additional capabilities beyond the free version
2. Premium Add-ons Marketplace: Additional paid add-ons for extended functionality including PDF invoices, PayPal payments, Stripe payments, WooCommerce integration, client dashboards, and payment terms scheduling. Bundled add-ons are included with pro license.
3. Affiliate Program: Referral-based revenue sharing program where affiliates earn commissions for driving plugin sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sprout Invoices is a premium WordPress invoicing plugin that provides fully-featured invoicing and billing functionality within the WordPress dashboard. It enables freelancers and small businesses to create estimates, generate invoices, manage clients, accept online payments via PayPal and Stripe, and offer client self-service dashboards. The product is sold through a freemium model with a free version on WordPress.org and a paid pro license plus individual add-ons (PDF service, client dashboards, payment terms, WooCommerce integration) available on its marketplace.

Product overview

Sprout Invoices is a WordPress plugin-based invoicing solution consisting of a core plugin as the main product, supplemented by an add-ons marketplace offering bundled and free extensions. The core Sprout Invoices plugin provides fully-featured invoicing for WordPress including estimates, client dashboards, and multiple invoice templates. Available add-ons include PayPal Payments and Stripe Payments for payment processing, PDF Service for document generation, WooCommerce Integration for e-commerce invoicing, Client Dashboard for end-user access, Invoice Payment Terms for scheduling, and Sprout Billings for automated recurring billing. The product integrates with various third-party tools including project management platforms (Asana, Basecamp, Trello, Redmine), communication tools (Slack, Twilio, Gmail), accounting software (QuickBooks), and time tracking (Toggl).

Differentiator

Problem solved

Functional benefit

Brands

• Sprout Invoices Add-ons Marketplace: Marketplace for payment processors, feature extensions and add-ons including PayPal Payments, PDF Service, WooCommerce Integration, Client Dashboard, Invoice Payment Terms, and Stripe Payments.

Products and services

• Sprout Invoices (Core Plugin) A premium WordPress invoicing plugin that provides estimate creation, invoice generation, client management, payment tracking, and four customizable invoice templates for freelancers and small businesses running on WordPress.
• Client Dashboards

Quantifiable outcome

• 96% positive customer support satisfaction (happiness report)

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal integration for secure payment processing on invoices, enabling clients to pay via PayPal directly from invoices
• StripecoreTechnology or IntegrationStripe integration for secure credit card payments, allowing faster payment collection through credit card transactions
• WooCommercecoreTechnology or IntegrationWooCommerce integration allowing customers to pay later on WooCommerce orders through the invoicing system
• InMotion HostingcoreTechnology or IntegrationParent company providing infrastructure and brand umbrella for Sprout Invoices as one of its subsidiary brands

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sliced Invoices: Directly comparable WordPress invoicing plugin; Sprout Invoices runs an explicit head-to-head comparison page against Sliced Invoices, indicating they target the same WordPress SMB/freelancer segment with similar estimates-to-invoice workflows.
• Invoice Ninja: Open-source/cloud invoicing platform serving freelancers and SMBs with recurring billing, client portals, and payment integrations — overlapping core use case with Sprout Invoices for self-employed and small business invoicing.
• Hiveage: Online invoicing and billing platform aimed at freelancers and small businesses with recurring billing and online payments — directly comparable offering for the same SMB invoicing segment.
• Bonsai: All-in-one freelancer business platform with invoicing, contracts, and time tracking; competes for the same freelancer/SMB customer persona that Sprout Invoices targets with developer-friendly tooling.

Broad incumbents

• FreshBooks: Established SMB invoicing and accounting SaaS explicitly cited by Sprout Invoices as a competitor; targets the same freelancer and small business market with a more polished, mobile-first standalone experience.
• Wave Accounting: Free invoicing and accounting platform for freelancers and small businesses; competes on price point in the same SMB invoicing category with broader standalone accounting capability.
• QuickBooks (Intuit): Dominant SMB accounting platform with invoicing modules; pre-built QuickBooks integration in Sprout Invoices highlights it as both a competitor and a complementary partner in the same market.
• Square Invoices (Block): Payments-driven invoicing product from Block; targets freelancers and SMBs and competes in online invoice + payment workflows that overlap with Sprout Invoices' payment-processor-integrated use cases.

Emerging players

• WooCommerce (Automattic): Core WordPress commerce platform with a Sprout Invoices integration; comparable from an ecosystem perspective and adjacent in targeting WordPress-based SMBs for transactional and invoicing workflows.
• WPForms: Leading WordPress forms plugin under the same parent (InMotion Hosting / Awesome Motive ecosystem) — comparable go-to-market through WordPress.org freemium, similar target audience, and overlapping SMB use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sproutinvoices
• GitHubgithub.com/sproutapps
• YouTubeyoutube.com/channel/UCB9QjvGY_f_ayxtPNGhr7Xw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Invoices