Brightpool Finance
Brightpool Finance is a DeFAI (DeFi + AI) trading protocol that uses a modified Black-Scholes pricing engine called BS.AI® to offer crypto options-style trading, price freezing, and limit-order rewards to retail traders, while white-labeling the technology to centralized exchanges via API.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Brightpool Finance does
Brightpool Finance operates a DeFAI (Decentralized Finance + AI) trading protocol developed by Solution One Hedge Fund and Dark Pool One, and governed by Brightpool Foundation MTÜ, an Estonian non-profit association (registry no. 80593310). The protocol combines options-style trading mechanics with an AI-driven pricing engine called BS.AI®, which uses a modified Black-Scholes model enhanced by a machine-learning volatility algorithm that continuously learns from on-chain activity. BS.AI® acts as a market maker intermediary (Buyers ⇄ BS.AI® ⇄ Sellers), eliminating the need for direct counterparty matching.
The protocol's product surface includes a direct-to-consumer trading platform (currently invite-only), the $BRIX utility token (enabling price locking from 1 hour to 1 month, super stop-losses, and limit-order rewards of 110 BRIX for 1 ETH held 24 hours), the $BRI governance token (with a Traffic Rate mechanism allowing holders to boost rewards up to 30%), Magical DeFAI NFTs (dNFTs) with frozen ETH historical prices, and a B2B white-label API offering for centralized exchanges, wallets, and trading platforms. Revenue mechanics are built on the Brightpool Liquidity Pool, which pays order premiums, CEX commissions, and BS.AI® subscription and success fees; the protocol also commits 4% of transaction profits to $BRI token buybacks and burns.
The go-to-market combines product-led growth on the retail side (invite-only, freemium minting of $BRIX, halving-driven reward decay of 20% per cycle) with a B2B channel targeting CEX partners, supported by security audits from Zokyo (February 2024) and CertiK, and $BRI token listings on Gate.io and MEXC. The platform serves retail crypto traders seeking price-freezing and leverage-without-liquidation features, centralized exchanges seeking turnkey options infrastructure, and small individual investors represented through the Bright Foundation's governance structure.
Brightpool Finance firmographics
Firmographics- Name
- Brightpool Finance
- Legal name
- Brightpool Foundation MTÜ
- Website
- https://brightpool.finance
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brightpool Finance is a DeFAI (DeFi + AI) trading protocol that uses a modified Black-Scholes pricing engine called BS.AI® to offer crypto options-style trading, price freezing, and limit-order rewards to retail traders, while white-labeling the technology to centralized exchanges via API.
- Ownership category
- akta.pro rank
Brightpool Finance industry classification
Industry- Product category
- Decentralized Crypto Trading Platform
- NAICS
- Securities and Commodity Exchanges (523210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- On-Chain Limit Orders & Algorithmic Execution (FSADABAJ)
- akta.pro secondary industries
- Liquidity Management & Market-Making Protocols (FSADAMAH), DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
Keywords
Where Brightpool Finance is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Brightpool Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Limit Order Rewards: Users earn $BRIX tokens by placing limit orders. Rewards are funded from the Brightpool Liquidity Pool. The protocol pays 110 BRIX for a limit order of 1 ETH for 24 hours.
- B2B Subscription and Success Fees: BS.AI module receives compensation from the Brightpool Liquidity Pool based on subscription fees and success fees for pricing services provided to CEX partners.
- $BRI Token Buybacks and Burns: 4% of profits collected from transactions are guaranteed to be used for $BRI tokens buybacks and burns.
- CEX Commissions: Centralized exchanges earn commissions (CEX fees) for every issued order. Commissions are funded by the Brightpool Liquidity Pool.
- In-the-Money Options Profit: The Brightpool Liquidity Pool generates profit from user-issued orders (options) expiring 'in the money.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free $BRIX Minting - Currently invite only with high rewards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Brightpool Finance product offering
Product offeringCore offering
Brightpool Finance is a DeFAI (Decentralized Finance + AI) decentralized exchange protocol that lets users freeze trading prices for 1 hour to 1 month and trade with high leverage without liquidation risk. The platform's core engine is BS.AI®, an AI-driven market maker that dynamically prices crypto options using a modified Black-Scholes model enhanced by machine learning, eliminating the need for direct counterparty matching. Users earn the $BRIX utility token as compensation for placing limit orders, and Brightpool also offers white-labeled API solutions to centralized exchanges, wallets, and trading platforms.
Product overview
Brightpool Finance operates as a unified DeFAI (DeFi + AI) platform with multiple interconnected products. The core offering is the DeFAI Trading Platform, powered by the proprietary BS.AI® AI-driven pricing module that uses a modified Black-Scholes model with machine learning for real-time option pricing. The ecosystem includes $BRIX (utility token for price locking and rewards), $BRI (governance token), Magical DeFAI NFTs, and B2B white-label solutions for enterprise partners. The BS.AI® acts as the intelligent core, dynamically pricing assets and eliminating counterparty matching, while the BRIX token powers user-facing features like price freezing and limit order rewards.
Differentiator
Problem solved
Functional benefit
Brands
- $BRIX: The world's first crypto that gives you the power to freeze trading prices and earn by placing limit orders. Native utility token of the Brightpool protocol.
- $BRI
- BS.AI®
- dNFTs
- Dark Pool One
Products and services
- DeFAI Trading Platform
- BS.AI®
- $BRIX Token
- $BRI Governance Token
- Magical DeFAI NFTs (dNFTs)
- B2B White-Label DeFAI Solutions
Quantifiable outcome
- 334.3% APR on $BRIX minting
- +1 more outcomes
Companies that use Brightpool Finance
Customer profileSegments3 records
Ideal customer profiles2 records
Brightpool Finance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Brightpool Finance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- CertiKmajorBlockchain security auditing firm that has audited Brightpool Finance. Listed as a trusted partner in the ecosystem.
- ZokyomajorBlockchain security and auditing firm. Zokyo audit report dated February 3, 2024 is referenced on the website.
- Solution One Hedge FundcoreDeveloped Brightpool protocol. Bloomberg Ticker: AMSOL1C:NA. Key strategic partner responsible for protocol development and technical architecture.
- Dark Pool OnecoreBlockchain Software House that developed Brightpool alongside Solution One Hedge Fund. Listed as the software development partner.
- Bright FoundationcoreEstonian Foundation dedicated to promoting DeFi and supporting individual investors. The foundation is the Service Provider and legal entity behind Brightpool. Governs the Brightpool DAO.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Brightpool Finance competitors and assessment
Company assessmentDirect peers
- Ribbon Finance: Structured products / options vaults protocol that wraps DeFi options strategies into auto-managed vaults. Comparable to Brightpool on the structured-yield / vault layer and the AI-driven simplification narrative aimed at retail.
- Lyra Finance: On-chain options protocol using a variant of Black-Scholes pricing with an AMM-style liquidity pool. Directly comparable as both a DeFi options venue with algorithmic pricing, a reward-style liquidity model, and similar retail-trader positioning.
- Hegic: On-chain options protocol using a single liquidity pool that takes the opposite side of every trade. Directly comparable to Brightpool's pool-as-counterparty architecture and the LP-funded reward model.
- Dopex: Decentralized options protocol with a liquidity-pool and rebate model (Option Vaults) and a dual-token design ($DPX/$rDPX). Closely comparable to Brightpool on the options-mechanic, dual-token economics, and B2B extension via SSOVs.
- GMX: Decentralized perpetual-futures DEX that uses a GLP liquidity pool as the counterparty and shares trading fees with LPs. Comparable to Brightpool on the pool-as-counterparty economics and the 'pay LPs' angle that drives deep liquidity.
- dYdX: Leading order-book-based decentralized perpetuals and derivatives exchange with on-chain limit orders. Comparable to Brightpool on the on-chain limit-order GTM and the AI-enhanced order execution ambition.
- Premia: Decentralized options market with a peer-to-pool order book model and a Black-Scholes-based pricing engine. Closely comparable to Brightpool on pricing methodology and on-chain order matching mechanics.
Broad incumbents
- Deribit: Largest centralized crypto options exchange. Comparable as a reference for the institutional options-trading and Black-Scholes-pricing world that Brightpool's BS.AI® model is adapted from.
- 0x: DEX aggregation and on-chain execution infrastructure (routing, RFQ) used by wallets and exchanges. Comparable to Brightpool on the B2B 'infrastructure-for-exchanges' white-label API model and the on-chain execution layer.
- Uniswap: Largest on-chain AMM DEX. Comparable to Brightpool as the dominant DEX alternative where the same retail crypto-trader customer could otherwise deploy capital, and as a benchmark for DEX liquidity and distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brightpool Finance social profiles
Digital presenceBrightpool Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightpool Finance leadership team
Management profileNumber of profiles
Brightpool Finance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightpool Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightpool Finance
What does Brightpool Finance do?
Brightpool Finance is a DeFAI (Decentralized Finance + AI) decentralized exchange protocol that lets users freeze trading prices for 1 hour to 1 month and trade with high leverage without liquidation risk. The platform's core engine is BS.AI®, an AI-driven market maker that dynamically prices crypto options using a modified Black-Scholes model enhanced by machine learning, eliminating the need for direct counterparty matching. Users earn the $BRIX utility token as compensation for placing limit orders, and Brightpool also offers white-labeled API solutions to centralized exchanges, wallets, and trading platforms.
Is Brightpool Finance a public or private company?
Brightpool Finance is a private company. It is classified as unknown and is currently operating.
When was Brightpool Finance founded?
Brightpool Finance was founded in 2021. It employs 1 to 10 people.
Where is Brightpool Finance based?
Brightpool Finance is headquartered in Tallinn, Estonia, in the Europe region.
How does Brightpool Finance make money?
Five revenue lines are on record. Limit Order Rewards are the primary driver. The others are B2B Subscription and Success Fees, $BRI Token Buybacks and Burns, CEX Commissions and in-the-Money Options Profit.
Who are Brightpool Finance's main competitors?
Direct peers on record are Ribbon Finance, Lyra Finance, Hegic, Dopex, GMX, dYdX and Premia. Broad incumbents are Deribit, 0x and Uniswap.
Does Brightpool Finance have an API?
Yes. Brightpool offers B2B API integration for its BS.AI® pricing module, delivering real-time dynamic order pricing to exchanges via API, leveraging on-chain data. The API integrates with exchanges and trading platforms to present dynamically generated pricing directly to users. White-labeled solutions available through simple API integration, with Brightpool handling complex backend systems including pricing and risk management.
What industry is Brightpool Finance in?
Brightpool Finance's product category is Decentralized Crypto Trading Platform. Its primary akta.pro industry code is FSADABAJ, On-Chain Limit Orders & Algorithmic Execution, with a secondary code of FSADAMAH, Liquidity Management & Market-Making Protocols. Its NAICS code is 523210 and its SIC code is 6200.