Virginia Urology
- Company typePrivate
- Founded1929
- HeadquartersRichmond, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Virginia Urology firmographics
Firmographics- Name
- Virginia Urology
- Legal name
- Virginia Urology
- Website
- https://uro.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Virginia Urology industry classification
Industry- Product category
- Urology Healthcare Services
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Urology (HLAKAOAA)
- akta.pro secondary industries
- Urologic Oncology (HLAKAOAB), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Urolithiasis / Kidney Stone Centers (HLAKAOAG)
Keywords
Where Virginia Urology is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Virginia Urology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Patient Clinical Services: Virginia Urology generates revenue through direct patient care services including consultations, diagnostic procedures, medical treatments, and surgical interventions across all urological conditions. Services are billed to insurance providers including Medicare, Medicaid, and private insurers, with patient responsibility amounts collected per insurance agreements.
- Chronic Care Management (CCM): Monthly care coordination services for Medicare patients with multiple chronic conditions, billed through Medicare with standard deductibles and coinsurance (usually 20%). Secondary insurance may cover patient responsibility.
- Elective Procedures: Certain elective procedures such as Focused Wave Therapy (ESWT) for erectile dysfunction are offered as out-of-pocket expenses when not covered by insurance, as these have not received FDA approval for insurance reimbursement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Chronic Care Management - Medicare Coverage |
| One time/ perpetual license | Pay-as-you-go | Vasectomy |
| One time/ perpetual license | Multi-year contract | Focused Wave Therapy (ESWT) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Virginia Urology product offering
Product offeringCore offering
Virginia Urology is a private urology practice that provides comprehensive medical, diagnostic, and surgical care for urological conditions in adult men and women. Its core offerings include general urology consultations, advanced imaging (PSMA PET/CT, 3T MRI, CT, ultrasound), urologic oncology treatment, robotic and laparoscopic surgery, an AAAHC-accredited ambulatory surgery center, men's and women's specialty services (vasectomy, vasectomy reversal, ESWT for ED, urogynecology, pelvic floor physical therapy, sacral neuromodulation, slings, Bulkamid), and a Medicare-covered Chronic Care Management program.
Product overview
Virginia Urology is a comprehensive urology practice serving Central Virginia since 1929, offering a broad portfolio of medical and surgical services for men's and women's urological conditions. The practice operates multiple specialty centers and service lines including: a General Urology service for core conditions; Urologic Oncology for cancer treatment; Radiology Services with advanced imaging (CT, MRI, PET/CT, ultrasound); Robotic/Laparoscopic Surgery using the da Vinci system; the Urosurgical Center of Richmond (AAAHC-accredited ambulatory surgery center); the IR Center offering Prostate Artery Embolization for BPH; Men's Health services including Focused Wave Therapy for ED, vasectomy/vasectomy reversal, and sacral neuromodulation (Axonics/Interstim); Women's Health services including Urogynecology, Pelvic Floor Physical Therapy, Bulkamid urethral bulking, and slings; and the CareHarmony Chronic Care Management program for Medicare patients. The practice also maintains an active Clinical Trials & Research department conducting Phase II-IV studies across urologic conditions.
Differentiator
Problem solved
Functional benefit
Brands
- The Urosurgical Center of Richmond: Ambulatory Surgery Center (ASC) at Stony Point location providing urologic surgical procedures that do not require overnight hospital stay.
Products and services
- General Urology Comprehensive adult urological care for conditions including BPH, bladder cancer, erectile dysfunction, hematuria, urinary incontinence, kidney stones, male infertility, prostate cancer, and vasectomy. Provided by Virginia Urology's 60+ physicians across Central Virginia offices.
- Urologic Oncology Comprehensive treatment of bladder, kidney, prostate, and testicular cancers including surgery, external beam radiation, brachytherapy, cryotherapy, and medical therapies for adult patients with urologic cancers.
- Urogynecology Female pelvic medicine and reproductive surgery treating pelvic floor disorders including urinary incontinence, pelvic organ prolapse, emptying disorders, and overactive bladder for adult women.
- Radiology Services Comprehensive medical imaging including 64-slice CT scanning, Siemens Skyra 3T MRI, ultrasound, X-ray, and PET/CT imaging for urological diagnosis, provided in-house by ACR-accredited radiology department.
- PSMA PET/CT Scan Advanced prostate-specific membrane antigen (PSMA) PET/CT imaging for precise detection and staging of prostate cancer and monitoring for recurrence in adult male patients.
- Robotic/Laparoscopic Surgery Minimally invasive surgical procedures using the da Vinci Surgical System (12x magnification, 3D visualization) for prostatectomy, pyeloplasty, partial nephrectomy, and adrenalectomy.
- The Urosurgical Center of Richmond (Surgery Center) State-of-the-art outpatient ambulatory surgery center accredited by AAAHC, performing vasectomy, cystoscopy, prostate biopsy, ureteroscopy, lithotripsy, and percutaneous nephrolithotomy on adult patients without overnight hospital stay.
- IR Center (Prostate Artery Embolization) Specialty center offering Prostate Artery Embolization (PAE) as a minimally invasive alternative treatment for benign prostatic hyperplasia (BPH), provided in partnership with IR Centers.
- Focused Wave Therapy (ESWT) Non-invasive focused shockwave therapy for vascular erectile dysfunction using Storz Medical's DuoLith FDA Class III machine; protocol of 2 treatments per week for 4 weeks (8 total), stimulating new blood vessel formation.
- Vasectomy Safe and effective male birth control procedure available as conventional or no-scalpel technique, performed as 15-20 minute outpatient surgery; covered by most insurance plans.
- Vasectomy Reversal Outpatient microsurgical procedure to restore male fertility after vasectomy, with success rates as high as 98% reported by the practice.
- Prostatectomy Surgical removal of the prostate gland for prostate cancer treatment, available through robotic-assisted, open, laparoscopic, and simple prostatectomy approaches.
- Adult Circumcision Surgical removal of excess foreskin in adult men, typically taking around an hour with a recovery period of two to three weeks.
- Botox Injections (Bladder) In-office bladder Botox injection procedure taking approximately 5 minutes without anesthesia, lasting 6-9 months in most patients, for overactive bladder and related urological conditions.
- Axonics Sacral Neuromodulation Sacral neuromodulation therapy using an Axonics implantable stimulator for overactive bladder, fecal incontinence, and urinary retention, functioning as a pacemaker for the bladder.
- Interstim Sacral Neuromodulation Sacral neuromodulation therapy using Medtronic Interstim device for bladder function disorders, with a 77% patient benefit rate at 18 months reported by the practice.
- Urgent PC Neuromodulation System Percutaneous tibial nerve stimulation system for overactive bladder treatment, providing 30-minute in-office sessions with 12 initial treatments.
- Bulkamid Hydrogel Soft hydrogel urethral bulking agent (97.5% water) injected to provide additional volume to the urethra to prevent urine leakage in women with stress incontinence.
- Urethral Bulking Minimally invasive injection of bulking agent to build up urethral wall thickness and support the bladder to prevent urine leakage in adult women.
- Mid-Urethral Slings Minimally invasive surgical treatment for stress urinary incontinence in women using a small mesh ribbon placed under the urethra, with approximately 80% success rates.
- Pelvic Floor Physical Therapy
Quantifiable outcome
- 93-94% patient satisfaction with Axonics sacral neuromodulation treatment at 2 years
- +5 more outcomes
Companies that use Virginia Urology
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Virginia Urology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Virginia Urology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IR CenterscoreVirginia Urology and IR Centers have launched an advanced outpatient interventional radiology program in Richmond to expand access to minimally invasive therapies in Central Virginia. The collaboration offers Prostate Artery Embolization (PAE) as a minimally invasive alternative for BPH treatment. The partnership integrates embolization therapies and advanced imaging protocols into Virginia Urology's care continuum, combining urologic expertise with specialized interventional radiology care to enhance treatment options and improve patient outcomes.
- CareHarmonycoreVirginia Urology offers CareHarmony Chronic Care Management program for Medicare patients with multiple chronic conditions. CareHarmony provides care coordination services including monthly telephone assistance, dedicated Care Coordinators, 24/7 phone support, appointment scheduling assistance, medication management, and connection to health education resources and community services. This extends care outside the physician practice to help patients maintain best possible health between office visits.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Virginia Urology competitors and assessment
Company assessmentDirect peers
- Chesapeake Urology (United Urology Group): A large Mid-Atlantic urology practice network with multiple subspecialty physicians, ambulatory surgery centers, and clinical trial programs — directly comparable in scale and service breadth to Virginia Urology and a likely competitor for referrals along the I-95 corridor.
- Georgia Urology: One of the largest independent urology practices in the Southeast, offering comprehensive men's and women's urology, advanced imaging, oncology, and robotic surgery across many sites — directly comparable in scope and multi-specialty model.
- Arizona Urology Specialists: Multi-location independent urology group offering general urology, oncology, robotic surgery, and in-office procedures — comparable in operating model and physician-led independent structure, though in a different geography.
- Michigan Institute of Urology: Large private urology practice with multiple subspecialists, in-house imaging, ambulatory surgery, and clinical research — directly comparable on physician count, service breadth, and integrated care delivery.
- Tennessee Urology Associates: Independent regional urology group providing comprehensive urologic care including oncology, robotics, incontinence, and stone disease across multiple locations — closely comparable operating model.
- Academic Urology (Urology Centers of the Lehigh Valley): Mid-Atlantic independent urology group offering a full suite of urologic subspecialties, in-office therapies, and surgical services across multiple sites — directly comparable geographic and operational profile.
- Comprehensive Urology (Comprehensive Medical Affairs): Multi-physician independent urology group offering general and subspecialty urology services with multiple office locations — comparable in independent-practice, multi-site model.
Regional players
- Carolina Urology Partners: Independent urology practice serving the Carolinas with comprehensive urologic services and subspecialty care — a regional peer in the broader Mid-Atlantic/Southeast urology market.
Broad incumbents
- U.S. Anesthesia Partners: Large PE-backed anesthesia and specialty physician services platform; comparable in that it represents the type of consolidated, PE-backed specialty group practice that competes with Virginia Urology's anesthesiology and perioperative services.
Others
- Boston Scientific: Medical device manufacturer of urology-relevant products (Axonics sacral neuromodulation, AMS 800 Artificial Urinary Sphincter, lithotripsy systems). Comparable as a strategic technology supplier and partner that designates Virginia Urology physicians as Centers of Excellence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Virginia Urology social profiles
Digital presenceVirginia Urology compliance and trust
Trust signalCompliance4 records
Virginia Urology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Urology leadership team
Management profileNumber of profiles
Profiles4 records
Virginia Urology subsidiaries and ownership
Company hierarchySubsidiaries1 record
Virginia Urology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Urology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Urology
What does Virginia Urology do?
Virginia Urology is a private urology practice that provides comprehensive medical, diagnostic, and surgical care for urological conditions in adult men and women. Its core offerings include general urology consultations, advanced imaging (PSMA PET/CT, 3T MRI, CT, ultrasound), urologic oncology treatment, robotic and laparoscopic surgery, an AAAHC-accredited ambulatory surgery center, men's and women's specialty services (vasectomy, vasectomy reversal, ESWT for ED, urogynecology, pelvic floor physical therapy, sacral neuromodulation, slings, Bulkamid), and a Medicare-covered Chronic Care Management program.
Is Virginia Urology a public or private company?
Virginia Urology is a private company. It is classified as management employee owned and is currently operating.
When was Virginia Urology founded?
Virginia Urology was founded in 1929. It employs 251 to 500 people.
Where is Virginia Urology based?
Virginia Urology is headquartered in Richmond, United States, in the North America region.
How does Virginia Urology make money?
Three revenue lines are on record. Patient Clinical Services are the primary driver. The others are chronic Care Management (CCM) and elective Procedures.
Who are Virginia Urology's main competitors?
Direct peers on record are Chesapeake Urology (United Urology Group), Georgia Urology, Arizona Urology Specialists, Michigan Institute of Urology, Tennessee Urology Associates, Academic Urology (Urology Centers of the Lehigh Valley) and Comprehensive Urology (Comprehensive Medical Affairs). Carolina Urology Partners is listed as a regional player. U.S. Anesthesia Partners is listed as a broad incumbent. Boston Scientific is listed as an others.
Does Virginia Urology have an API?
No public API is recorded for Virginia Urology.
What industry is Virginia Urology in?
Virginia Urology's product category is Urology Healthcare Services. Its primary akta.pro industry code is HLAKAOAA, General Urology, with a secondary code of HLAKAOAB, Urologic Oncology. Its NAICS code is 62111 and its SIC code is 8011.