WIX Filters

What WIX Filters does

WIX Filters designs, manufactures, and distributes filtration products across automotive, heavy duty, industrial, and racing applications from its Gastonia, North Carolina headquarters. Founded in 1939 and operating as a wholly-owned subsidiary of Germany's MANN+HUMMEL, the company offers more than 16,000 filter SKUs spanning oil, air, cabin air, fuel, transmission, hydraulic, coolant, and air compressor categories, organized under a premium WIX tier (including XP, XD, XE, NP, and FR sub-lines) and a value-oriented PRO-TEC tier, plus the AquaChek specialty sub-brand.

The company's technical differentiation rests on proprietary media technologies: NanoPro (multi-layered nanofiber media for up to 99.99% efficiency in heavy duty air), Pur-Air with Microban antimicrobial treatment (cabin air), QuickVent (fuel/water separation for diesel systems), and Spin-Flow (extended-drain oil filtration), all supported by hundreds of patents and ISO/TS 16949 and ISO 9001-certified manufacturing. WIX holds technical co-development relationships with leading NASCAR engine builders (Hendrick, Roush Yates, ECR, Toyota Racing Development) and reports 99% adoption in the NASCAR Cup Series and 70%+ of professional race cars.

WIX generates revenue through hardware sales via a nationwide distributor network, the recently launched Home Depot retail channel (14 SKUs as of January 2026), direct B2C channels (company store, mobile apps, Filter Finder), and specialty motorsports distribution. End markets are diversified across passenger car/light truck, heavy duty/commercial equipment, industrial/hydraulic, motorsports, agriculture, construction, and municipal fleet segments. The business is supported by technical training infrastructure (WIX eLearning Center with multi-language certification), grassroots racing sponsorships (30,000+ racers via Team WIX), and community programs (FFA Box Top donations exceeding $750,000). Pricing is not publicly disclosed and is set at the distributor and retailer level.

Name

WIX Filters

Legal name

MANN+HUMMEL WIX Filters

Website

https://wixfilters.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WIX Filters is a Gastonia, NC-based manufacturer of oil, air, cabin, fuel, hydraulic, and transmission filters serving passenger, heavy-duty, industrial, agricultural, and motorsports customers through distributors, retailers including Home Depot, and direct channels, as a subsidiary of MANN+HUMMEL.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Filtration Products

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

akta.pro secondary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Automotive oil filters
• Heavy duty filtration
• Cabin air filters
• Industrial filtration products
• Racing fuel filters

Headquarters

HQ city

Gastonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Filter Products Sales: WIX Filters generates revenue through the sale of filtration products including oil filters, air filters, cabin air filters, fuel filters, transmission filters, hydraulic filters, coolant filters, and air compressor filters. Products are sold through distributors, retailers, and direct channels for automotive, heavy duty, industrial, and racing applications.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

WIX Filters designs, manufactures, and distributes over 16,000 filtration products including oil filters, air filters, cabin air filters, fuel filters, transmission filters, hydraulic filters, coolant filters, and air compressor filters. Products are sold under the premium WIX brand (including WIX XP, WIX XD, WIX XE, WIX NP sub-lines) and the value-oriented PRO-TEC sub-brand for passenger car/light truck, heavy duty commercial, industrial, and racing markets through distributors, retailers, and direct channels.

Product overview

WIX Filters is a comprehensive filtration product portfolio company that designs, manufactures, and distributes filter products across automotive, diesel, agricultural, industrial, and specialty markets. Founded in 1939 and headquartered in Gastonia, NC, the company offers over 16,000 filter SKUs through two main product tiers: the premium WIX® brand and the value-oriented PRO-TEC® sub-brand. The core product portfolio spans three categories: (1) Passenger Car and Light Truck filters including oil filters (WIX XP® up to 20,000 miles, WIX Premium up to 15,000 miles, PRO-TEC® up to 10,000 miles), air filters, cabin air filters (including WIX XP® with Pur-Air™ and Microban® technology), fuel filters, and transmission filters; (2) Heavy Duty filters including oil filters (WIX Heavy Duty, XD® extended-drain, XE® extra-efficient with glass media), air filters (Heavy Duty, NP® NanoPro technology, FR flame-retardant), fuel filters (Heavy Duty, XE®, NP®), cabin air filters, hydraulic filters, coolant filters, transmission filters, and AquaChek® air compressor filters; and (3) Industrial and Racing specialty products. The company also provides complementary services including the WIX eLearning Center (certification programs), Filter Finder tool, technical bulletins, safety data sheets, warranties, and the Team WIX Filters Racing sponsorship program.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-TEC: A sub-brand offering value-oriented filters for everyday driving conditions, including PRO-TEC oil filters, air filters, and cabin air filters.
• AquaChek

Products and services

• WIX XP Oil Filters Premium synthetic-blend oil filters engineered for full-synthetic motor oils, providing advanced engine protection for up to 20,000 miles with hybridized synthetic fiber media and high-performance resin system for passenger cars and light trucks.
• WIX Premium Oil Filters Synthetic-blended media oil filters providing superior engine protection for synthetic and high-mileage motor oils for up to 15,000 miles with up to 99% dirt-trapping efficiency for passenger cars and light trucks.
• PRO-TEC Oil Filters Value-oriented cellulose and resin filter media oil filters providing premium engine protection for everyday normal driving conditions and conventional oils for up to 10,000 miles.
• WIX Premium Air Filters Engineered air filters with embossed pleats and pleat stabilization beads that trap harmful dust particles to protect piston rings, cylinders, and lubricating oil from premature engine wear in passenger cars and light trucks.
• PRO-TEC Air Filters Value-tiered air filters providing everyday engine protection in normal driving conditions, blocking up to 96.5% of dirt, soot and debris with OE recommended change intervals up to 10,000 miles.
• WIX Cabin Air Filters (Premium and XP tiers) Cabin air filters that block fine particles and allergens from entering the passenger cabin while maintaining HVAC system efficiency; WIX XP variants feature Pur-Air technology with Microban antimicrobial for nearly 100% allergen, pollen, and brake dust blocking and odor control.
• PRO-TEC Cabin Air Filters Value-tiered cabin air filters designed for normal and severe driving conditions that block airborne contaminants and reduce odors from exhaust systems of nearby vehicles.
• WIX Fuel Filters Spin-on and cartridge-type fuel filters engineered to prevent impurities in fuel from reaching the engine, featuring advanced fuel-cleansing protection against dirt, rust, scale, and water for passenger cars and light trucks.
• WIX Transmission Filters Transmission filters that protect vital components against contaminants in transmission fluid, improving transmission life by minimizing wear and preventing sticking and scoring of shift-control valves for passenger cars and light trucks.
• WIX Heavy Duty Oil Filters Heavy duty oil filters with high-tech media, thicker base plates, and sturdy element supports designed to withstand harsh working environments and long engine operating hours for medium/heavy trucks, farm, and construction equipment.
• WIX XD Extended Drain Oil Filters Extended Drain (XD) oil filters engineered to increase miles driven between oil changes by up to 50% with Spin-Flow technology, running cleaner and more efficiently than competition in sludge and multi-pass tests for heavy duty commercial applications.
• WIX XE Extra Efficient Oil Filters Extra Efficient (XE) oil filters featuring microfiber glass media that filters out engine-destroying particles, offers less resistance to oil flow for better cold-start protection, and does not absorb water like cellulose media.
• WIX Heavy Duty Air Filters Heavy duty air filters 99.9% efficient in blocking contaminants with multi-fiber high-density media, silicone seals, and embossed pleats for severe working conditions across multiple heavy duty industries.
• WIX NP NanoPro Air Filters Premium NanoPro media technology air filters offering final efficiency up to 99.99% with multi-layered nanofiber filter media (fibers fewer than 100 nanometers in diameter) for superior protection in demanding on- and off-road trucks, fleets, mining, and agriculture environments.
• WIX FR Flame-Retardant Air Filters Specialty flame-retardant fire filtration air filters with special media for vehicles and equipment called into fire support, delivering low restriction and high dirt-holding capacity with added fire protection.
• WIX Heavy Duty Fuel Filters Heavy duty fuel filters with QuickVent water-removal capabilities for efficient fuel/water separation in diesel-powered and heavy duty equipment, designed to clean alternative fuels including biodiesel blends.
• WIX XE Extra Efficient Fuel Filters Extra Efficiency fuel filters with enhanced cellulose silicone-treated media providing superior contaminant-holding capacity and unmatched fuel-cleaning and water removal for farming, construction, and mining equipment.
• WIX NP NanoPro Fuel Filters Premium NanoPro media technology fuel filters with multi-layered nanofiber filter media that dramatically improves filter efficiency and separates water from fuel while blocking harmful contaminants for heavy duty applications.
• WIX Heavy Duty Cabin Air Filters Heavy duty cabin air filters with advanced filtration media that capture harmful air pollutants to optimize HVAC operation in heavy equipment and severe industry conditions.
• WIX Hydraulic Filters Heavy duty hydraulic filters engineered to keep fluid contaminants in hydraulic systems to an absolute minimum, protecting hydraulic parts including pumps, valves, and cylinders with 8,000 different filter types available.
• WIX Coolant Filters Industry's highest performing coolant filters containing chemical agents that protect cooling system metal surfaces against corrosion and erosion caused by cavitation, maintaining proper heat transfer and engine efficiency.
• WIX Heavy Duty Transmission Filters Heavy duty transmission filters providing superior protection for equipment transmissions by minimizing wear and preventing sticking and scoring of sensitive shift-control valves.
• AquaChek Heavy Duty Air Compressor Filters Air compressor filters that prevent water and water vapor from penetrating engine fuel lines using innovative molecular bonding polymer that traps water up to 28 times the weight of filter media and particulates down to 0.5 micron.
• WIX Industrial Filtration Products Industrial filtration solutions with more than 8,000 product numbers for hydraulic and fluid power system applications, including compressed air and gas filters engineered to meet high-performance needs in tough physical environments.
• WIX Racing Filters High-performance racing oil, air, and fuel filters track-tested and proven in all levels of stock car, dirt track, off-road, and drag racing, trusted by over 70% of professional race cars with NASCAR Cup Series engine builder partnerships.

Quantifiable outcome

• Up to 20,000 miles of protection with WIX XP oil filters
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, flagship and core.

• Home DepotmajorChannel Partner/ Reseller/ Distributor · 28 January 2026WIX Filters announced it is now a supplier of engine oil filters to The Home Depot, with 14 SKUs now available at Home Depot stores across the U.S. covering automotive products. The filter SKUs cover more than 6,000 makes and models of vehicles and equipment. This expansion marks WIX Filters' entry into a major retail channel for DIY consumers.
• Hendrick Motorsports / Hendrick EnginesflagshipStrategic or Co-development PartnerHendrick Engines, part of the Hendrick Motorsports powerhouse, is renowned for designing and building high-performance engines for NASCAR competitions. WIX Filters provides technical product sponsorship and filter development support. 2024 NASCAR Cup Series Championship partner.
• Roush Yates EnginesflagshipStrategic or Co-development PartnerRoush Yates Engines specializes in building Ford-powered engines for top-tier NASCAR racing teams. WIX Filters technical partnership and product sponsorship for optimal engine protection.
• Earnhardt Childress Racing (ECR) EnginesflagshipStrategic or Co-development PartnerECR Engines is a leader in high-performance NASCAR engine development backed by Richard Childress Racing. WIX Filters works directly with ECR to formulate filters that provide competitive edge.
• Toyota Racing Development (TRD)coreStrategic or Co-development PartnerToyota Racing Development is Toyota's motorsports division dedicated to engineering competitive engines for NASCAR and other racing. Technical product sponsorship for Toyota NASCAR teams.
• World of OutlawscoreStrategic or Co-development PartnerWIX Filters is the preferred filter of the World of Outlaws NOS Energy Drink Sprint Car Series. Teams trust WIX Filters to protect 900 HP sprint cars slinging around dirt tracks across the country.
• National Tractor Pullers Association (NTPA)coreStrategic or Co-development PartnerWIX Filters is a national sponsor of NTPA, the premier sanctioning body for truck and tractor pulling. NTPA teams use WIX Filters on pulling trucks and tractors all season to ensure engines outlast grueling full pull conditions.
• Richard Childress RacingflagshipStrategic or Co-development PartnerWIX Filters are trusted by Richard Childress Racing NASCAR Cup Series teams. WIX Filters are described as the best for keeping proper airflow to engines and maintaining filtration systems for high tolerance racing.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Baldwin Filters: Baldwin Filters is a heavy duty and industrial filter manufacturer serving truck, agricultural, construction, and industrial markets. Direct competitor to WIX in heavy duty aftermarket distribution channels.
• Cummins Filtration (Fleetguard): Cummins' Fleetguard brand manufactures heavy duty filtration products for diesel engines, including oil, fuel, coolant, and air filters. Direct competitor to WIX in heavy duty truck, construction, and industrial segments.
• FRAM (First Brands Group): FRAM is a well-known automotive filter brand offering oil, air, cabin, and fuel filters primarily through retail and DIY channels. Direct competitor to WIX in passenger car retail and DIY segments, including mass-market retailers.
• K&N Engineering: K&N manufactures high-performance and racing-oriented air and oil filters with strong motorsports branding. Closely comparable to WIX's racing filter line and grassroots motorsports community engagement model.
• Champion Laboratories (SFR Brands): Champion Laboratories manufactures automotive and heavy duty filters sold under private label and house brands including Champ, ChampLabs, and private label programs for retailers. Direct competitor to WIX in aftermarket and private-label channels.
• Donaldson Company: Donaldson is a global manufacturer of filtration systems for engines, industrial equipment, and dust collection. Highly comparable to WIX's heavy duty, industrial, and agricultural filtration lines, with similar OEM and aftermarket channels.
• Bosch Automotive Aftermarket: Bosch manufactures and distributes automotive filters globally through its aftermarket division. Direct competitor to WIX in passenger car oil, air, cabin air, and fuel filter categories across retail and distributor channels.
• Mahle (MAHLE Filters): MAHLE is a German automotive parts manufacturer with a major filtration product line covering oil, air, cabin air, and fuel filters. Directly competes with WIX in passenger car and heavy duty OEM and aftermarket channels.
• Parker Hannifin (Hannifin Filtration): Parker Hannifin's filtration division manufactures hydraulic, industrial, and aerospace filtration products. Direct competitor to WIX in industrial/hydraulic filtration with comparable 8,000+ SKU industrial product lines.

Broad incumbents

• ACDelco (General Motors): ACDelco is GM's aftermarket parts brand offering a broad catalog including oil, air, and fuel filters. Competitor to WIX in passenger car and light truck aftermarket, primarily via GM dealer networks and major retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheWIXFilters
• Facebookfacebook.com/wixfilters
• Instagraminstagram.com/wixfilters
• Xx.com/wixfilters
• LinkedInlinkedin.com/company/wix-filtration-corp-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIX Filters