Rea Magnet Wire
Rea Magnet Wire manufactures enameled copper and aluminum magnet wire for automotive, electric vehicle, transformer, and motor/generator OEMs. Headquartered in Fort Wayne, Indiana, it operates five North American plants plus a Chinese joint venture and has been a subsidiary of Germany's Elektrisola since 2023.
- Company typePrivate
- Founded1933
- HeadquartersFort Wayne, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rea Magnet Wire does
Rea Magnet Wire Company Inc. is a Fort Wayne, Indiana-based manufacturer of magnet wire and bare conductors serving the automotive, electric vehicle, transformer, motor/generator, and electromechanical industries. Founded in 1933, the company produces enameled copper and aluminum magnet wire, paper-wrapped conductors, transformer lead cable, and specialty coated products including the proprietary MagneFlex polymer-coated wire, NanoMax inverter-grade wire, and NanoShield lines. Five manufacturing facilities in the United States (Indiana, Connecticut, Virginia) and Mexico, together with a long-standing joint venture in China, give Rea one of the broadest North American magnet wire footprints. Operations are IATF-certified at Lafayette, Fort Wayne, and Monterrey, with ISO 9001:2015, UL, and C-TPAT credentials across the network.
The company's quality and traceability backbone is the proprietary Rea iQ integrated quality and process management system, which monitors thousands of production data points and maintains seven years of per-spool traceability from raw materials through shipment. Commercial operations are B2B and quote-based: pricing is not publicly disclosed, lead times vary by product and quantity, and the company does not sell direct to end customers but routes nearly all volume through an authorized distributor network across North America and the Caribbean. Customers include major OEMs and Tier-1 suppliers such as Nexteer Automotive, BorgWarner, Remy, Emerson, Regal, GE, and SPX Transformer Solutions, with end-demand driven by EV traction motors, distribution/pad-mount/pole-mount transformers, fractional and industrial motors, and traditional automotive applications.
Since March 2023, Rea has operated as a subsidiary of Elektrisola, a German family-owned group that is the world's largest manufacturer of enameled copper wire finer than 0.15mm and operates 19 plants across 7 countries. Leadership transitioned in January 2025 when Chris Billingsley was appointed President and CEO. The company is currently executing a major capacity expansion—over 200,000 square feet of new manufacturing space at Lafayette, Indiana and Monterrey, Mexico—to support EV and transformer demand growth.
Rea Magnet Wire firmographics
Firmographics- Name
- Rea Magnet Wire
- Legal name
- Rea Magnet Wire Company Inc.
- Website
- https://reawire.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rea Magnet Wire manufactures enameled copper and aluminum magnet wire for automotive, electric vehicle, transformer, and motor/generator OEMs. Headquartered in Fort Wayne, Indiana, it operates five North American plants plus a Chinese joint venture and has been a subsidiary of Germany's Elektrisola since 2023.
- Ownership category
- akta.pro rank
Rea Magnet Wire industry classification
Industry- Product category
- Magnet Wire Manufacturing
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Spring and Wire Product Manufacturing (33261), Other Fabricated Wire Product Manufacturing (332618), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Electronic Coils, Transformers & Other Inductors (3677), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Transformers & Magnetics (Power/Signal) (HDAHANAD)
- akta.pro secondary industries
- Aluminum Wire Rod & Conductors (IMAKACAH), Coaxial, RF & Specialty Signal Cable (IMADAMAE)
Keywords
Where Rea Magnet Wire is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Rea Magnet Wire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Magnet Wire Product Sales: Primary revenue from manufacturing and selling copper and aluminum magnet wire, insulated wire, and bare wire for motors, generators, transformers, and coils. Revenue is generated through direct sales to customers via distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for custom magnet wire solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rea Magnet Wire product offering
Product offeringCore offering
Rea Magnet Wire manufactures and sells copper and aluminum enameled magnet wire, bare wire, and specialty coated conductors used in electric motors, generators, transformers, coils, automotive components, and electric vehicle traction motors. Products are distributed through authorized distributors and direct enterprise sales with custom wire solutions tailored to customer specifications, supported by the proprietary Rea iQ quality and traceability system.
Product overview
Rea Magnet Wire is a manufacturer of magnet wire and bare conductors for the electrical industry. The product portfolio includes copper wire and aluminum wire as core products, with specialty offerings such as MagneFlex (polymer-coated for transformers), NanoMax (inverter-grade for EVs), and NanoShield (for motor repair). The company also supplies component products including Transformer Lead Cable, Formvar enameled conductors, and paper-wrapped conductors. Products serve industries including automotive, electric vehicles, transformers, motors, generators, and electromechanical applications. The company operates as part of the Elektrisola Group following acquisition in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- MagneFlex: Extruded polymer product with aluminum conductors insulated with high temperature engineered resin (Poly Phenyl Sulfone) with thermal class of 200 Celsius. Primarily used in pad mount transformers.
- NanoMax
- NanoShield
- ReaLink
- Rea iQ
Products and services
- Copper Wire Enameled copper magnet wire for electric motors, transformers, generators, and automotive applications, offering electrical conductivity and mechanical properties for industrial and OEM customers.
- Aluminum Wire Lightweight, cost-effective aluminum magnet wire used in residential motors, HVAC systems, garage door motors, and transformer windings including pole mount, pad mount, and dry type transformers.
- MagneFlex Extruded polymer-coated aluminum wire featuring Poly Phenyl Sulfone insulation with 200°C thermal class rating, primarily used in pad mount transformers.
- NanoMax Inverter-grade magnet wire delivering 2x voltage endurance, 2x windability, and best-in-class scrape resistance with 220°C thermal class rating, designed for high-performance electric vehicle traction motors.
- NanoShield Advanced magnet wire with enhanced flexibility, improved enamel durability, and quicker brazed connections, targeted at motor repair shops and service centers.
- Transformer Lead Cable (TLC) Specialized cable products for transformer applications, used in power transformer manufacturing.
- Formvar Enameled Conductors Formvar enameled wire in copper and aluminum variants for transformer windings.
- Paper-Wrapped Conductors Paper-insulated conductors for dry type transformers and specialized applications.
- 8176 Aluminum Alloy Bare Wire Aluminum alloy bare wire for various electromechanical applications.
Quantifiable outcome
- Zero defects shipped to Remy Mexico from Monterrey and Fort Wayne facilities
- +2 more outcomes
Companies that use Rea Magnet Wire
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Rea Magnet Wire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rea Magnet Wire partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rea Magnet Wire competitors and assessment
Company assessmentDirect peers
- Essex Solutions: Essex Solutions (formerly Essex Furukawa Magnet Wire) is the most direct competitor to Rea, manufacturing enameled copper and aluminum magnet wire for automotive, transformer, and industrial motor applications globally. Both compete head-to-head in North American OEM magnet wire programs.
- Superior Essex: Superior Essex manufactures magnet wire, winding wire, and communications cable for transformer, motor, and energy applications. It is a direct competitor in North American transformer and motor wire markets, particularly in utility and industrial motor segments.
- Synflex Elektro: Synflex Elektro is a German magnet wire manufacturer specializing in enamelled copper and aluminum wire for transformers, motors, and generators. It competes with Rea in European and export markets, particularly for transformer winding wire.
- IRCE: IRCE (Industrie Riunite Cavi Elettrici) is an Italian manufacturer of enamelled and paper-insulated magnet wire for transformers, motors, and generators. It overlaps with Rea in specialty transformer wire and serves similar European industrial customers.
- Vollman: Vollmann is a German manufacturer of enameled round and flat wire, including rectangular wire for EV traction motors and transformer applications. It directly competes with Rea's NanoMax and rectangular wire product lines in European-sourced OEM programs.
Broad incumbents
- Elektrisola: Rea's parent company and a global magnet wire manufacturer specializing in fine and ultra-fine enameled copper wire. Elektrisola operates 19 plants across 7 countries and is the world's largest producer of wire finer than 0.15mm, making it both a parent and a broader competitor in the magnet wire category.
- Hitachi Metals (Proterial): Proterial (formerly Hitachi Metals) manufactures magnet wire, electrical equipment, and functional materials globally, including specialty wire for automotive and industrial applications. It competes with Rea in transformer and motor magnet wire segments, particularly in Asia-sourced OEM programs.
- Sumitomo Electric: Sumitomo Electric is a diversified wire and cable manufacturer with significant magnet wire operations serving automotive and industrial markets. Its scale, global manufacturing footprint, and integrated copper sourcing overlap directly with Rea's product portfolio and customer base.
Regional players
- Condumex: Condumex is a major Mexican magnet wire and cable manufacturer serving the Latin American market. It competes with Rea's Monterrey facility for Mexican automotive and transformer customers and represents a regional alternative for OEMs seeking nearshore magnet wire supply.
Emerging players
- Sam Dong: Sam Dong is a South Korean magnet wire manufacturer with growing global export presence in automotive and EV traction motor wire. It is an emerging low-cost competitor for EV-focused OEMs and represents competitive pressure on North American magnet wire pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rea Magnet Wire social profiles
Digital presenceRea Magnet Wire compliance and trust
Trust signalCompliance8 records
Rea Magnet Wire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rea Magnet Wire leadership team
Management profileNumber of profiles
Profiles11 records
Rea Magnet Wire subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rea Magnet Wire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rea Magnet Wire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rea Magnet Wire
What does Rea Magnet Wire do?
Rea Magnet Wire manufactures and sells copper and aluminum enameled magnet wire, bare wire, and specialty coated conductors used in electric motors, generators, transformers, coils, automotive components, and electric vehicle traction motors. Products are distributed through authorized distributors and direct enterprise sales with custom wire solutions tailored to customer specifications, supported by the proprietary Rea iQ quality and traceability system.
Is Rea Magnet Wire a public or private company?
Rea Magnet Wire is a private company. It is classified as corporate owned and is currently operating.
When was Rea Magnet Wire founded?
Rea Magnet Wire was founded in 1933. It employs 1,001 to 5,000 people.
Where is Rea Magnet Wire based?
Rea Magnet Wire is headquartered in Fort Wayne, United States, in the North America region.
How does Rea Magnet Wire make money?
One revenue line is on record: magnet Wire Product Sales.
Who are Rea Magnet Wire's main competitors?
Direct peers on record are Essex Solutions, Superior Essex, Synflex Elektro, IRCE and Vollman. Broad incumbents are Elektrisola, Hitachi Metals (Proterial) and Sumitomo Electric. Condumex is listed as a regional player. Sam Dong is listed as an emerging player.
Does Rea Magnet Wire have an API?
No public API is recorded for Rea Magnet Wire.
What industry is Rea Magnet Wire in?
Rea Magnet Wire's product category is Magnet Wire Manufacturing. Its primary akta.pro industry code is HDAHANAD, Transformers & Magnetics (Power/Signal), with a secondary code of IMAKACAH, Aluminum Wire Rod & Conductors. Its NAICS code is 33592 and its SIC code is 3677.