Rea Magnet Wire

What Rea Magnet Wire does

Rea Magnet Wire Company Inc. is a Fort Wayne, Indiana-based manufacturer of magnet wire and bare conductors serving the automotive, electric vehicle, transformer, motor/generator, and electromechanical industries. Founded in 1933, the company produces enameled copper and aluminum magnet wire, paper-wrapped conductors, transformer lead cable, and specialty coated products including the proprietary MagneFlex polymer-coated wire, NanoMax inverter-grade wire, and NanoShield lines. Five manufacturing facilities in the United States (Indiana, Connecticut, Virginia) and Mexico, together with a long-standing joint venture in China, give Rea one of the broadest North American magnet wire footprints. Operations are IATF-certified at Lafayette, Fort Wayne, and Monterrey, with ISO 9001:2015, UL, and C-TPAT credentials across the network.

The company's quality and traceability backbone is the proprietary Rea iQ integrated quality and process management system, which monitors thousands of production data points and maintains seven years of per-spool traceability from raw materials through shipment. Commercial operations are B2B and quote-based: pricing is not publicly disclosed, lead times vary by product and quantity, and the company does not sell direct to end customers but routes nearly all volume through an authorized distributor network across North America and the Caribbean. Customers include major OEMs and Tier-1 suppliers such as Nexteer Automotive, BorgWarner, Remy, Emerson, Regal, GE, and SPX Transformer Solutions, with end-demand driven by EV traction motors, distribution/pad-mount/pole-mount transformers, fractional and industrial motors, and traditional automotive applications.

Since March 2023, Rea has operated as a subsidiary of Elektrisola, a German family-owned group that is the world's largest manufacturer of enameled copper wire finer than 0.15mm and operates 19 plants across 7 countries. Leadership transitioned in January 2025 when Chris Billingsley was appointed President and CEO. The company is currently executing a major capacity expansion—over 200,000 square feet of new manufacturing space at Lafayette, Indiana and Monterrey, Mexico—to support EV and transformer demand growth.

Name

Rea Magnet Wire

Legal name

Rea Magnet Wire Company Inc.

Website

https://reawire.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rea Magnet Wire manufactures enameled copper and aluminum magnet wire for automotive, electric vehicle, transformer, and motor/generator OEMs. Headquartered in Fort Wayne, Indiana, it operates five North American plants plus a Chinese joint venture and has been a subsidiary of Germany's Elektrisola since 2023.

Ownership category

akta.pro rank

Product category

Magnet Wire Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Spring and Wire Product Manufacturing (33261), Other Fabricated Wire Product Manufacturing (332618), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Transformers & Magnetics (Power/Signal) (HDAHANAD)

akta.pro secondary industries

Aluminum Wire Rod & Conductors (IMAKACAH), Coaxial, RF & Specialty Signal Cable (IMADAMAE)

Keywords

• Magnet wire manufacturing
• Copper magnet wire
• Aluminum magnet wire
• Transformer winding wire
• EV traction motor wire

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Magnet Wire Product Sales: Primary revenue from manufacturing and selling copper and aluminum magnet wire, insulated wire, and bare wire for motors, generators, transformers, and coils. Revenue is generated through direct sales to customers via distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rea Magnet Wire manufactures and sells copper and aluminum enameled magnet wire, bare wire, and specialty coated conductors used in electric motors, generators, transformers, coils, automotive components, and electric vehicle traction motors. Products are distributed through authorized distributors and direct enterprise sales with custom wire solutions tailored to customer specifications, supported by the proprietary Rea iQ quality and traceability system.

Product overview

Rea Magnet Wire is a manufacturer of magnet wire and bare conductors for the electrical industry. The product portfolio includes copper wire and aluminum wire as core products, with specialty offerings such as MagneFlex (polymer-coated for transformers), NanoMax (inverter-grade for EVs), and NanoShield (for motor repair). The company also supplies component products including Transformer Lead Cable, Formvar enameled conductors, and paper-wrapped conductors. Products serve industries including automotive, electric vehicles, transformers, motors, generators, and electromechanical applications. The company operates as part of the Elektrisola Group following acquisition in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• MagneFlex: Extruded polymer product with aluminum conductors insulated with high temperature engineered resin (Poly Phenyl Sulfone) with thermal class of 200 Celsius. Primarily used in pad mount transformers.
• NanoMax
• NanoShield
• ReaLink
• Rea iQ

Products and services

• Copper Wire Enameled copper magnet wire for electric motors, transformers, generators, and automotive applications, offering electrical conductivity and mechanical properties for industrial and OEM customers.
• Aluminum Wire Lightweight, cost-effective aluminum magnet wire used in residential motors, HVAC systems, garage door motors, and transformer windings including pole mount, pad mount, and dry type transformers.
• MagneFlex Extruded polymer-coated aluminum wire featuring Poly Phenyl Sulfone insulation with 200°C thermal class rating, primarily used in pad mount transformers.
• NanoMax Inverter-grade magnet wire delivering 2x voltage endurance, 2x windability, and best-in-class scrape resistance with 220°C thermal class rating, designed for high-performance electric vehicle traction motors.
• NanoShield Advanced magnet wire with enhanced flexibility, improved enamel durability, and quicker brazed connections, targeted at motor repair shops and service centers.
• Transformer Lead Cable (TLC) Specialized cable products for transformer applications, used in power transformer manufacturing.
• Formvar Enameled Conductors Formvar enameled wire in copper and aluminum variants for transformer windings.
• Paper-Wrapped Conductors Paper-insulated conductors for dry type transformers and specialized applications.
• 8176 Aluminum Alloy Bare Wire Aluminum alloy bare wire for various electromechanical applications.

Quantifiable outcome

• Zero defects shipped to Remy Mexico from Monterrey and Fort Wayne facilities
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Essex Solutions: Essex Solutions (formerly Essex Furukawa Magnet Wire) is the most direct competitor to Rea, manufacturing enameled copper and aluminum magnet wire for automotive, transformer, and industrial motor applications globally. Both compete head-to-head in North American OEM magnet wire programs.
• Superior Essex: Superior Essex manufactures magnet wire, winding wire, and communications cable for transformer, motor, and energy applications. It is a direct competitor in North American transformer and motor wire markets, particularly in utility and industrial motor segments.
• Synflex Elektro: Synflex Elektro is a German magnet wire manufacturer specializing in enamelled copper and aluminum wire for transformers, motors, and generators. It competes with Rea in European and export markets, particularly for transformer winding wire.
• IRCE: IRCE (Industrie Riunite Cavi Elettrici) is an Italian manufacturer of enamelled and paper-insulated magnet wire for transformers, motors, and generators. It overlaps with Rea in specialty transformer wire and serves similar European industrial customers.
• Vollman: Vollmann is a German manufacturer of enameled round and flat wire, including rectangular wire for EV traction motors and transformer applications. It directly competes with Rea's NanoMax and rectangular wire product lines in European-sourced OEM programs.

Broad incumbents

• Elektrisola: Rea's parent company and a global magnet wire manufacturer specializing in fine and ultra-fine enameled copper wire. Elektrisola operates 19 plants across 7 countries and is the world's largest producer of wire finer than 0.15mm, making it both a parent and a broader competitor in the magnet wire category.
• Hitachi Metals (Proterial): Proterial (formerly Hitachi Metals) manufactures magnet wire, electrical equipment, and functional materials globally, including specialty wire for automotive and industrial applications. It competes with Rea in transformer and motor magnet wire segments, particularly in Asia-sourced OEM programs.
• Sumitomo Electric: Sumitomo Electric is a diversified wire and cable manufacturer with significant magnet wire operations serving automotive and industrial markets. Its scale, global manufacturing footprint, and integrated copper sourcing overlap directly with Rea's product portfolio and customer base.

Regional players

• Condumex: Condumex is a major Mexican magnet wire and cable manufacturer serving the Latin American market. It competes with Rea's Monterrey facility for Mexican automotive and transformer customers and represents a regional alternative for OEMs seeking nearshore magnet wire supply.

Emerging players

• Sam Dong: Sam Dong is a South Korean magnet wire manufacturer with growing global export presence in automotive and EV traction motor wire. It is an emerging low-cost competitor for EV-focused OEMs and represents competitive pressure on North American magnet wire pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reamagnetwire
• LinkedInlinkedin.com/company/rea-magnet-wire

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rea Magnet Wire