New England Coffee Co

What New England Coffee Co does

New England Coffee Co is a Malden, Massachusetts-based coffee roaster founded in 1916, operating as a brand under the 5th-generation family-owned Reily Foods Company conglomerate headquartered in New Orleans. The company runs a multi-channel model spanning direct-to-consumer e-commerce with a 20%-discount Coffee Club subscription program, a physical coffee shop at 108 Charles St in Malden, a national grocery and convenience store retail presence, and a foodservice division serving commercial restaurants, distributors, and contract management companies that operate colleges, nursing homes, hospitals, hotels, and stadiums. The foodservice division is supported by a field sales team with strategically located service technicians throughout New England offering 24/7 emergency equipment support, plus branded point-of-purchase merchandise and menu strategy consulting.

The core product is small-batch hand-roasted coffee made from 100% Arabica beans hand-selected from origins across Latin America (Colombia, Costa Rica, Guatemala, Brazil), Africa (Kenya, Ethiopia), and Asia-Pacific (Sumatra, Indonesia, Papua New Guinea). Decaffeination is performed using the direct solvent method, and flavoring relies on essential oils and plant derivatives. The product portfolio includes signature blends (New England Breakfast Blend, New England EyeOpener Blend, Donut Shop Blend, Espresso Especiale), a broad flavored line (French Vanilla, Hazelnut Crème, Maple Cinnamon French Toast, Butter Pecan, Swiss Chocolate Almond, plus seasonal SKUs like King Cake and Pumpkin Spice), origin-specific single-origin offerings (Colombian Supremo, Guatemala Antigua), decaf variants, single-serve pods (including Nespresso-compatible capsules and commercially compostable pods using upcycled coffee bean skins), and the Rift Valley Blend available via the Roast-to-Order premium service. Tea is offered as a secondary line. The company holds Fair Trade USA certification across five varieties sourced from 22+ countries, Kosher certification by the Rabbinical Council of New England and Orthodox Union, and operates the trademarked Sustainable Cup Project which has delivered over 250,000 subsidized disease-resistant seedlings to 80 farmers in Nicaragua and Honduras.

The business model combines transactional retail revenue (DTC bags at $8.49-$17.99, free shipping over $60), recurring subscription revenue through Coffee Club, B2B foodservice contracts (coffee supply, equipment loan/lease, branded merchandise), and wholesale distribution through third-party distributors. All shipments are domestic-only within the continental US, Alaska, Hawaii, and APO/FPO/DPO addresses, with no international shipping. Pricing for B2B and wholesale channels is not publicly disclosed. Revenue figures are not disclosed in available sources.

Name

New England Coffee Co

Legal name

Reily Foods Company

Website

https://newenglandcoffee.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

New England Coffee Co is a 1916-founded, family-owned coffee roaster in Malden, MA that sells small-batch Arabica coffee to retail consumers via e-commerce and subscription, and to foodservice operators including restaurants, convenience stores, and institutional contract feeders across the United States.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Foodservice coffee supply
• Coffee subscription service
• Single-serve coffee pods
• Arabica coffee beans

Headquarters

HQ city

Malden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Coffee Sales: Retail sale of roasted coffee products directly to consumers through e-commerce website and physical coffee shop. Products sold in various formats including ground, whole bean, and single-serve pods. Subscription Coffee Club provides recurring monthly deliveries with 20% discount.
2. Foodservice B2B: B2B coffee service for commercial restaurants, convenience stores, distributors, and contract management companies. Includes equipment loan/lease, branded merchandise, and ongoing supply of coffee products.
3. Branded Merchandise & Point-of-Purchase: Sale of branded disposable cups, lids, sleeves, signage, menu boards, and promotional items to foodservice partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

New England Coffee Co is a specialty coffee roaster that hand-selects 100% Arabica beans from global origins and roasts them in small batches at its Malden, Massachusetts facility. The company sells roasted coffee products (ground, whole bean, single-serve pods, Nespresso-compatible capsules, decaf) directly to consumers via e-commerce, subscription (Coffee Club), and a company coffee shop, while also supplying foodservice operators (restaurants, convenience stores, distributors, contract management companies) with branded and private-label coffee, commercial equipment, and 24/7 service support.

Product overview

New England Coffee Co offers a diverse portfolio of coffee products centered around their signature house blends and flavored coffees. The core offerings include their flagship New England Breakfast Blend® and New England EyeOpener Blend®, complemented by an extensive line of flavored coffees (including French Vanilla, Hazelnut Crème, Maple Cinnamon French Toast, Swiss Chocolate Almond, Cinnamon Hazelnut, and seasonal varieties like Pumpkin Spice and King Cake). They provide origin-specific coffees such as Colombian Supremo and Guatemala Antigua, alongside dark roast options like French Roast and Espresso Especiale™. The company also offers decaf versions of popular blends, single-serve options including Nespresso-compatible capsules and K-cup formats, a Roast-to-Order premium service, and the Coffee Club subscription program. Their product range spans light/medium roasts, dark roasts, flavored coffees, decaffeinated options, teas, and seasonal/LTO offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Cup Project®: A sustainability initiative that plants coffee seedlings to support farmers in Nicaragua and Honduras, combating climate change and providing disease-resistant crops.
• Coffee Club

Products and services

• New England Breakfast Blend®

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fair Trade USAcoreStrategic or Co-development PartnerFair Trade Certified partnership providing sourcing from farmer cooperatives across 22+ countries. Over 550,000 farmers and families connected to Fair Trade market. New England Coffee offers five Fair Trade Certified varieties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzTqhGGDnR3VzJtO3VwmvQw
• Facebookfacebook.com/NewEnglandCoffee
• Xx.com/NE_Coffee
• LinkedInlinkedin.com/company/new-england-coffee-company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Coffee Co