Wisconsin Medical Society

What Wisconsin Medical Society does

The Wisconsin Medical Society is a nonprofit professional membership organization and the largest association of medical doctors in Wisconsin, founded in 1841 and headquartered at 2920 Marketplace Dr, Ste 103 in Fitchburg, WI. Its stated mission is to improve the health of the people of Wisconsin by supporting and strengthening physicians' ability to practice high-quality patient care in a changing environment. The society serves a single primary customer segment — licensed physicians and medical professionals in Wisconsin — and operates a horizontal segmentation approach organized around physician membership.

The society's product portfolio spans membership services, a peer-reviewed Wisconsin Medical Journal, two news publications (Medigram and WisMed OnCall), physician continuing medical education, accredited provider education, and an online Education Center delivered through a third-party InReach CE platform. It also runs an advocacy function through PolicyLink and a Policy Compendium, advance care planning resources, an events calendar, and community programs including Walk With A Doc and an annual Doctor Day. The underlying technology stack is non-proprietary — no mobile app, no public API, no SDK, and no AI/ML features are disclosed in available material.

Revenue mechanics are membership dues-based, supplemented by CME program fees, event registrations, journal and newsletter advertising, and likely sponsorship revenue; specific pricing is not publicly disclosed. Distribution is primarily through the wismed.org website for self-service membership enrollment and renewal, with secondary reach via Facebook, email newsletters, county medical society relationships, and in-person events. The society also serves as the umbrella organization for Wisconsin's county medical societies and maintains an educational partnership with the University of Wisconsin School of Medicine and Public Health, including a recurring student scholarship.

Name

Wisconsin Medical Society

Legal name

Wisconsin Medical Society

Website

https://wisconsinmedicalsociety.org

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

51–100 employees

Short description

The Wisconsin Medical Society is a nonprofit professional membership association founded in 1841 and the largest organization of medical doctors in Wisconsin, providing advocacy, continuing medical education, publications, and county society federation services to licensed Wisconsin physicians.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

NAICS

Offices of Physicians (6211)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Medical & Health Sciences Congresses (THAHAJAA)

Keywords

• Medical association services
• Physician advocacy
• Continuing medical education
• Medical society membership
• Professional medical publications

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

The Wisconsin Medical Society is the largest association of medical doctors in Wisconsin, founded in 1841. It provides professional membership services to Wisconsin physicians, including legislative advocacy, accredited continuing medical education (CME), peer-reviewed publications (Wisconsin Medical Journal, Medigram, WisMed OnCall), and member resources such as advance care planning guides. The society also coordinates with county medical societies and runs community health programs like Walk With A Doc and an annual Doctor Day.

Product overview

Wisconsin Medical Society operates as a professional membership organization offering a portfolio of member services including physician membership, advocacy, and continuing medical education. The core offerings consist of membership services, peer-reviewed Wisconsin Medical Journal publication, news publications (Medigram and WisMed OnCall), physician education programs, and advocacy services. Educational offerings include Physician Education, Accredited Provider Education, and an integrated Education Center powered by InReach CE. The society also provides advocacy resources through PolicyLink and Policy Compendium, plus advance care planning resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Physician Membership Services
• Wisconsin Medical Journal
• Medigram
• WisMed OnCall
• Physician Education (CME)
• Accredited Provider Education
• Education Center (InReach CE)
• Advocacy Services
• Advance Care Planning Resources
• Events and Conferences
• Sponsorship Program

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• County Medical SocietiescoreStrategic or Co-development PartnerWisconsin Medical Society serves as the umbrella organization for county medical societies across Wisconsin, providing governance, advocacy coordination, and organizational support to affiliated local societies such as Dane County Medical Society.
• University of Wisconsin School of Medicine and Public HealthminorStrategic or Co-development PartnerThe Society awards scholarships to medical students including the John D. and Virginia Riesch Scholarship awarded to UW School of Medicine and Public Health student, indicating educational partnership and support for medical education.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ohio State Medical Association: State-level professional association for Ohio physicians offering advocacy, education, and member benefits — a close peer to WMS in structure and service mix.
• Minnesota Medical Association: A state-level professional medical society serving Minnesota physicians with membership, advocacy, and CME — the most directly comparable peer in terms of mission, member base, and service portfolio to Wisconsin Medical Society.
• Iowa Medical Society: Iowa's statewide physician membership organization providing advocacy and CME — directly comparable in mission, size, and rural-health focus to WMS.
• Michigan State Medical Society: Michigan's statewide physician association delivering advocacy, education, and member services — a direct peer in scale, geography, and value proposition to WMS.
• Pennsylvania Medical Society: Statewide physician society in Pennsylvania with advocacy, CME, and member services comparable to WMS, though operating at a larger member scale.
• Illinois State Medical Society: Statewide physician membership and advocacy organization in Illinois offering policy representation, CME, and publications — operating under the same professional-society model as WMS in a neighboring Midwestern state.

Broad incumbents

• American Medical Association (AMA): The AMA is the national professional association for physicians in the United States, mirroring WMS's membership, advocacy, journal (JAMA), and CME offerings but at a national scale rather than a single-state scope.
• Texas Medical Association: One of the largest state medical associations in the US, providing advocacy, CME, and publications — a broader incumbent peer demonstrating the upper bound of WMS's category.
• American Academy of Family Physicians: National specialty society offering CME, advocacy, and publications to family physicians — a specialty-focused counterpart to WMS's general physician membership, with overlapping CME and advocacy capabilities.

Regional players

• Wisconsin Hospital Association: Wisconsin-based healthcare advocacy organization representing hospitals and health systems; adjacent rather than directly competing, but overlapping in state policy advocacy and member engagement within Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WisconsinMedicalSociety
• Xx.com/wismed
• LinkedInlinkedin.com/company/wisconsin-medical-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Medical Society